Google Instant, first launched in September 2010, is a feature that guesses what a user is searching for as it is typed into Google’s search bar, providing real-time search results that adapt to the final word or phrase entered.

“It shows you what most people are looking for, based on your initial few letters or words,” Ali Husayni, SEO expert and founder of Master Google, said. “You can then select the most sought after keywords from a drop-down box menu.”

At last year’s Google Search Event in San Francisco, company vice president Marissa Mayer predicted the new tool to save users two to five seconds per search, equating to 350 million hours saved collectively each year.

For a searcher, Google Instant means a more productive and personalized search. For SEO experts, it means another small adjustment to take into account.

“We want our clients’ sites to come up on Google for keywords or phrases that people are actually looking for,” Husayni said.

Because Google Instant’s real-time results are based on the popularity of certain queries, Husayni said it’s possible  to see a shift in keyword usage down the line.

Similarly, right after Google Instant debuted, Google search engineer Matt Cutts said that, while the results will remain the same for a particular query, “it’s possible that people will learn to search differently over time.”

For this reason, Husayni said that the team at Master Google will continue to keep a close eye on regional keyword statistics using the Google AdWords keyword selector tool.

“But remember, this is just a new trend in search,” Husayni said.

The new tool merely effects the way that users interact with the search engine, not the way that Google ranks pages. The algorithm hasn’t changed, Husayni assured.

Even though Husayni doesn’t anticipate any drastic changes to SEO methods in the future, he said that Google Instant, combined with the power of Google Places, has already shifted search results to reflect more specific areas.

“Traditionally, if you typed in ‘orthodontics,’ Google would show results from all over the Internet,” Husayni said. “But if you search for this query today, Google will show you a list of three to ten different orthodontic services in your area, depending on where you’re based.”

These real-time, geo-centered results have made Master Google’s focus on both Internet-wide and local rankings stronger than ever.

“We can no longer just worry about the general search engine results. We have to be aware of the local results and get our clients to rank there, too.”

For more information about how Master Google can help your Web site reach the top of Google search results, please visit www.mastergoogle.com. For inquiries or to set up a free consultation with Ali Husayni, call Master Google toll free at 1-877-932-6559.

“We have a lot of clients for our SEO services who have been very pleased with the results we’ve gotten for them,” says Ali Husayni, SEO expert and CEO of Master Google. “We want to get the word out and there’s no better way than straight from the horse’s mouth.”

Clients who will be filmed include: Chris Metcalfe from Mavenlive.com, a site providing services for physical therapists; Peter and Dr. Jennifer Eisenhuth from Doctorjennifer.com, the website for her orthodontic practice in Minneapolis; and Robin Bingeman from Cryoserver, an email archiving software provider.

The clients will discuss how they discovered Master Google, what services the SEO Google company has provided, how the company has optimized their websites, and what they like best about the company.

“The videos will showcase some of the work we’ve done for our clients recently,” says Husayni, “and it will demonstrate to prospective clients what we’re capable of.”

The SEO company’s clients have found Master Google’s Google ranking services to be extremely valuable in promoting their business. Many of the clients have seen a huge jump in their website’s ranking on Google – and have been able to acquire a significant amount of new business.

Master Google is famous for its “Top of Google Guaranteed” package, which promises that the search engine optimization company will get a client’s website among the top five sites listed on Google when a user searches using that business’s main keywords. If Master Google cannot get the client’s site within the top five after a few months, the client’s fees will be refunded.

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Fresh Content: Google’s Web site rankings give priority to Web sites that stay current on the events in their field of expertise and that can show they are doing new things. Fresh blog posts, additional pages, or re-written pages show that the Web site is up-to-date and helps to encourage visitors.

“Major search engines not only rank pages upon relevant content…but by fresh content as well,” writes Loren Baker on SearchEngineJournal.com. “Even after your site has been ‘optimized to the max,’ your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis.”

“Here at Master Google, each month we create one or two new writings for every client and put them on their site,” says Ali Husayni. “You can also refresh your content by re-writing your homepage – or a different page on your site. You are providing your visitors with identical information, but you’re giving the sense that your Web site is current – and that will get it a better Google Web site ranking.”

How Much Fresh Content? The more frequently a Web site is refreshed, the higher it will move in the rankings. For example, news sites tend to receive high Google Web site rankings because they’re updating their pages several times a day.

“We can create new Web site content for our clients as often as they like, but the expense could outweigh the positive effect if we refresh it more frequently than 2-3 times a month,” explains Husayni.

Other SEO experts support this idea. On SEO.com, Scott Smoot relates this story: “I noticed a huge drop in my traffic from organic search…It provided a powerful example of the need for fresh content…I hadn’t updated for almost 4 months. I have no doubt that other sites competing for my keywords were updating more regularly. I went into my site and submitted a blog post… just a ‘sorry I haven’t posted anything lately’ post…The result was a complete return of the rankings and traffic (and then some).”

How Much Contend Must be Re-written? No one really knows. Google reveals very little of its page ranking formula – and that information isn’t included. “If we revise a Web site’s content, we strive to re-write 100% of it,” remarks Husayni.