Why Black-Hat SEO Is A Waste Of Time

By Vonya Griffin , in Articles, on May 24, 2012 | 10 comments

ORLANDO, FLORIDA-Google has made a lot of changes to its search engine algorithm over the last couple of months, which had many SEO companies scrambling to keep up while their clients’ rankings felt the pain.

“If you made it through March without an email from Google or a penalty from Google or a drop in Google organic search traffic due to Panda updates or paid link-related issues, you should give yourself a high five,” says Kerry Dean, an SEO expert and columnist for Search Engine Land.

Courtesy of bloggingshiksha.com

According to our CEO Ali Husayni, none of our clients’ rankings in Google search results were negatively impacted by the latest Panda updates or the newest update from Google that has been coined Penguin.

“Our commitment is to stick 100 percent to Google’s webmaster guidelines. We aren’t involved in any of the black-hat or gray-hat SEO practices that Google is trying to avoid being a victim of,” he says.

Black-hat techniques are essentially webspam: deceptive, malicious or manipulative behaviors used to trick the search engine into placing a website higher in rankings even if the content isn’t relevant to the search. It’s really only a matter of time before Google finds out and penalizes the site for using them, which is why they are a waste of time.

“Although many people are doing damage control after the updates, trying to get back to pre-update rankings, we have had several clients set new high records for rankings and traffic,” says Husayni.

The SEO campaign for Gabriel Carini, who owns Carini Heating And Air Conditioning, has racked up some big results, both with the number of qualified leads and with his company’s Google rankings.

Other clients’ SEO campaigns are setting new traffic and ranking records like Tim Booth and Shawn Sandifer, who own a referral site for local contractors across the nation, and Don Gerig Jr. and Matt Gerig, who run a website for Santa Cruz real estate and homes for sale.

In all three instances, the clients expect to see even better numbers in the coming months. Husayni reiterates that businesses just need to stay away from SEO companies that resort to black-hat or gray-hat SEO practices for the long-term success of their SEO campaign.

“It’s not like Google is changing their approach to search engine ranking with these updates,” he says. “They’re just constantly trying to weed out spam.”

Google will continue to take aim at one spam technique after another. Businesses that haven’t done so yet need to clean up their act or suffer the consequences in their websites’ ranking and traffic.

Instead of using black-hat SEO and duplicate content to get to the top of Google, focus on beefing up the site with original content, information and resources the business’s target audience is actually interested in. An easy and effective way to add that information to the site is on a WordPress blog. Regularly posting the latest news about the business, promoting specials and upcoming events or articles keeps the site fresh, customers informed and rankings high.

It is also imperative that businesses be aware of new tools Google uses to rank sites. Google+ is one of the latest ways that the search engine is determining the popularity and relevancy of a page, which is why Husayni urges businesses to jump into social media.

“But you must do more than simply ‘be present’ to win the social media game,” reminds our Editor-in-Chief Lorrie Walker in a recent blog post about using social media to improve search rankings. “You have to actually be social.”

That means doing more than just setting up the business’s Google+ page or Facebook page and posting links back to the website’s content. Social media should be a way to start a conversation with potential clients by sharing the high-quality information being generated about the company, which naturally improves rankings without spamming Google. But by all means, make it easy for website visitors to share the information they find by having the +1 sign for Google+, the Tweet button for Twitter and the Like button for Facebook.

The rest of 2012 will no doubt hold another slew of updates to Google’s search engine algorithm, but businesses that want to maintain their rankings instead of seeing numbers drop after major updates would do well to heed Husayni’s advice: stay away from spam techniques and stay updated on the latest tools Google’s using to decide relevancy.

We want to hear what your experiences with social media and the latest updates have been. Did you see rankings drop after a recent update? How have you implemented Google+ and other social networks into your search engine optimization marketing efforts?

New Master Google Website

By , in Announcements, on May 22, 2012 | 25 comments


Thank you all for reading our blog and posting useful comments. We always appreciate our clients’ and audience’s feedback to improve upon the SEO services we offer.

