White-Hat SEO is Dead
VILLA PARK, CALIFORNIA – For years, I’ve been trying to stay true to the promise I made to myself and my clients to master Google SEO. In almost nine years, only a couple of our customers have gotten penalized or banned from Google. We stayed truly white-hat and the work paid off.
Our clients consistently rank very well on Google and continue to reap the benefit of achieving top of Google ranks with the help of our team of experts.
But since Panda and Penguin updates, it is becoming increasingly difficult to achieve the same results and it takes longer to rank a new client at the top of Google. On average, our project time-frame has increased by about 30 percent while our cost has grown by almost 100 percent. We expect for this trend to continue.
For many of our new prospects, this means they cannot afford a sustainable long-term investment in SEO.
When you add “trust” issues and previous “bad experiences” with SEO companies to the equation, it increases the likelihood of a business considering other forms of online marketing before looking into SEO.
We know that Google’s popularity has increased tremendously and is only going to grow more with time. Business owners realize that if they’re not found on Google, their competition will leave them in the dust.
This dilemma is a problem that I’ve been trying to solve for some time now. And the solution came to me while I met a sales rep from a lead generation company at SMX Advanced in June. He told me they charge their customers per lead. I asked them how they generate leads and his answer was Adwords.
Since leads generated through organic SEO is less expensive in the long-run, creating a lead generation service through SEO makes a whole lot of sense.
We met with our team and decided to sign up a few clients and partner with them to focus solely on generating leads. In other words, you only pay for leads and not for any other marketing program such as SEO, SMM or SEM.
We are still developing our process and need your feedback.
What are your thoughts? Would you be interested in a service like this? How much are you willing to pay per lead if we only charge you per lead?