Graphic Courtesy of TechTricksWorld.com.

SANTA MONICA, CA – The Master Google team is happy to announce the recent accomplishments of CariniAir.com. Doug Cooper, the VP of Marketing for CariniAir.com, has been working with Master Google for a relatively short period of time, and has already seen big results, both with the number of qualified leads and with his company’s Google rankings. Like most new clients to Master Google’s SEO services, Cooper was at first hesitant to hire a new Search Engine Optimization Company when he started in the middle of last year, but has seen a big spike in the number of qualified leads as a result.

“We get maybe 30 percent of our business from referrals, the other 70 percent is from Google Search Engine marketing. We’ve increased the number of qualified leads with Master Google about 50%,” Cooper says. “I wish we’d started a year ago, I am sure we’d be number one in everything.”

A simple Google search also reveals further success for Cooper, who readily shares his excitement about the recent accomplishments with Master Google.

“Master Google helped us reach the top spot in the Google Places listing for the air conditioning keywords, while still retaining our #2 spot for heating. We are very excited about becoming #1 in the Google Places listings, and expect this to result in another 100% – 200% increase in Google sales leads during the upcoming air conditioning season,” Cooper says.

But it’s important to note that these numbers didn’t appear right away. The SEO results took time, and were the product of hard work, as both Cooper and Master Google CEO Ali Husayni explain. Still, the results happened relatively quickly, as Cooper emphasizes.

“In a matter of about one to one-and-a-half months, Master Google helped us reach the top spot in the Google Places listing for the air conditioning keywords, while still retaining our #2 spot for heating,” Cooper says.

Husayni enjoys seeing these tangible results for his clients.

“When we see results like CariniAir.com, it proves to us the fact that what we do actually works. What’s needed is patience and perseverance,” Husayni says.

See Doug Cooper’s interview in our testimonials section. Contact Us to see if your site qualifies, and we look forward to continuing to work with Cooper and our other clients.

IMPORTANT RANKINGS UPDATE: As of Jan. 19, 2012, CariniAir.com took the #1 spot on Google Maps.

Cooper is thrilled about what this means for CariniAir.com.

“Finally achieving the top spot on Google Maps for our most important keywords is a dream come true. Everyone at Carini Heating and Air is very excited and grateful to Master Google for their continued hard work and persistence,” Cooper says.

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SANTA MONICA, CA — What’s in a picture? Martin Missfeldt’s illustration spotlighting the importance of optimizing pictures on TagSeoBlog.com is certainly worth a thousand words. But in order for any image to get the traffic that it might very well deserve, it has to be optimized correctly.

When basic image SEO is done correctly, an image like the one above can be an extremely valuable addition to a website (after all, I used an image Google search to find this image). According to Danny Dover, the lead SEO of SEOmoz.org, an image is only as good as the text supporting it. Dover delves further into his image SEO expertise in his video discussion on a recent SEOmoz.org Whiteboard Friday. In fact, Dover points out that search engines need text to help the images serve their intended purpose, and that well-developed sites tend to pay attention to image SEO. This newfound knowledge is a wake up call to this writer to implement those changes from this day forward, and I’m sure that it had the same impact on the plethora of other bloggers and SEO analysts who have read it.

“Besides just being useful for people, images are also, it turns out, useful for search engines. I think part of the reason behind that is that pages that are well developed tend to also have images on them because it helps portray information in a way that textual based content can’t do,” Dover says.

Click here to be directed to Dover’s video tutorial on the basics of Image SEO, in which he gives useful advice regarding image SEO. Here are a few pieces of Dover’s words of wisdom:

1. Alt Text: This is the text that will pop up if your image fails to display, either because of someone’s browser or the image disappearing. From an SEO perspective, you can save face, because alt text tells Google what that image was. Dover has a quick tip: keep them below about 140 characters.

2. Filename: The filename is also information for search engines and other technologies, but alt text is stronger for SEO purposes, especially when backed up with a filename.

3. Surrounding Text: This is often overlooked, but the text around an image gives Google an idea about the image itself. The surrounding text can either be a traditional caption, or it can just be the paragraphs around the image (like the picture in this blog).

4. Inbound Links: As with all SEO efforts, inbound links are very important. Dover has very specific advice: “It wouldn’t necessarily be inbound links to the image URL, although it could be, but what I mean in this context is links going to the page that has the image embedded on it. Just like in normal SEO, the anchor text of those inbound links and where they’re coming from and how many of them are, are all really important factors for image SEO and then SEO in general.”

5. Human Categorization: Human categorization comes from the early stages of developing recognition software. Google would hire people and they’d say, “label this.” In fact, Google was semi-famous for creating this game. It was called Google Image Labeler, and it would show you an image of, say, an apple, as Dover explains further.

“They would ask you in Family Feud style, which is a game show here in the United States, to list words that are associated with that object. You’d say something like apple, and you’d earn points if someone else also said apple. Maybe it’s red, Fuji, or Grandma Smith, or whatever it is. So other words that are associated with the image. And that way they could train their software to start to understand what general shapes and ideas mean within images,” Dover says.

While categorization has evolved, an eye for detail is still best done by the human eyes. But, at the end of the day, image SEO is the most effective as part of an overall SEO effort that is important to reach your desired customer base, according to Ali Husayni, the CEO of the SEO service company, Master Google.

“You may not have the budget for a full-scale SEO campaign if you’re just starting out, but some time with an SEO consultant to get you started may be within your budget and well worth the expense,” Husayni says.

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BOULDER, CO — Despite the turbulent economic climate over the last few years, Google SEO marketing company Master Google has been able to expand and help its clientele find new consumers and discover new pools of revenue. The company attributes much of its success to reaching out and finding clients internationally.

Master Google’s clientele has grown exponentially to include companies in various industries from around the world. The company provides its services in search engine optimization (SEO) for businesses throughout India, China, Nigeria, Singapore, South Africa, Malaysia, the United States, and more. Read more…

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