After all, as we mentioned in January of last year, SEO changes as Google’s search engine does, which makes it all the more important to stay with the trends. And not to fear, Husayni still remains optimistic that no matter how it continues to evolve, SEO works and will continue to work in the foreseeable future, even with the added features introduced by Google+. Here are some of the changes in SEO that experts expect to see in 2012.

Unique Content, in Real Time: While Google’s search algorithms continue to emphasize the performance of a website, it is even more important to provide new content, especially content in real time. Content that encourages feedback is timely, every time, according to marketing strategist David Meerman Scott, during a recent interview with Socialnomics.net.

“Social media gives us the ability to communicate instantly, yet most marketers have not developed the communication skills to address real time,” Scott said. “Marketers have been trained with a campaign mentality, spending weeks planning, designing and executing in a sequential manner… [using a] new mentality, infrastructure and workflow to meaningfully participate in real time,” Scott says.

Spend more time not only thinking about your target audience and what kind of content they need, but when they need that content. Timely content encourages engaged feedback from viable sites, which helps your Google ranking, according to Husayni.

“If you want to be on the 1st page of Google make an effort to create content that will get the users involved in a conversation,” says Husayni. “Respond to every comment you get on your website. Be nice and offer guidance. When other users see how responsive you are, they will visit your website more frequently as well.”

Focus on User Quality, Not Quantity: This much is still true regarding users: if your site is getting good reviews from users, it will improve your Google ranking. If it’s getting bad reviews, the reverse. But remember, more clicks don’t necessarily mean more customers or higher customer satisfaction rates. Encouraging good reviews by interacting with customers is more important than ever, according to a Fall 2011 Constant Contact Survey study. Sixty percent of responding businesses reported that they enjoy engaging with all customers and prospects who post comments on social media platforms, whether those posts are positive or negative. Consumer feedback can lead, of course, to a higher customer retention and satisfaction rate.

Social Media Continues to Increase in SEO Importance: It’s true that social media is one of the factors influencing natural search rankings for Google. So, more than ever, you must consider social media as part of your SEO promotion strategy. Try to get inbound links from bloggers. If you release a new product, you want to have someone influential twitter about it. Be sure you have a Facebook presence. 

Targeted Websites: Be aware of how your target audience does research and try to entice viewers like more traditional marketing strategies. SEO companies like Master Google note that Google is looking for those sites that are valuable to users. You also need to find the online communities that your target consumer frequents. This will let you reach viewers as a group rather than individually.

The Rise of SEO-Led Marketing Campaigns: Increasingly, all marketing will be driven by SEO. Radio, TV, and print advertising will all be part of SEO campaigns to educate the users about products and services. There is an audience that traditional media reaches, but you have half the chance of reaching as many of them as you would have 10 years ago, according to Paul Gillin, a respected social media marketing guru and Author of The New Influencers. After all, in the last eight years, we have gone through a shift in consumerism. We begin with a search engine, as Gillin points out in his forum at the SuperGenius Conference.

“We used to go to a library and browse, now we expect it to be there,” Gillin says.

With a search engine’s place established by expert after expert, SEO ranking is at the heart of the campaign, rather than being an afterthought, and that is the new normal.

Geography is Even More Important Than it Was Last Year: Google Pages is increasingly part of Google’s search engine results. Google is also working on ways to incorporate the user’s location into results. As more and more people use GPS-enabled phones for searches, geographical considerations will play an even bigger role this year.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google are credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.

Optimization means making a site “relevant” to specific search terms (keywords) so that Google or other search engines recognize these keywords and rank the site better for them. Thus, the term “relevancy” was derived from this notion.

Here I should note that most of the “black-hat” SEO concentrates on optimization. In a future post, we’ll discuss some of the no-no’s when it comes to Google SEO and  more specifically optimization for Google.

Our team’s focus is on Google optimization. Everything we do is approved and accepted by Google as explained by Matt Cutts through Google Webmaster Guidelines. And here is a glimpse of what our team considers best optimization practices that we conduct on a daily basis for our new client (not everything serves to better the ranks, some are simply for monitoring purposes):

1. Adding you website to our Google analytics and setting up the tracking code (to monitor traffic coming through your site).
2. Adding your site to our Google webmaster tools and completing the verification process (the reports through webmaster tools identify any optimization issues your site may have).
3. Creating a sitemap.xml file and submitting it to Google webmaster tools (and keeping this sitemap.xml file up to date).
4. Creating/updating the HTML sitemap page of the website.
5. Make sure the search engines are not blocked through no index Meta tag or robots.txt file or anything else that blocks search engines from accessing/indexing your website.
6. Exterminate any instances of duplicate content.
7. Remove any instances of black hat SEO (hidden text or link, <noembed> tags, link farming, Meta redirection, cloaking, doorway pages, long keyword-rich comment tags).
8. Redirecting the non-www URL to www version. For example, http://mastergoogle.com will be redirected to http://www.mastergoogle.com/.
9. Trailing slash redirection. In other words making the site pages consistent. For example all the pages should have the trailing slash at the end of the URL.
10. Creating keyword rich URL’s for all the pages.
11. One version URL for home page (Any references to index.php or default.aspx and any other versions of the home page URL should be redirected to the main URL: ie. http://www.mastergoogle.com/).
12. Building a blog for the site and hosting it on the site. Example: http://www.mastergoogle.com/blog/.
13. Creating and optimizing permalinks for blog posts.
14. Installing “SEO” plug-ins for the blog.
15. Installing a “Sitemap” plug-in for blog.
16. URL canonicalization for CMS website (Very important for eCommerce websites and blogs).
17. Adding your blog links to the footer links and/or top menus.
18. Adding latest blog post section to the home page (important for fresh content development – discussed in Part I).
19. Text optimization. Inserting the appropriate keywords in the right places.
20. Meta description and title tag optimization (unique Meta tags for each page is very important).
21. Image alt tag and co-text optimization (co-text is a notion we borrowed from linguistics to refer to any textual content surrounding an image or any specific keyword).
22. Domain renewal for 5 years or more.
23. Avoid excessive use of “Meta redirection” and use “301 redirection” instead.

Also note that Google web master accounts should be observed on a weekly basis to make sure there are no not-found pages.

In an article featured on SitePoint—an online media outlet for Web professionals—Miles Burke said that “there’s a clock ticking” on SEO. Contrary to the title, “SEO is Dead,” Burke said that there is still some time for SEO, but not much.

Husayni said that this is simply not true, as “+1’s and ‘shares’ are going to be added to over 200 criteria that Google’s algorithm takes into consideration.”

“Links from sites that have a vast link popularity are still going to be the dominant factor in the algorithm,” Husayni added.

Links will remain as the most important factor, Husayni said, because of the +1 button’s narrow margin of influence and its loopholes for corruption. “It seems that +1’s are easy to purchase, for those conducting black-hat SEO,” he said. “And the button only makes a difference in search results if you’re logged into your Gmail account and someone in your network has +1’ed something relevant to your search query.”

Despite its limitations, Husayni said that the power of Google+ and its new impact on search is still significant.

“Nevertheless, the importance of Google+, +1’s and ‘shares’ should not be underestimated,” he admitted. “So, in any SEO work, social media and Google+ should be important factors to consider.”

Right now, the degree of its ability to effect search results remains to be seen, but Google is “certainly testing this feature,” according to Husayni.

“I’ve seen more search results popping up with sites myself, or someone in my circles has +1’ed,” he explained. “So, if I can get Matt Cutts to +1 our site, then we’re set, right?”

In the article, Burke argues that he cares more about what his friends think than about “business propaganda,” referring to SEO. Husayni thinks that searchers trust lies somewhere in between.

“If you’re going to watch a movie or buy Nike shoes, you might want your networks’ feedback,” Husayni said. “But if you’re going to study heart disease, I’m not so sure. If you combine your friends’ recommendations and Google’s traditional algorithm, then we’re certainly looking at more accurate and trustworthy results.”

In the end, Husayni said that SEO works and will continue to work in the foreseeable future, even with the added features introduced by Google+.

