SANTA MONICA, CA – Although SEO is a serious time commitment, there are some lighthearted moments. From realizing that rankings can become a roller coaster ride if you check them moment-to-moment, to comedic commentary on just how perhaps overly personal searches have become (as outlined in our recent article, Search, Plus Your World), here are a few funnies to start your weekend off on a happy, lighter note.

The Rankings Game: What happens when we get addicted to checking our placement on Google’s search results? A wonderful comic strip by BigOakInc.com showcases the dangers of checking your rankings too often.

So how do you avoid this roller coaster? Our client CariniAir.com is a good example of what having the right attitude about the nature of changing rankings does for peace of mind. Doug Cooper, the VP of Marketing for CariniAir.com, has been working with Master Google for a relatively short period of time, and was supportive of our efforts, which landed him the top spot in Google Maps and Google Places. Cooper understands that rankings fluctuate slightly, but keeps it positive about the big gains in his website rankings.

“Finally achieving the top spot on Google Maps for our most important keywords is a dream come true. Everyone at Carini Heating and Air is very excited and grateful to Master Google for their continued hard work and persistence,” Cooper says.

When The Use of Highly Competitive Keywords Goes Wrong: Again, BigOakInc.com makes a great point about overusing keywords by inserting them into a conversation between coworkers at an SEO company.

While funny, this comic strip emphasizes that White Hat SEO techniques are so important for higher rankings, because Black Hat SEO simply defeats the purpose of keywords, because keyword stuffing without anything to back up those keywords is simply bad practice. According to Husayni, Black Hat SEO techniques include any techniques that use spam, cheap links and poor or irrelevant content just to get a higher ranking, and these techniques just hurt you in the long run. As you ruminate over the free SEO advice that you’ve learned about while reading these comic strips, also keep in mind that SEO efforts count for your blog content as well, Husayni advises.

“Blogs seem to be an important part of any site because they get updated on a regular basis,” Husayni says. “I suggest site owners should write for their sites on a regular basis. The more fresh, quality and relevant content they post to their sites, the better chances of exposure and inclusion on Google search results they will have.”

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ORLANDO, FLORIDA — Getting ranked at the top of Google overnight is an advertising ploy some search engine optimization companies use to get clients, but SEO Expert Ali Husayni says that those companies are making promises that cannot be kept, because quality results take some time. There is no quick fix, and if that is what an SEO company offers you, you should be alarmed.

Image courtesy of Kanx.org.

“If a company is saying things that sound too good to be true, it probably is too good to be true,” Husayni says. “SEO doesn’t happen overnight. It’s an investment and an ongoing process for long-term success.”

Getting to the top of Google rankings is doable. In fact, Husayni offers SEO services for that, but the timeline to see results varies. Husayni explains that he cannot give a one-size-fits-all answer for exactly how fast clients will see results, since there are many factors are in play.

These factors include: the size and competitiveness of the market, the type of business, the number of keywords, the age of the domain name, how often new content is published on the site, and getting a site indexed, according to recent article by Search Engine Watch. After all, a website that has been flagged for violations in the past will also be in for a longer process to improve their previously bad rankings. Saeed Khosravi, the operational manager at Master Google, said that significant results can happen quickly for the qualified client, but that every client sees results.

“Significant results typically take three to nine months, but some clients see results much sooner,” Khosravi says.

Husayni and his SEO team have worked with some clients who saw big changes right away, but the majority of them take several months. See testimonials from our clients here.

“We don’t use deceptive tactics or marketing gimmicks here to sign clients up,” says Husayni. “We use clear communication, realistic timelines and show progress with weekly ranking reports.”

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August 15, 2009 — BOULDER, CO — Sinai Marketing, an industry leader in SEO, is offering free SEO services on its newly launched affiliate Web site:  www.mastergoogle.com. In addition to free Google SEO, Master Google provides Top of Google Guaranteed packages and 1st Page of Google Guaranteed packages.

Launched in August 2009, Master Google’s Free SEO program, found on its Web site, means to serve startup companies looking to establish a presence online. Sinai’s free SEO services include Web site optimization, keyword(s) analysis, Web site traffic reports, and weekly Web site ranking reports.
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