Yahoo!, Microsoft Partner Up to Tackle Google
It is now clear that the partnership deal between Microsoft and Yahoo! is going to take place after regulators in the European Commission and the U.S. Department of Justice did not object to it.
“The (European) Commission’s… market investigation has indicated that scale is an important element to be an effective competitor in search advertising,” the EU executive said in a statement.
According to the latest analysis of StatCounter Google now holds 90% of the total market share compared with 7.4 percent for both Yahoo! and Bing.
The actual deal was struck in July of 2009, under which Bing becomes the search engine for both, while Yahoo! will go after the bigger online advertisers.
This is going to mean little for those who have a good ranking on Google search results. A combination of Yahoo!/Bing is not going to affect their market share in the near future. Of course, Yahoo! and Bing hope to take away a chunck of Google loyal searchers by this partnership, but that’s unlikely to happen.
Google has been great in changing its search tactics based on the latest trends in the industry. The other two giants are too slow to follow through.
Popularity: 8%
Yahoo and Bing will probably continue to cooperate against google, but I think Google is too powerful to be balanced
They (yahoo/bing) should to that to beat google domination. I think we must have another big giant search engine portal to make market more colourful and attractive.
The bridge way of information
@John Cussack
Maybe one way to balance Google is what China has done using http://www.baidu.com. In China Baidu dominates and Google is second, but that’s a rare story.
But I also agree with Amir that Google has become just too big to be “tackled”. And most of that is due to its simple approach to search, their innovation of new products, providing many “free services” and their motto of “Be honest.”
i want first rank in google,yahoo.msn
excellent information thanks for posting this.