“SEO, and Google SEO in particular, are still very solid marketing tools for any small-, medium- and large-sized business,” he said. “I consider Google+ features an added element to SEO. We do realize that, since Google+ has been born, SEO has become even more complicated, but at Master Google we’re staying at the top of the game.”

Owner and founder of Master Google, Ali Husayni, affirmed that this is the smartest move that business executives could make to bolster their Internet marketing campaigns.

“If you don’t have one yet, set it up,” he urged. “It’s absolutely essential. Get people interested in your Google+ page. Attract as many fans as you can to add you to their circles and then add them back.”

Husayni said that Google’s decision to allow businesses into the social networking site was a great move. “It’s a real step in the right direction,” he said. “Initially, they said that they weren’t going to add that component, but they needed to have it from the get go.”

According to a blog post written by Google Senior Vice President of Engineering Vic Gundotra, a lot of businesses, brands, corporations, musicians and sports teams have already joined, including Burberry, H&M, the Dallas Cowboys and The All-American Rejects.

Google+ Pages has brought with it new implications for Google searchers, which Husayni said has “opened up a new window to the future of search,” as well as brought about unforeseen effects upon SEO.

“First, any business now needs to have its own Google+ page,” Husayni explained. “Second, these pages will be listed on Google search results. And third, people can search for your Google+ business page by adding ‘+’ before their search query.”

Combined with the impact of Google’s +1 button, Husayni said that Google is really harnessing the power of social media.

“It is obvious that Google understands the power of social media and its possible effect on influencing search results,” Husayni said. “If I’m looking for a dentist and a few of my friends in my town have +1’ed a particular dentist’s site or Google+ page, then that Web site is going to rank better than its competitors on my search results.”

“This is even without powerful back links, Google Places reviews, optimization or the other SEO techniques used in the past,” he added. “As a potential customer, I’m more likely to consider him than other dentists that rank well on Google, but have no recommendations from my people in my networks.”

For SEO professionals, this could mean drastic changes, Husayni lamented. “My initial thought is that Google is shifting the power from SEO companies toward networks and circles,” he said. “It’s kind of like the past, when word of mouth was more important than anything else. We’re almost moving in that backward direction, but on the virtual world of the Internet.”

Husayni said that, if SEO companies are going to weather this change, they have to be willing to adapt. “Social media is more important than ever,” he said. “Google+ is competing head on with Facebook and Twitter, but they’re not going to sit idle and watch. The war is ongoing.”

“And SEO is now more relevant and more sophisticated than ever.”

For more information about how the experts at Master Google can improve your Google ranking and help manage your Internet marketing campaign, be sure to visit www.mastergoogle.com. For inquiries or to set up a free consultation with Ali Husayni, call Master Google toll free at 877-932-6559.

The most searched for keywords yesterday included free SEO, Master Google and Google SEO Blog.

This brings our total search visitors in the past month to 4,955. Our current Alexa ranking is 27,588. This is much better than most SEO companies world-wide.

Some of our clients also achieved a breaking record last month including:

www.immigrationman.com
www.drpamelali.com
www.aeortho.com
www.arubavilavacationhomes.com

“Many businesses see their competition ranking better than them, but they’ve tried SEO a couple of times and it’s failed,” he says. “So they often abandon the whole project, thinking no one can get them there.”

Husayni has built his top SEO business by convincing those skeptics to give him a chance to get them there, delivering on his promises and converting them into long-term clients.

Husayni provides professional SEO and website services, including optimization, inbound-link building, Google+ SEO and keywords analysis. He hears the same anti-SEO objections over and over again and has developed a retort for each one.

SEO Is Relevant For Every Business
A lot of small business owners do not see the value of SEO and make the mistake of assuming that it does not matter for their business.

“Americans performed 15.5 billion searches in 2010, and around 80 percent of customers research a product or service before making a purchase,” Husayni says, whose free SEO services include a site analysis. “So it doesn’t matter if you are offering dog grooming services, consulting or selling exotic cars, you want potential clients to be able to find you.”

As one illustration of SEO’s relevance, he says being found at the top of Google search results in the orthodontic field, depending on location, can increase yearly income $50,000 to $300,000.

SEO Produces Results…Over Time
Another objection Husayni hears repeatedly is that SEO does not produce results because they worked with an SEO company for six weeks and there was no change in the search engine results.

“If people expect huge results in a very short period of time, they are bound to be disappointed,” he says. “Search engine optimization is an ongoing process that takes time, especially if the website has been in trouble for bad SEO practices in the past.”

While some clients see results quicker, significant results take around three to nine months, although that is influenced by the client market and strength and the client’s background, according to Saeed Khosravi, the operational manager at Master Google.

Husayni gets his clients to the top search engine results though, and he fully guarantees his work.

Here is what one of Master Google clients, Paul Kariniemi, a co-owner of Retrofoam of Arizona says about his experience: “With all the used car sales types out their pushing SEO on business owners, I must say it’s been refreshing to deal with true SEO professionals who deliver real, quantifiable results.”

Return On Investment Is Significant
Some people look at search engine results page rank to gauge whether the SEO is working, while others attempt to measure the return on investment in other ways, wrongly concluding that the investment does not pay off.

“We can precisely measure the increase in site traffic within the time the client signs up for SEO,” says Husayni, who shares free website optimization tips on his blog. “The bottom line is higher ranks on Google result in more targeted traffic which translates to more sales.”

Master Google provides clients with weekly ranking reports as one tool to track changes in keyword ranking on Google and other search engines. With the correct system in place, businesses can measure their campaign success based on the sales calls they generate from the Internet. SEO by far has the best ROI compared to other forms of advertisement.

Eagan, MN orthodontist Jennifer Eisenhuth had been with two SEO companies prior to Master Google and neither company could get her practice past page two of Google search results. After signing up with Husayni, she saw new patient exams from the Internet go up 500 percent from year to year, with new patient revenue from Internet case startups more than 400 percent during the same time frame.

Not Every SEO Company Over Promises And Under Delivers
One of the biggest obstacles to signing up new clients is that they have usually had bad experiences with other SEO companies before coming to Master Google. Some of them might have fallen prey to black hat SEO, techniques that exploit SEO Google guidelines and bring harsh penalties from search engines when discovered.

Two examples of these bad techniques are keyword stuffing and link farming. Keyword stuffing is creating content consisting of keywords and nothing else, no relevant content or meaningful text. Link farms are sites that sell businesses link space. These pages often have no real content and contain hundreds or thousands of links to other sites that are totally unrelated.

“I understand that a lot of business owners have been burned by SEO companies before, which is why I show them similar businesses in similar markets that we have helped,” says Husayni. “Then, I ask them to contact those people and hear for themselves what we did for them.”

Matthew Smillie, who owns Aruba Villa Vacation Homes, says other SEO companies let him down but that Master Google did what they said they would. “I highly recommend Ali Husayni’s company,” he says on the testimonials page on the Master Google website.

Husayni offers a free SEO consultation to people who are interested in finding out how they can SEO their site. Even though the testimonials alone practically sell his services, Husayni also offers clients a 100 percent money-back guarantee if he does not deliver on the results he promised.

Click here to view the embedded video.

But Google also poses a big challenge for everyone who wants to gain business from them. It’s way too complicated.

Google adds new services way too often- sometimes faster than business owners can learn about them. Yet, many of its important features, such as its standard search, change drastically over time, making it difficult for companies to stay up to speed. Even JC Penny and Walmart couldn’t predict Google’s behavior and lost a great deal of business as a result.

One way to approach this obstacle is to identify which of these services is vital to your business and use it to your advantage.

Without a doubt,  Google Places (combined with organic SEO) is the most important for small businesses. Why? Because if your site is among the top five listings on Google Places, your customers will find you. It won’t matter if you don’t know how to use Adwords, Analytics, or Google+.

Being seen at the top of search results is equivalent to purchasing a large, eye-catching ad in your local Yellow Pages that everyone owned 10 years ago. If your ad was the first, your phone would not stop ringing.

