In general terms SEO services are divided into two categories: Web site optimization and link-building. The former refers to modifying each Web page so Google spiders (algorithm) can read it without any obstacles and keywords are placed appropriately on each page so these spiders rank the particular page higher than the competition.

Link-building on the other hand has very little to do with your Web site. It refers to encouraging “other” Web sites to place a link of “recommendation” on their site pointing to yours.  In other words and in contrast to Web site optimization, nearly all link-building efforts are done off-site.

In our company, Web site optimization is only about 10% of the work. The other 90% is link-building. That’s what makes us very successful when it comes to Google SEO. As a matter of fact, we offer Web site optimization for free to any Web site on the planet.

A few days ago, one of our free SEO clients who is now interested in our link-building campaign sent me the above question. I thought this may be the same question as many of you, so I’m placing my answer here – with some modifications to keep our client’s identity hidden:

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Dear Client,

Link building is a sophisticated service and we cannot give you exact estimates on how much each link costs. It’s actually wrong to think of link-building that way, because having many cheap links is not necessarily the best deal. Cheap links usually come from low-end Web sites and are less valuable to Google spiders.

Our different link-building services cost from $79 to thousands of dollars per campaign. So, the best way to approach link-building is to know the kind of budget you want to work with. Of course, the more you can spend, the better link-building campaign you can have.

How many links do we generate with these campaigns? The number of links has to be multiplied by the quality of the sites that are giving us the link. So, the number of links could confuse people who do not understand the subject well. In other words, there are Web sites out there that having only one link from them is equivalent to having 1,000 links from low-end sites. So, asking about the quantity or the price/quantity of links is the wrong way to approach this subject.

We tell our Top of Google clients (the ones we guarantee their rankings at the top of Google search results) that they need to have a specific budget – which is different for each client – based on the competitiveness of their market. Almost any Web site could enjoy top of Google rankings for competitive keywords if we have the right budget to work with.

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In case you need a proposal on how much you need to spend to get your Web site ranked at the top of Google (or how many high-quality links your site needs to get there), simply fill out our services request form. I will personally respond to you within a few days.

Also, I’ve discussed our link-building techniques in our Google SEO eBook. This is a great guide for anyone who’s either interested in doing his/her SEO campaign or those who want to understand what we do in order to make our clients successful.

Leave a comment and I’ll be happy to answer any other questions you may have.

Best,

Ali Husayni