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Posts Tagged ‘search engine optimization results’

Client CariniAir.com Catches Top Spot in Google Places and More: How it Happened

January 17th, 2012 1 comment
SEo Google Chart

Graphic Courtesy of TechTricksWorld.com.

SANTA MONICA, CA – The Master Google team is happy to announce the recent accomplishments of CariniAir.com. Doug Cooper, the VP of Marketing for CariniAir.com, has been working with Master Google for a relatively short period of time, and has already seen big results, both with the number of qualified leads and with his company’s Google rankings. Like most new clients to Master Google’s SEO services, Cooper was at first hesitant to hire a new Search Engine Optimization Company when he started in the middle of last year, but has seen a big spike in the number of qualified leads as a result.

“We get maybe 30 percent of our business from referrals, the other 70 percent is from Google Search Engine marketing. We’ve increased the number of qualified leads with Master Google about 50%,” Cooper says. “I wish we’d started a year ago, I am sure we’d be number one in everything.”

A simple Google search also reveals further success for Cooper, who readily shares his excitement about the recent accomplishments with Master Google.

“Master Google helped us reach the top spot in the Google Places listing for the air conditioning keywords, while still retaining our #2 spot for heating. We are very excited about becoming #1 in the Google Places listings, and expect this to result in another 100% – 200% increase in Google sales leads during the upcoming air conditioning season,” Cooper says.

But it’s important to note that these numbers didn’t appear right away. The SEO results took time, and were the product of hard work, as both Cooper and Master Google CEO Ali Husayni explain. Still, the results happened relatively quickly, as Cooper emphasizes.

“In a matter of about one to one-and-a-half months, Master Google helped us reach the top spot in the Google Places listing for the air conditioning keywords, while still retaining our #2 spot for heating,” Cooper says.

Husayni enjoys seeing these tangible results for his clients.

“When we see results like CariniAir.com, it proves to us the fact that what we do actually works. What’s needed is patience and perseverance,” Husayni says.

See Doug Cooper’s interview in our testimonials section. Contact Us to see if your site qualifies, and we look forward to continuing to work with Cooper and our other clients.

IMPORTANT RANKINGS UPDATE: As of Jan. 19, 2012, CariniAir.com took the #1 spot on Google Maps.

Cooper is thrilled about what this means for CariniAir.com.

“Finally achieving the top spot on Google Maps for our most important keywords is a dream come true. Everyone at Carini Heating and Air is very excited and grateful to Master Google for their continued hard work and persistence,” Cooper says.

Common SEO Mistakes: When Search Engine Optimization Fails

January 4th, 2012 No comments

SANTA MONICA, CA – The need for SEO exists when done correctly, especially along with extensive experience and knowledge, goals, and a dedicated team. Those things are a must, or search engine optimization efforts will ultimately fail, says Ali Husayni, the CEO of the SEO service company, Master Google. SEO matters for small businesses because the audience is there, they just need to be found. Because bad SEO can have serious adverse effects, let’s start with a few SEO fails.

Be Aware of Common SEO Mistakes: SEOFailBlog.com wants you to know that they’re watching for a variety of mistakes. From incorrect footer links, to a Google related searches fail, SEO Fail Blog puts the spotlight on bad practices.

Understand the Audience of New Platforms: Google+ is an amazing new tool for communication, but one that clearly wasn’t appreciated by Steve Yegge, an employee at Google, when he accidentally told the world about his misgivings with the new platform a few months ago. In a memo meant for Google employees on Google+, Yegge forgot one important thing: to click private instead of public post when sharing a blog. Read the now infamous memo on TechnoBaboy.com. One of the most shocking excerpts is of Yegge’s complaint that Google+ is simply a “prime example of our complete failure to understand platforms from the very highest levels of executive leadership, down to the very lowest leaf workers. We all don’t get it. The Golden Rule of platforms is that you Eat Your Own Dogfood.” Yegges was quick to post an apology. Let us all be considered warned about checking our settings twice.

Impatience With SEO Results: Quality takes time. Do not fear if a project has taken six weeks and the results are minimal. As you build links and prominence with Google, the people will click, according to Husayni.

“If people expect huge results in a very short period of time, they are bound to be disappointed,” he says. “Search engine optimization is an ongoing process that takes time, especially if the website has been in trouble for bad SEO practices in the past.”

Effectiveness with SEO pays off, after all. As it relates to Google search results in the orthodontic field, Husayni notes that, depending on location, there can be an increase in yearly income ranging from $50,000 to as much as $300,000.

“Americans performed 15.5 billion searches in 2010, and around 80 percent of customers research a product or service before making a purchase,” Husayni says. “So it doesn’t matter if you are offering dog grooming services, consulting or selling exotic cars, you want potential clients to be able to find you.”

Top Search Engine Terms of 2011: Who and What We Looked For

January 3rd, 2012 No comments

SANTA MONICA, CA – What do Facebook and Justin Bieber have in common? They are both at the top of their categories for the number of search inquiries directed at them in 2011. The categories are part of an in-depth analysis of the top search terms of 2011, published by Experian Hitwise, a part of Experian Marketing Services.