Our current site is a couple of years old and we have now finished designing a new look for our site. Please take a close look at the finalized designs (by clicking on this image) and give us your feedback. We will start building the new site within the next few days.

Please note that the images are just place holders and will be replaced by correct ones.

The changes on the new site include:

1- New logo;

2- New Homepage layout;

3- New Consulting and Coaching services;

4- New Case Studies section which will feature industry specific clients and their stories;

5- New Blog design (to be posted soon);

6- A mobile version of our site (to be introduced in a few weeks).


Ali Husayni





Will Google’s Project Glass Change The Face Of SEO?

By Vonya Griffin , in Articles, on May 20, 2012 | 4 comments

ORLANDO, FLORIDA-It seems that Google sees hands-free as the new frontier-first the debut of their self-driving car and now Project Glass, a prototype of augmented reality glasses that replace the need for a smartphone, camera or GPS.

Danny Sullivan, the editor-in-chief at Search Engine Land, calls them “Google’s Siri for your eyes” and an article on www.forbes.com went so far as to say that iPhone maker’s days are numbered.

Courtesy of bostonherald.com

“We believe technology should work for you-to be there when you need it and get out of your way when you don’t,” Google wrote in a post on April 4, shortly after they announced the project.  “One that helps you explore and share your world, putting you back in the moment.”

One of the people heading up the project, Google Fellow Sebastian Thrun, has taken a prototype out for some real-life research. In a Google+ update on May 8, he posted an image and video he took during his test.

Google is using the Project Glass page on Google+ to start a conversation about the product, asking for feedback and questions people have about the design photos and video they released demonstrating the concept. There were more than 500 comments, including questions about integration with prescription glasses and how they plan to handle battery life obstacles.

Not only does the video attempt to show how a steady stream of information about weather, mass transit schedules and turn-by-turn directions enhance the quality of the wearer’s life, it demonstrates potential ways that the glasses help him connect socially. Using only voice commands, he takes a picture that posts directly to his Google+ page, sets up a meeting with a friend, checks in at the coffee truck outside the bookstore, accesses and responds to text messages, and shares his view from a rooftop during a video conversation.

While Google has working prototypes and lofty goals for the concept, the technology may or may not be able to deliver. The International Business Times pointed out five obstacles that Project Glass would have to overcome, including a way to filter messages, allow for multi-tasking, and get away from Internet reliance.

The release date isn’t set, but like Steven Levy at Wired.com says, “The video has more than enough information to open up a conversation about the potential effects of having the digital world unbound from the confines of a hand-held gadget and more or less integrated into everyday reality.”

It also raises other questions about how it would impact search engine optimization marketing. As technology becomes more advanced, SEO has to advance with it, but our CEO Ali Husayni says it is too soon to tell what changes it might bring.

“The potential for this product is exciting, but right now concrete details are sparse and no release date has been set,” he says. “What this does emphasize is that Google+ is only going to become more and more important.”

Google+ is already a factor used in the search algorithm to determine the popularity and relevance of a website. The push to make it the go-to source for Google’s news and announcements about new technology seems to be Google’s way of telling companies that to organically improve rankings, they will have to get on board.

Do you think this technology will become a reality? And, if so, how do you foresee this impacting search?

How to Optimize Your Anchor Text for Search Engines

By Jessica Bates , in Articles, on May 15, 2012 | 14 comments

TAMPA, FLORIDA – Google is constantly launching search ranking updates to separate the wheat from the chaff. Google wants to give users high quality results and leave low quality results miles down the results page.

Courtesy of chumsit.blogspot.com

As a result, webmasters face bigger challenges as SEO evolves. The last few Panda and search algorithmic updates pulled down many sites while others climbed up the organic ranking ladder in SERPs.

When I stepped into the field of SEO, I understood the role that anchor text played in ranking a site. The times are changing at a tremendous speed, forcing every good SEO pro to use only the most ethical SEO techniques.

We all know that links pointing to your site are good for Google rankings. We’ve talked before about the dangers of black-hat link building and why you should avoid it. Let’s examine the anchor text links, which makes a difference in how Google uses your link information.

