One of the primary tenets of SEO is this: always have updated content. When Google reads, indexes, and ranks sites based on their content, it examines more than 200 criteria to rate Web sites for every key word. One of these criteria is how often a site’s content is refreshed.

Fresh Content: Google’s Web site rankings give priority to Web sites that stay current on the events in their field of expertise and that can show they are doing new things. Fresh blog posts, additional pages, or re-written pages show that the Web site is up-to-date and helps to encourage visitors.

“Major search engines not only rank pages upon relevant content…but by fresh content as well,” writes Loren Baker on SearchEngineJournal.com. “Even after your site has been ‘optimized to the max,’ your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis.”

“Here at Master Google, each month we create one or two new writings for every client and put them on their site,” says Ali Husayni. “You can also refresh your content by re-writing your homepage – or a different page on your site. You are providing your visitors with identical information, but you’re giving the sense that your Web site is current – and that will get it a better Google Web site ranking.”

How Much Fresh Content? The more frequently a Web site is refreshed, the higher it will move in the rankings. For example, news sites tend to receive high Google Web site rankings because they’re updating their pages several times a day.

“We can create new Web site content for our clients as often as they like, but the expense could outweigh the positive effect if we refresh it more frequently than 2-3 times a month,” explains Husayni.

Other SEO experts support this idea. On SEO.com, Scott Smoot relates this story: “I noticed a huge drop in my traffic from organic search…It provided a powerful example of the need for fresh content…I hadn’t updated for almost 4 months. I have no doubt that other sites competing for my keywords were updating more regularly. I went into my site and submitted a blog post… just a ‘sorry I haven’t posted anything lately’ post…The result was a complete return of the rankings and traffic (and then some).”

How Much Contend Must be Re-written? No one really knows. Google reveals very little of its page ranking formula – and that information isn’t included. “If we revise a Web site’s content, we strive to re-write 100% of it,” remarks Husayni.

Popularity: 55%

Many of you may have seen your site’s ranking on Google Search Results (SR’S) fluctuate and you have wondered why. Recently, one of our subscribers asked me the same question and I thought it would be beneficial to post an answer for everyone.

I have personally seen Google search results fluctuations since I started my SEO career. For one thing, if it wasn’t for Google changing the search results pages, none of our clients would have had top of Google rankings, right?

But what we mean here is gaining and losing first page or top positions in cycles. Normally, this doesn’t happen for very competitive keywords, as top players always have SEO experts on their sides. But for less competitive keywords, this is a common phenomenon.

Here are some reasons that you see your site’s rankings fluctuate on Google:

1- Posting fresh content: Google values fresh content on sites. Adding a new story to your blog, posting a new article on your site or simply rewriting your site’s homepage could trigger Google bots to move you up the scales a few notch. Same could go for your competitors. However, the improvements in rankings don’t last that often unless you keep on updating your site’s content.

2- Optimization Removal: if our SEO team has optimized your site and you have over-written the optimization work by uploading your old files to the server, you have caused your site’s rankings to be dropped. In this case, you can ask our team to re-upload the files.

3- Different Google bots: each Google bot (spider) uses a slightly different algorithm; so, theoretically, when different spiders visit your site, they would rank your site according to their algorithm.

4- Duplicate content: this is also more likely a theory as I have not seen the proof of it, but I was just reading Google Webmaster Help and someone had claimed if your site’s content is copied by someone else, it could fluctuate your rankings. However, what I’ve seen with duplicate content is that rankings will drop to 10+ pages of Google SR’s.

We appreciate your comments/questions.

Popularity: 38%

Google rankings of many Web sites suffer greatly because of a phenomenon called “duplicate content.” Our recent client, cryoserver.com was penalized (red-flagged) for this particular reason prior to signing up with us. The site was ranked on page 13 of Google SERP’s for one of their main keywords.

Duplicate content refers to “substantive blocks of content” that match or are similar to “content within or across domains”, according to Google webmaster central. Google simply reduces the ranking of both pages/Web sites if it notices similar content being posted.

Here are some examples of duplicate content and tips on how to resolve them:

Mirrored Sites
Having mirrored sites refers to the same Web site being hosted on two or more different domains. This was basically what cryoserver.com had done. They had their site hosted on cryoserver.com as well as forensiccs.com.

Use a domain-level redirect from one domain to the other to resolve the mirrored sites issue. Also, use 301 redirects for any linked-to Web pages within the redirected domain.

