SEO Helps Drive Business Your Way
TAMPA, FLORIDA- We’ve all been there. Out of town on a business trip in a city we’ve never seen. It’s dinner time. How do you find a good restaurant? Let’s say you own a barbecue restaurant and you want to make sure anyone in your town searching for barbecue finds you. You’re up to date and have a Web presence. How can you make sure your restaurant shows up at the top of the list?
Master Google’s Saeed Khosravi says there are four steps you can take to put your business at or near the top in a local search:
Step 1- Set up and verify your business listing on Google Places.
“Without a doubt, Google Places combined with search engine optimization is the most important Google service for small businesses,” says Master Google CEO Ali Husayni. “Why? If your site is among the top five listings on Google Places, your customers will find you.”
Step 2- Make sure your business addresses and phone numbers are properly listed in your site. This needs no explanation.
Step 3- Add your site to the online yellow pages sites. Some of these sites are data providers for Google Places.
Step 4- Encourage your clients to place reviews for you on your Google Places page and empower your Google Places listing by adding images and videos.
When you list your business with Google Places, customers, friends and family can then rate your awesome food and excellent service for all on the Web to see.
Google says 73 percent of activity online is in one way or another related to local content. What’s more, according to ComScore Networks, Americans conducted 15.4 billion searches in March. If 35 percent of all searches are local- half of what Google says- then more than 5.3 billion local searches were performed in March. That doesn’t mean they were all looking for smoked ribs, but you can bet a lot were.
With more than 70 percent of local consumers using the Internet to find good local businesses, the time for having an expert search engine optimization team on your side could put your business in front of thousands of potential customers each month.
Increase your bottom line with SEO and Google Places.
Since most people find the companies they support through Internet searches, making sure that your business website stands out above the competition is very important. Although many purchases are done electronically these days, the time of brick and mortar business hasn’t come to an end (At least there’s no mention of that in the Mayan calendar.) MIT Technology Review says for every one dollar U.S. consumers spend online, more than five are going to offline purchases that are influenced by online research.
Having an SEO expert on your team just makes sense for many reasons- most of all, your bottom line. The time your SEO team spends optimizing your website is more time you can put into your business in other areas to make it successful.
The rise in popularity of Google Places also means attention must be paid to making sure your Places listing is optimized and easily found by people searching for your type of product or service. We can help you with SEO for your website and your Places page. Contact us for guaranteed results.