Tampa, FL — Our resident professional SEO expert, Ali Husayni, has had an article published in the July issue of The McGill Advisory, a prestigious monthly publication geared toward orthodontists and dentists.

Husayni’s article explains how dentists and orthodontists- or any business, for that matter- can create a successful Internet search engine strategy for themselves.

“Every year, more dentists and orthodontists who have websites see how significant a role the Internet plays in attracting new patients,” says Husayni. “I felt that by providing some information on SEO link popularity and other SEO-related topics, it would be helpful to practices who are interested in bolstering their Web presence.”

Furthermore, Husayni knew the information he provided might also help doctors determine whether providing quality SEO services for themselves was a task they could tackle alone, or if they needed to turn to a SEO consulting firm to achieve their goals, he says.

“Sometimes providing a road map for SEO services has the opposite effect of giving a business owner the confidence to try making some changes and improvements on their own,” Husayni says. “Sometimes it actually shines a light on how much you don’t know about SEO, and provides the tipping point that prompts you to turn to a professional.”

Either way, Husayni is happy to provide the information, he says.

Husayni’s article shares information about recent changes in Google’s algorithm that might affect business’s website rankings. Here at Master Google, we help clients stay abreast of their sites’ rankings by providing weekly SEO ranking reports.

The article also covers information on Google’s anti-spam strategy, and it sheds light on the difference between “black hat” and “white hat” SEO techniques. It also explains what it could mean if your website is ranked on Page 1, but drops off the first page unexpectedly, as well as what fluctuations in your site’s rank might mean.

“The only thing not changing with SEO is that it’s always changing,” Husayni says. “It is my hope that the article makes that point clear to dentists and orthodontists and prompts them either to be diligent in keeping up with those changes as they handle their site’s SEO, or to partner with a qualified SEO provider to handle that task for them.”

The McGill Advisory costs $20 per issue for individual issues, or $227 for an annual subscription. Dentists and orthodontists interested in subscribing to The McGill Advisory can contact the publication for more information, (888) 249-7537, or visit their website: www.mcgillhillgroup.com.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.
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BOULDER, COLORADO — Master Google continues to consistently achieve quick results for its clients, including the new clients signing up every month for its organic SEO services.

A significant portion of their clientele is comprised of orthodontists, approximately 20 percent, according to Saeed Khosravi, SEO marketing consultant and operational manager of the company.

“People do one million searches per month for the key term ‘orthodontist,’ and the number of searches for local orthodontist keywords is also high,” Khosravi says. “An orthodontics practice cannot afford not being on the first page of Google search results.”

SEO expert Husayni agrees, saying that being found at the top of Google search results, depending on location, can increase yearly income anywhere from $50,000 to $300,000. Master Google’s reputation throughout the orthodontics marketing and SEO services’ industry has led direct competitors to refer clients to them.

Dr. CJ Wagner - www.affiliateddentalspecialists.com

Pediatric dentist Cameron Wagner, who signed up in May, is one of those referred to Master Google by a competitor. Wagner is a partner at the Affiliated Dental Specialists practice that has orthodontists and pediatric dentists. Husayni’s competitor told Wagner that the SEO marketing agency was the most thorough in the business and would be able to meet his specific goals.

Husayni says initial improvements in ranking may or may not be significant due to the fact that the bulk of SEO work is professional popularity and link building done on a monthly basis for several months. However, some clients’ initial improvements happen within two to four weeks.

“For most of the clients, we can say about three to six months is required for them to see results, depending largely on the client market and strength and the client’s background,” Khosravi says.

Wagner has already seen positive movement in their practice’s ranking for many of their organic search terms. “Ali and his staff were able to make quick changes to our website that made our site a lot more accessible to potential clients. Their ideas are creative, and they have still allowed me to stay hands on,” Wagner says, which was a high priority for him.

Husayni continues to create and develop new SEO strategies for his clients because of the dynamic nature of his SEO optimization service. He is constantly monitoring Google updates and maintaining dedication to white-hat SEO principles. The payoff is that clients constantly top the search results, even when giants, such as Walmart and JC Penney, lose rankings after a Google update.

“Since Google changes its algorithm often, what has worked yesterday might not work today,” Khosravi says. “For this reason the site should get updated in terms of optimization. Also, clients’ SEO linking campaign should get updated to be consistent with Google’s updates.”