First, what is anchor text?
Anchor text is the actual phrase or word that links to a URL. In the above paragraph, “black-hat link building” is an anchor text. Most sites have easily recognizable anchor text, as it’s normally blue and underlined. You can use anchor text either internally (on your own site) or externally (from other sites).

Usually, anchor text includes keywords relevant to the page they’re linking to. If you want to rank a page for certain keywords, try to create as many anchor text links as possible with those keywords. This will help improve your site’s rankings for the targeted keywords. Anchor text remains one of the SEO practices you can use to climb to the top of Google.

Anchor text linking has always been a critical part of any SEO campaign, but there are some practices to avoid. Google now penalizes sites that indulge in excessive use of exact-match anchor text for ranking at the top of search results. If your anchor text linking looks unnatural to search engines, you can lose your site’s rankings just as quickly.

How to Use Anchor Text Effectively
It’s best to diversify the words or keywords used in anchor links. Follow these:

•  Use your brand name or a short description of your company in the anchor text
•  Use long-tail and short-tail keywords to hyperlink
•  Use different synonyms of words you want to use as anchor text
•  Use the desired URL as your anchor text

Notice the difference between these two anchor links:

1. Master Google provides free SEO tips.
2. Click here for free SEO tips from Master Google.

In the first example, the anchor text includes a keyword that potential clients could be using as a search query. In the second example, “click here” is the anchor text. Clearly this isn’t informative for Google. The first example uses a keyword and lets Google know more about the linked-to site. Shoot for the first example when link-building organically.

Another important point is the placement of the link on the page. Let’s look at the example above one more time. Both hyperlinks point to http://www.mastergoogle.com/, but if multiple links on one page point to the same location, Google will only credit the first link. Therefore, the “free SEO tips” anchor text will be counted, but the “click here” is irrelevant.

SEOmoz CEO Rand Fishkin gives a quick but comprehensive anchor text lesson in an edition of Whiteboard Friday. The biggest challenge is that in most instances, we can’t control inbound anchor text.

“If you’re earning links and you can’t control the anchor text, maybe at least you can get them to mention what you do somewhere near the link,” Fishkin says.

As Fishkin says in the video, links that point to your site from your site help a tiny bit, but links pointing to your site from an outside source help a lot. Think of ways you can control the anchor text pointing to your site. Guest blogging on another website is an organic way to make this happen. Use relevant keywords in your anchor text whenever you have the opportunity.

Remember that Google focuses on the user’s experience. The best practice is to make the anchored links relevant to your user. Google punishes bad practices, but good, relevant links and descriptive anchor text will be rewarded.

What You Need To Know About Magento: How To SEO E-Commerce Websites

By Vonya Griffin , in Articles, on May 14, 2012 | 5 comments

ORLANDO, FLORIDA-Ebay’s promotion of Magento Go is an excellent opportunity for online merchants to explore the SEO benefits the open-source, e-commerce product offers.

According to eCommerce Bytes, an independent news source for online retailers, the users of eBay’s ProStores were urged to switch to Magento Go, which eBay acquired last year, in a recent email newsletter from ProStores.

Courtesy of sumoheavy.com

So, what is Magento exactly? And why has eBay turned its back on the older platform? Our operational manager Saeed Khosravi theorizes that eBay has lost interest in promoting ProStores because it is outdated and lacks the required flexibility to become a full-fledged, customizable Internet store.

“Out of the box, Magento Go is very search engine friendly since the open source community version gives you the flexibility to configure your website to perform better on search engines,” he explains.

What You’re Getting
The product is a feature-rich online service that allows entrepreneurs and small businesses to quickly build an online storefront to sell products and services. The main thing the website describes about Magento is the unprecedented flexibility and control over the look, content and functionality of stores that features powerful marketing, search engine optimization and catalog-management tools.

The product may be more flexible than its predecessor, but that doesn’t mean the SEO guidelines change. The rules are the same no matter what platform they are on, says Khosravi. The crucial thing to know is how to apply these rules properly to get the most out of the platform and make the site easy for search engines to interact with.

