TAMPA, FLORIDA — Big companies have been doing search engine optimization in-house for a long time. Fortunately, reliable and affordable in-house SEO isn’t only for large corporations anymore. In the past year alone, rapidly rising requests from small to mid-sized businesses for SEO consulting and coaching services from Ali Husayni, the founder and CEO of Master Google, has made Husayni happily take note of the demand.
“For large companies with a large website and a big marketing budget, in-house SEO has been a no-brainer,” says Husayni. “Smaller companies are realizing that SEO is a force to be reckoned with, and that they need it to be competitive in their market.”
One example of in-house SEO and what it can accomplish is the Huffington Post, a news source with syndicated columnists, blogs and news stories. Due to the SEO work of their in-house team, Huffingtonpost.com made its name by outranking both print and broadcast news organizations’ websites, such as the Washington Post and CNN, even when these other sites were the original source of the articles, according to a recent New York Times article.
With results like this, business owners see the success of large companies. They also see their competitors doing well in search engine results (SERs), and are determined to get similar results. Some try outsourcing SEO first, but the average business owner does not have the knowledge to discern a real SEO expert from the con artist.
“They may try one or two SEO companies and get burned,” says Husayni, who offers free SEO consulting to qualified business owners. “There are a lot of SEO firms that make a client an SEO guarantee, including big promises about results and timeframes that they just can’t deliver on.”
A recent SmashBlogTips.com blog post about small businesses and in-house SEO makes a similar statement about scammers, adding four other reasons to get an in-house SEO expert: saving money in the long-run, reducing dependence, confidentiality, and individualized attention. The added bonus of having in-house SEO is avoiding SEO scam artists, which Husayni cites as the number one reason for the recent rise of in-house SEO.
“Instead of potentially wasting money on a company that doesn’t deliver, businesses are investing that money in an SEO team,” says Husayni, who offers a package for Top Of Google, or a 100 percent money-back guarantee.
But there are naysayers to the idea of in-house SEO, according to Bob Tripathi, an internet marketing expert and SearchEngineWatch.com blogger. Tripathi contends that in-house SEO is often undervalued because monthly SEO dashboards or quarterly business reviews cannot capture the intangible benefits it offers the company.
Beyond improving search engine rankings, which leads to increased visibility and more customers, Tripathi says that in-house SEO can provide unique thought leadership, unite departments, and attract outside expertise. The task of creating an in-house SEO program from the ground up can be quite overwhelming, though, which is why Husayni recommends businesses work with an SEO consultant or coach throughout the process.
Simon Heseltine, AOL’s Director of Search Engine Optimization, recommends that companies without experience in-house hire an SEO agency to help get the program up and running, as discussed in a recent SmartBlogs.com article.
“I’d say that for a company that is going to start an in-house team, they need to make sure that they know what questions to ask and what answers to expect,” says Heseltine.
Husayni says that utilizing a consultant helps businesses minimizes the risks of setting up an SEO team, and maximizes the return on investment (ROI), by showing them where to start, who to hire, what to focus on and how to measure success. Husayni expects the trend of small businesses turning to in-house SEO teams to continue, eventually becoming the industry norm. Because of this, Husayni is currently developing additional content on his website and blog, including how-to posts, top SEO secrets (that are actually just grounded advice from an experienced professional), and information about hiring SEO specialists, as well as other relevant articles.
“SEO is a dynamic industry, always changing, always presenting new challenges to overcome and puzzles to solve,” says Husayni. “This is just a new way for Master Google to help clients achieve and maintain their search engine results’ success.”
© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.