If your business is listed high on Google Places, you will witness firsthand Google’s power to send customers your way. In a survey we performed, our clients that appeared on Google Places showed an increase of $45,000-to $274,000 in their annual revenue compared with when they didn’t show up on Google Places. On average, they spent just a small fraction of that money promoting their site. No other advertising method can beat that.

Now, the question is how to get on Google Places. Or, if you are already there, then how do you improve your rank to reach that number one spot?

If you are not listed, the first thing you ought to do is register your business with Google. The steps are simple and are explained in this video: how to get on Google Places.

If you are listed but you’re not at the top, then you need to improve your business’s reputation online. Here is the blueprint for accomplishing just that:

1- Get your customers to write positive reviews for you on your Google Places page. If they search for your business name along with the city you are listed under in Google Maps and then click on the letter associated with your business, a window will open at the top of your listing on the map that has a rating stars link. Clicking on the rating stars will get you to the reviews page. If you don’t have any reviews yet, then there will be a “write a review” link in this window.

2- Add the +1 button to your site’s pages and encourage your friends, family and customers to +1 your site. This will improve your site’s ranking on Google (for those who +1’ed your site’s page and those in their Google+ circles).

3- Improve your site’s link popularity. This means running a campaign that gets you natural, quality links from related Web sites. Since this is going to be the most important factor in helping you rank better on Google Places, I’ll explain it in greater depth in an upcoming article.

Keep your questions in mind and stay tuned.

Mastergoogle.com

Given that SEO companies compete vigorously to rank well for our keywords, having any presence on the first page of Google for its related keywords and generating traffic is extremely difficult. But, as an SEO company that thrives by being able to rank its clients at the top of Google search results, we certainly have to prove it by helping our site rank at the top.

Google SEO Increases our site visitors by 198% since last year.

Mastergoogle.com is a domain we registered exactly two years ago. In the first year, 12,646 visitors found our site by searching on Google. This increased to 37,773 in the second year. And yesterday, we had the maximum number of visitors finding our site in a single day: 186.

This trend is not unique to our site. We serve many Google SEO clients that have trusted us with ranking them at the top of Google for sometimes very competitive keywords. Read more…

Mavenlive.com

Mavenlive.com is a unique and innovative physical therapy software that allows doctors and physical therapists to organize, modify and print exercises for their patients.

In the past year that we were working on their organic SEO, their site has witnessed an increase of 16,000 visitors. This is a 794% increase.

Google SEO Helps Start Up Company Increase Its Organic Traffic By 794% In One Year.

As a start up company, Mavenlive.com had to compete with well-established software companies on the first page of Google. Today, they rank #1 in Canada and #3 world-wide for their most important keyword: physical therapy software.

Centerforinvisiblebraces.com

Dr. Grussmark is a renowned orthodontist in Miami. He specializes in Invisalign and has helped over 15,000 patients throughout Florida and beyond. He signed up with us about seven months ago and has witnessed an increase of 168% in his websites organic traffic from Google.

Dr. Grussmark has seen 168% increase to his site's Google organic search based traffic.

He currently ranks #1 for Miami Invisalign.

Chimeraexotics.com

Mark Chahal and his company signed up with us just about three months ago. Our team was able to rank them above most of their competition for luxury car rental in Los Angeles within a couple of months. Subsequently their traffic increased by 170%.

170% increase in organic search traffic in just 2 months.

Chimeraexotics.com currently ranks #3 for Los Angeles Lamborghini rental and #2 for Los Angeles Ferrari rental.

Arubavillavactionhomes.com

Mr. Smillie has been our client for just over a year. Since his market and keywords including Aruba villa rentals  were competitive, it took us a few months to get him ranked well on Google. But the results were amazing. His site visitors from Google organic search increased by 817%.

817% increase in traffic to the site is a direct benefit of professional SEO services.

Perioimplants.us

Dr. Digiallorenzo is one of the best periodontists in the world. He has been our client for a couple of years and our team has been able to rank him very well for his keywords on Google including Philadelphia dental implants. Amazingly, he also ranks on the first page internationally for periodontist.

Dr. Digiallorenzo has seen an increase of 64% in traffic to its site coming from Google search results.

Cryoserver.com

Mr. Bingeman hired us about a about a year ago to improve his site’s rankings on Google organic results. His innovative product, software and, most notably, Cryosim is making headline news. In the past six months, his site moved up to be #1 on Google (UK) for his main keyword email archiving appliance.

In increase of 45% in organic search traffic to the site is due to Google SEO.

If you have any questions on our SEO practices or you simply want to know what we can do for you, please fill out the main form on our site: www.mastergoogle.com.

But her trip wasn’t a total loss, because what we read in that article is worth re-printing. Or, should we say: pre-printing? Anyway, here’s what we found:

Google vs. Facebook in 2012: How Is the SEO World Changed?
by: Ali Husayni
February 12, 2012

If you haven’t signed up for Google+ and you haven’t migrated from Facebook, you’re among the remaining 35 percent of the social media late-boomers. Almost 65 percent of those who only used Facebook a year ago are Google+ fans now- while some still check their Facebook accounts.

Google once again has beaten another IT giant by building a more successful social media platform that is much savvier, easy to use and more intuitive than Facebook.

Only a few years ago, Google beat Yahoo! with its Gmail account and later bought YouTube to become the owner of the most visited sites on the planet.

As a result of Google+’s success, Facebook – which was at the top of the social media world just six months ago – lost more than 50 percent of its stock market value since July 2011.

So now the question is this: how does Google+ play into SEO, and how are we going to get our clients ranked at the top of Google (Google+ uses the same algorithm as Google search)?

How to Rank on Google

Since Google launched its new algorithm “Grizzly Bear” in December 2011, the results of every search you make today is unique to you and is based on the +1’s your friends, their friends, and friends of friends have given any particular website (given that you’re logged in to your Gmail account).

And in general, the more +1’s a site has, the better it ranks on Google.

This doesn’t mean the back-links have lost their importance, but rather, back-links now work hand-in-hand with +1’s.

SEO used to consist of three parts: content, optimization and back-links. Now +1 is another main factor in ranking on Google. Adding +1’s to your site is more difficult than the other three factors and thus “manipulating” Google SER’s is not as easy anymore.

Here is a short-list of what you need to do (in addition to what you already did) to rank better with Google:

1- Add the +1 button to ALL the pages of your site. Any visitor who goes to your site needs to have the ability to “vote” for your site.

2- Encourage your constituency (friends, clients) to +1 your site. This will increase the number of people you’re exposed to and therefore your +1’s will continue to grow.

3- Write GREAT content for your site and keep it up to date. As we have said for many years, become an authority in your field and be interesting for those who find your site.

4- Increase your site’s traffic in any shape or form possible. Run banner ads if you have to and sign up with Google Adwords. The more visitors your site gets, the better chance you have of getting +1’s.

The Future of Facebook Search

We expected Facebook to launch its search engine a while ago to compete with Google. But Microsoft took longer than expected to give the green light to Facebook and integrate its search algorithm with its partners’ social media platform. Now it seems to be too little, too late.

I conducted a few searches on FB search and compared the results with Google. Its weakness is that FB search only indexes sites that have been linked to from Facebook.com – leaving many sites out there un-indexed. Also, its algorithm is just based on the “likes” and on-site optimization and is leaving backlinks out. This is a fatal error of FB search developers.

I conclude that FB search is going to be a total failure just like Yahoo! and Bing and their merger. Google has more or less monopolized the search market, as well as the social media market. That, plus its advancements in word and spreadsheet processing, Google Maps, YouTube and their other FREE services, is going to guarantee their long-haul dominance over the Internet world.

But there are always ways to do things better, and Google needs to be very careful not to start late – as it did in the social media war. Google got lucky this time around, but it may not be so lucky the next time.

A significant portion of their clientele is comprised of orthodontists, approximately 20 percent, according to Saeed Khosravi, SEO marketing consultant and operational manager of the company.

“People do one million searches per month for the key term ‘orthodontist,’ and the number of searches for local orthodontist keywords is also high,” Khosravi says. “An orthodontics practice cannot afford not being on the first page of Google search results.”