Peter Eisenhuth - www.doctorojennifer.com

Peter Eisenhuth, the marketing director at Orthodontics By Jennifer Eisenhuth, has been a Master Google client since 2008. Since Eisenhuth had already used and fired two other SEO companies for not delivering, he was skeptical of Master Google’s promises but impressed by Husayni’s results with other clients and the guarantee no one else offered.

“Ali oversees a lot of the projects himself, unlike some larger companies where you can get lost in the shuffle,” Eisenhuth says. “If there’s something I’m not happy with, he’s generally very responsive.”

Master Google delivered on their promises, and Eisenhuth saw the orthodontics practice shoot to the number one rank and stay there. He recently began working with Husayni to search engine optimize a second orthodontics business. Although the results have been slower, Eisenhuth is still pleased because he knows the market is a lot tougher now, three years later.

He says, “It doesn’t matter how great your website is if you’re not on the top section of Google. It’s going to be tough for people to see what you’re about if they don’t see you at all.”

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About Master Google
Master Google, established in 2004, has mastered industry-standard SEO techniques and developed new ones. Master Google’s code-efficiency optimization techniques, along with the highest quality link building methods guarantee its clients’ websites success with Google and other search engines.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.
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Chicago, IL – Ali Husayni recently attended the annual meeting of the American Association of Orthodontists (AAO) to make connections and network.

The AAO’s 111th Annual Session was held May 13-17 in Chicago, Illinois.

The meeting is the premier event for orthodontists every year, and a great venue for meeting people and making contacts.

“We have a lot of clients who are orthodontists. It’s a very SEO friendly field,” explains Husayni. “Master Google is developing a reputation for successful SEO for small business, especially orthodontists. We’re the one whose name people recognize.”

At the conference, we met with current clients to ensure customer satisfaction and networked with a wide variety of other businesses.

“We have a number of partners who do social media, search engine marketing, Web design, etc.,” notes Husayni. “This is a great venue to connect with them and discuss joint projects.”

Our partners and peers include Ingenuity, Yodel, Prosites, Televox, and Sesame.

More orthodontists have begun to understand the importance of using Internet marketing and SEO to promote their practice and bring in customers. And Master Google is the search engine optimization company many associate with the SEO keyword “orthodontist.”

“Everywhere I went, people wanted to talk about SEO for orthodontists. It was a hot topic – everyone is trying to figure out how it works and how it can benefit them,” says Husayni. “It’s changing the face of marketing orthodontics.”

It is also helpful to meet with vendors – other companies that are providing products and services to orthodontists, he says. We can see what the orthodontists’ needs are and the state of the business.

“The whole conference was a very valuable experience,” he says. “I look forward to attending next year.”

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google (an LA SEO company) is credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.

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We recently agreed to a partnership with the cutting-edge orthodontics marketing company Ingenuity. The two companies will recommend each other and cross-promote to create a dynamic synergy.

Ingenuity helps orthodontists: improve their number of referrals; build brand recognition; and increase revenue. It does so using a system of internet promotions, user-generated video and photo competitions, and social networking. Using Web 2.0 interactivity to engage patients, Ingenuity improves a client’s capacity to introduce the larger community to his or her practice.

The company uses contests in which patients ask their friends and family to vote for their entries – a picture, video, or essay – on the Ingenuity Web site. When friends and family log on to vote, that orthodontic practice suddenly “goes viral” in its market. The patients have effectively introduced their orthodontists to their acquaintances.

Ingenuity’s marketing system is very effective at increasing clients’ business. Ingenuity’s clients averaged a growth rate of 12% in 2009 – at a time when most of the industry was declining.

Here at Master Google, we are famous for our “Top of Google” offer which guarantees that, within a few months, we will get our client’s Web site to the top of Google for that client’s primary key word – or we will return 100% of the client’s money.

Our profile has been increasing since we launched last summer. Our Google Page Rank recently increased from a 4 to a 6 and, in March 2010, we published our e-book: Google Secrets Revealed.

“Master Google and Ingenuity have complementary objectives and experience,” Ali Husayni said about the partnership. “We are always asked by our orthodontist clients how to market their services and improve patient referrals. Those clients can benefit from Ingenuity’s unique marketing techniques. Ingenuity’s clients will have access to our SEO marketing services.”

“Our clients are constantly asking for SEO advice,” notes Carleton Wilkins CEO of Ingenuity. “Although our program does help our clients’ Web sites’ popularity, we are not specifically an SEO marketing company. We’re happy we can refer them to a reputable Google marketing company like Master Google, a company with a lot of experience with orthodontics and dental SEO. So, it makes sense that we align to better serve our clients’ needs.”

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