We asked cryoserver.com to redirect the mirrored domain to the main one. After only one week, Google removed the red-flag and now their site ranks on the 3rd page (still some SEO work is needed to get them to the first page).

The same for-sale items on e-commerce Web sites
This is very common when it comes to e-commerce sites. Many URL’s are dynamically created and linked to from the home-page or other pages. Or simply, one product is placed within different categories. To resolve this issue, you should avoid dynamically building your pages and use different description even for the same products if they’re placed on different categories (having different url’s).

Copied text to be placed on competitors Web sites
If someone copies your text and place it on their site, your site could be penalized (flagged) by Google spiders for having duplicate content. This doesn’t happen too often, but when it does, it reduces your site’s rank on Google dramatically. To resolve this issue, you should contact the site that copied your text and ask them (by using all means) to remove the stolen text from their site. If they don’t comply, you should just rewrite your own content (painful, but it’s easier and less expensive than hacking the other site and removing your text).

Print-only versions of Web pages
Avoid print-versions if at all possible. If you cannot, use a “no-follow” tag wherever you link to a print-version copy of your Web pages.

Web pages that generate a mobile-friendly version
Similar to above, use “no-follow” tags so Google spiders don’t follow the link.

If you have any other questions, don’t hesitate to ask. We will respond to all questions in a timely manner.

Popularity: 38%

This is a question often asked by many Webmasters who do not see their site on the first page for their keywords. Google bans/flags sites that use spam (black-hat) SEO techniques. Most of these techniques are used when the site is optimized using unacceptable SEO techniques, which are referred to as “black-hat” – thus the Web site owner/Webmaster has full control over the use of such techniques. Unfortunately, Google doesn’t notify Web site owners if their site is flagged, neither places an error in Webmaster Tools. And finding the answer takes a bit of expertise on your part.

To know if your site is banned (red-flagged) by Google, follow the following steps:

1- Copy a portion of your site’s content (at least two sentences) and paste them into Google search within quotes (“your site’s text”). That way you’re asking Google to return only the sites that have that exact content. If you only see your site in the search results, that means everything is fine. If you see other sites listed next to yours, but yours is at the top, that means the other sites have copied your text and that’s not a good thing, but your site is still not flagged. However, if your site is not ranked at the top or is not listed at all, that means either your site is flagged, or you have copied someone else’s text – neither of which are good news.

2- Search Google for some of the keywords within the title tag of your site (the title tag appears within your site’s back-end code as as the text after <title> – also, it shows up at the top of the browser when you load your site. If your site comes up #1, or towards the top of Google search results, then it is not banned.

3- Search for your main keyword (which is also part of your title tag if you’ve optimized it correctly). If your site is within the first 10 pages, then most probably it is not banned. If it is listed after the 10th page, it is most probably flagged. I say “most probably” because this very much depends on many factors such as selecting your main keyword correctly, etc.

And if my site is red-flagged, is there any chance to get it un-flaged?

In most cases, yes; you can get your site un-flagged – and lately Google does this rather quickly. To un-flag your site, follow the following steps:

1- Identify why your site was flagged in the first place. Some of the common reasons are using duplicate content, keyword stuffing, door-way pages, etc. (for a better list, you can read our Google SEO eBook). This is by far the most important step. If you’re unable to identify why Google has flagged your Web site, there is no way for you to help remove it.

2- Remove the “black-hat” SEO technique that got your site flagged. If you used duplicate content, re-write it. If you used keywor-stuffing, remove them, and so forth.

3- Next time Google spiders visit your site, they will notice that you have removed the spam techniques and will slowly give your positions back on the search results. If you want the process to take place faster, get some inbound links for your site.

In general, avoid using questionable SEO techniques on your site – especially do not ever link to sites you do not know their online reputation. Read extensively on the subject before you go for optimization of your site or consult someone who knows the game. There are many gray areas that you could go into and sometimes the lines between white-gray-black are blurred.

Good luck with getting your site ranked at the top of Google.

Popularity: 17%

For the first time we have refunded the full amount of its fees to a client, making good on our 100% money back guarantee. Our contract promises that within three months we will get a client’s Web site placed on the first page of Google for at least 50% of the site’s keywords. If we cannot meet those placements, the contract states that Master Google will refund 100% of the client’s money.

