ORLANDO, FLORIDA — Because search engine optimization is an industry rife with jargon and a technical process that many people do not understand, some assume that there must be some secret formula for success. According to SEO Expert Ali Husayni, that is not the case.

“Search engine optimization boosts the visibility of a website by making sure that the site’s language gives the best possible chance for it to be found when a web surfer performs a search,” Husayni says.

A small part of the SEO process is on-page optimization, which is constructing the code of a website to be easily crawled by search engine spiders, according to Web Developer and SEO Specialist, Saeed Khosravi. A basic search about SEO will pull up a staggering amount of information and ‘How-To’ tutorials. Unfortunately, knowing which list has ethical SEO techniques, and which has outdated or detrimental ones can be a chore. Plus, it is constantly changing.

“Google’s search engine algorithm is updated on a regular basis, which means in order to make sure you are not using obsolete techniques, you have to find a reputable source that keeps you informed about changes,” Khosravi says.

Google wants to mimic the human behavior of reading, analyzing and organizing content, and so the system evolves as people do. According to Husayni, some changes to the algorithm are to block black hat SEO techniques, which include any techniques that use spam, cheap links and poor or irrelevant content just to get a higher ranking.

Panda was an update like this that Google released in the U.S. in February last year. The major change was that Google began “rating” websites on their content and user-experience. According to a recent Search Engine Land article, the focus of the update was to reduce and penalize websites that had thin, low-quality and duplicate content. It also targeted sites that came up short based on other site-quality metrics, such as high advertisement-to-content ratios.

Where To Get Started

Husayni has been committed to the Google-approved SEO methods that work with the search engine algorithm instead of trying to abuse it, since he started Master Google in 2004.

He has written an e-book of best SEO practices that he updates as the industry changes, and here he shares seven aboveboard methods he uses for his clients, ranging from the medical field and real estate to heating and cooling:

1. Navigation. Navigation includes the top menu, footer links, breadcrumb navigation and HTML sitemap of a website. It should be very user-friendly and easy to understand. Do not make content hard to get to or structure the site in a way that only makes sense to experts in the industry or the person who designed the site.
2. Sitemap. Set the XML sitemap to automatically update so that navigation stays current and keeps the latest information easily accessible for users and search engines.
3. Header Tags. Header tags are used to define HTML headings and organize page content. <h1> stands for the most important heading and <h6> means that information is the least important of the page. Headers make the layout of textual information easy for the reader.
4. Links. The purpose of website content is to serve the reader, so linking to other content within the site is beneficial for everyone: the company, the reader and the search engine. A page that expounds on a topic, issue or technique mentioned on a different page builds an internal link structure that Google loves and, as a result, boosts the ranking on SERPs.
5. URLs. Use a consistent URL version and redirect all the other versions to the preferred one. For example, redirect non-www to www, https to http, and the one without trailing slash to the one with trailing slash.
6. Keywords. Using short, keyword-rich URLs is another way to share information about the page content, as opposed to a URL that uses an ID number or another ambiguous parameter. Just make sure keywords accurately explain the page’s content succinctly. This information shows up in the SERs, and Google is also factoring this into their algorithm.
7. Metadata. Do not use duplicate page titles and descriptions in the code for pages. The page title shows up at the top of the browser window, and the title and description show up in the SERs. This is another opportunity to make information available to readers and search engines.

Using a Master Google website page as an example, a popular search term, Google Free Optimization, displayed on the first page of Google results when I entered it. Notice the URL that lists optimization, as the page title is Search Engine Optimization Master Google Free SEO Services, and the description said this: “Master Google offers Free SEO (search engine optimization) in a way which Google spiders could easily find your site, read its code and content, and rank it for your specific keywords.”

Keeping descriptions concise helps SEO efforts tremendously, according to Husayni.

“The person who did a search like this would have a very clear understanding of what the contents of this page are going to be and whether it will be helpful,” Husayni says.

Husayni also emphasized that these SEO tips are designed to benefit the user, not just make a page rank higher on Google’s search engine. The reality is that on-page optimization is a much smaller percentage of the total SEO work than it used to be. Today, it is five to 10 percent of the work an SEO firm would do for a client.

Husayni explains more on his blog about the SEO components needed to build a site Google will love.

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Being placed at the top of Google for keywords people search for definitely increases your site’s traffic. Here are some case studies on how ranking well on Google organic search results can do just that.

Mastergoogle.com

Given that SEO companies compete vigorously to rank well for our keywords, having any presence on the first page of Google for its related keywords and generating traffic is extremely difficult. But, as an SEO company that thrives by being able to rank its clients at the top of Google search results, we certainly have to prove it by helping our site rank at the top.

Google SEO Increases our site visitors by 198% since last year.

