NASHVILLE, TENNESSEE – Our SEO company prides itself on getting our clients to the top of Google and keeping them there. Recently we noticed a few of our dental SEO clients that used to be on top were being outranked by some sites like Yelp, White Pages, Yellow Pages, Yahoo! Local and Super Pages. The good news is, you don’t need Yelp, Yellow Pages, White Pages or Super Pages to get to the top of Google. But first, I wanted to share an example of how this issue recently affected one of our clients.

Barnett-Davis Dental Group was consistently ranking third on Google for the keyword “Nixa dentist.” At the end of January, we checked again, as any best SEO company would, and we found Dr. Davis’s site way down at the end of the page. With SEO a drop from third to ninth place is substantial. As of February 27, Yelp’s coming in eighth and Dentists.com is ranking tenth. Barrett-Davis Dental Group isn’t even on the first page of Google for “Nixa dentist.”

You may want to join websites like Yellow Pages and White Pages, but the downside is that they’re no longer free to join. They also don’t generate as much traffic as they would if your own website was ranking among them. You may even encourage your patrons to write a Yelp review of your business. That may help, a little at least, though Yelp has had some seriously negative buzz for years about removing or filtering patrons’ honest reviews. These two reviews were written about Yelp’s services on Yelp in February.

 There was even some controversy several years ago about Yelp sales people contacting businesses with negative reviews. These sales people offered to take down their negative reviews if the businesses paid to advertise on their site. While Yelp denies this practice, many business owners have mentioned questionable practices from Yelp employees.

As far as why your site has dropped in its rankings, Sinai Marketing’s Manager of Operations gives a good answer. “The answer is simple; a lot of people will give up doing SEO when they see they are no longer on the first page and they can’t compete with these giant sites,” says Saeed Khosravi. “As a result they will turn to AdWords, which means an income increase for Google.”

He also reminded me that the nearest Panda Update to this event was #24 implemented on Jan. 22, 2013. Google tweeted that this update impacted approximately 1.2 percent of English language search queries. Khosravi also says Google can determine that a local business directory page or Yellow Pages page may be more relevant for users than a single doctor’s website. That said, increasing the exposure of your business’s page is the best way to grow traffic and boost your sales. We’ve brainstormed a few tips to help you succeed on Google.

How to Focus on Local and Climb Up the Google Rankings

There are a few steps you can take to overcome these algorithm changes. Stay away from unethical black hat SEO techniques. You don’t need them, and they’re likely to burn you in the end. Instead, focus on time-tested white hat SEO techniques, such as link building, creating excellent content shared through a WordPress blog, optimizing your on-page SEO and creating a site with a friendly user experience. Focus also on what makes your business unique.

Most of you probably have local businesses. When we say local, we mean you aren’t competing with the entire nation or the entire globe for business. Dr. Davis, our “Nixa dentist,” doesn’t need a high Google ranking in Nashville or San Francisco. Capitalize on your local niche. Make sure your business is on Google+ Local (formerly Google Places), and make sure you understand the basics of Google+ Local SEO. It’s incredibly easy to add your business to Google+ Local. Google gives you step-by-step instructions, and Google is notoriously user-friendly.

You may find that your business is already on Google+ Local, and it may even have user reviews. If so, read the contact information carefully to make sure everything’s correct. You can add photos to entice viewers – just make sure to follow our simple image SEO guidelines. Pay special attention to the “categories” section. This is basically a field for you to add keywords relevant to your business, just as metadata allows you to do within a website.

There are many other ways to optimize your site for your local market. One extremely simple way is to make sure your website lists your address! OK, you’ve probably done that. Next, explore ways to gain inbound links within your community. Is there a local business or charity you partner with? Does your business sponsor a local marathon or event? Is your business listed on local business directories, the chamber of commerce, or your local industry associations? Are any of your employees active in local clubs, or do they write personal blogs? Take advantage of these opportunities to gain links to your website.