SEO Tips For The E-Commerce Platform
The biggest SEO benefit of Magento, according to Khosravi, is how out-of-the-box search engine friendly it is. They make many standard SEO techniques easy to implement, which he recommends taking full advantage of right away.

  • Use the full control they offer over page names, titles, URLs, headings and meta tags for product and category pages as well as CMS pages to optimize each page for your targeted keywords.
  • Search engine optimize the configuration of the site’s HTML head. The elements inside the <head> section of a website can include scripts, provide the browser with the location of style sheets, provide meta information and have tags such as <title>, <base>, <link>, <meta>, <script> and <style>.
  • Set the preferred domain version, for example www instead of non-www, and create an XML site map.
  • Install the product’s free extension, the one that uses a canonical rel link, to eliminate any instances of duplicate content on the site.

How To SEO To Beat Out Competition
No matter which platform companies choose for e-commerce after they implement the SEO basics, our CEO Ali Husayni advises that they stick with targeted writing on a WordPress blog to climb SEO rankings.

“If you are competing with strong rivals, you can have an advantage over them by simply writing and posting articles on your site’s blog on a regular basis,” Husayni emphasizes.

Posting once a month may give smaller businesses that advantage, but the reality is that for most e-commerce sites, even writing once a day may still not be enough. The quantity depends on the market but the quality should remain the same. High-quality content, which means well-written, fresh and relevant articles and press releases, is exactly what the Google search engine wants. Consulting with an SEO expert can help determine how often websites need to post to be competitive in their market.

Can A Magento Store Be Integrated Into A WordPress Site?
Combining a Magento store and WordPress site is simple to do by installing it on a subdirectory; however, Khosravi says it would be better the other way around with Magento installed on the root directory of the site with WordPress as its sub-directory blog. For merchants looking for the ultimate flexibility for SEO needs, he suggests going with Magento Community Edition, which is the product’s self-hosted option.

“As a SEO expert I always prefer to go with a self-hosted shopping cart as opposed to hosted solutions,” he says. “It doesn’t limit you in any way and you can custom-make it or configure everything in the way that best suits your SEO needs.”

Please post your questions here and our team will respond to you. If you need professional consulting, please fill out our main form here.

Finding the Right SEO Company: Reviewing TopSEOs.Com

By Len Erickson , in Articles, on May 3, 2012 | 4 comments

TAMPA, FLORIDA- When you’re looking for a company to improve your Web presence, you have many choices. So where do you start? A company with a proven track record of results is a good place.

You could find a company that fits that bill through TopSEOs. But there’s a catch: TopSEOs charges a standard fee for companies to be included in their evaluation.

Courtesy of topseos.com

TopSEOs was established in 2002 and has been identified as an independent authority on vendors who supply Internet marketing products and services, according to their website. Their proprietary analysis tools and methodology, developed over multiple years, include an extensive, rigorous evaluation rating system that is applied to each company that is identified and researched.

“Our evaluations save businesses time, money and stress of using a trial and error system to find the best Internet marketing agency or tool for their Web marketing needs,” says TopSEOs Managing Partner Jeev Trika. “At the end of the day, our ultimate goal is to recommend the absolute best tools and companies based on merit.”

There are five key areas identified by TopSEOs as significant for a successful SEO campaign:

• Needs analysis
• Keyword analysis
• On-page optimization
• Off-page optimization
• Reporting methods

Reporting methods are a highly important part of the relationship between an SEO company and its clients. Do the reports provide clear and concise content that is valuable to the reader? Does the firm offer suggestions on where to go next?

We have not registered with TopSEOs.com because we already get enough interest through our own reputation, says Master Google CEO Ali Husayni. However, we do follow what TopSEOs is looking for, and we view TopSEOs as a reputable and honest firm.

“That’s what we’re looking for in a company that evaluates others,” Husayni says.

But he goes on to say because of TopSEOs’ pay-per-evaluation policy, it doesn’t give a clear picture of which companies truly rank the best.

