Orange County, CA – It is a topic tossed around from time to time in the world of Internet business – is SEO going to die one day? Will there come a time when SEO services and SEO marketing are no longer needed?

While some naysayers might be painting a grim future for Web search engine optimization, top SEO expert Ali Husayni says there is most certainly a place for the high quality SEO specialist in the future of the Internet.

“While the role of SEO is constantly evolving, and there are those disreputable companies that may not survive, the use of SEO with quality Web content is solid,” Husayni said.

Richard J. Tofe’s article “Someday, the sun will set on SEO — and the business of news will be better for it” indicates there is no future for SEO. He “looks toward a future when search engine optimization has been rendered obsolete by advancing technology” and “the implications for news.”

“What this entire debate misses,” Tofe writes, “is that SEO itself is an inefficiency, a transaction cost rather than a value-creator — it is a technique designed entirely to compensate for the failure of the search engine to correctly analyze site content, searcher desire, or both. Over time, economics teaches us, inefficiencies tend to be wrung out, and transaction costs reduced.

Husayni responds, “Google is an artificial intelligent (AI) super-machine, able to analyze content which is manually created by human intelligence. This is a recipe for inefficiency. A machine is never going to be 100 percent accurate in analyzing human art and intelligence. Google will always make mistakes, and will be prone to manipulation by human intelligence (SEO).

“So, Google will always need white hat SEO, and is always going to be fighting black hat SEO.”

Google has asked site owners to use “rich snippets” so it can rank businesses on Google Places easier. It has opened yet another door for manipulating its data — sharp SEO experts now use this to help clients rank better with Google Places.

As Google tightens the reins on sites that offer useless information, some experts lump all SEO operations into one category and declare their time is almost over. Does SEO, dubbed by critics as the “dark side of online publishing,” deserve the criticism? Complaints are aimed toward writing fashioned to draw Web search hits, content tagging to point to topics, and the demise of witty headlines in favor of keyword-laden titles. “Content farms” are also under fire – designed to draw hits to sites for commercial reasons and not because the Web needs the repetitive content.

“This is purely black hat SEO — feeding content to Google that is used mainly as bait for commercial gain,” Husayni said.

Tofe further wrote, “Improved search, and diminished SEO, should tend to place a greater value on such readers, elevating content of higher value, higher quality and, therefore, higher cost.”

For SEO companies that maintain high standards of content and quality search results, this is not a scary prediction. “If SEOs that practice higher standards rise to the top and content farms and SEO companies that are low quality sink, that’s all right with us,” Husayni said.

The SEO Google analyst said “We focus on improving client site value with viewers, as well as Google. By optimizing sites and gaining valuable and trustworthy links across the Internet, we improve Google rankings, eventually landing on the first page of Google. We are not here to trick Google into accepting client sites as best. We are here to make our client sites the best.”

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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BOULDER, COLORADO – SEO company Master Google is in the process of filming some of its clients as they describe their experience with the company’s services. The resulting videos will be posted on Master Google’s testimonials page, as well as YouTube.

“We have a lot of clients for our SEO services who have been very pleased with the results we’ve gotten for them,” says Ali Husayni, SEO expert and CEO of Master Google. “We want to get the word out and there’s no better way than straight from the horse’s mouth.”

Clients who will be filmed include: Chris Metcalfe from Mavenlive.com, a site providing services for physical therapists; Peter and Dr. Jennifer Eisenhuth from Doctorjennifer.com, the website for her orthodontic practice in Minneapolis; and Robin Bingeman from Cryoserver, an email archiving software provider.

The clients will discuss how they discovered Master Google, what services the SEO Google company has provided, how the company has optimized their websites, and what they like best about the company.

“The videos will showcase some of the work we’ve done for our clients recently,” says Husayni, “and it will demonstrate to prospective clients what we’re capable of.”

The SEO company’s clients have found Master Google’s Google ranking services to be extremely valuable in promoting their business. Many of the clients have seen a huge jump in their website’s ranking on Google – and have been able to acquire a significant amount of new business.

Master Google is famous for its “Top of Google Guaranteed” package, which promises that the search engine optimization company will get a client’s website among the top five sites listed on Google when a user searches using that business’s main keywords. If Master Google cannot get the client’s site within the top five after a few months, the client’s fees will be refunded.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google are credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.