SEO expert Husayni agrees, saying that being found at the top of Google search results, depending on location, can increase yearly income anywhere from $50,000 to $300,000. Master Google’s reputation throughout the orthodontics marketing and SEO services’ industry has led direct competitors to refer clients to them.

Dr. CJ Wagner - www.affiliateddentalspecialists.com

Pediatric dentist Cameron Wagner, who signed up in May, is one of those referred to Master Google by a competitor. Wagner is a partner at the Affiliated Dental Specialists practice that has orthodontists and pediatric dentists. Husayni’s competitor told Wagner that the SEO marketing agency was the most thorough in the business and would be able to meet his specific goals.

Husayni says initial improvements in ranking may or may not be significant due to the fact that the bulk of SEO work is professional popularity and link building done on a monthly basis for several months. However, some clients’ initial improvements happen within two to four weeks.

“For most of the clients, we can say about three to six months is required for them to see results, depending largely on the client market and strength and the client’s background,” Khosravi says.

Wagner has already seen positive movement in their practice’s ranking for many of their organic search terms. “Ali and his staff were able to make quick changes to our website that made our site a lot more accessible to potential clients. Their ideas are creative, and they have still allowed me to stay hands on,” Wagner says, which was a high priority for him.

Husayni continues to create and develop new SEO strategies for his clients because of the dynamic nature of his SEO optimization service. He is constantly monitoring Google updates and maintaining dedication to white-hat SEO principles. The payoff is that clients constantly top the search results, even when giants, such as Walmart and JC Penney, lose rankings after a Google update.

“Since Google changes its algorithm often, what has worked yesterday might not work today,” Khosravi says. “For this reason the site should get updated in terms of optimization. Also, clients’ SEO linking campaign should get updated to be consistent with Google’s updates.”

Peter Eisenhuth - www.doctorojennifer.com

Peter Eisenhuth, the marketing director at Orthodontics By Jennifer Eisenhuth, has been a Master Google client since 2008. Since Eisenhuth had already used and fired two other SEO companies for not delivering, he was skeptical of Master Google’s promises but impressed by Husayni’s results with other clients and the guarantee no one else offered.

“Ali oversees a lot of the projects himself, unlike some larger companies where you can get lost in the shuffle,” Eisenhuth says. “If there’s something I’m not happy with, he’s generally very responsive.”

Master Google delivered on their promises, and Eisenhuth saw the orthodontics practice shoot to the number one rank and stay there. He recently began working with Husayni to search engine optimize a second orthodontics business. Although the results have been slower, Eisenhuth is still pleased because he knows the market is a lot tougher now, three years later.

He says, “It doesn’t matter how great your website is if you’re not on the top section of Google. It’s going to be tough for people to see what you’re about if they don’t see you at all.”

Learn More
To learn more about Master Google’s business SEO services, please subscribe to our blog and follow us on Twitter and Facebook.

About Master Google
Master Google, established in 2004, has mastered industry-standard SEO techniques and developed new ones. Master Google’s code-efficiency optimization techniques, along with the highest quality link building methods guarantee its clients’ websites success with Google and other search engines.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.
-end-

The visits included Gmail, YouTube and Google search users.

This indicates that Google is still the main player in the search market and the strongest online company on the face of the Earth. For many years we have prompted our SEO clients to focus on Google and this is added proof that we have advised our clients correctly.

Ranking well on Google search results means that you will receive hundreds or thousands unique visitors that are looking for your kind of services and products. Promoting your site through Google search results is the most cost-effective way of earning new clients.

Our SEO clients constantly rank at the top of search results. Contact us to learn what we can do for you.

Click here to view the embedded video.

SEO for Google consists of three main parts: optimization, content, and popularity. By understanding these factors in Google SEO, you can rank any Web site at the top of the search results.

“Our reputation is growing as a search optimization company that can really get results for your website and your business,” explains Ali Husayni, CEO of Master Google.

Businesses are increasingly aware of how important it is to optimize their search engine results and how critical their Web presence is to their overall success. “More and more businesses are realizing the power of SEO and the importance of Google in their success,” notes Husayni.

“Everyone wants their piece of the pie.”

The new clients are a diverse group of businesses, including a taxi service, a real estate agent training school, a pediatric dentistry/orthodontics practice, a printing company, a heating/air conditioning company, and a shoe company. This diversity is in keeping with Master Google’s list of existing and previous clients, which includes industries such as dentistry, vacation rentals, wedding photography, psychiatry, email archiving, gynecology, electric cigarettes, engineering and many others.

Over the past three years, Web SEO company Master Google has doubled its revenue each year. The company is on track to do so again in 2011. “It’s important that we build a relationship with each client so that they understand what we’re doing and how we’re helping their business to grow,” Husayni remarks. “We will provide the same high quality service to ALL of our clients – old and new. We refuse to sacrifice the quality of our work just because the quantity of our clients has increased.”

Master Google has turned away many prospective clients that it felt could not fully benefit from the company’s SEO services. “The qualification process is vigorous,” says Husayni. “We look at the prospects’ prior SEO experience, their competition on Google, how user-friendly their website is and many other factors.”

For instance, Husayni recently turned away a Los Angeles dentist whose site was not up to the standards of the Web. “We told the dentist and his team that with their current site they could not benefit from a high Google rank because site visitors would be discouraged from contacting them. They needed to build a new site first.”

Master Google’s success is due to its utmost care for each and every client. The team, in general, and Husayni, in particular, ensure that everything they do will benefit their clients. “All search engine optimization firms can provide meta tag updates while inserting keywords,” observes Husayni. “But Master Google will go the extra mile to really understand your business and tailor each strategy to your organization’s needs. That is why our company keeps growing.”

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google are credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.

Internet marketing continues to evolve and these days it seems to have settled- at least
temporarily- into three primary areas: social media marketing, search engine marketing and
search engine optimization.

Today we will discuss social media marketing, and we will cover the other two areas in
two future articles. Social media is the term used to describe a variety of Web- and mobile-
based tools designed for discussing and sharing information among users. It is becoming an
increasingly powerful tool businesses can use to reach new clients, as well as build rapport with
current ones.

Social media really isn’t about media at all, wrote Brian Anthony Hernandez, a Business News
Daily staff writer recently. It’s about relationships “and like a relationship, it takes heart,
authenticity and work.”

There are myriad social media outlets, but as of this article’s writing, two have risen above the
rest: Facebook and Twitter.

In a nutshell, you need to have a Facebook account and a fan page for your business, says Master
Google CEO Ali Husayni, a Google SEO expert.

“You need to encourage your friends to “like” the page, and you must post useful information,
videos and photos to it on a regular basis,” says Husayni, who offers SEO consulting services.

Social media accomplishes several goals most businesses strive to achieve. Jonathan Richman
outlines seven of them nicely on Dose of Digital in his “The Seven Uses of Social Media in
Business- The 7 Cs” post. They are:

1. Communicating
2. Cause support/sponsorship
3. Contest
4. Consumer research
5. Connecting others
6. Customer service
7. Community building

“These are things businesses work on every day, and social media makes it quicker and easier
to do these things,” Husayni says. “Lots of social media sites also have very detailed analytics
available to assist businesses in determining ROI.”

Yes, businesses still gain customers through word of mouth and traditional advertising, but
compared to what Google and social media have become, those methods are becoming less
valuable, and traditional advertising has been less cost-effective for some time now.

Google is becoming more important as companies learn they must improve their organic SEO
search results. Now more Internet marketing experts are considering what kind of role social
media will play in the SEO services they offer in the future.

“Social Media definitely is increasing in usefulness,” Husayni says. “The rise of social media has
prompted us to look into it deeper and consider if- and if so, how- we can help our clients use it
to improve their site’s ranking in organic search results.”

Husayni says this isn’t uncharted territory, but it’s still new territory for Internet marketing
experts and as social media grows and changes, it will be interesting to see how businesses are
able to best use it to their benefit.

Learn More
To learn more about SEO company Master Google and the importance of social media, visit
www.mastergoogle.com or call toll-free: 877-932-6559; internationally +1-303-932-6559.

