What You Don’t Know About SEO
Los Angeles, CALIFORNIA - Over the past couple of months, we have discussed different areas of Internet marketing. We have shared information about social media marketing and search engine marketing, and in our third installment of this series, we cover search engine optimization.
SEO is the term used to describe how companies such as ours maximize the number of visitors to a website by getting the site to rank high on organic search results.
“It is imperative that the Internet marketing business you choose to provide SEM, SEO or social media marketing services is a reputable company that does not use black hat SEO techniques,” says Ali Husayni, founder of Master Google.
Following is a bit of information on how we help our clients achieve top SEO results.
Keywords
Most clients come to us with some idea of the keywords they want associated with their businesses.
“We work with the client to brainstorm keyword phrases and conduct research to get a long list of words potential customers likely are searching for,” Husayni says. “We also look at a client’s competitors to determine the types of keywords they are using.”
From there, we begin to review, categorize and compare search volume and competitiveness of the main keywords. Finally, we prioritize each client’s keyword phrases based on relevance and their propensity to drive traffic and sales.
Optimization
A variety of work is done to a client’s site when we optimize it. We create a sitemap.xml file and submit it to Google Webmaster Tools, and we create/update the HTML sitemap page of our clients’ websites.
We also make sure that search engines are not blocked through no-index meta tags, robots.txt files, or anything else that blocks search engines from accessing and indexing the website.
Google doesn’t like duplicate content, so we remove any duplicate content on our clients’ sites and replace it with fresh, original content.
We also remove any black hat SEO techniques that have been done to the site, and we create a blog for each client, as well as install SEO and Sitemap plug-ins. We add a “most recent blog post” section to the home page, which is important for freshening content.
“The list of steps we take to optimize a client’s site is much longer, but these are some general tasks that we do,” Husayni says.
Link Building
“Link building is a vital part of the overall professional SEO process,” Husayni says. Getting relevant links back to the client’s website is important.
Jolina Pettice, a senior account manager with TopRank Online Marketing, says “inbound links are like electricity for search visibility,” and we agree with her.
We build links for our clients by generating quality content, linking up with marketing partners and often through promotion via social networks.
Tie In Social Media Efforts
It was big news recently when Google and Bing disclosed that social links and social media influences have an impact on search results.
“Social media outlets such as LinkedIn, Twitter, Facebook, YouTube and Vimeo- just to name a few- provide additional ways in which our clients can get their information out to potential customers. The great thing about posting items such as videos, articles and press releases to these sites is that doing so provides relevant links back to our clients’ sites,” Husayni says.
Because so many people use social media these days, posting items via these outlets creates a number of opportunities for the information to be promoted by others when they choose to share it with their friends.
Google Places
If you are trying to be found by your customers/patients locally, Google Places is the answer. This doesn’t work for companies that have a national or international client base – unless they have physical office locations in major cities. But if you are a dentist in Augusta, Georgia, being optimized on Google Places for that city certainly will help you appear high in search results when people Google “Augusta, Georgia dentist” or something else along those lines.
“Google Places is tied in to SEO, but there are some deliberate steps that must be taken to achieve the desired rankings,” Husayni says. “We offer that service to our clients.”
Husayni recently created an informative how-to video on getting the most out of Google Places. “In the coming weeks, we are going to post this video, along with directions on how we get our clients listed on Google Places,” he says.
It goes without saying that optimizing websites for Google searches is the most important goal for SEO, and that point was driven home once again recently with the announcement that Google had been named the most “reputable” company in the United States by Haris Interactive. It was followed by Johnson & Johnson, 3M, Berkshire Hathaway and Apple.
“This news is just one more reason why being ranked on Google is important,” Husayni says. “The general public views Google as reputable, and it trusts the sites that rank high on Google.”
© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.
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Look out for CISPA everyone. There’s a new Internet bill for us to battle!
Thank you for the great information, but for the sake of my i can not make a sitemap right I need to get help in during this. i do not know what to do when I download the sitemap, after that there is this long code and i think that you place that part up in the html space between the the (Head and Body). I get that part but when i go to place one of the link to go to my account to make the sitemap at google, which link do I place in the bar to make the sitemap
, because when I come to my account at google, I see a red X beside the sitemap that I thought that i make right, can you please email me a step by step on how to make the sitemap right and what link do I place in the bar to make it, thank you, Allen Williams
(856) 203-3604 please leave message
Hi, many thanks for sharing the above mentioned information @ details.
Best regards.