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In the past couple of months, you likely have noticed a significant change in the organic search results on Google. Now Google Places results are blended with organic search results. Read more…

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Dr. Jennifer Eisenhuth has been our SEO client for well over two years. Her business has thrived, even in the worst economic times of our recent history. This is partly due to the great work our team did for her. They currently rank at the top of Google for many of their keywords.

The site is: DoctoroJennifer.com… Some of the keywords are: Minneapolis orthodontist, St. Paul Invisalign, etc.

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Boulder, CO -  Do-it-yourself projects are popular. There are entire websites and cable channels devoted to the subject.

But, when it comes to achieving the best SEO results for your company, “do-it-yourself may not be the way to go, unless you know exactly what you’re doing,” said Ali Husayni, Master Google’s founder and SEO specialist.

Following are several reasons why Husayni says it is best to entrust your Google ranking to an Internet marketing SEO firm, instead of taking on the task yourself.

Purchasing Your Own SEO Software Is Not A Good Idea

Although it could be less expensive than hiring an SEO firm, you won’t get the same level of quality with SEO software. The software is an automated program based on general SEO standards and this brings several issues to light.

SEO standards are different across the search engine world. What works for Google doesn’t necessarily work for Yahoo! and other search engines. What search engine is your software targeting?

Just like any other automated approach, SEO software “generalizes” the SEO work, leaving out the details that are better detected by the human eye. This makes the software- regardless of its price- less valuable than human touch.

SEO software usually covers on-site optimization, but that’s only about 10-20 percent of the SEO work required to optimize a site for Google. The remainder rests with off-site work such as link-building, which cannot be done automatically.

“If you go with a reputable SEO firm, they already are invested in the necessary SEO equipment and knowledge,” he says.

Time is Money

As a business owner, do you want to focus your time and attention on your customers, or on learning SEO?

“I frequently say it is better to focus your time and talents in the areas where you already have expertise and hire others gifted in the areas where your business needs improvement,” Husayni says. “Just as I don’t handle my company’s finances myself, I don’t expect my CPA to do their own SEO work.”

Writing Content Can Be A Challenge

We’ve said it a million times, but only because it is true- content is king. If you are not a writer by trade, creating content can seem like a daunting task.

Quality SEO firms, such as ours, include the ongoing job of content development in our SEO services, which is helpful for those who do not want to be responsible for their own content generation.

Getting Lost In A Sea Of Possibilities

If you are unaware that effective SEO requires a multi-faceted approach, do-it-yourself SEO is not for you. SEO involves inbound links, internal website optimization and white-hat-techniques, just to name a few elements. Potentially, you could sink months into learning about these elements and still not derive any benefit from your efforts.

If any of these terms sound like a foreign language to you, turn to a professional instead of trying to take on this task yourself.

Lack of Technical Knowledge

Experience is the key to success with SEO. Many who attempt the do-it-yourself approach lack the technical knowledge necessary to understand all the facets of successful search engine optimization.

“They don’t know what they don’t know,” Husayni says. “That’s why there is such a demand for SEO firms today.”

Husayni says hiring a reputable professional eliminates the possibility of following old, outdated SEO advice that you may stumble upon on the Internet. It also increases the likelihood that your SEO efforts will be done properly the first time, rather than doing something wrong by yourself and, potentially, getting your site banned by Google.

“Each day and with each new client we help, we learn something new about Google and its SEO requirements,” Husayni says. “Our approach changes many times during the year, and most of the techniques that worked two years ago are now obsolete.

“Has helping more than 500 sites rank on Google given us ‘Google SEO wisdom?’ You bet.”

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.

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BOULDER, CO -   A news story circulating major media outlets recently highlighted the issue of negative publicity and its connection to higher Google rankings – a reality that has caused some serious problems for many consumers.

An article in the New York Times detailed the problems one consumer faced when she came across an unscrupulous business owner in her quest to order some eyeglasses. She was cheated and sought official help. The business welcomed negative publicity because any feedback- good or bad- helped with rankings.

While many respected SEO companies work with businesses to help them get top SEO rankings, the business featured in this article went another route – one that caused problems deliberately.

SEO service Master Google’s Ali Husayni says he has faith that companies that get attention due to mistreating customers will not succeed.