Our own Dr. Davis may benefit from writing a piece for a local paper or a local blog on a timely dentistry topic. He may already work with a local school – this is the perfect opportunity for a link, especially when .edu sites are trusted and valuable resources in Google’s algorithms. Remember too that anchor text is important for SEO, and, when you can, make sure your anchor text includes a location keyword.

If all these tips overwhelm you, you can always leave the SEO to the experts. At Sinai Marketing we offer comprehensive SEO services, including link building, keyword/competition analysis, content creation and distribution, and even website penalization analysis. Our representatives would love to speak with you about increasing the visibility of your website. SEO is constantly changing, and we keep our fingers on the pulse of these changes to bring you the very best SEO packages out there.

ORANGE, CA-There’s a lot of information swirling around on the Internet about search engine optimization. It becomes hard to distinguish who’s right and who’s just plain missing the mark.

Owner and founder of Master Google, Ali Husayni, is setting the record straight about at least one source of information.

On October 31, Jason Hiner—TechRepublic’s Editor-in-Chief—wrote an article about Google’s newest algorithm update, named Panda. He cited SEO as one of the main reasons for which Google revamped its page ranking system. Hiner claimed that SEO merely helps Web sites get ranked as high as possible on Google search results, regardless of relevancy to the searcher’s query.

“As a result, the sites that land at the top of Google search results have become more about which sites are best optimized rather than the ones that have the best and most relevant content,” Hiner wrote.

Husayni refuted the ungrounded assumption, saying that he’s simply confusing SEO with black hat SEO.

Black hat SEO breaks search engine rules and regulations. It is unethical. According to Husayni, the difference between black hat SEO techniques and Master Google’s SEO efforts is clear: Master Google has morals.

“Optimization, fresh content and encouraging other sites or people to recommend our clients’ Web sites are all valid business practices,” Husayni said. “They are even approved by Google.”

“Google needs SEO companies to better understand sites,” he added. “In essence, we are enhancing the ability of Google crawlers to index and understand sites.”

Hiner also stated that social media platforms were threatening Google’s relevance, forcing the search engine to launch Google+. “Social media has been replacing traditional web search for many different kinds of information gathering…” he said.

But Husayni said, “It cannot.”

“Social media is what it is and it will certainly help your search results, based on what your friends or circles suggest,” he said. “But it cannot and will not replace Google as a search engine.”

Husayni said that there are several reasons Google has nothing to fear, one being that a social media platform cannot index every site or page. It’s also susceptible to spam, just like other search engines, he added.

However, Google did need to add Google+ to compete with rivals, like Facebook and Twitter, Husayni asserted.

“It was essential for Google to start generating money through ads placed on social media sites, especially after the enormous amount gained by Facebook and Twitter this way,” Husayni said. “They also sought to customize their search results based on social connections. In theory, this will return much more relevant results.”

Hiner went on to say that Google’s Panda update caused “collateral damage,” weeding out sites that actually have good content and still ranking spam higher.

Husayni, on the other hand, thinks that the update has done wonders for Google searchers, achieving the exact results it was intended for.

“Panda was a powerful update and it cleared the air from content farms and base sites, those that spammed searchers with lots and lots of content or duplicated text,” Husayni explained.

Despite Hiner’s opinions, Husayni thinks that Google is stronger than ever, with SEO being a valid contributor to their success.

“There is always going to be manipulation,” Husayni said. “Some people are going to use frowned-upon techniques to boost their site’s ranking, but that is black hat SEO. I hope that Master Google’s honest SEO services will raise the standards of the industry.”

For more information about how the experts at Master Google can improve your Google ranking using ethical techniques, be sure to visit www.mastergoogle.com. For inquiries or to set up a free consultation with Ali Husayni, call Master Google toll free at 1-877-932-6559.

TAMPA, FLORIDA – Search engine optimization is all about figuring out what search engines want most and implementing those strategies on a website, which is precisely what Ali Husayni and his SEO team are doing with Master Google.

