SANTA MONICA, CA – The need for SEO exists when done correctly, especially along with extensive experience and knowledge, goals, and a dedicated team. Those things are a must, or search engine optimization efforts will ultimately fail, says Ali Husayni, the CEO of the SEO service company, Master Google. SEO matters for small businesses because the audience is there, they just need to be found. Because bad SEO can have serious adverse effects, let’s start with a few SEO fails.

Be Aware of Common SEO Mistakes: SEOFailBlog.com wants you to know that they’re watching for a variety of mistakes. From incorrect footer links, to a Google related searches fail, SEO Fail Blog puts the spotlight on bad practices.

Understand the Audience of New Platforms: Google+ is an amazing new tool for communication, but one that clearly wasn’t appreciated by Steve Yegge, an employee at Google, when he accidentally told the world about his misgivings with the new platform a few months ago. In a memo meant for Google employees on Google+, Yegge forgot one important thing: to click private instead of public post when sharing a blog. Read the now infamous memo on TechnoBaboy.com. One of the most shocking excerpts is of Yegge’s complaint that Google+ is simply a “prime example of our complete failure to understand platforms from the very highest levels of executive leadership, down to the very lowest leaf workers. We all don’t get it. The Golden Rule of platforms is that you Eat Your Own Dogfood.” Yegges was quick to post an apology. Let us all be considered warned about checking our settings twice.

Impatience With SEO Results: Quality takes time. Do not fear if a project has taken six weeks and the results are minimal. As you build links and prominence with Google, the people will click, according to Husayni.

“If people expect huge results in a very short period of time, they are bound to be disappointed,” he says. “Search engine optimization is an ongoing process that takes time, especially if the website has been in trouble for bad SEO practices in the past.”

Effectiveness with SEO pays off, after all. As it relates to Google search results in the orthodontic field, Husayni notes that, depending on location, there can be an increase in yearly income ranging from $50,000 to as much as $300,000.

“Americans performed 15.5 billion searches in 2010, and around 80 percent of customers research a product or service before making a purchase,” Husayni says. “So it doesn’t matter if you are offering dog grooming services, consulting or selling exotic cars, you want potential clients to be able to find you.”

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ORANGE, CA-Google’s Chrome has surpassed Firefox to become the second most used Web browser in the global market, Web analytics company StatCounter announced today.

StatCounter Global Stats—the company’s research outlet—reported that Chrome took 25.69 percent of the world market in November, with Firefox trailing just behind at 25.23 percent. Just two years ago, Chrome held only 4.66 percent of the global market.

Chrome’s huge jump was not enough to surpass Microsoft’s Internet Explorer, which maintains a strong lead with 40.63 percent.

“We can look forward to a fascinating battle between Microsoft and Google as the pace of growth of Chrome suggests that it will become a real rival to Internet Explorer globally,” said StatCounter CEO Aodhan Cullen in a press release. “Our stats measure actual browser usage, not downloads, so while Chrome has been highly effective in ensuring downloads, our stats show that people are actually using it to access the Web also.”

In the United States, Chrome still holds just 17.3 percent of the user market. Firefox retains second place with 20.09 percent, falling far behind the clear winner, Internet Explorer, with 50.66 percent of the U.S. market. Although Chrome sits in third place, the browser has made a sizable leap from last year’s 10.89 percent.

According to rival statistics released by Net Applications, an Aliso Viejo-based Web analytics firm, Google Chrome will most likely become the second most popular browser by mid 2012.

In any case, Google’s recent growth as a Web browser, search engine and social media platform is great for those marketing their business on the Internet, especially those focused on Google SEO.

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ORANGE, CA-There’s a lot of information swirling around on the Internet about search engine optimization. It becomes hard to distinguish who’s right and who’s just plain missing the mark.

Owner and founder of Master Google, Ali Husayni, is setting the record straight about at least one source of information.