“They’re only looking at those companies that pay for their services,” Husayni says. “They’re missing out on really good SEO companies such as ours and their audience doesn’t get to see and compare our company with the rest.”

As in any transaction, it’s buyer beware.

“The mere fact that TopSEOs is referring a company doesn’t mean they will provide top SEO services,” says Husayni. “We’ve had incidents where individuals have left a company recommended by TopSEOs because they were less than happy with the results of their work.”

TopSEOs maintains their independent status by accepting no advertising from Internet marketing agencies or software developers that provide services or products in the categories they evaluate. Time is spent gathering information from a number of clients of Internet marketing services to supplement their direct testing of information provided by and of Internet marketing providers and professionals. They gather the experiences of users of Internet marketing tools and of the services provided to clients through their extensive referral questionnaire, as well as talking directly to clients to receive the client’s informed opinion.

Husayni adds, “If and when we feel the need to expand our exposure, we will certainly consider TopSEOs.”

Master Google is available to help and results are 100 percent guaranteed. Contact us today.

SEO Consulting: How To Get Off The Rankings Roller Coaster And To The Top Of Google

By Vonya Griffin , in Articles, on May 2, 2012 | 6 comments

ORLANDO, FLORIDA-Maybe the SEO team hit a wall or rankings tanked overnight or there are nagging questions about online reputation management. Whatever the problem is, an SEO consultant is often the solution.

Consulting is one of the three types of SEO services Master Google offers. It is ideal for businesses that need a fresh, professional perspective of their website, SEO techniques, ranking trends and SEO team. A consultant can also help locate, hire and set up an in-house SEO team.

Courtesy of seodotinfo.com

Consulting is often confused with SEO coaching services, but it is a slightly different. That is geared more toward assisting businesses that are just starting work on their sites and want to be trained in SEO techniques or need help drawing up a strategy for an effective SEO campaign.

“Understanding online marketing is not an easy task because of its ever changing dynamics,” says Ali Husayni, who is an SEO specialist of nine years. “Consulting can help business owners or marketing directors understand their online market, competition, and how best to use their budget.”

Here are five ways SEO consultants can help businesses get back on track toward success:

1) Pinpoint what is not working and provide clear, concise reports on how to fix it
2) Assess the quality of the current in-house SEO team and their techniques
3) Provide the market and competition analysis necessary to develop a successful Internet marketing strategy
4) Help businesses find and hire in-house SEO talent
5) Answer questions and train SEO teams in the latest techniques and equip them with resources to further improve SEO results

A Glimpse Of SEO Consulting Services In Action
Tim Booth and Shawn Sandifer, the founders of a referral site for local contractors across the nation, hired Master Google as consultants in December 2011 to help resolve problems with their SEO rankings. The pair had doubts about their in-house SEO team since the traffic to their site had dropped off drastically. Five months prior to contacting Master Google, the website had 140,000 visitors per month. By December, they were down to 90,000 per month.

Husayni and his SEO team stepped in to do an in-depth analysis of their current SEO work. The report showed Booth and Sandifer that their site was lacking credible link popularity, an essential part of ranking well in Google’s search engine results. It also revealed that their SEO team had been using black-hat SEO techniques like keyword-stuffing and duplicate content.

“Black-hat SEO techniques are methods used to get sites quick results, but it is merely short-lived success and detrimental to the site in the long run,” says Husayni, who is the author of a Google SEO eBook of tips and techniques that comply with Google webmaster guidelines.

After getting the news about their website, Booth and Sandifer decided to fire the in-house SEO team and outsource to Master Google.

“This was the best decision they could have made,” explains Husayni. “We immediately implemented a powerful link-building campaign, taught their writing team SEO copywriting techniques, pinpointed the black-hat SEO techniques and showed them ways to remove them.”

As Booth, the company’s CEO, testifies, “Our traffic is growing at a quicker pace than their original estimate. Their value to our company at this stage cannot be overstated.”

The site’s traffic is back up to where it was at its peak and still climbing. Sandifer, who is the president, is relieved to see an upward trend and feels optimistic about the future.