About Master Google
Master Google is a search engine optimization firm based in Boulder, Colorado that utilizes
knowledge of the Internet market and ongoing research to develop and implement SEO strategies
for its clients. It is an affiliate of Sinai Marketing, founded by Ali Husayni in 2004. Husayni
serves as the firm’s chief executive officer and SEO expert.
-END-

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai
Marketing is credited as sole source. Linking to other sites from this press release is strictly
prohibited, with the exception of herein imbedded links.

Click here to view the embedded video.

The site is: DoctoroJennifer.com… Some of the keywords are: Minneapolis orthodontist, St. Paul Invisalign, etc.

But, when it comes to achieving the best SEO results for your company, “do-it-yourself may not be the way to go, unless you know exactly what you’re doing,” said Ali Husayni, Master Google’s founder and SEO specialist.

Following are several reasons why Husayni says it is best to entrust your Google ranking to an Internet marketing SEO firm, instead of taking on the task yourself.

Purchasing Your Own SEO Software Is Not A Good Idea

Although it could be less expensive than hiring an SEO firm, you won’t get the same level of quality with SEO software. The software is an automated program based on general SEO standards and this brings several issues to light.

SEO standards are different across the search engine world. What works for Google doesn’t necessarily work for Yahoo! and other search engines. What search engine is your software targeting?

Just like any other automated approach, SEO software “generalizes” the SEO work, leaving out the details that are better detected by the human eye. This makes the software- regardless of its price- less valuable than human touch.

SEO software usually covers on-site optimization, but that’s only about 10-20 percent of the SEO work required to optimize a site for Google. The remainder rests with off-site work such as link-building, which cannot be done automatically.

“If you go with a reputable SEO firm, they already are invested in the necessary SEO equipment and knowledge,” he says.

Time is Money

As a business owner, do you want to focus your time and attention on your customers, or on learning SEO?

“I frequently say it is better to focus your time and talents in the areas where you already have expertise and hire others gifted in the areas where your business needs improvement,” Husayni says. “Just as I don’t handle my company’s finances myself, I don’t expect my CPA to do their own SEO work.”

Writing Content Can Be A Challenge

We’ve said it a million times, but only because it is true- content is king. If you are not a writer by trade, creating content can seem like a daunting task.

Quality SEO firms, such as ours, include the ongoing job of content development in our SEO services, which is helpful for those who do not want to be responsible for their own content generation.

Getting Lost In A Sea Of Possibilities

If you are unaware that effective SEO requires a multi-faceted approach, do-it-yourself SEO is not for you. SEO involves inbound links, internal website optimization and white-hat-techniques, just to name a few elements. Potentially, you could sink months into learning about these elements and still not derive any benefit from your efforts.

If any of these terms sound like a foreign language to you, turn to a professional instead of trying to take on this task yourself.

Lack of Technical Knowledge

Experience is the key to success with SEO. Many who attempt the do-it-yourself approach lack the technical knowledge necessary to understand all the facets of successful search engine optimization.

“They don’t know what they don’t know,” Husayni says. “That’s why there is such a demand for SEO firms today.”

Husayni says hiring a reputable professional eliminates the possibility of following old, outdated SEO advice that you may stumble upon on the Internet. It also increases the likelihood that your SEO efforts will be done properly the first time, rather than doing something wrong by yourself and, potentially, getting your site banned by Google.

“Each day and with each new client we help, we learn something new about Google and its SEO requirements,” Husayni says. “Our approach changes many times during the year, and most of the techniques that worked two years ago are now obsolete.

“Has helping more than 500 sites rank on Google given us ‘Google SEO wisdom?’ You bet.”

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.

Q: Can you show me examples of your previous work and share some success stories?

A: Master Google’s search engine optimization service has many satisfied clients. Find out if your site qualifies to be ranked on the first page of Google by filling out the form on our site.  If your site qualifies, my administrative assistant will set up an appointment with you to speak with me directly. After our initial conversation, we will send you a formal proposal and a list of our current clients so you can contact them and hear what they say about our work.

Q: Do you follow the Google Webmaster Guidelines?

A: Indeed. Google uses software called spiders to find your site, read its code and content and rank it for your specific keywords. We follow Google Webmaster Guidelines to optimize our clients’ websites. Website optimization paves the way for Google spiders so they can easily read your site and find your important keywords. The optimization process involves modifying the meta tags of each page of your site to insert your specific keywords where appropriate. Also, we update other back-end codes such as alt-image tags, header tags, etc. We then insert your keywords within the body of your site’s content. We stay away from “black-hat” SEO techniques, because Google can easily locate any spamming optimization technique and penalize your site for using such unacceptable techniques.

Q: Do you offer any online marketing services or advice to complement your organic search business?

A: We offer website copy-writing, blogging, SEM, SMM and other related services which will complement our organic SEO work.

Q: What kind of results do you expect to see, and in what timeframe? How do you measure your success?

A: Each client and their needs are unique. We carefully assess their site, keywords and competition and come up with a plan of action with realistic results. Our goal is to rank our clients’ sites atop Google search results under the organic listings. This is achievable from one to two months, to up to two years for some international keywords.

Q: What is your experience in my industry?

A: We have helped more than 500 businesses worldwide, and that number continues to grow.  We have experience in various fields, including real estate, medical, restaurants, software and car dealerships.

Q: What is your experience in my country/city?

A: Our client base is scattered all over the world, but our main client base is the U.S., followed by Canada and the U.K.

Q: What is your experience developing international sites?

A: We have worked with a few internationally based businesses. We will share our clients’ information with those prospective clients who qualify for our services and are serious about SEO. We will share a reference list soon after our initial client consultation.

Q: What are your most important SEO techniques?

A:  In the initial consultation, you will learn some of our secret SEO techniques. These have been used to rank our sites and those of our clients in top positions for very competitive keywords. You will also learn what you can expect from your SEO campaign, based on your budget.

Q: How long have you been in business?

A: Master Google is seven years old and Husayni has nearly a decade of experience in SEO.

Q: How can I expect to communicate with you? Will you share with me all the changes you make to my site and provide detailed information about your recommendations and the reasoning behind them?

A: You will communicate with us by phone, email, and Skype. We have an open communication policy. We share all details of our work in monthly reports. After the initial consultation, you will receive an electronic package containing recent samples of our client reports, etc. We will share as much information about site changes as you would like.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Many people may think right away they can do it themselves. Why pay someone outside their company?

“That is very common thinking,” says expert Ali Husayni. “Business people often assume that if they have computer experts as employees, that’s all they need in order to obtain top Google ranking for their industry. But the reality is that businesses like ours are in operation for a very good reason. We are needed, and we make a big difference.”

Is this just a sales pitch? Not at all, says Husayni, who works to build trust with clients with his offer of a money back guarantee. There are many who have had a bad experience with an SEO company, or fear they might have the misfortune of ending up with a disreputable company.

Robin Bingeman, of Forensic & Compliance Systems (FCS), makers of Cryoserver, says he has had a positive experience in retaining an SEO.

“Master Google has expertise in SEO, and is a caring organization interested in our business and guiding us with optimizing our web presence,” he says. “We would highly recommend Master Google to anyone, including our customers.”

It is worth the effort to identify and retain a solid SEO company, Husayni says, because they really are a necessity. If you hire an SEO company, you will be given website traffic reports and ranking reports, letting you know just where you are in position on the search engines. If you have hired the right company, you will see improvements.

“It is as simple as that,” Husayni says. “But SEO itself is not simple. A good company knows what Google is looking for.”

There is a cost benefit to hiring an SEO service.  Clients are often provided with guaranteed rankings, and projected dates on when they can see success.

“Time is money,” Husayni says. “Clients can rely on a good SEO company to get rankings up within a certain amount of time, and often are provided with a guarantee of delivery on those improvements. It can provide you with peace of mind, for no hassle optimization. We combine our expertise and skill in Google ranking with the experience of working with our highly skilled writers to compile press releases and articles.”

“I see the business of my clients as my own business, one and the same, so I work hard for us all to obtain the best results,” Husayni says. “Their success is literally my success.”