On October 31, Jason Hiner—TechRepublic’s Editor-in-Chief—wrote an article about Google’s newest algorithm update, named Panda. He cited SEO as one of the main reasons for which Google revamped its page ranking system. Hiner claimed that SEO merely helps Web sites get ranked as high as possible on Google search results, regardless of relevancy to the searcher’s query.

“As a result, the sites that land at the top of Google search results have become more about which sites are best optimized rather than the ones that have the best and most relevant content,” Hiner wrote.

Husayni refuted the ungrounded assumption, saying that he’s simply confusing SEO with black hat SEO.

Black hat SEO breaks search engine rules and regulations. It is unethical. According to Husayni, the difference between black hat SEO techniques and Master Google’s SEO efforts is clear: Master Google has morals.

“Optimization, fresh content and encouraging other sites or people to recommend our clients’ Web sites are all valid business practices,” Husayni said. “They are even approved by Google.”

“Google needs SEO companies to better understand sites,” he added. “In essence, we are enhancing the ability of Google crawlers to index and understand sites.”

Hiner also stated that social media platforms were threatening Google’s relevance, forcing the search engine to launch Google+. “Social media has been replacing traditional web search for many different kinds of information gathering…” he said.

But Husayni said, “It cannot.”

“Social media is what it is and it will certainly help your search results, based on what your friends or circles suggest,” he said. “But it cannot and will not replace Google as a search engine.”

Husayni said that there are several reasons Google has nothing to fear, one being that a social media platform cannot index every site or page. It’s also susceptible to spam, just like other search engines, he added.

However, Google did need to add Google+ to compete with rivals, like Facebook and Twitter, Husayni asserted.

“It was essential for Google to start generating money through ads placed on social media sites, especially after the enormous amount gained by Facebook and Twitter this way,” Husayni said. “They also sought to customize their search results based on social connections. In theory, this will return much more relevant results.”

Hiner went on to say that Google’s Panda update caused “collateral damage,” weeding out sites that actually have good content and still ranking spam higher.

Husayni, on the other hand, thinks that the update has done wonders for Google searchers, achieving the exact results it was intended for.

“Panda was a powerful update and it cleared the air from content farms and base sites, those that spammed searchers with lots and lots of content or duplicated text,” Husayni explained.

Despite Hiner’s opinions, Husayni thinks that Google is stronger than ever, with SEO being a valid contributor to their success.

“There is always going to be manipulation,” Husayni said. “Some people are going to use frowned-upon techniques to boost their site’s ranking, but that is black hat SEO. I hope that Master Google’s honest SEO services will raise the standards of the industry.”

For more information about how the experts at Master Google can improve your Google ranking using ethical techniques, be sure to visit www.mastergoogle.com. For inquiries or to set up a free consultation with Ali Husayni, call Master Google toll free at 1-877-932-6559.

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ORANGE, CA-After today’s launch of new pages designed for companies and brands, it’s clear that Google+ is taking care of businesses.

The new facet of the social media platform, dubbed Google+ Pages, allows businesses to add their own content so that fans can stay connected “to the sports teams [they] root for, the coffee shops [they’re] loyal to and the TV shows [they] can’t stop watching,” Google Senior Vice President of Engineering Vic Gundotra said in a blog post this morning.

“So far Google+ has focused on connecting people with other people,” Gundotra said. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”

Social networking rivals, such as Facebook and Twitter, have long accepted business accounts. In fact, building a corporate presence on these sites has become an essential part of marketing your business on the Internet.

Therefore, it’s no surprise that—since its initial release in June—many businesses eager to get on Google+ established personal accounts to advertise their companies, but were forced out by Google as early as July. Terminated account holders, however, were consoled by the promises of corporate accounts in the future.

A week later, Google Product Manager Christian Oestlian posted an announcement to his Google+ page that a pilot program to test business accounts was in the works, to which thousands applied. Already, businesses such as Macy’s and Coca-Cola have begun using their Google+ Pages.

And for good reason. As if the release of Google+ Pages wasn’t enough excitement, Google also revealed two perks to having a business account.

“Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search,” Gundota explained. “The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.”

