ORLANDO, FLORIDA—If you are just beginning to focus on your website and know that you want to use the principles of search engine optimization but aren’t sure where to start, you have come to the right place.
“The first step to a successful SEO campaign is to identify the kind of help you need and find an SEO veteran with a proven track record,” says Ali Husayni, who founded his SEO agency in 2004.
Each business is unique with varying levels of technical experience, budget and personnel, but Master Google has a solution compatible for each one. Some companies want the guaranteed results Husayni offers with a full-scale SEO campaign so they are free to focus on other aspects of their business, but other companies have a different vision for their SEO.
Master Google’s consulting services are a good option for clients who are looking for in-depth analysis of their site, rankings and an SEO team. It’s an ideal choice if they need search engine optimization tips and solutions for specific problems like finding out why rankings tanked after an update. Consulting services can also be used to help companies locate, hire and set up an in-house SEO team.
Coaching is for the businesses that want to be hands-on with SEO and have a working knowledge of HTML, but feel overwhelmed by the sheer volume of information available and need help setting up a road map for an effective search engine optimization campaign. They want to avoid getting sidetracked by insignificant issues or techniques that will eat up a lot of energy and time.
“With so much wrong information out there on the Internet, I cannot stress to you enough how important it is to have an asset like Master Google on your side,” says Don Gerig Jr., a client who hired Husayni for SEO coaching services.
Gerig manages his family’s business American Dream Realty, a Santa Cruz company with a client base primarily from Internet traffic.He and his brother Matt Gerig, the marketing director, had studied HTML coding and SEO for a while but kept finding contradictory information on what worked with the search engines and what didn’t. When they moved their website to a new hosting platform, they knew they needed professional coaching to become more competitive in the market.
“I did a lot of research and, after a lot of frustration, I finally found Master Google. I knew I had to have the best, so I immediately hired Ali,” says Don Gerig.
Master Google spent about 20 hours working with the American Dream Realty team and after a few months of continued support, the hard work paid off. The site’s traffic soared to the highest levels in their market where they now rank at the top of Google for their main keyword: Santa Cruz Real Estate.
Husayni says companies that invest in SEO coaching gain these three benefits:
1. Avoid Incorrect, Insufficient Or Outdated Information
SEO is constantly changing with algorithms being updated frequently and without notice as search engines work to improve results and fight spam techniques. That means good SEO must adapt to the changes, discarding obsolete practices, avoiding black hat techniques and implementing new strategies to stay on top.
“Using outdated information and techniques or making a simple mistake because of insufficient information can waste your time and worse, have a profoundly negative impact on a site,” says Husayni, an SEO expert.
A veteran SEO coach can show businesses what they need to do for success and then teach them how to find reputable sources to stay up-to-date about developments, technologies and strategies as well as how to implement the information on their own.
“Knowing how to stay current is crucial for the long-term success of a marketing campaign,” says Husayni.
2. Get SEO Working Right Away
Learning SEO, like any new skill set, takes time and practice. But with Master Google, the process gets started right away. The websites’ SEO is working and the rankings are getting better while the business owners are learning how to use the techniques.
Some aspects of SEO are done once, like certain programming tasks and structuring the website so search engine spiders can easily crawl the content, but a lot of SEO is ongoing, such as link-building campaigns and writing press releases and articles. The SEO coach shows them how to do the one-time tasks, explaining what they are as they are done, and the ongoing tasks can be done together.
3. Help Establish A Clear Strategy & Avoid SEO Distractions
Establishing where a business wants to go with their SEO campaign and the steps they need to take to get there can be difficult to do when they are still learning about the different techniques. A coach can help business owners set goals with a realistic timeline and equip them with focused techniques that will help their businesses achieve that.
“What a good SEO company does, whether they are doing all the SEO work or getting you set up, is start you out correctly by honing a clear strategy and then focusing on meeting authoritative guidelines with an emphasis on good content,” he says.
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