ORANGE, CA— Google’s U.S. market share increased from 64.8 percent in August to 65.3 percent in September, reaffirming that the search engine should be the main focus of business owners’ search engine optimization campaigns.
On October 11, comScore, Inc.—a global leader in digital business world analytics—released its monthly analysis of the nationwide search market, revealing that 65.3 percent of searchers typed their queries into Google’s search box. During the same month-long period, second place market shareholder Yahoo fell to 15.5 percent, trailed by Microsoft’s Bing that remained unchanged at 14.7 percent.
Ali Husayni, SEO expert and founder of Master Google, said that Google’s increase was predictable, considering the company’s history of technological innovation.
“With Google being the cutting edge provider of search, it’s only natural for their search market to grow,” he said.
Husayni said that Google’s recent raise in market shares validates Master Google’s concentration on the search engine giant.
“It reiterates our thought process in developing our SEO strategies to focus on Google alone,” Husayni said. “Ranking on Google is what generates new business, which is our goal for every one of our clients.”
Following the release of the comScore report, shares of Google increased by $22.05, amounting to $537.17, compared with Yahoo, which rose just 37 cents to $15.84 and Bing, which climbed 69 cents to reach $26.94.
“Business owners should be aware that, in order to stay in business and grow, they need to be found on Google search results,” Husayni added. “That is the bottom line. If your business is not on Google, your business is doomed.”
Google’s third quarter results, which were announced October 13, reported revenues of $9.72 billion. “We had a great quarter,” said Larry Page, CEO of Google, in a press release posted on Google Investor Relations. “Revenue was up 33 percent year on year and our quarterly revenue was just short of $10 billion. Google+ is now open to everyone and we just passed the 40 million user mark. People are flocking into Google+ at an incredible rate and we are just getting started!”
The wealth of new search features and social networking components is what sets Google apart from the competition, Husayni said.
“The search results are not diluted or full of spam,” he said. “They have a very sophisticated, fast-paced way of analyzing sites and their relevancy to a particular query. What’s more, their development of Google+ is a good alternative to Facebook and Twitter.”
Husayni said that, in light of Google’s imminent monopoly of the search market, the Master Google team will continue becoming better at optimization strategies specifically geared toward Google crawlers.
“Now there is going to be even more competition for Google placement,” Husayni said. “And Master Google will certainly rise to the challenge.”