According to Gundota, the Direct Connect feature guides users that type “+” before their query to the relevant Google+ page. For example, those searching for “+Pepsi” will be immediately redirected to the beverage’s Google+ page.

In addition to the aforementioned features, Google+ gives businesses the freedom to add friends or companies to their circles, interact with customers via Hangout video conferencing, attract followers and share information about themselves. Google+ Pages offer unique capabilities that Gundota is sure the corporate world will love.

“Not only can [fans] recommend you with a +1, or add you to a circle to listen long-term,” Gundota said. “They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.”

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ORANGE, CA— Google’s U.S. market share increased from 64.8 percent in August to 65.3 percent in September, reaffirming that the search engine should be the main focus of business owners’ search engine optimization campaigns.

On October 11, comScore, Inc.—a global leader in digital business world analytics—released its monthly analysis of the nationwide search market, revealing that 65.3 percent of searchers typed their queries into Google’s search box. During the same month-long period, second place market shareholder Yahoo fell to 15.5 percent, trailed by Microsoft’s Bing that remained unchanged at 14.7 percent.

Ali Husayni, SEO expert and founder of Master Google, said that Google’s increase was predictable, considering the company’s history of technological innovation.

“With Google being the cutting edge provider of search, it’s only natural for their search market to grow,” he said.

Husayni said that Google’s recent raise in market shares validates Master Google’s concentration on the search engine giant.

“It reiterates our thought process in developing our SEO strategies to focus on Google alone,” Husayni said. “Ranking on Google is what generates new business, which is our goal for every one of our clients.”

Following the release of the comScore report, shares of Google increased by $22.05, amounting to $537.17, compared with Yahoo, which rose just 37 cents to $15.84 and Bing, which climbed 69 cents to reach $26.94.

“Business owners should be aware that, in order to stay in business and grow, they need to be found on Google search results,” Husayni added. “That is the bottom line. If your business is not on Google, your business is doomed.”

Google’s third quarter results, which were announced October 13, reported revenues of $9.72 billion. “We had a great quarter,” said Larry Page, CEO of Google, in a press release posted on Google Investor Relations. “Revenue was up 33 percent year on year and our quarterly revenue was just short of $10 billion. Google+ is now open to everyone and we just passed the 40 million user mark. People are flocking into Google+ at an incredible rate and we are just getting started!”

The wealth of new search features and social networking components is what sets Google apart from the competition, Husayni said.

“The search results are not diluted or full of spam,” he said. “They have a very sophisticated, fast-paced way of analyzing sites and their relevancy to a particular query. What’s more, their development of Google+ is a good alternative to Facebook and Twitter.”

Husayni said that, in light of Google’s imminent monopoly of the search market, the Master Google team will continue becoming better at optimization strategies specifically geared toward Google crawlers.

“Now there is going to be even more competition for Google placement,” Husayni said. “And Master Google will certainly rise to the challenge.”

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Google has been able to weather through many storms in the past including fighting off a fierce battle with Yahoo! in its early stages as a search engine and later as an email provider, but I believe social media has been its biggest challenge to date.

Why? Google has failed at least twice to come up with a better social media platform than the most popular onces: Facebook and Twitter. It launched Orkut and Buzz and both had minimum success except in some countries such as Brazil.

Google just announced that it is going to launch a new social media platform called Google Plus Project.

Now, “Google+ grew out of those mistakes”, say Mr. Gundotra and Mr. Horowitz who both worked on Buzz. Bradley Horowitz is a vice president of product management at Google who is leading the social media efforts with Vic Gundotra.

I personally don’t like Facebook because whatever I post is available to almost anyone (unless you have the time and are savvy enough to manage your privacy settings vigorously).  I only post items on Facebook or Twitter if I don’t mind that everyone I know or don’t know will see them. Well, that’s what Google wants to bank on.

“In real life, we have walls and windows and I can speak to you knowing who’s in the room, but in the online world, you get to a ‘Share’ box and you share with the whole world,” said Horowitz.