The biggest search engine victory, though, was achieved by a search engine itself. According to Experian Hitwise, Google properties made for 11.98 percent of all U.S. visits, which is a 22 percent increase from 2010. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 6.81 percent.

As a stand-alone, the fastest-moving search terms of the year mainly focused on big events, disasters, and changes that happened on that specific day. The terms included: Hurricane Irene, Les Paul, Nick Ashford dies, Apophis Asteroid, Sheen dumped, Hurricane Irene path and Amber Cole. Looking at the top public figures and the top five searches in the movie category is equally as amusing (and maybe even a little scary to some degree, in some cases).

Top public figure searches:

  1. Justin Bieber
  2. Casey Anthony
  3. Kim Kardashian
  4. Nicki Minaj
  5. Selena Gomez
  6. Charlie Sheen

Top five movie titles:

  1. Star Wars
  2. Transformers 3
  3. (Twilight) Breaking Dawn
  4. Harry Potter and the Deathly Hallows
  5. Fast Five

Looking at the top hits for 2011 is fun and provides some insight, but the analysis goes much deeper when comparing the results of 2011 with 2010. A few important differences, as noted by the Experian Hitwise study: Facebook was the top-visited website for the second year, making up 10.29 percent of all U.S. visits between January and November 2011, which is a whopping 15 percent increase from 2010. Google.com ranked second, with 7.70 percent of visits, which is a 7 percent increase for them, trailed by YouTube with 3.17 percent, and Yahoo! Mail at 2.95 percent with Yahoo! at 2.47 percent.

Check out the Top 10 most-visited websites for 2010 vs. 2011:

Top 10 in 2010:

  1. Facebook.com
  2. Google.com
  3. Mail.Yahoo.com
  4. Yahoo.com
  5. YouTube.com
  6. Msn.com
  7. MySpace.com
  8. Mail.Live.com
  9. Search.Yahoo.com
  10. Bing.com

Top 10 in 2011:

  1. Facebook.com
  2. Google.com
  3. YouTube.com
  4. Mail.Yahoo.com
  5. Yahoo.com
  6. Bing.com
  7. Search.Yahoo.com
  8. Gmail.com
  9. Mail.Live.com
  10. Msn.com

Taking a critical look at both the 2010 and 2011 search terms, especially in relation to search engine optimization, makes for an important task for 2012, and that is meeting the challenge of knowing what’s current and anticipating what is on the horizon, according to Ali Husayni, the CEO of the SEO service company, Master Google.

After all, SEO helps a website’s visibility by making sure that the site’s language gives an optimal chance for it to be found when a web surfer performs a search.

“The key is to recognize your key audience and think like them,” Husayni says. “For instance, if Sinai is working on dental website marketing for a client, we have to think in terms of what words people use when they search for a dentist. Then we build the client’s entire Google marketing efforts around those 100-200 words.”

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

SEO Expert Racks Up Publications

September 28th, 2011 2 comments

TAMPA, FLORIDA — Ali Husayni has been a prolific writer in the past several months, and that is apparent in the September issue of Orthotown Magazine, where one of his articles appears.

Husayni, founder of the SEO consultation firm Master Google, wrote an article titled, “Long Live the King- SEO Still Rules the Internet Marketing World.” The article explains how SEO marketing strategies provide the best value for the money.

The article tells readers how developing keywords, optimizing their websites, developing quality inbound links, participating in social media circles and utilizing Google Places can help orthodontists ensure that when people in their geographic location search for orthodontic providers, their websites appear prominently in organic search results.

The Orthotown article features comments from two of Master Google’s clients who have had a great deal of success in their practices as a result of their SEO campaigns: Bob Donovan, administrator of Dr. David Alpan’s practice, Aesthetic Orthodontics in Las Vegas; and Peter Eisenhuth, administrator of Dr. Jennifer Eisenhuth’s Eagan, Minnesota orthodontics practice.

Donovan and Eisenhuth offer valuable insight to orthodontists considering an SEO campaign, Husayni says, adding that he was particularly happy with Eisenhuth’s input because Eisenhuth had worked with two other SEO firms prior to choosing Master Google. That experience brought about several helpful tips, which Eisenhuth shared during his interview for the article.

“I’ve enjoyed showing readers of these publications how our search engine optimization results are better than those of our competitors by explaining a bit about what we do,” says Husayni, who has had articles published in “The McGill Advisory,” Bentson, Clark & Copple’s “reSource,” and “The Progressive Orthodontist” this year.

Husayni also has been forthcoming with advice on what practitioners can do on their own to improve their SEO in Google organic search results.

“We’ve shown through some of these articles that there are several steps orthodontists can take on their own to improve their sites’ rankings on Google,” he says. “But we also make it known that for advanced SEO work, it’s best to bring in a professional. Of course, we want them to choose us because we truly believe our efforts are the most effective and we back that claim up with an SEO guarantee.”