“In the long run, being  a reputable company that uses appropriate SEO to draw customers in goes a lot farther than treating customers poorly and trying to take advantage of the search system,” Husayni says.

Google addressed the problem in a blog, and provided tips on how to avoid experiencing difficulties. The blog points out there are things consumers can do to protect themselves, and that Google took steps to try and alleviate the problem.

“…in the last few days we developed an algorithmic solution (that) detects the merchant from the … article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience,” says the blog. “The algorithm .. incorporated into our search rankings, represents an initial solution …Google users are now getting a better experience as a result.”

There are many consumer review sites available online, and the savvy consumer will conduct research to find out if others have had problems with a business prior to entrusting them with credit card information. As for the future of companies that seek bad postings to get higher rankings, Husayni says their standing on the Web is not solid.

“It is true that people have profited heavily by ‘tricking’ or ‘spamming’ Google in the past,” Husayni says, “but Google history shows that those companies and businesses never survived its algorithm updates. This case is a great example and a good reason why people should do business ethically.”

A better way to boost rankings, he says, is for businesses to seek reputable search engine optimization firms who use “white-hat” SEO techniques.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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BOULDER, CO -   The Internet is changing all the time, and along with it, the way businesses operate, advertise and function online also fluctuates – so much that professionals may wonder if they need to hire search engine optimization firms to help them out.

Many people may think right away they can do it themselves. Why pay someone outside their company?

“That is very common thinking,” says expert Ali Husayni. “Business people often assume that if they have computer experts as employees, that’s all they need in order to obtain top Google ranking for their industry. But the reality is that businesses like ours are in operation for a very good reason. We are needed, and we make a big difference.”

Is this just a sales pitch? Not at all, says Husayni, who works to build trust with clients with his offer of a money back guarantee. There are many who have had a bad experience with an SEO company, or fear they might have the misfortune of ending up with a disreputable company.

Robin Bingeman, of Forensic & Compliance Systems (FCS), makers of Cryoserver, says he has had a positive experience in retaining an SEO.

“Master Google has expertise in SEO, and is a caring organization interested in our business and guiding us with optimizing our web presence,” he says. “We would highly recommend Master Google to anyone, including our customers.”

It is worth the effort to identify and retain a solid SEO company, Husayni says, because they really are a necessity. If you hire an SEO company, you will be given website traffic reports and ranking reports, letting you know just where you are in position on the search engines. If you have hired the right company, you will see improvements.

“It is as simple as that,” Husayni says. “But SEO itself is not simple. A good company knows what Google is looking for.”

There is a cost benefit to hiring an SEO service.  Clients are often provided with guaranteed rankings, and projected dates on when they can see success.

“Time is money,” Husayni says. “Clients can rely on a good SEO company to get rankings up within a certain amount of time, and often are provided with a guarantee of delivery on those improvements. It can provide you with peace of mind, for no hassle optimization. We combine our expertise and skill in Google ranking with the experience of working with our highly skilled writers to compile press releases and articles.”

“I see the business of my clients as my own business, one and the same, so I work hard for us all to obtain the best results,” Husayni says. “Their success is literally my success.”

A good SEO company makes it their job to stay up-to-date on what’s new in the industry, to help you obtain and maintain a higher ranking on Google.

“Most businesses have other things to worry about than how to rank higher on search engines,” Husayni says. “If you are not a builder, you are probably going to hire someone to build your house. If you are not a doctor, you are going to see a physician if you are sick. If you want higher rankings, see an SEO expert.”

“If you have hired a good one, you can just sit back and enjoy the benefits of higher rankings. It is well worth it to try.”

© 2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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BOULDER, CO -   All Internet users have experienced the frustration of clicking on a Web link to find information, only to be disappointed by a message such as “Page Not Found.” SEO expert Ali Husayni, of Master Google, offers tips on how companies can avoid disappointed customers – and Google ranking drops – because of broken links.

Husayni, President and CEO of the Google SEO company, offers insight into broken links and solutions to avoid them. “If a page is listed with Google and other Web pages on the Internet link to it or the site itself, yet the page is later removed, it creates a negative experience for web surfers,” Husayni says. “When they click on the link, they reach a dead end – Such as ‘404 Error — Page Not Found.’  Google wants to improve people’s experiences on the Web, and frowns upon sites that send people nowhere.”