Google+ looks very much like Facebook, but it is going to be different in many ways. It will mimic the way people relate to one-another in real life. You don’t have to accept to be someone’s friend to see their updates, for instance; or you can monitor what your friends see on your page to ensure private photos are not viewed by everyone.

Also, you’ll have the option to video-chat, which is going to be a big plus compared to Facebook.

I personally hope this becomes another success for Google. After all, I am a Google fan.

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Google hit 1 Billion unique visitors per month in May 2011, according to Search Engine Land and CNet. This is the first time any company has reached this bench-mark.

The visits included Gmail, YouTube and Google search users.

This indicates that Google is still the main player in the search market and the strongest online company on the face of the Earth. For many years we have prompted our SEO clients to focus on Google and this is added proof that we have advised our clients correctly.

Ranking well on Google search results means that you will receive hundreds or thousands unique visitors that are looking for your kind of services and products. Promoting your site through Google search results is the most cost-effective way of earning new clients.

Our SEO clients constantly rank at the top of search results. Contact us to learn what we can do for you.

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Haris Interactive just announced the results of their poll yesterday, which indicates Google is now considered by most American’s as the most “reputable” company in the US.

Since 1999, the Americans have never had such a positive attitude toward corporate America.

Google ranked #1, replacing Berkshire Hathaway, which fell to fourth place. Johnson & Johnson ranked second, followed by 3M Company at third. Apple’s reputation has been growing steadily since 2002 and is now ranked as #5.

The poll asked 30,000 Americans to rate top 60 most visible companies based on their leadership, social responsibility, vision, emotional appeal, financial performance, products and services, and workplace environment.

This is another reason why being ranked on Google is important. The general public sees Google as reputable and it trusts the sites that rank well on Google.

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ORANGE COUNTY, CA – Recently, we wrote about how Internet marketing is made up these days of three elements: social media marketing, search engine marketing and search engine optimization.

Today, we’re tackling the element of search engine marketing and what it means to businesses who have an Internet presence.

Search engine marketing promotes websites through pay-per-click advertising, paid placement and contextual advertising, says Ali Husayni, our resident SEO expert who founded Master Google.

When it comes to PPC advertising, Google Adwords and Facebook are popular- and arguably successful- marketing platforms, Husayni says.

AdWords
Google AdWords enables you to create advertisements that show up on relevant Google search results pages and the network of Google’s partner sites, according to information posted by Google.

You may wonder how Google Adwords works. Bright Hub explains it as a service that enables you to market your website via customized, premium placed advertisement links. These advertisements appear at the top and on the right side of Google’s direct search results pages, and they appear as a result of keywords the advertiser has associated with their ad. The ads also appear on blogs and other websites that utilize Google Adsense and contain your keywords used in your advertisement.

How much you spend on this type of advertising is completely up to you, but costs vary according to the competitiveness of your keywords. You only pay when a user clicks your ad- hence, the name pay-per-click.

“The more you spend, and the more wisely you spend, the more people will visit your site,” Husayni says.

Paid placement enables you as an advertiser to bid payments to a search engine so your service or product is visible in keyword search results. With Google Adwords, bidding higher than others for a specific keyword can enable your ads to rank higher on Google search engine page results than ads from your competitors who aren’t paying as much per click.

“Google AdWords is as important as SEO,” Husayni says. “That’s because there are people who only click on the advertisements, and not the organic search results, and vice versa. Participating in both enables businesses to capture everyone on their search results.”

Our research indicates that although 70 percent of Internet users ignore the “sponsored links” altogether, the majority of the rest only rely on ads to find the services and products they’re looking for.

“So, not having an SEM campaign means you’re losing potentially 30 percent of your clients to your competitors,” Husayni adds.

Facebook Ads
“Facebook ads have become a hot topic,” says Husayni, a top SEO expert. “You can specifically target a demographic that you want. It’s very sophisticated.”

