SANTA MONICA, CA – Although SEO is a serious time commitment, there are some lighthearted moments. From realizing that rankings can become a roller coaster ride if you check them moment-to-moment, to comedic commentary on just how perhaps overly personal searches have become (as outlined in our recent article, Search, Plus Your World), here are a few funnies to start your weekend off on a happy, lighter note.

The Rankings Game: What happens when we get addicted to checking our placement on Google’s search results? A wonderful comic strip by BigOakInc.com showcases the dangers of checking your rankings too often.

So how do you avoid this roller coaster? Our client CariniAir.com is a good example of what having the right attitude about the nature of changing rankings does for peace of mind. Doug Cooper, the VP of Marketing for CariniAir.com, has been working with Master Google for a relatively short period of time, and was supportive of our efforts, which landed him the top spot in Google Maps and Google Places. Cooper understands that rankings fluctuate slightly, but keeps it positive about the big gains in his website rankings.

“Finally achieving the top spot on Google Maps for our most important keywords is a dream come true. Everyone at Carini Heating and Air is very excited and grateful to Master Google for their continued hard work and persistence,” Cooper says.

When The Use of Highly Competitive Keywords Goes Wrong: Again, BigOakInc.com makes a great point about overusing keywords by inserting them into a conversation between coworkers at an SEO company.

While funny, this comic strip emphasizes that White Hat SEO techniques are so important for higher rankings, because Black Hat SEO simply defeats the purpose of keywords, because keyword stuffing without anything to back up those keywords is simply bad practice. According to Husayni, Black Hat SEO techniques include any techniques that use spam, cheap links and poor or irrelevant content just to get a higher ranking, and these techniques just hurt you in the long run. As you ruminate over the free SEO advice that you’ve learned about while reading these comic strips, also keep in mind that SEO efforts count for your blog content as well, Husayni advises.

“Blogs seem to be an important part of any site because they get updated on a regular basis,” Husayni says. “I suggest site owners should write for their sites on a regular basis. The more fresh, quality and relevant content they post to their sites, the better chances of exposure and inclusion on Google search results they will have.”

TAMPA, FLORIDA — Ali Husayni has been a prolific writer in the past several months, and that is apparent in the September issue of Orthotown Magazine, where one of his articles appears.

Husayni, founder of the SEO consultation firm Master Google, wrote an article titled, “Long Live the King- SEO Still Rules the Internet Marketing World.” The article explains how SEO marketing strategies provide the best value for the money.

The article tells readers how developing keywords, optimizing their websites, developing quality inbound links, participating in social media circles and utilizing Google Places can help orthodontists ensure that when people in their geographic location search for orthodontic providers, their websites appear prominently in organic search results.

The Orthotown article features comments from two of Master Google’s clients who have had a great deal of success in their practices as a result of their SEO campaigns: Bob Donovan, administrator of Dr. David Alpan’s practice, Aesthetic Orthodontics in Las Vegas; and Peter Eisenhuth, administrator of Dr. Jennifer Eisenhuth’s Eagan, Minnesota orthodontics practice.

Donovan and Eisenhuth offer valuable insight to orthodontists considering an SEO campaign, Husayni says, adding that he was particularly happy with Eisenhuth’s input because Eisenhuth had worked with two other SEO firms prior to choosing Master Google. That experience brought about several helpful tips, which Eisenhuth shared during his interview for the article.

“I’ve enjoyed showing readers of these publications how our search engine optimization results are better than those of our competitors by explaining a bit about what we do,” says Husayni, who has had articles published in “The McGill Advisory,” Bentson, Clark & Copple’s “reSource,” and “The Progressive Orthodontist” this year.

Husayni also has been forthcoming with advice on what practitioners can do on their own to improve their SEO in Google organic search results.

“We’ve shown through some of these articles that there are several steps orthodontists can take on their own to improve their sites’ rankings on Google,” he says. “But we also make it known that for advanced SEO work, it’s best to bring in a professional. Of course, we want them to choose us because we truly believe our efforts are the most effective and we back that claim up with an SEO guarantee.”