“This means we can finally begin to plan for the future and growth of our company and stop trying to figure out how to dig ourselves out of the hole we were in,” he says.

Booth and Sandifer’s story is just one example of how consulting services can be used. They are a valuable resource for businesses to draw on at any stage in their SEO campaigns, whether they need help pushing through a rankings plateau, solving complex SEO problems or using Facebook, YouTube or Twitter to enhance their Web marketing SEO efforts.

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Take The First Step Toward DIY SEO Success With An SEO Coach

By Vonya Griffin , in Articles, on April 24, 2012 | 10 comments

ORLANDO, FLORIDA—If you are just beginning to focus on your website and know that you want to use the principles of search engine optimization but aren’t sure where to start, you have come to the right place.

“The first step to a successful SEO campaign is to identify the kind of help you need and find an SEO veteran with a proven track record,” says Ali Husayni, who founded his SEO agency in 2004.

Courtesy of dealsextra.com.au

Each business is unique with varying levels of technical experience, budget and personnel, but Master Google has a solution compatible for each one. Some companies want the guaranteed results Husayni offers with a full-scale SEO campaign so they are free to focus on other aspects of their business, but other companies have a different vision for their SEO.

Master Google’s consulting services are a good option for clients who are looking for in-depth analysis of their site, rankings and an SEO team. It’s an ideal choice if they need search engine optimization tips and solutions for specific problems like finding out why rankings tanked after an update. Consulting services can also be used to help companies locate, hire and set up an in-house SEO team.

Coaching is for the businesses that want to be hands-on with SEO and have a working knowledge of HTML, but feel overwhelmed by the sheer volume of information available and need help setting up a road map for an effective search engine optimization campaign. They want to avoid getting sidetracked by insignificant issues or techniques that will eat up a lot of energy and time.

“With so much wrong information out there on the Internet, I cannot stress to you enough how important it is to have an asset like Master Google on your side,” says Don Gerig Jr., a client who hired Husayni for SEO coaching services.

Gerig manages his family’s business American Dream Realty, a Santa Cruz company with a client base primarily from Internet traffic.He and his brother Matt Gerig, the marketing director, had studied HTML coding and SEO for a while but kept finding contradictory information on what worked with the search engines and what didn’t. When they moved their website to a new hosting platform, they knew they needed professional coaching to become more competitive in the market.

“I did a lot of research and, after a lot of frustration, I finally found Master Google. I knew I had to have the best, so I immediately hired Ali,” says Don Gerig.

Master Google spent about 20 hours working with the American Dream Realty team and after a few months of continued support, the hard work paid off. The site’s traffic soared to the highest levels in their market where they now rank at the top of Google for their main keyword: Santa Cruz Real Estate.

Husayni says companies that invest in SEO coaching gain these three benefits:

1.    Avoid Incorrect, Insufficient Or Outdated Information

SEO is constantly changing with algorithms being updated frequently and without notice as search engines work to improve results and fight spam techniques. That means good SEO must adapt to the changes, discarding obsolete practices, avoiding black hat techniques and implementing new strategies to stay on top.

“Using outdated information and techniques or making a simple mistake because of insufficient information can waste your time and worse, have a profoundly negative impact on a site,” says Husayni, an SEO expert.

A veteran SEO coach can show businesses what they need to do for success and then teach them how to find reputable sources to stay up-to-date about developments, technologies and strategies as well as how to implement the information on their own.
“Knowing how to stay current is crucial for the long-term success of a marketing campaign,” says Husayni.

2.    Get SEO Working Right Away

Learning SEO, like any new skill set, takes time and practice. But with Master Google, the process gets started right away. The websites’ SEO is working and the rankings are getting better while the business owners are learning how to use the techniques.

Some aspects of SEO are done once, like certain programming tasks and structuring the website so search engine spiders can easily crawl the content, but a lot of SEO is ongoing, such as link-building campaigns and writing press releases and articles. The SEO coach shows them how to do the one-time tasks, explaining what they are as they are done, and the ongoing tasks can be done together.