One thing Google loves most is fresh textual content, according to Saeed Khosravi, the company’s operational manager. The SEO marketing service uses WordPress blogs to get and keep their clients on the first page of the search engine results (SERs).

Husayni and his SEO team are always monitoring updates to Google algorithms so they can adjust their strategies and stay on the cutting edge of SEO. Right now, Husayni says WordPress blogs are an important part of SEO techniques.

“By incorporating a blog into a website and posting unique content on a regular basis, you will feed Google with what it likes most and will convince the search engine to crawl your site more often,” says Khosravi, an expert in organic SEO.

The sub-directory setup, or embedded option, is what gives the most benefit for search engine optimization. An embedded blog helps the ranking of the associated site, whereas blogs set up on a sub-domain do not because they are treated as a separate domain by Google and other search engines.

An embedded blog URL looks like this: www.mastergoogle.com/blog. Any other format, for example blog.mastergoogle.com, means the blog is setup as a sub-domain.

“If clients already have a blog, we optimize it to meet their SEO needs, but if they don’t, we will set up their blog as part of our SEO services,” says Husayni, who is a leading resource for businesses seeking SEO outsourcing services.

Master Google uses the clients’ blogs to continuously update the site and provide readers with quality content, which increases online recognition and establishes their sites as a main source of information in their respective markets.

Each new post gives another opportunity to add keywords to the URL, title, description and keywords. This is a recent post about ranking on Google places by Husayni on the Master Google blog as an example.

URL: http://www.mastergoogle.com/blog/google-places-is-where-you-need-to-be.php

WordPress has features and functions built in that are automatically set up for SEO. The blog will guide spiders through the posts, pages and categories, quickly and easily gathering information about what to include in the search engine’s index, according to Husayni.

Setting up a WordPress blog does not have to be time consuming, but Khosravi stresses the importance of the blog looking the same as the site to maintain a cohesive aesthetic. There is a famous five-minute WordPress installation with step-by-step instructions on the company’s site.

Some web hosting providers set up WordPress for their clients for no charge. There are also many tutorials and videos online explaining how to set up a WordPress blog. Google has a starter guide that includes explanation, how-to and best practices for basic SEO techniques.

“For those with limited budget, my suggestion is to install a WordPress blog, use a free theme and just focus time and energy on writing quality posts,” says Khosravi.

Because WordPress is essentially a content management system, it is also a great option for people who do not have a website but want to get one and start search engine optimization right away with WordPress. The company or business can use the blog as their website. Khosravi says there is no drawback from a SEO perspective to running an entire site on WordPress.

Husayni’s e-book, “Google SEO Secrets Revealed,” helps small business owners determined to bring their business to the top of Google search results with more than a hundred tips about SEO that they can implement themselves.

“At the end of the day, a website with high quality content of any kind and strong back-links is the winner of the Google game,”   Khosravi says. “But having an active WordPress blog can make things a lot easier and in some competitive markets having a blog is a crucial and determining factor.”

Learn More
To learn more about Master Google’s business SEO services, visit: www.mastergoogle.com. Alternatively, you can call the company’s toll free phone support service at 1-877-932-6559 or call internationally at +1-303-932-6559 with any questions or to schedule a free consultation with Ali Husayni.

BOULDER, COLORADO – One thing is certain when it comes to Internet marketing- nothing
stays the same.

Internet marketing continues to evolve and these days it seems to have settled- at least
temporarily- into three primary areas: social media marketing, search engine marketing and
search engine optimization.

Today we will discuss social media marketing, and we will cover the other two areas in
two future articles. Social media is the term used to describe a variety of Web- and mobile-
based tools designed for discussing and sharing information among users. It is becoming an
increasingly powerful tool businesses can use to reach new clients, as well as build rapport with
current ones.

Social media really isn’t about media at all, wrote Brian Anthony Hernandez, a Business News
Daily staff writer recently. It’s about relationships “and like a relationship, it takes heart,
authenticity and work.”

There are myriad social media outlets, but as of this article’s writing, two have risen above the
rest: Facebook and Twitter.