Mastergoogle.com is a domain we registered exactly two years ago. In the first year, 12,646 visitors found our site by searching on Google. This increased to 37,773 in the second year. And yesterday, we had the maximum number of visitors finding our site in a single day: 186.

This trend is not unique to our site. We serve many Google SEO clients that have trusted us with ranking them at the top of Google for sometimes very competitive keywords. Read more…

Mavenlive.com

Mavenlive.com is a unique and innovative physical therapy software that allows doctors and physical therapists to organize, modify and print exercises for their patients.

In the past year that we were working on their organic SEO, their site has witnessed an increase of 16,000 visitors. This is a 794% increase.

Google SEO Helps Start Up Company Increase Its Organic Traffic By 794% In One Year.

As a start up company, Mavenlive.com had to compete with well-established software companies on the first page of Google. Today, they rank #1 in Canada and #3 world-wide for their most important keyword: physical therapy software.

Read more…

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LAKELAND, FLORIDA – As we continue to grow and take on more clients here at Master Google, we’re finding a great deal of commonality in questions asked of us by our clients and those who inquire about our SEO services.

Because of that, we decided to address several of the most frequently asked questions, in hope that if you’re a client already using us for your SEO campaign management, this information will enlighten you on the importance of various SEO campaign elements. If you’re a business in need of an organic SEO consultant, this may give you some insight into how our process works.

Hands-down, the most frequently asked question is this:

How long will it take me to get my website onto Page 1 of Google search for my main keyword?
Through the years, we have become quite good at predicting such an uncertainty. We’ve written a couple of times recently about the quick success we’ve had in getting clients ranked on Page 1 of Google. The time frame varies greatly from client to client. Normally, clients who want to get ranked for local keywords see results within two to six months.

Why does my Google rank change sometimes?
One day you’re on top; the next you’re near the bottom of Page 1. We constantly check SEO ranking for our clients’ websites, and we see a variation in results occasionally, due to changes frequently made to Google’s algorithms. Google’s primary goal is to provide the most helpful information to people using its search engine. That requires almost constant tweaks and changes. We are diligent in keeping up with these changes so that when a change adversely affects a clients’ website, we can get on track to restoring the previous ranking.

How many keywords are you going to rank me for?
There is no limit to the number of keywords we will rank you for, but we’ll focus on 20-30 main keywords

Who is responsible for my site’s rankings?
Our team has many members and each one is responsible for a part of your overall SEO work. Our writers- perhaps the team members you will be in closest contact with- are charged with developing well-written, relevant content for you on an ongoing basis. These articles and press releases play a huge role in your overall SEO efforts. Other members of our team are responsible for strategically posting these articles and releases on websites to generate quality inbound links back to your page. We also have team members who are tasked with making tweaks to your site to make it more search-engine friendly.

Are you going to change my site or what I have on it?
Once we have access to your site, we will make any necessary changes that will enable it to be found and indexed easily by search engines. Sometimes it is necessary to make changes to the content on your site, such as removing duplicate content and replacing it with custom content created specifically for you by our writers.

When will my article and press release appear on my website?
Our writers work nearly one month in advance so we can be sure to get your articles and press releases posted on time each and every month. That means that although our writers may contact you early in the month to interview you for your article and/or press release, the item may not appear on your website until closer to the end of the month.

Where are my articles and press releases published?
Articles and press releases are posted to a variety of sites throughout the Internet. We have some posts on our blog that list the top sites we use for posting articles and press releases. Each month in addition to a SEO ranking report, we also provide to our clients a list of the sites to which their articles and releases are submitted.

Who reads the articles and press releases that are written for me?
This is a difficult one to answer. It could be anyone. People who conduct Google searches for your keywords may stumble upon these articles and releases. News wires may pick them up. Someone might read the article, find it interesting and forward it to a friend. The sky is the limit. And the most important reader of these articles is Google. Its spiders will read and index these writings and will give your site credit as the source – thus increasing your overall rankings on Google search results.

How much time do you expect me to spend on helping you rank my site?
You get out of your SEO effort what you put into it. Our writers rely on your input to guide their writing. They need you to approve topics, and then approve completed articles and press releases so they can be forwarded to other team members for publication.

What happens if I leave your company?
Nothing. In most cases, your site will remain at the rankings we get you by the time you leave. And slowly, over time, you will lose your rankings – not because we reverse what we have done for you, but because Google changes and your competition does more work to get ahead of you.

Are your costs going to increase over time?
As we have to do more to keep our clients at the top of Google search results, we may increase the monthly budgets. However, you have to give us your consent. But when we quote you a needed budget, that’s usually good for at least one year.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.
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Let’s play a game. Let’s pretend that one of our talented employees developed an Internet time machine and traveled forward in time so she could copy and paste an article that we will publish on our blog in February 2012 – seven months from now. Sadly for me, her program collapsed before she could check out some news sites and peruse the stock market. Sigh… foiled again.

