Why Google Likes White Hat SEO: How To Use SEO Tactics Effectively

By , on February 21, 2012 | Go to comments

SANTA MONICA, CA – Sometimes SEO gets a bad reputation. Naysayers are correct that there are two types of SEO strategies that are indeed bad for business, and those are gray hat and black hat SEO tactics. Gray hat SEO includes tactics such as reciprocal links, buying old or expired domains, and Google bombing/washing. Black hat techniques are even worse for business and include tactics ranging from keyword stuffing, using link farms, comment spamming and more.

Since Google can so easily spot these tactics, why do companies use black hat and gray hat SEO techniques? For starters, those tactics take less time. White hat techniques require creating quality content, careful site optimization, link baiting, guest blogging, internal linking and more. These techniques take a considerable amount of time, which is why to effectively use SEO tactics, you must hire an SEO team with a positive track record.

SEO Hats

Image Courtesy of Itsabacus.com.

Master Google only uses white hat SEO tactics because it is the only way to go for successful SEO, according to Ali Husayni, the CEO of Master Google. Husayni said to heed the warning of Google’s anti-spam strategy as your rankings will rise and fall accordingly to how well you implement the correct SEO strategies.

“The only thing not changing with SEO is that it’s always changing,” Husayni said. “Be diligent in keeping up with those changes as [you handle your] site’s SEO, or partner with a qualified SEO provider to handle that task.”

When done correctly, SEO is not spam at all, but a good tactic that Google recognizes, according to Google Software Engineer and head of Google’s web spam fighting team, Matt Cutts. Watch the video below to hear Cutts explain why Google appreciates SEO when done well.

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A focused SEO plan is a never-ending job, but one that will greatly increase the likelihood that your customers will find you on Google. Contact Us to see if we can provide SEO services for your website.

  1. February 23rd, 2012 at 09:41 | #1

    Really? I have been trying black hat. I will stop and use white hat SEO. Thanks for the knowledge. Information like this is why I like to visit your blog regularly.

  2. February 24th, 2012 at 02:56 | #2

    I think the information you have provided in this article is outstanding and it will surely help most of the business people who read this. It has been seen that Google puts a huge prominence on back links and ranks the websites which have higher number of quality back links. Thanks for sharing this article.

  3. February 25th, 2012 at 08:38 | #3

    Nice blog as usual informative and well balanced but easy to understand. Sure taking a long term approach with Google is best.

    But it is disappointing when you see others ranked ahead of you – one site really annoys me omni-guttervac[dot]com, which is full of hidden text gutter cleaning etc, I sell gutter cleaning equipment and services so feel let down when you see someone using black hat but winning business over you…. maybe its another topic but what can you do about such sites?

    Also why has Google Places stopped linking into Freeindex?

    Regards,
    Keith

  4. February 27th, 2012 at 23:42 | #4

    Fortunately for us, Google has really evolved when it comes to site crawling. Google can easily manage the dirt that black and gray hat SEO had done. I just can’t get the logic of people using black and gray hat consistently, even though Google can track their work. It’s like there’s no way out for them but to be tracked by Google. It just proves that white hat is the most useful and practical way of optimizing one’s website.

  5. February 28th, 2012 at 06:15 | #5

    Every time I look at how often people comment spam to get a top ranking on Google, I find that the ranking at Google search goes down. Thank you, because I found out about that practice from this blog. Nice Information :)

    Muhammad

  6. April 3rd, 2012 at 22:57 | #6

    great video.. i learned alot from this video.

  7. Maya
    April 30th, 2012 at 21:31 | #7

    Very informative article. I’m still learning the basics of SEO. Your’s site was a great start.A good writing style and information is certainly useful. For all readers continue to write such excellent articles. Thank you.Thanks for sharing this formation.

  8. June 17th, 2012 at 09:19 | #8

    what way an user able to controlling analytics all own Pages Sites Blog Webpage Weblog LinkBACK UP DAILY AUTO sync?

  9. January 19th, 2013 at 06:41 | #9

    I think everything said was actually very logical.
    But, what about this? what if you typed a catchier post title?
    I am not suggesting your content isn’t solid., however suppose you added a title that makes people desire more? I mean Why Google Likes White Hat SEO Tactics: How To Use Them Effectively | MasterGoogle.com is a little boring. You might look at Yahoo’s front page and watch
    how they write news titles to grab people to click. You might add a related video or a picture
    or two to grab people interested about everything’ve got to say. Just my opinion, it could bring your website a little livelier.

  10. January 29th, 2013 at 04:18 | #10

    great post very usefull

  11. May 25th, 2013 at 18:58 | #11

    Sweet blog! I found it while searching on Yahoo News. Do you have any tips on how to get
    listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thanks

  12. June 5th, 2013 at 11:35 | #12

    Hi there, I read your blog regularly. Your humoristic
    style is awesome, keep up the good work!

  13. June 6th, 2013 at 21:07 | #13

    Basic stuff .. it’s like the minimum one should be aware of when it comes to SEO ..However, there are people charging money for this type of info so newbies should definitely take what you wrote here into consideration.

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