During a search, Google uses software called spiders that find relevant Web sites, read their code and content, and rank them for the user’s specific keywords. Our Web site optimization paves the way for Google spiders so they can easily read the client’s site and find the most important keywords. We combine that with a sophisticated link-building campaign, taking our clients’ Web sites on their way to the top of Google.

Unfortunately, in this case, when we contracted with the client, we were unaware that this particular site had already been flagged by Google for the use of unacceptable Web site building techniques – namely duplicate content. After three months, we were unable to make sufficient progress in increasing the site’s placement on Google’s first page. So we refunded 100% of the client’s money. Since the client was a small start-up business, the owner needed to invest every penny carefully.

After receiving the refund, the client took the time to write an unsolicited testimonial about Master Google’s President, Ali Husayni: “I found Ali’s site from an article on a Google finance site. I sent him a request and he was on the phone with me the same day. He talked about his services and his money back guarantee. He said we carry a gentlemen’s agreement on the main part. He worked on my site for three months. I was one of the few that could not be brought up to the top in such a short time.”

“I was running out of resources to keep his services,” the client added. “When I mentioned this to Ali he understood and was kind enough to refund me the full amount I had paid him for his SEO work.  He did this because he is the rare honest businessman. There are not too many honest guys like Ali left in the world. He only accepts people who he believes he can help. What have you got to lose? If he fails, you get your money back.”

“Many of our clients are struggling new or small businesses,” Husayni said. “We really want to help them improve their Google ranking and increase their revenues and we were sorry we could not help this particular client. In the two years Master Google’s money back guarantee has been in place, this is the first client who couldn’t be helped and received a refund. We are the only SEO company that offers this kind of guarantee and it’s important that our clients know we stand by it.”

Popularity: 19%

Dear friend,

I’m very much excited to announce that you can now get the entire eBook we worked so hard to prepare. My excitement is because I’m sharing many years of my experience in SEO with everyone who is interested to learn – whether an SEO guru, newbie or a client of mine.

Our future clients could also see the level of expertise we implement in SEO by reading this eBook and comparing it with other information available online.

As the first edition, I’m sure the book has room for improvement. I’m very much open to ideas and feedback from all of you. So, please don’t hesitate to speak your mind here or by sending me an email.

The cost of this book is $40 and is 100% refundable within 12 months from the purchase date. So feel free to use it, test its techniques, wait to see the results and if you’re unsatisfied with the outcome, let us know and we’ll refund your money back.

Popularity: 33%

Another great list for those of you who want to engage in Google SEO yourselves. Similar to our press release distribution sites, article submission sites provide you with another great platform for building your Web site free quality inbound links.

Articles you submit to these sites need to be original, related to your field of expertise, well written and free of spelling/grammatical errors. It may be better for you to hire a professional copy-writer to help you with the writing. Read more…

Popularity: 28%

Finally… After six months of hard work on Master Google’s Web site, we’re now ranking on the first page above multi-million-dollar SEO operations for “Google SEO“. In most world-locations, we’re now ranking #6.

We may be a small company, but with His help, we’ve been able to beat these companies for a keyword they all wish to be ranked at the top for. We’ve showed Google that our site is worth being at the top for this very competitive keyword.

This is not the end of the road. We’re still working to rank our site #1.

We only used Google-accepted white-hat SEO techniques to achieve this result.

Here I need to thank our dedicated SEO team including our optimization, copy-writing as well as our link-building teams. They all did a fantastic job.

Thanks for reading our posts,

Ali Husayni
President

Popularity: 9%

Master Google, a leading search engine marketing company, is guaranteeing ‘top of Google’ status for 20 companies in 2010. Under its Top of Google service program, Master Google will use its proprietary search engine optimization (SEO) techniques to upgrade clients’ Web sites up Google’s search results pages. The Top of Google program guarantees placement as high as a top three position on Google for a least one search term.

“The Master Google SEO program is special,” says Master Google President Ali Husayni. “I’ve studied Google for years and unlocked its secrets. The Top of Google program is the byproduct of all my research. It incorporates everything a Web site needs to dominate Google’s search engine, which is a rare service in the Web marketing world.” Read more…

Popularity: 5%

With Google’s ever-changing algorithms and competitors catching up, Master Google, a leading search engine optimization (SEO) company has invested heavily in R&D to develop new, unique approaches to SEO that yield big results for the company’s clients.

As a result of their research, Master Google will be changing approaches to its SEO strategy each month to keep up with Google and keep their clients climbing Google’s search results pages. Read more…

Popularity: 9%