A good SEO company makes it their job to stay up-to-date on what’s new in the industry, to help you obtain and maintain a higher ranking on Google.

“Most businesses have other things to worry about than how to rank higher on search engines,” Husayni says. “If you are not a builder, you are probably going to hire someone to build your house. If you are not a doctor, you are going to see a physician if you are sick. If you want higher rankings, see an SEO expert.”

“If you have hired a good one, you can just sit back and enjoy the benefits of higher rankings. It is well worth it to try.”

© 2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Husayni, President and CEO of the Google SEO company, offers insight into broken links and solutions to avoid them. “If a page is listed with Google and other Web pages on the Internet link to it or the site itself, yet the page is later removed, it creates a negative experience for web surfers,” Husayni says. “When they click on the link, they reach a dead end – Such as ‘404 Error — Page Not Found.’  Google wants to improve people’s experiences on the Web, and frowns upon sites that send people nowhere.”

It is a frustrating dilemma when someone is interested in gaining information about a topic that’s posted, yet when they try to click on the link the page has been removed.

One solution can be to ask hosts of sites that link to the page you want to remove to update their links. However, this could be difficult at times if you do not have a relationship with the host site.
“Google rankings of sites with broken links are negatively impacted,” says Husayni, an SEO expert. “It could take months to regain prior, higher rankings after they have been lost. This occurs particularly when a removed page is listed within the Google XML Sitemap.”

According to Google’s Webmaster Central information pages, Sitemaps provide a way to inform Google about pages on your site that may not be discovered otherwise. An XML Sitemap is a list of your Website pages. Developing and submitting a Sitemap helps ensure that Google knows about all of your site’s pages, including URLs that might not be discoverable by way of Google’s usual crawling process.

To avoid negative results from broken links, try not to ever remove a page from your site – however this is not always easy to do, Husayni says. And if one is removed, use a 301 redirect to tell Google spiders that the page is removed.

Google recommends that if you need to change a page’s URL as shown in the search engine results, that you use a server-side 301 redirect. Google’s Webmaster Central information pages say this is an ideal way to ensure that users and search engines are directed to the right page. The 301 status code means the page has moved permanently to a new location.

The 301 redirects are most useful if you have moved your site to a new domain, and want to make the most seamless transition. When people reach your site through different URLs, if your home page can be reached in many ways, then it is good to select one of the URLs as a preferred (canonical) destination, and use 301 redirects to send traffic from other URLs to the preferred URL. You may use Webmaster Tools to set your preferred domain.

It also is helpful to use 301 redirects if you are merging two websites and want to make sure that links to outdated URLs are redirected to the right pages.

To implement a 301 redirect for Websites hosted on servers running Apache, you will need access to your server’s .htaccess file. If you are unsure about your access or server software, check with your web host.  You may consult the Apache Tutorial and the Apache URL Rewriting Guide for more information, Google advises on its Webmaster Central pages. If your site is hosted on a server running other software, check with your host for details.

Addressing the issue of broken links is worth the time and effort to resolve. It can help avoid frustration from customers who visit your site and prevent drops in rankings.

© 2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

We have a new $99 SEO package that we will start offering on October 1st. Clients who submit their site or blog can get SEO services with an estimated value of $1000, saving $900.

The following services are included in the package:

• Keywords Analysis – We will identify your site’s most critical keywords.
• Complete Web Site Optimization – We will optimize the entire site to improve its Google Ranking. This service includes:

o   Employing Google Webmaster Tools to find site errors and repairing them.

o   Deleting any (X)HTML code blocking Google from freely indexing your Web site.

o   Updating the site’s title tag, description tag, and image tags.

o   Creating an XML site map to your Web site.

• Google Analytics – We will set up your Google Analytics, allowing you to monitor the site’s traffic.
• Reports – We will provide weekly reports showing where the site ranks on Google, Yahoo! and Bing.

We are widely known for our Free SEO services and our Top of Google Guarantee package, in which we guarantee to get a client’s Web site to the top of Google or we will repay the client’s money. We do not promise first page placement with the $99 package. But, our services will increase your site’s ranking on Google and other search engines. Your site’s Ranking Report will demonstrate the increase in only a few weeks.

“This is the package for those businesses that don’t qualify for our Free SEO offer and don’t want or can’t afford our Top of Google package,” says Ali Husayni, CEO of Master Google. “Unfortunately, we can only provide these services to 90 sites per month. We sign clients up on a first-come, first-serve basis. Some clients may need to wait for their opportunity to come up.”

We cannot supply the $99 SEO package to sites with these issues:

• Banned or red-flagged by Google.
• Will not open up – for any technical reason.

“Providing the $99 service does require File Transfer Protocol (FTP) access. Such access permits us to optimize your Web site,” says Husayni. “A lot of clients get anxious at the thought of supplying us with this information. However, it will be 100% safe. As many happy clients can confirm, we are a respectable and trustworthy business.”

A better name for our Free/$99 SEO package is “Google Web site optimization package.” Let me explain. Google Search Engine Optimization (GSEO) has two main parts: Web site optimization and link-building.

Web site optimization refers to modifying the back-end code of your site, along with its text, to help Google and other search engines rank it better for your desired keywords.

Optimization is the foundation of GSEO, but only comprises 5-10% of the overall effort. In short it includes:

• Monitoring Google Webmaster Central for any possible site errors
• Identifying the most important keywords for each campaign
• Removing any code blocks in Google’s way
• Interlinking all the pages so Google spiders can easily find/index the content
• Updating the title tags of the site’s pages
• Updating the meta tags of the site’s pages (including the description tag)
• Updating the alt image tags
• Inserting H1, H2, … tags where appropriate
• Inserting <strong> tags where appropriate
• Adding text to the sites’ pages where appropriate
• Inserting the keywords within the text
• Adding an XML sitemap to the site
• Removing any black-hat SEO techniques used in the past

The above ensures that Google will be able to read, index and understand your site and what its keywords are. The optimization is the basis of GSEO and, without it, the other SEO techniques will not bear fruit.

On the other hand, the majority of GSEO is off-site: links pointing to your site from reputable, strong Web sites are what push your site above everyone else’s.

If someone has a good knowledge of GSEO, the optimization process doesn’t take more than a few hours. Nevertheless, if done incorrectly, Google might flag your site for SEO malpractice.

With the Free/$99 SEO package, we’re offering to perform the optimization – that would normally cost at least $1,000 – for a fraction of that price. We can afford to do that because the link we place on your newly optimized site is valuable and helps us and our paying clients rank better on Google without harming your site. So, our Free/$99 SEO package is mutually beneficial.

What We Don’t Offer

Free/$99 SEO package does not offer a top of Google ranking guarantee. The optimization of your site will improve your rankings but, since most of the Google SEO (GSEO) work is off-site, you may not see your site on the first page if your keyword is a competitive one.

For example, if your site is now on the 10th page of Google for your keyword, after a few weeks (when Google notices the updates to the site), your ranking may improve to page one, two, three or four – depending on how competitive your market is.

If you have the investment and you understand the benefits of being at the top of Google search results, we offer exclusive SEO services that will guarantee your site’s top of Google rankings for your site (if your site qualifies for such services). We even offer a 100% money-back guarantee.

“We have been overwhelmed by the volume of new clients,” observes Ali Husayni of Master Google. “Our search engine optimization methods have gotten such good results that more and more companies are taking notice. Every day we are getting inquiries from new clients.”

To prevent compromising service quality, our staff asks new clients to wait a month before we can begin SEO efforts. We take clients on a first-come, first-served basis. “If you’re thinking about our SEO services, the sooner you sign up, the sooner we can start improving your Google ranking,” says Husayni.

Husayni attributes the company’s explosive growth to a variety of factors. “Our clients experience terrific results and recommend us to friends and colleagues. We also enjoy a Top of Google ranking for vital keywords.”

“Ali Husayni and his team at Master Google have proven their worth to us,” says Dr. Winburn of www.mavenlive.com. “Because of Ali and his team we now have first page placement for almost all our keywords and this has resulted in a 5 fold increase in traffic to our site.”