In a nutshell, you need to have a Facebook account and a fan page for your business, says Master
Google CEO Ali Husayni, a Google SEO expert.

“You need to encourage your friends to “like” the page, and you must post useful information,
videos and photos to it on a regular basis,” says Husayni, who offers SEO consulting services.

Social media accomplishes several goals most businesses strive to achieve. Jonathan Richman
outlines seven of them nicely on Dose of Digital in his “The Seven Uses of Social Media in
Business- The 7 Cs” post. They are:

1. Communicating
2. Cause support/sponsorship
3. Contest
4. Consumer research
5. Connecting others
6. Customer service
7. Community building

“These are things businesses work on every day, and social media makes it quicker and easier
to do these things,” Husayni says. “Lots of social media sites also have very detailed analytics
available to assist businesses in determining ROI.”

Yes, businesses still gain customers through word of mouth and traditional advertising, but
compared to what Google and social media have become, those methods are becoming less
valuable, and traditional advertising has been less cost-effective for some time now.

Google is becoming more important as companies learn they must improve their organic SEO
search results. Now more Internet marketing experts are considering what kind of role social
media will play in the SEO services they offer in the future.

“Social Media definitely is increasing in usefulness,” Husayni says. “The rise of social media has
prompted us to look into it deeper and consider if- and if so, how- we can help our clients use it
to improve their site’s ranking in organic search results.”

Husayni says this isn’t uncharted territory, but it’s still new territory for Internet marketing
experts and as social media grows and changes, it will be interesting to see how businesses are
able to best use it to their benefit.

Learn More
To learn more about SEO company Master Google and the importance of social media, visit
www.mastergoogle.com or call toll-free: 877-932-6559; internationally +1-303-932-6559.

About Master Google
Master Google is a search engine optimization firm based in Boulder, Colorado that utilizes
knowledge of the Internet market and ongoing research to develop and implement SEO strategies
for its clients. It is an affiliate of Sinai Marketing, founded by Ali Husayni in 2004. Husayni
serves as the firm’s chief executive officer and SEO expert.
-END-

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai
Marketing is credited as sole source. Linking to other sites from this press release is strictly
prohibited, with the exception of herein imbedded links.

BOULDER, COLORADO – SEO company Master Google is in the process of filming some of its clients as they describe their experience with the company’s services. The resulting videos will be posted on Master Google’s testimonials page, as well as YouTube.

“We have a lot of clients for our SEO services who have been very pleased with the results we’ve gotten for them,” says Ali Husayni, SEO expert and CEO of Master Google. “We want to get the word out and there’s no better way than straight from the horse’s mouth.”

Clients who will be filmed include: Chris Metcalfe from Mavenlive.com, a site providing services for physical therapists; Peter and Dr. Jennifer Eisenhuth from Doctorjennifer.com, the website for her orthodontic practice in Minneapolis; and Robin Bingeman from Cryoserver, an email archiving software provider.

The clients will discuss how they discovered Master Google, what services the SEO Google company has provided, how the company has optimized their websites, and what they like best about the company.

“The videos will showcase some of the work we’ve done for our clients recently,” says Husayni, “and it will demonstrate to prospective clients what we’re capable of.”

The SEO company’s clients have found Master Google’s Google ranking services to be extremely valuable in promoting their business. Many of the clients have seen a huge jump in their website’s ranking on Google – and have been able to acquire a significant amount of new business.

Master Google is famous for its “Top of Google Guaranteed” package, which promises that the search engine optimization company will get a client’s website among the top five sites listed on Google when a user searches using that business’s main keywords. If Master Google cannot get the client’s site within the top five after a few months, the client’s fees will be refunded.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google are credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.

UPDATE – Dec. 1: The $99 SEO package is now offered for free.

We have a new $99 SEO package that we will start offering on October 1st. Clients who submit their site or blog can get SEO services with an estimated value of $1000, saving $900.

