SANTA MONICA – To allow blog comments, or not to allow blog comments… that is the question for many bloggers, this one included. While a blog is a great place to send ideas out into the world, the subject of exactly what we expect to get back from it is one that is constantly being discussed, especially when it comes to moderating blog comments. So, the question is this: do blog comments have SEO value?
I am not the first person to investigate this issue. The picture above, ”Paper Blogs”, by Bookwyrmish, was featured in a recent post on the same subject, by Alexander B. Howard, the Government 2.0 Correspondent for O’Reilly Media. Howard cited two different experts arguing two sides of the issue. One argued that it was a waste of time, while the other said that he enjoyed interacting with customers, but Howard took the time to emphasize his own valid opinion that a blog should be a chance to build a community, not just to preach, which is why comments are so important.
“From where I sit tonight, whether you choose to have comments or not speaks to whether you want to create an online community,” Howard says. “which requires a human’s touch to manage and moderate, or to simply publish your thoughts publicly online, without making the necessary commitment of time and patience.”
Ali Husayni, the CEO of the SEO service company, Master Google, agrees with the need for a quality blog with equally as useful comments. Without an interactive base, readers have no reason to read and comment on your posts, and that will leave you link-less, without the SEO opportunities that every business needs.
“You cannot just sit and wait for others to link their sites to yours,” Husayni says. “That simply won’t happen. In a world where there are thousands of new sites built everyday, your prospective site visitors have no way of finding you to read your content [without search engine optimization].”
As for just how often to moderate your comments and how many posts you need to put up per week, consider these things to be a part of your overall marketing efforts. Stay white hat with these for optimal SEO. What exactly is white hat marketing? It includes quality content, site optimization, guest blogging, internal linking, and more. In our recent post, we defined white hat marketing and compared it to other practices. Check it out: Best SEO Practices: Black Hat vs. White Hat Techniques and the Gray Hat Area.