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Posts Tagged ‘Google vs Facebook’

Top Search Engine Terms of 2011: Who and What We Looked For

January 3rd, 2012 No comments

SANTA MONICA, CA – What do Facebook and Justin Bieber have in common? They are both at the top of their categories for the number of search inquiries directed at them in 2011. The categories are part of an in-depth analysis of the top search terms of 2011, published by Experian Hitwise, a part of Experian Marketing Services.

The biggest search engine victory, though, was achieved by a search engine itself. According to Experian Hitwise, Google properties made for 11.98 percent of all U.S. visits, which is a 22 percent increase from 2010. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 6.81 percent.

As a stand-alone, the fastest-moving search terms of the year mainly focused on big events, disasters, and changes that happened on that specific day. The terms included: Hurricane Irene, Les Paul, Nick Ashford dies, Apophis Asteroid, Sheen dumped, Hurricane Irene path and Amber Cole. Looking at the top public figures and the top five searches in the movie category is equally as amusing (and maybe even a little scary to some degree, in some cases).

Top public figure searches:

  1. Justin Bieber
  2. Casey Anthony
  3. Kim Kardashian
  4. Nicki Minaj
  5. Selena Gomez
  6. Charlie Sheen

Top five movie titles:

  1. Star Wars
  2. Transformers 3
  3. (Twilight) Breaking Dawn
  4. Harry Potter and the Deathly Hallows
  5. Fast Five

Looking at the top hits for 2011 is fun and provides some insight, but the analysis goes much deeper when comparing the results of 2011 with 2010. A few important differences, as noted by the Experian Hitwise study: Facebook was the top-visited website for the second year, making up 10.29 percent of all U.S. visits between January and November 2011, which is a whopping 15 percent increase from 2010. Google.com ranked second, with 7.70 percent of visits, which is a 7 percent increase for them, trailed by YouTube with 3.17 percent, and Yahoo! Mail at 2.95 percent with Yahoo! at 2.47 percent.

Check out the Top 10 most-visited websites for 2010 vs. 2011:

Top 10 in 2010:

  1. Facebook.com
  2. Google.com
  3. Mail.Yahoo.com
  4. Yahoo.com
  5. YouTube.com
  6. Msn.com
  7. MySpace.com
  8. Mail.Live.com
  9. Search.Yahoo.com
  10. Bing.com

Top 10 in 2011:

  1. Facebook.com
  2. Google.com
  3. YouTube.com
  4. Mail.Yahoo.com
  5. Yahoo.com
  6. Bing.com
  7. Search.Yahoo.com
  8. Gmail.com
  9. Mail.Live.com
  10. Msn.com

Taking a critical look at both the 2010 and 2011 search terms, especially in relation to search engine optimization, makes for an important task for 2012, and that is meeting the challenge of knowing what’s current and anticipating what is on the horizon, according to Ali Husayni, the CEO of the SEO service company, Master Google.

After all, SEO helps a website’s visibility by making sure that the site’s language gives an optimal chance for it to be found when a web surfer performs a search.

“The key is to recognize your key audience and think like them,” Husayni says. “For instance, if Sinai is working on dental website marketing for a client, we have to think in terms of what words people use when they search for a dentist. Then we build the client’s entire Google marketing efforts around those 100-200 words.”

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Google+ vs. Facebook: Will Google Prevail?

June 28th, 2011 19 comments

Google has been able to weather through many storms in the past including fighting off a fierce battle with Yahoo! in its early stages as a search engine and later as an email provider, but I believe social media has been its biggest challenge to date.

Why? Google has failed at least twice to come up with a better social media platform than the most popular onces: Facebook and Twitter. It launched Orkut and Buzz and both had minimum success except in some countries such as Brazil.

Google just announced that it is going to launch a new social media platform called Google Plus Project.

Now, “Google+ grew out of those mistakes”, say Mr. Gundotra and Mr. Horowitz who both worked on Buzz. Bradley Horowitz is a vice president of product management at Google who is leading the social media efforts with Vic Gundotra.

I personally don’t like Facebook because whatever I post is available to almost anyone (unless you have the time and are savvy enough to manage your privacy settings vigorously).  I only post items on Facebook or Twitter if I don’t mind that everyone I know or don’t know will see them. Well, that’s what Google wants to bank on.

“In real life, we have walls and windows and I can speak to you knowing who’s in the room, but in the online world, you get to a ‘Share’ box and you share with the whole world,” said Horowitz.

Google+ looks very much like Facebook, but it is going to be different in many ways. It will mimic the way people relate to one-another in real life. You don’t have to accept to be someone’s friend to see their updates, for instance; or you can monitor what your friends see on your page to ensure private photos are not viewed by everyone.

Also, you’ll have the option to video-chat, which is going to be a big plus compared to Facebook.

I personally hope this becomes another success for Google. After all, I am a Google fan.