Kolakchal Mountaineering Group
Kaveh Ashkeshi
SEO the one think so difficult.. But SEO important thing to do.. I do agree with you..keyword, optimazion,built the link that is the way.
Nice Post.. thanks for the share. Btw I always follow you by email regarding your new post entry.
I combine a deep knowledge and tips about search engine optimization of your public relations with proven marketing experience sizable blog to help us implement the strategy of successful blogging 1 month. thanks for tips
Hi Lorrie, thanks for the very usefull article, my self i am still trying to find out how i can get the good company for SEO but ending on unreliable companies. But since i have been following your articles, i found that you can be the wright for what i have been for the while, kindly e-mail me and see how we can work together for our website.
thank verry much
@Allen Williams
Please find a step by step tutorial to create an XML sitemap and submit it to Google via Google Webmaster Central:
1- Create your XML sitemap using online sitemap generator tools such as: xml-sitemaps.com
2- Download the XML version of your sitemap to your desktop.
3- Upload it to the root directory of your website using your favorite FTP client mine is FileZilla.
4- Login to your Google Webmaster account and navigate to: Site configuration -> Sitemaps
5- On sitemap page click on “Submit a Sitemap” button and type in sitemap.xml and hit the submit button.
6- That’s it.
Hi Emmanual, Thanks for your interest! I invite you to complete the contact form by entering your keywords and Web address on our home page. Once we have that, we can review your site to see if you qualify for our services. @Emmanuel Mafuru
Master Google SEO is very helpfull for me…
Thanks
Dear Lorie,
I appreciate for your reply but i don’t see where i can enter the keywords and web address in your home page unless if you can personally contact me on routeskilimanjaro@live.com
@Emmanuel Ferdinand Mafuru Emmanuel, go to the home page of http://www.mastergoogle.com. About halfway down, you will see a big, green arrow that says “See if your site qualifies to be ranked at the top of Google.” To the right, there is a place to enter your keywords, and then your Web URL. You must do this before you can be contacted directly.
it is a very good article, it is useful.
Hallow Lorie,
Thank you for your help i have succefull loged onto htt://www.mastergoogle.com and everything is well, just waitting for the job to be done by Ally. I think i have given enough information.
@Emmanuel Mafuru Great! I hope we are able to help you.
One more question, let say the website is in two different languages, do i need to fill the different forms and give all the keywords in that different language from english?
Thank you.
Thanks for your kindness Lorrie.
@Emmanuel Ferdinand Mafuru That’s a great question. You should fill out two forms. One for the English; one for the other language.
@Sari And thank YOU for the nice comment! Have a great weekend.
Thank you for the great information, but for the sake of my i can not make a sitemap right I need to get help in during this. i do not know what to do when I download the sitemap, after that there is this long code and i think that you place that part up in the html space between the the (Head and Body). I get that part but when i go to place one of the link to go to my account to make the sitemap at google, which link do I place in the bar to make the sitemap
@warung blogger
After you create your sitemap.xml file using any online sitemap generator tool like the one I mentioned above (xml-sitemaps.com.) You should then download the sitemap.xml file to your hard disk and then upload it to the root directory of your site using your favorite FTP client such as Filezilla (Get FileZilla for free from here: http://filezilla-project.org/download.php?type=client) In order to connect to your website and upload that sitemap.xml file you need to have FTP access to your website.
After you upload your sitemap.xml file then you should be able to view it in any browser through this URL: http://www.your-domain.com/sitemap.xml
Then the next step is to login to Google Webmaster Tools (https://www.google.com/webmasters/tools) and add your website (if it has not been added before) by clicking on “Add a site” button. Then you should verify your site using one of the verification methods, the simplest way is to upload a verification HTML file (that Google gives you) into the root directory of your site (again if your site has been added and verified before you don’t need to go through the adding and verification process again.)
Then after your site is added and verified you should be able to submit your sitemap.xml file by clicking on “sitemaps” under the “site configurations” menu on the left sidebar on your site’s dashboard page when you are logged in to your Google webmaster tools. At submit a sitemap page you should click on “Submit a sitemap” and type in your sitemap name (sitemap.xml) in the input field that opens up below the “Submit a sitemap” button.
BION I’m ipmrsesed! Cool post!
Keyword research is really the foundation for building quality content that will rank well on the SERPs. I always like to pick “primary” and “secondary” keywords to write articles and blog posts on, this helps me stay focused on my niche and get long-tail keyword traffic as well.