With more than 500 million users, Facebook has become a force to be reckoned with. The social media site allows you as an advertiser to be extremely specific in selecting your target audience by enabling you to select people in certain age groups, in particular geographic locations and with specific interests. The advertising mechanism also provides a great deal of flexibility.

“You can try an ad for a few hours or a couple of days and if it doesn’t generate the traffic you had hoped for, you can alter your audience,” Husayni says.

You can control the advertising cost by setting daily budgets, and they can be adjusted whenever you choose. Like Adwords, you can choose a PPC option, or you can pay per time that your ad is seen.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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BOULDER, COLORADO – Although it has been around for nine years, LinkedIn has picked up steam lately as yet another social media outlet that can assist businesses in promoting themselves and finding new customers.

SEO expert Ali Husayni, founder of Master Google, said there are ways in which the social media outlet can help businesses gain customers.

LinkedIn- A Brief History
First, a bit about LinkedIn. Created in 2002 and officially launched in May 2003, it is the world’s largest professional network, according to the LinkedIn website.

LinkedIn is sometimes unofficially referred to as “Facebook for professionals.” As of March 2011, it had more than 100 million users located in 200 countries. LinkedIn users conducted nearly two billion people searches last year.

Gaining Clients Via LinkedIn
“When you have an outlet with so many users, you have an opportunity to gain clients,” Husayni said. “Add to that the fact that it appears LinkedIn is becoming increasingly savvy regarding SEO for its users and the effect on Google ranking, and as an SEO expert, suddenly you have my attention.”

Randy Schrum, president of a social media solutions company dubbed My Corporate Media, shared information in a recent webinar on tips to jumpstart an individual’s LinkedIn presence.

Schrum recommends using a professional photo as your profile picture. It also is important to complete your social profile by including an engaging headline that explains to people how you can help, he said. He suggests including keywords in this headline.

Husayni said businesses and professionals, such as dentists, orthodontists, realtors and attorneys, could use these same methods to promote the services they offer. It appears to Husayni that the developers at LinkedIn clearly understand the power of search tools and are seeking to increase that power on LinkedIn.

“I believe that is the reason why they recently added a new section in which users can enter information about their skills and assets,” Husayni says.

This new section allows users to highlight those things that separate them from the pack, so to speak. Users can enter languages they speak, patents, certifications and publications. Businesses can use this section to enter the types of services offered, because LinkedIn enables users to search companies by attributes, descriptions and more. Spotlighting these items moves personal and business profiles up in search queries, according to information posted on the LinkedIn Web site.

“Entering keywords into your profile information is like a mini, do-it-yourself search engine optimization campaign,” Husayni says. “This has the potential to help businesses and professionals attract clients when potential clients conduct searches on the site.”

When optimizing a profile on LinkedIn, the person with the most keywords wins, Schrum said in the webinar. For example, a realtor in Seattle who wants to appear first on search results for “Seattle Realtor” simply needs to look at the profile that ranks first in that search result, see how many times that phrase is used in their profile, and use it more times than their competitor.

Why Bother?
“Why not?” Husayni questioned. “Why not use all of the tools at your disposal?”

For business owners who are interested in SEO, it is important to note that profile information on LinkedIn can be fully indexed on Google, which can help a business improve its Google ranking. To take full advantage of this, make sure your profile is fully public, according to an article posted on 10slate.com.

“This is another outlet in which you can use targeted keywords to make sure your page contains words that people are actually searching,” said Husayni, a top SEO expert. “For our SEO clients, this is another avenue where our keyword research for their businesses can be applied.”

Learn More
To learn more about SEO company Master Google and the role that social media can play in SEO, visit www.mastergoogle.com or call toll-free: 877-932-6559; internationally +1-303-932-6559.

About Master Google
Master Google is a search engine optimization firm based in Boulder, Colorado that utilizes knowledge of the Internet market and ongoing research to develop and implement SEO strategies for its clients. It is an affiliate of Sinai Marketing, founded by Ali Husayni in 2004. Husayni serves as the firm’s chief executive officer and SEO expert.
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© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

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