Boulder, CO - Do-it-yourself projects are popular. There are entire websites and cable channels devoted to the subject.
But, when it comes to achieving the best SEO results for your company, “do-it-yourself may not be the way to go, unless you know exactly what you’re doing,” said Ali Husayni, Master Google’s founder and SEO specialist.
Following are several reasons why Husayni says it is best to entrust your Google ranking to an Internet marketing SEO firm, instead of taking on the task yourself.
Purchasing Your Own SEO Software Is Not A Good Idea
Although it could be less expensive than hiring an SEO firm, you won’t get the same level of quality with SEO software. The software is an automated program based on general SEO standards and this brings several issues to light.
SEO standards are different across the search engine world. What works for Google doesn’t necessarily work for Yahoo! and other search engines. What search engine is your software targeting?
Just like any other automated approach, SEO software “generalizes” the SEO work, leaving out the details that are better detected by the human eye. This makes the software- regardless of its price- less valuable than human touch.
SEO software usually covers on-site optimization, but that’s only about 10-20 percent of the SEO work required to optimize a site for Google. The remainder rests with off-site work such as link-building, which cannot be done automatically.
“If you go with a reputable SEO firm, they already are invested in the necessary SEO equipment and knowledge,” he says.
Time is Money
As a business owner, do you want to focus your time and attention on your customers, or on learning SEO?
“I frequently say it is better to focus your time and talents in the areas where you already have expertise and hire others gifted in the areas where your business needs improvement,” Husayni says. “Just as I don’t handle my company’s finances myself, I don’t expect my CPA to do their own SEO work.”
Writing Content Can Be A Challenge
We’ve said it a million times, but only because it is true- content is king. If you are not a writer by trade, creating content can seem like a daunting task.
Quality SEO firms, such as ours, include the ongoing job of content development in our SEO services, which is helpful for those who do not want to be responsible for their own content generation.
Getting Lost In A Sea Of Possibilities
If you are unaware that effective SEO requires a multi-faceted approach, do-it-yourself SEO is not for you. SEO involves inbound links, internal website optimization and white-hat-techniques, just to name a few elements. Potentially, you could sink months into learning about these elements and still not derive any benefit from your efforts.
If any of these terms sound like a foreign language to you, turn to a professional instead of trying to take on this task yourself.
Lack of Technical Knowledge
Experience is the key to success with SEO. Many who attempt the do-it-yourself approach lack the technical knowledge necessary to understand all the facets of successful search engine optimization.
“They don’t know what they don’t know,” Husayni says. “That’s why there is such a demand for SEO firms today.”
Husayni says hiring a reputable professional eliminates the possibility of following old, outdated SEO advice that you may stumble upon on the Internet. It also increases the likelihood that your SEO efforts will be done properly the first time, rather than doing something wrong by yourself and, potentially, getting your site banned by Google.
“Each day and with each new client we help, we learn something new about Google and its SEO requirements,” Husayni says. “Our approach changes many times during the year, and most of the techniques that worked two years ago are now obsolete.
“Has helping more than 500 sites rank on Google given us ‘Google SEO wisdom?’ You bet.”
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