But her trip wasn’t a total loss, because what we read in that article is worth re-printing. Or, should we say: pre-printing? Anyway, here’s what we found:

Google vs. Facebook in 2012: How Is the SEO World Changed?
by: Ali Husayni
February 12, 2012

If you haven’t signed up for Google+ and you haven’t migrated from Facebook, you’re among the remaining 35 percent of the social media late-boomers. Almost 65 percent of those who only used Facebook a year ago are Google+ fans now- while some still check their Facebook accounts.

Google once again has beaten another IT giant by building a more successful social media platform that is much savvier, easy to use and more intuitive than Facebook.

Only a few years ago, Google beat Yahoo! with its Gmail account and later bought YouTube to become the owner of the most visited sites on the planet.

As a result of Google+’s success, Facebook – which was at the top of the social media world just six months ago – lost more than 50 percent of its stock market value since July 2011.

So now the question is this: how does Google+ play into SEO, and how are we going to get our clients ranked at the top of Google (Google+ uses the same algorithm as Google search)?

How to Rank on Google

Since Google launched its new algorithm “Grizzly Bear” in December 2011, the results of every search you make today is unique to you and is based on the +1’s your friends, their friends, and friends of friends have given any particular website (given that you’re logged in to your Gmail account).

And in general, the more +1’s a site has, the better it ranks on Google.

This doesn’t mean the back-links have lost their importance, but rather, back-links now work hand-in-hand with +1’s.

SEO used to consist of three parts: content, optimization and back-links. Now +1 is another main factor in ranking on Google. Adding +1’s to your site is more difficult than the other three factors and thus “manipulating” Google SER’s is not as easy anymore.

Here is a short-list of what you need to do (in addition to what you already did) to rank better with Google:

1- Add the +1 button to ALL the pages of your site. Any visitor who goes to your site needs to have the ability to “vote” for your site.

2- Encourage your constituency (friends, clients) to +1 your site. This will increase the number of people you’re exposed to and therefore your +1’s will continue to grow.

3- Write GREAT content for your site and keep it up to date. As we have said for many years, become an authority in your field and be interesting for those who find your site.

4- Increase your site’s traffic in any shape or form possible. Run banner ads if you have to and sign up with Google Adwords. The more visitors your site gets, the better chance you have of getting +1’s.

The Future of Facebook Search

We expected Facebook to launch its search engine a while ago to compete with Google. But Microsoft took longer than expected to give the green light to Facebook and integrate its search algorithm with its partners’ social media platform. Now it seems to be too little, too late.

I conducted a few searches on FB search and compared the results with Google. Its weakness is that FB search only indexes sites that have been linked to from Facebook.com – leaving many sites out there un-indexed. Also, its algorithm is just based on the “likes” and on-site optimization and is leaving backlinks out. This is a fatal error of FB search developers.

I conclude that FB search is going to be a total failure just like Yahoo! and Bing and their merger. Google has more or less monopolized the search market, as well as the social media market. That, plus its advancements in word and spreadsheet processing, Google Maps, YouTube and their other FREE services, is going to guarantee their long-haul dominance over the Internet world.

But there are always ways to do things better, and Google needs to be very careful not to start late – as it did in the social media war. Google got lucky this time around, but it may not be so lucky the next time.

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BOULDER, COLORADO — Master Google continues to consistently achieve quick results for its clients, including the new clients signing up every month for its organic SEO services.

A significant portion of their clientele is comprised of orthodontists, approximately 20 percent, according to Saeed Khosravi, SEO marketing consultant and operational manager of the company.

“People do one million searches per month for the key term ‘orthodontist,’ and the number of searches for local orthodontist keywords is also high,” Khosravi says. “An orthodontics practice cannot afford not being on the first page of Google search results.”

SEO expert Husayni agrees, saying that being found at the top of Google search results, depending on location, can increase yearly income anywhere from $50,000 to $300,000. Master Google’s reputation throughout the orthodontics marketing and SEO services’ industry has led direct competitors to refer clients to them.

Dr. CJ Wagner - www.affiliateddentalspecialists.com

Pediatric dentist Cameron Wagner, who signed up in May, is one of those referred to Master Google by a competitor. Wagner is a partner at the Affiliated Dental Specialists practice that has orthodontists and pediatric dentists. Husayni’s competitor told Wagner that the SEO marketing agency was the most thorough in the business and would be able to meet his specific goals.

Husayni says initial improvements in ranking may or may not be significant due to the fact that the bulk of SEO work is professional popularity and link building done on a monthly basis for several months. However, some clients’ initial improvements happen within two to four weeks.

“For most of the clients, we can say about three to six months is required for them to see results, depending largely on the client market and strength and the client’s background,” Khosravi says.