Our well-known “Top of Google” package guarantees (in most cases) that we’ll get your site within the top five Web sites on Google’s 1^st page for your company’s main keyword. If we can’t get the site among the top five in a few months, we will refund 100% of our fees.

We are also famous for the free SEO services we give small businesses.

“We have improved rankings on Google and other search engines for more than 700 Web sites – employing a 100% free SEO service (valued at $1,000). Eligibility only necessitates a site with a page rank of 2 and your agreement to place our link on your site,” explains Husayni.

Fresh Content: Google’s Web site rankings give priority to Web sites that stay current on the events in their field of expertise and that can show they are doing new things. Fresh blog posts, additional pages, or re-written pages show that the Web site is up-to-date and helps to encourage visitors.

“Major search engines not only rank pages upon relevant content…but by fresh content as well,” writes Loren Baker on SearchEngineJournal.com. “Even after your site has been ‘optimized to the max,’ your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis.”

“Here at Master Google, each month we create one or two new writings for every client and put them on their site,” says Ali Husayni. “You can also refresh your content by re-writing your homepage – or a different page on your site. You are providing your visitors with identical information, but you’re giving the sense that your Web site is current – and that will get it a better Google Web site ranking.”

How Much Fresh Content? The more frequently a Web site is refreshed, the higher it will move in the rankings. For example, news sites tend to receive high Google Web site rankings because they’re updating their pages several times a day.

“We can create new Web site content for our clients as often as they like, but the expense could outweigh the positive effect if we refresh it more frequently than 2-3 times a month,” explains Husayni.

Other SEO experts support this idea. On SEO.com, Scott Smoot relates this story: “I noticed a huge drop in my traffic from organic search…It provided a powerful example of the need for fresh content…I hadn’t updated for almost 4 months. I have no doubt that other sites competing for my keywords were updating more regularly. I went into my site and submitted a blog post… just a ‘sorry I haven’t posted anything lately’ post…The result was a complete return of the rankings and traffic (and then some).”

How Much Contend Must be Re-written? No one really knows. Google reveals very little of its page ranking formula – and that information isn’t included. “If we revise a Web site’s content, we strive to re-write 100% of it,” remarks Husayni.

I have personally seen Google search results fluctuations since I started my SEO career. For one thing, if it wasn’t for Google changing the search results pages, none of our clients would have had top of Google rankings, right?

But what we mean here is gaining and losing first page or top positions in cycles. Normally, this doesn’t happen for very competitive keywords, as top players always have SEO experts on their sides. But for less competitive keywords, this is a common phenomenon.

Here are some reasons that you see your site’s rankings fluctuate on Google:

1- Posting fresh content: Google values fresh content on sites. Adding a new story to your blog, posting a new article on your site or simply rewriting your site’s homepage could trigger Google bots to move you up the scales a few notch. Same could go for your competitors. However, the improvements in rankings don’t last that often unless you keep on updating your site’s content.

2- Optimization Removal: if our SEO team has optimized your site and you have over-written the optimization work by uploading your old files to the server, you have caused your site’s rankings to be dropped. In this case, you can ask our team to re-upload the files.

3- Different Google bots: each Google bot (spider) uses a slightly different algorithm; so, theoretically, when different spiders visit your site, they would rank your site according to their algorithm.

4- Duplicate content: this is also more likely a theory as I have not seen the proof of it, but I was just reading Google Webmaster Help and someone had claimed if your site’s content is copied by someone else, it could fluctuate your rankings. However, what I’ve seen with duplicate content is that rankings will drop to 10+ pages of Google SR’s.

We appreciate your comments/questions.

Duplicate content refers to “substantive blocks of content” that match or are similar to “content within or across domains”, according to Google webmaster central. Google simply reduces the ranking of both pages/Web sites if it notices similar content being posted.

Here are some examples of duplicate content and tips on how to resolve them:

Mirrored Sites
Having mirrored sites refers to the same Web site being hosted on two or more different domains. This was basically what cryoserver.com had done. They had their site hosted on cryoserver.com as well as forensiccs.com.

Use a domain-level redirect from one domain to the other to resolve the mirrored sites issue. Also, use 301 redirects for any linked-to Web pages within the redirected domain.

We asked cryoserver.com to redirect the mirrored domain to the main one. After only one week, Google removed the red-flag and now their site ranks on the 3rd page (still some SEO work is needed to get them to the first page).

The same for-sale items on e-commerce Web sites
This is very common when it comes to e-commerce sites. Many URL’s are dynamically created and linked to from the home-page or other pages. Or simply, one product is placed within different categories. To resolve this issue, you should avoid dynamically building your pages and use different description even for the same products if they’re placed on different categories (having different url’s).

Copied text to be placed on competitors Web sites
If someone copies your text and place it on their site, your site could be penalized (flagged) by Google spiders for having duplicate content. This doesn’t happen too often, but when it does, it reduces your site’s rank on Google dramatically. To resolve this issue, you should contact the site that copied your text and ask them (by using all means) to remove the stolen text from their site. If they don’t comply, you should just rewrite your own content (painful, but it’s easier and less expensive than hacking the other site and removing your text).

Print-only versions of Web pages
Avoid print-versions if at all possible. If you cannot, use a “no-follow” tag wherever you link to a print-version copy of your Web pages.

Web pages that generate a mobile-friendly version
Similar to above, use “no-follow” tags so Google spiders don’t follow the link.

If you have any other questions, don’t hesitate to ask. We will respond to all questions in a timely manner.

To know if your site is banned (red-flagged) by Google, follow the following steps:

1- Copy a portion of your site’s content (at least two sentences) and paste them into Google search within quotes (“your site’s text”). That way you’re asking Google to return only the sites that have that exact content. If you only see your site in the search results, that means everything is fine. If you see other sites listed next to yours, but yours is at the top, that means the other sites have copied your text and that’s not a good thing, but your site is still not flagged. However, if your site is not ranked at the top or is not listed at all, that means either your site is flagged, or you have copied someone else’s text – neither of which are good news.

2- Search Google for some of the keywords within the title tag of your site (the title tag appears within your site’s back-end code as as the text after <title> – also, it shows up at the top of the browser when you load your site. If your site comes up #1, or towards the top of Google search results, then it is not banned.

3- Search for your main keyword (which is also part of your title tag if you’ve optimized it correctly). If your site is within the first 10 pages, then most probably it is not banned. If it is listed after the 10th page, it is most probably flagged. I say “most probably” because this very much depends on many factors such as selecting your main keyword correctly, etc.

And if my site is red-flagged, is there any chance to get it un-flaged?

In most cases, yes; you can get your site un-flagged – and lately Google does this rather quickly. To un-flag your site, follow the following steps:

1- Identify why your site was flagged in the first place. Some of the common reasons are using duplicate content, keyword stuffing, door-way pages, etc. (for a better list, you can read our Google SEO eBook). This is by far the most important step. If you’re unable to identify why Google has flagged your Web site, there is no way for you to help remove it.

2- Remove the “black-hat” SEO technique that got your site flagged. If you used duplicate content, re-write it. If you used keywor-stuffing, remove them, and so forth.

3- Next time Google spiders visit your site, they will notice that you have removed the spam techniques and will slowly give your positions back on the search results. If you want the process to take place faster, get some inbound links for your site.

In general, avoid using questionable SEO techniques on your site – especially do not ever link to sites you do not know their online reputation. Read extensively on the subject before you go for optimization of your site or consult someone who knows the game. There are many gray areas that you could go into and sometimes the lines between white-gray-black are blurred.

Good luck with getting your site ranked at the top of Google.

During a search, Google uses software called spiders that find relevant Web sites, read their code and content, and rank them for the user’s specific keywords. Our Web site optimization paves the way for Google spiders so they can easily read the client’s site and find the most important keywords. We combine that with a sophisticated link-building campaign, taking our clients’ Web sites on their way to the top of Google.

