For the first time we have refunded the full amount of its fees to a client, making good on our 100% money back guarantee. Our contract promises that within three months we will get a client’s Web site placed on the first page of Google for at least 50% of the site’s keywords. If we cannot meet those placements, the contract states that Master Google will refund 100% of the client’s money.
During a search, Google uses software called spiders that find relevant Web sites, read their code and content, and rank them for the user’s specific keywords. Our Web site optimization paves the way for Google spiders so they can easily read the client’s site and find the most important keywords. We combine that with a sophisticated link-building campaign, taking our clients’ Web sites on their way to the top of Google.
Unfortunately, in this case, when we contracted with the client, we were unaware that this particular site had already been flagged by Google for the use of unacceptable Web site building techniques – namely duplicate content. After three months, we were unable to make sufficient progress in increasing the site’s placement on Google’s first page. So we refunded 100% of the client’s money. Since the client was a small start-up business, the owner needed to invest every penny carefully.
After receiving the refund, the client took the time to write an unsolicited testimonial about Master Google’s President, Ali Husayni: “I found Ali’s site from an article on a Google finance site. I sent him a request and he was on the phone with me the same day. He talked about his services and his money back guarantee. He said we carry a gentlemen’s agreement on the main part. He worked on my site for three months. I was one of the few that could not be brought up to the top in such a short time.”
“I was running out of resources to keep his services,” the client added. “When I mentioned this to Ali he understood and was kind enough to refund me the full amount I had paid him for his SEO work. He did this because he is the rare honest businessman. There are not too many honest guys like Ali left in the world. He only accepts people who he believes he can help. What have you got to lose? If he fails, you get your money back.”
“Many of our clients are struggling new or small businesses,” Husayni said. “We really want to help them improve their Google ranking and increase their revenues and we were sorry we could not help this particular client. In the two years Master Google’s money back guarantee has been in place, this is the first client who couldn’t be helped and received a refund. We are the only SEO company that offers this kind of guarantee and it’s important that our clients know we stand by it.”