The following services are included in the package:

• Keywords Analysis – We will identify your site’s most critical keywords.
• Complete Web Site Optimization – We will optimize the entire site to improve its Google Ranking. This service includes:

o   Employing Google Webmaster Tools to find site errors and repairing them.

o   Deleting any (X)HTML code blocking Google from freely indexing your Web site.

o   Updating the site’s title tag, description tag, and image tags.

o   Creating an XML site map to your Web site.

• Google Analytics – We will set up your Google Analytics, allowing you to monitor the site’s traffic.
• Reports – We will provide weekly reports showing where the site ranks on Google, Yahoo! and Bing.

We are widely known for our Free SEO services and our Top of Google Guarantee package, in which we guarantee to get a client’s Web site to the top of Google or we will repay the client’s money. We do not promise first page placement with the $99 package. But, our services will increase your site’s ranking on Google and other search engines. Your site’s Ranking Report will demonstrate the increase in only a few weeks.

“This is the package for those businesses that don’t qualify for our Free SEO offer and don’t want or can’t afford our Top of Google package,” says Ali Husayni, CEO of Master Google. “Unfortunately, we can only provide these services to 90 sites per month. We sign clients up on a first-come, first-serve basis. Some clients may need to wait for their opportunity to come up.”

We cannot supply the $99 SEO package to sites with these issues:

• Banned or red-flagged by Google.
• Will not open up – for any technical reason.

“Providing the $99 service does require File Transfer Protocol (FTP) access. Such access permits us to optimize your Web site,” says Husayni. “A lot of clients get anxious at the thought of supplying us with this information. However, it will be 100% safe. As many happy clients can confirm, we are a respectable and trustworthy business.”

Your business has built a lovely Web site which gives users the information they need and is easily navigable. So you can sit back and watch the Web site visitors – with their money – come to you, right? Not really. Every Web site has many competitors and it’s worthless if your clients don’t know where it is. This is why you need Internet marketing.

Excluding local brick and mortar stores, just about every company requires Internet marketing. It’s a new world and people are using new ways to locate stores, dentists, candy bars, and vacation spots. More and more people turn to the Internet for their information. A nationwide survey in 2009 by the Pew Research Center noted that 74% of adults in the U.S. use the Web.

“We have found that a solid Internet marketing plan is vital for our company,” observes Robin Bingeman from Cryoserver, an email archiving company. “If we didn’t have high-quality Internet marketing, we couldn’t reach a large volume of our potential customers. No company can flourish without it.”

Internet marketing is increasing in popularity. Even during the recession, PriceWaterhouseCoopers found that in 2009, American companies expended $22.7 Billion on Internet marketing. Over the past four years, the Web’s portion of advertising investments has increased from 8% to 17% of media advertising expenditures.

“Absent a good Internet Marketing plan, no company can succeed in today’s economy,” says Ali Husayni, of Master Google. “Nowadays no one can afford to lose a prospective customer. They need to find you when they’re seeking your service or product.”

Internet marketing has even proven effectual in nationwide politics. Throughout Barack Obama’s 2008 Presidential campaign, 3 million donors made 6.5 million online donations for a total of more than $500 million. His campaign also earned more than $10 million in one day, primarily using online donors, notes the Washington Post.

We can design a marketing strategy for your company that involves achieving the first page of Google and other search engines for your Web site’s keywords. We employ a variety of ways to boost the visitors to your site and enhance its Google rank, such as building backlinks to your site, making sure that you use the best keywords, and assisting with providing fresh content for your site.

“If you have an online business, you need a good strategy for promoting it or no one will visit,” observes Matthew Smillie, owner of Aruba Villa Vacation Rentals. “Since we started search engine optimization, our site has achieved page one for our keyword phrases.”

We also benefit from using up-to-date Web site visitor information to understand visitors and how they use the site. This permits us to tweak your marketing strategy as necessary. Internet marketing is actually a fairly inexpensive method for reaching possible customers, using only a small part of a conventional advertising budget.