It is a frustrating dilemma when someone is interested in gaining information about a topic that’s posted, yet when they try to click on the link the page has been removed.

One solution can be to ask hosts of sites that link to the page you want to remove to update their links. However, this could be difficult at times if you do not have a relationship with the host site.
“Google rankings of sites with broken links are negatively impacted,” says Husayni, an SEO expert. “It could take months to regain prior, higher rankings after they have been lost. This occurs particularly when a removed page is listed within the Google XML Sitemap.”

According to Google’s Webmaster Central information pages, Sitemaps provide a way to inform Google about pages on your site that may not be discovered otherwise. An XML Sitemap is a list of your Website pages. Developing and submitting a Sitemap helps ensure that Google knows about all of your site’s pages, including URLs that might not be discoverable by way of Google’s usual crawling process.

To avoid negative results from broken links, try not to ever remove a page from your site – however this is not always easy to do, Husayni says. And if one is removed, use a 301 redirect to tell Google spiders that the page is removed.

Google recommends that if you need to change a page’s URL as shown in the search engine results, that you use a server-side 301 redirect. Google’s Webmaster Central information pages say this is an ideal way to ensure that users and search engines are directed to the right page. The 301 status code means the page has moved permanently to a new location.

The 301 redirects are most useful if you have moved your site to a new domain, and want to make the most seamless transition. When people reach your site through different URLs, if your home page can be reached in many ways, then it is good to select one of the URLs as a preferred (canonical) destination, and use 301 redirects to send traffic from other URLs to the preferred URL. You may use Webmaster Tools to set your preferred domain.

It also is helpful to use 301 redirects if you are merging two websites and want to make sure that links to outdated URLs are redirected to the right pages.

To implement a 301 redirect for Websites hosted on servers running Apache, you will need access to your server’s .htaccess file. If you are unsure about your access or server software, check with your web host.  You may consult the Apache Tutorial and the Apache URL Rewriting Guide for more information, Google advises on its Webmaster Central pages. If your site is hosted on a server running other software, check with your host for details.

Addressing the issue of broken links is worth the time and effort to resolve. It can help avoid frustration from customers who visit your site and prevent drops in rankings.

© 2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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We are now offering the Free SEO services for everyone, again. So, if your site has a PR0 or PR1, it qualifies for our free SEO package. We will continue offering this package – worth $1,000 – until we get overwhelmed one more time.

Sign up here:

http://www.mastergoogle.com/free-seo.php

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UPDATE – Dec. 1: The $99 SEO package is now offered for free.

This $99 SEO service benefits you if:

- Your site did not qualify for our Free SEO package
- You did not want to sign up for our guaranteed SEO packages

For over a year, we have offered Free SEO to every site owner who met our basic requirements. But recently, we got so over whelmed with over 30 inquiries a day that our team was unable to provide the needed SEO service to everyone. So we decided to add an additional requirement: Free SEO only for sites that have a Google Page Rank (PR) of 2+.

Since we’ve made this change, we have to refuse Free SEO services to 20+ Web sites a day.  Until now, the only option for these sites was to sign up for our paid SEO packages. But not everyone can afford to invest in high-quality SEO services.

So, we came up with a solution for those who want to benefit from our SEO services, but neither have sufficient budget to invest nor have a site with a PR 2+: our $99 SEO package.

The $99 SEO service guarantees your site will be moving up on Google and other search engines. This will result in more traffic coming to your site.

The services you will receive with the $99 SEO package is valued at $1,000 and includes:

- Keywords Analysis – Identifying your most important keywords based on your feedback as well as your site’s content
- Complete Web Site Optimization – We will optimize your entire site for better Google placement. The optimization includes:

o   Monitoring your site on Google Webmaster Tools for any possible site errors and fixing them.
o   Removing (X)HTML code that blocks Google from freely indexing your site
o   Updating your site’s title tag, description tag, image tags, etc.|
o   Adding an XML site-map to your site
o   Setting up your Google Analytics so you can monitor the traffic to your site

- Sending you weekly PDF reports showing where your site is located on Google, Yahoo! and Bing

We’re working on training additional staff so we can provide this service to everyone interested. Please give us your valuable feedback and ask us if you have any questions.

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