Wagner has already seen positive movement in their practice’s ranking for many of their organic search terms. “Ali and his staff were able to make quick changes to our website that made our site a lot more accessible to potential clients. Their ideas are creative, and they have still allowed me to stay hands on,” Wagner says, which was a high priority for him.

Husayni continues to create and develop new SEO strategies for his clients because of the dynamic nature of his SEO optimization service. He is constantly monitoring Google updates and maintaining dedication to white-hat SEO principles. The payoff is that clients constantly top the search results, even when giants, such as Walmart and JC Penney, lose rankings after a Google update.

“Since Google changes its algorithm often, what has worked yesterday might not work today,” Khosravi says. “For this reason the site should get updated in terms of optimization. Also, clients’ SEO linking campaign should get updated to be consistent with Google’s updates.”

Peter Eisenhuth - www.doctorojennifer.com

Peter Eisenhuth, the marketing director at Orthodontics By Jennifer Eisenhuth, has been a Master Google client since 2008. Since Eisenhuth had already used and fired two other SEO companies for not delivering, he was skeptical of Master Google’s promises but impressed by Husayni’s results with other clients and the guarantee no one else offered.

“Ali oversees a lot of the projects himself, unlike some larger companies where you can get lost in the shuffle,” Eisenhuth says. “If there’s something I’m not happy with, he’s generally very responsive.”

Master Google delivered on their promises, and Eisenhuth saw the orthodontics practice shoot to the number one rank and stay there. He recently began working with Husayni to search engine optimize a second orthodontics business. Although the results have been slower, Eisenhuth is still pleased because he knows the market is a lot tougher now, three years later.

He says, “It doesn’t matter how great your website is if you’re not on the top section of Google. It’s going to be tough for people to see what you’re about if they don’t see you at all.”

Learn More
To learn more about Master Google’s business SEO services, please subscribe to our blog and follow us on Twitter and Facebook.

About Master Google
Master Google, established in 2004, has mastered industry-standard SEO techniques and developed new ones. Master Google’s code-efficiency optimization techniques, along with the highest quality link building methods guarantee its clients’ websites success with Google and other search engines.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.
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Google hit 1 Billion unique visitors per month in May 2011, according to Search Engine Land and CNet. This is the first time any company has reached this bench-mark.

The visits included Gmail, YouTube and Google search users.

This indicates that Google is still the main player in the search market and the strongest online company on the face of the Earth. For many years we have prompted our SEO clients to focus on Google and this is added proof that we have advised our clients correctly.

Ranking well on Google search results means that you will receive hundreds or thousands unique visitors that are looking for your kind of services and products. Promoting your site through Google search results is the most cost-effective way of earning new clients.

Our SEO clients constantly rank at the top of search results. Contact us to learn what we can do for you.

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A brief explanation on what works and doesn’t work for Google…

SEO for Google consists of three main parts: optimization, content, and popularity. By understanding these factors in Google SEO, you can rank any Web site at the top of the search results.

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For many years, we have considered a Web page’s loading speed as one of the on-site optimization criterium used by Google spiders. The faster a page loads, the better rank it will have on Google.

This was proven a day ago when Google announced that it is going to add “site speed” to Google Analytics results. Site speed will measure and report how fast each of your Web pages will load (on average) when someone visits your site.

But why is loading speed is so important?

We know the sites that have sophisticated designs, such as FLASH sites, or sites that are image or video heavy, load slower. On the other hand, sites that only have text and very minimal navigation (except through text-links) load the fastest – but text-only sites are boring.

With the Internet speed growing in average households, you’d think sites that are more beautiful should get more credit by Google, but not so fast. It is true that we now have faster Internet speed around the world compared to a few years ago, however, as Internet users, our patience for loading pages has also diminished. We leave a page quickly if it doesn’t load within a few of seconds. Or, if we really want to visit the page, we become increasingly frustrated as we wait for its content to load.

According to Pear Analytics, In 2007 Amazon conducted a test to see how the speed of your page loading affects losing traffic. The results were astonishing. For every second that your site loads slower, you lose roughly 1% of your site’s traffic. This means if you have a FLASH site and it takes 20 seconds to load, you lose 20% of your site’s visitors before they even see your site. In sales numbers, losing 20% of your potential customers is HUGE.

So, our recommendation to you is to make your site load as fast as possible to increase your page views, traffic and, consequently, sales.

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SEO companies are like car dealerships. There are honest ones and there are crooks. Just like cars, you don’t know what goes into SEO work, so the SEO guy can easily manipulate and lie to you or sell you something that has little value or benefit, if any. Here are some lines SEO companies and their salespeople use to make you believe they’re great, while in reality, they’re not.

1 – “We will guarantee your site’s position.”

Everyone says that. But when you hear the above, the first question you should ask is: “on what search engines?” If they say, Google, Yahoo!, Bing, etc. then you need to tell them that you’re only interested in Google. Ask them if they can get you ranked at the top of Google. Read more…

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