With the Web, you can give visitors the information they need when they need it. This permits the consumer to make quicker buying decisions – on their own schedule.

It’s almost been one year since we’ve launched our Free SEO program. We’re honored to announce that we’ve optimized over 700 sites within the past year without charging a dime. These sites have benefited from the following SEO services:

-          Keyword Analysis
-          Home-page Optimization
-          Weekly Ranking Reports
-          Google Analytics Setup

The work that each of these sites received was valued at $500. In return, we’ve placed a text-ad on these sites promoting our services, which also proves to be very valuable to us.

We’ve recently adjusted this service to only include sites that have a PR3 or more (check your site’s PR here). And now, in exchange for a link to our site, we now do the following:

-          Multiple Keyword Analysis
-          Optimization of your entire site, instead of just the homepage
-          Submit a XML Site Map to Google
-          Fix any Webmaster Central Errors
-          Lifetime Weekly Ranking Reports
-          Google Analytics Setup

The perceived value now stands at $1,000.

So, if you or your friends own a site or blog that has a PR3 or higher, you should contact us now.

The optimization work has helped everyone’s ranking on Google, Yahoo! and Bing. In addition, we have received many comments on our blog privately thanking us for our services. We also want to thank all of you for your support.

On the other hand, if you are serious about Google SEO and you want your site to rank atop Google, you will need many natural links pointing to your site. To encourage sites to link to yours, you need to have fresh, high-quality content and network with hundreds of other sites to promote yourself. This counts for over 90% of the work that goes into SEO and it’s what we’re really good at. Sorry, we’ll have to charge you for it, though.

So, please fill out the form on our home-page and we’ll be happy to look at your site to see if you qualify for our Top of Google SEO program.

We are experiencing greater success in placing our clients’ Web sites at the top of Google than in any other time in our existence. This success is the result of carefully honing our skills in optimizing complex sites and improving their rank on Google.

We employ a unique combination of press releases, articles, and SEO blogs to continuously update each client site’s content. Our sophisticated link building methods have permitted us to help many clients move into Google’s upper echelons.

“We never stop working to improve our SEO services to our clients,” Ali Husayni notes. “Google rank and SEO optimization are crucial to a successful Web site. Our staff works diligently to make sure that each site receives the meticulous attention that improves these rankings. It’s a thrill to see our efforts bearing fruit. Now our clients will see better results more quickly than ever.”

We have also been successful in improving the speed with which we remove detrimental Google “red flags,” indicating that Google finds some of the site’s content problematic. We recently removed a sophisticated red flag from the Web site of the cutting-edge UK based company, Cryoserver.

“We were pleasantly surprised when Google placed Cryoserver on its first page results less than one month from starting SEO efforts,” says Mr. Husayni. “I’m very proud of my team. They worked very hard to help this company achieve its rightful Google ranking – in a very short period of time.”

We are in the process of re-designing our Web site and will launch the new version on May 10th. The new Web site will be more technologically advanced and easier for visitors to use.

The new site has been designed to Web 2.0 standards. It will be beautiful, but simple in its design. In keeping with Web 2.0 principles it will also be more interactive, making the user the center of the site. Every element is engineered to give visitors a better experience.

The new site will also load faster. It will be more intuitive, making it easier for visitors to navigate the site’s pages and find the information they need. The site will include a new video feature that explains why our SEO services are unique. The contact form will also be much easier to fill out.

“I am very pleased with my team’s work to this date in planning, designing, and developing our new site,” says Ali Husayni. “It features some of the most appealing design features with the state-of-the-art Web development technology to create the best user experience on the Web. Truly, it is going to be a work of art. I’m so excited to hear our friends’ feedback.”

Our profile in the SEO world has been rising since Master Google was launched last summer. Our Google Page Rank recently increased from a 4 to a 6 and, in March 2010, we released our e-book Google Secrets Revealed. We also offer free SEO services for small-business Web sites and have optimized the Web sites of over 390 businesses – for free – since launching the offer in August 2009.