Unfortunately, in this case, when we contracted with the client, we were unaware that this particular site had already been flagged by Google for the use of unacceptable Web site building techniques – namely duplicate content. After three months, we were unable to make sufficient progress in increasing the site’s placement on Google’s first page. So we refunded 100% of the client’s money. Since the client was a small start-up business, the owner needed to invest every penny carefully.

After receiving the refund, the client took the time to write an unsolicited testimonial about Master Google’s President, Ali Husayni: “I found Ali’s site from an article on a Google finance site. I sent him a request and he was on the phone with me the same day. He talked about his services and his money back guarantee. He said we carry a gentlemen’s agreement on the main part. He worked on my site for three months. I was one of the few that could not be brought up to the top in such a short time.”

“I was running out of resources to keep his services,” the client added. “When I mentioned this to Ali he understood and was kind enough to refund me the full amount I had paid him for his SEO work.  He did this because he is the rare honest businessman. There are not too many honest guys like Ali left in the world. He only accepts people who he believes he can help. What have you got to lose? If he fails, you get your money back.”

“Many of our clients are struggling new or small businesses,” Husayni said. “We really want to help them improve their Google ranking and increase their revenues and we were sorry we could not help this particular client. In the two years Master Google’s money back guarantee has been in place, this is the first client who couldn’t be helped and received a refund. We are the only SEO company that offers this kind of guarantee and it’s important that our clients know we stand by it.”

I’m very much excited to announce that you can now get the entire eBook we worked so hard to prepare. My excitement is because I’m sharing many years of my experience in SEO with everyone who is interested to learn – whether an SEO guru, newbie or a client of mine.

Our future clients could also see the level of expertise we implement in SEO by reading this eBook and comparing it with other information available online.

As the first edition, I’m sure the book has room for improvement. I’m very much open to ideas and feedback from all of you. So, please don’t hesitate to speak your mind here or by sending me an email.

The cost of this book is $40 and is 100% refundable within 12 months from the purchase date. So feel free to use it, test its techniques, wait to see the results and if you’re unsatisfied with the outcome, let us know and we’ll refund your money back.

Articles you submit to these sites need to be original, related to your field of expertise, well written and free of spelling/grammatical errors. It may be better for you to hire a professional copy-writer to help you with the writing.

Here is the list:

We may be a small company, but with His help, we’ve been able to beat these companies for a keyword they all wish to be ranked at the top for. We’ve showed Google that our site is worth being at the top for this very competitive keyword.

This is not the end of the road. We’re still working to rank our site #1.

We only used Google-accepted white-hat SEO techniques to achieve this result.

Here I need to thank our dedicated SEO team including our optimization, copy-writing as well as our link-building teams. They all did a fantastic job.

Thanks for reading our posts,

Ali Husayni
President

“The Master Google SEO program is special,” says Master Google President Ali Husayni. “I’ve studied Google for years and unlocked its secrets. The Top of Google program is the byproduct of all my research. It incorporates everything a Web site needs to dominate Google’s search engine, which is a rare service in the Web marketing world.”

Top of Google is Master Google’s premiere service. The program guarantees status in the top three of Google’s search results page for one keyword and at least first page of Google status for 25 other search terms. Master Google only works with search terms that are directly related to a client’s business. They select these keywords with client’s cooperation—leaving unsearched keywords out and only focusing on the most popular keyword terms. Therefore, when a client achieves top three status on Google, the client is virtually guaranteed new clientele and increased online revenue comments Husayni.

“With access to a client’s Web site, in most cases Master Google’s SEO team can achieve top of Google status within six months,” says Husayni. “Google is already the major force in online business. Businesses can’t afford to wait to utilize expert services in SEO. Besides, if you’re not investing in Google marketing, be assured your competition is.”

Other services included in the Top of Google package include several business writings such as press releases and articles each month, a Google Analytics accounts, weekly search engine results reports, and other services as well.

To learn more about Master Google’s Top of Google services, visit: www.topofgoogleguaranteed.com.

“For clients, the best part about Master Google’s services is that they are 100% guaranteed,” says Husayni. “We don’t use gimmicks or tricks. We have a winning strategy and a great team. If we can’t boost your search engine rankings, we reimburse you. But I can guarantee that that’s not happening here. We’re helping companies and gaining steam.”

In addition to Master Google’s Top of Google program, the Google SEO company also provides a Free SEO program, which is a preliminary service that establishes a solid SEO foundation for sites and introduces clients to the benefits of SEO. The company also provides a First Page of Google service, which is similar to Top of Google, but does not guarantee top-three status for search terms. Rather, it guarantees first page status for 25 search terms.

Learn More
To learn more about Master Google’s SEO service, visit: www.mastergoogle.com or www.topofgoogleguaranteed.com. Alternatively, you can call the company’s toll free phone support service at 303-932-6559 with any questions or to schedule a free consultation with Master Google’s President Ali Husayni.

© 2009 Master  SEO Google. Authorization to post is granted, with the stipulation that Sinai Marketing and Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

As a result of their research, Master Google will be changing approaches to its SEO strategy each month to keep up with Google and keep their clients climbing Google’s search results pages.

“Google’s internal system evolves everyday,” says Master Google’s President Ali Husayni. “For a company that specializes in mastering Google and aiding clients in achieving a strong Web presence on Google, staying on top of the changes to Google’s algorithms is of critical importance. Thankfully, our R&D team is a strong, dedicated group of talented programmers enabling us to keep up with Google and stay ahead of the curve.”

Though Husayni could not comment on the newer techniques Master Google has recently adopted, he did state that some prevalent SEO techniques that survive the test of time are directory submissions, press release and article submissions, and blogging.

“Our newer strategies took long hours and sleepless nights to discover,” says Husayni. “Unfortunately, these secrets could easily be copied and spoil our hard work. However, if people are willing to schedule a consultation to discuss Master Google’s Web site promotion techniques, I’m more than happy to share Master Google’s strategies with new clients.”

Launched in the summer of 2009 as an affiliate company of Sinai Marketing, Master Google has steadily added new programs and services to its lineup to stay fresh and add new benefits for clients. Since its launch, the company has added its Free SEO service which provides preliminary SEO strategies to clients at no cost to the client, and also a press release service, which provides original writings for clients at a minimal fee. The writings are used for circulation throughout the Web, including Master Google’s own distribution network.

“Online marketing and SEO is a rapidly changing, highly competitive market,” says Husayni. “We’d be remiss if we were not coming up with fresh ideas and developing new products. Our core SEO services surely do the trick, but all the new programs and techniques keep giving us an edge over other SEO companies.”

© 2009 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing and Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Master Google’s clientele has grown exponentially to include companies in various industries from around the world. The company provides its services in search engine optimization (SEO) for businesses throughout India, China, Nigeria, Singapore, South Africa, Malaysia, the United States, and more.

“The Internet has changed the makeup of modern business and solidified the planet’s economic structure as a global system,” said Master Google President Ali Husayni. “New businesses such as Master Google will have to appeal to not only companies in a region or country, but to businesses around the world.”

Master Google uses modern SEO techniques to help boost its client’s position on top of search engines such as Google, Yahoo!, and Bing. With a good position in search engines, businesses open their doors to millions of Web consumers searching for their desired products and services commented Husayni.

“Master Google provides services that can benefit any company with a Web site,” said Husayni. “This has enabled Master Google to pursue an infinite pool of potential clients. Also, in hard times, having the flexibility to provide services for companies in the U.S. just as well as Brazil, India, Japan, or anywhere else positions Master Google to not only endure economic downturns, but to actually thrive.”

For more information on the services of Google SEO company, Master Google, visit: www.mastergoogle.com.

Learn More
To learn more about the benefits of SEO for online business, or for more information about Master Google, visit: www.mastergoogle.com. Alternatively, you can call the company’s toll free phone support service at 303-932-6559 with any questions or to schedule a free consultation with Master Google President Ali Husayni.

Master Google
Master Google is a subsidiary of Sinai Marketing, Inc., which was established in 2004. Since then, its team has done its best to master industry-standard SEO techniques and develop new ones.

Master Google’s code-efficiency optimization techniques, along with the highest quality link building methods are what guarantee its clients’ Web sites success on the search engines.

© 2009 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing and Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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