3.    Help Establish A Clear Strategy & Avoid SEO Distractions

Establishing where a business wants to go with their SEO campaign and the steps they need to take to get there can be difficult to do when they are still learning about the different techniques. A coach can help business owners set goals with a realistic timeline and equip them with focused techniques that will help their businesses achieve that.

“What a good SEO company does, whether they are doing all the SEO work or getting you set up, is start you out correctly by honing a clear strategy and then focusing on meeting authoritative guidelines with an emphasis on good content,” he says.

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

How to Use Twitter to Your SEO Benefit

By Lorrie Walker , in Articles, on April 24, 2012 | 7 comments

TAMPA, FLORIDA- There’s something going on in social media that really bugs me. Too many companies claim to participate in social media simply because they have a Facebook Page or a Twitter account.

But you must do more than simply “be present” to win the social media game. You have to actually be social.

Courtesy of mediabistro.com

By being social, you can use Twitter to help improve your website’s appearance on Google. Google Search engine ranking and Bing is influenced by social networking websites, according to Pingler.com.

I’m a firm believer in using every tool in the SEO toolbox. We use guaranteed SEO techniques to help our clients appear in the top spots on organic search results, but the good news is that there is no finite number of techniques. Social media continues to create additional opportunities for those who use those outlets properly.

Here’s what several experts say about achieving better search rankings through Twitter and other social media.

1. Be Social
Kevin Gibbons over at Search Engine Land says it well when he explains that your SEO strategies have to include more than tweeting links to your own website if you want it to help improve your ranking.

“You need to enter conversations, respond to questions and queries, talk to customers who mention your brand, and interact,” Kevin says according to searchengineland.com.

2. Write Great Content
Here’s what makes me admire Kevin the most: like me, he’s a firm believer that creating quality content will help improve your ranking.

“This is the simplest rule for most SEO strategies, but it’s also one of the hardest to pull off,” he says. “If you want people to retweet your content and enhance your importance in Google’s eyes, then create valuable articles and tools that will make them want to link to it and share it with their own followers.”

Once you have great content, you need an attention-grabbing tweet to get people to click through. And remember, you only have 140 characters to grab their attention.

3. Optimize
Kevin also recommends optimizing your Twitter account by including keywords that you want associated with your business. Include them in your bio and in your tweets, he says. And don’t forget to make your tweets retweetable by leaving enough characters for them to add their own comment if they wish.

4. Quality Trumps Hype
Duane Forrester of Bing participated in a search engine roundtable at SXSW in March and he confirmed the need for businesses to be active in social media. He indicated that small businesses in particular can benefit from it, because if they have a product or service that has true quality, people are bound to talk about it in social media. And anything mentioned in social media that points to relevancy is given a “big thumbs up,” Forrester says. “Does the rest of the world think you have a great product? If so, and they amplify this on your behalf, we’ll pick up on those signals.”

Forrester went on to say that if you’re not engaged socially as part of your Internet marketing strategy, “you’re missing the boat,” because the conversation is happening socially about you and about your content, whether you’re involved or not.

So get on Twitter. When you post something on your blog that is useful, unique and beneficial to others, post it to Twitter as well. Start conversations, reply to what others are saying about the post, and notice the conversation it generates. The number of retweets generated can be a good indicator of how well you’re addressing users’ search for information. Provide information that others deem useful, and chances are you’ll advance your website exponentially in the SEO game.

© 2012 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Yahoo! Restructuring Includes Huge Layoffs

By Len Erickson , in Articles, on April 19, 2012 | 10 comments

TAMPA, FLORIDA- In a bid to turn around the company, Yahoo! CEO Scott Thompson has announced it will lay off 2,000 workers, or about 14 percent of its workforce.

What this means for search engine optimization remains to be seen. According to Search Engine Journal, the latest market shares (March 2012) for the top three- Google, Yahoo! and Bing- total more than 98 percent of the total search engine market, with Google far outpacing the other two with 77.02 percent. Yahoo! remains in second place with 11.56 percent compared to Bing’s 9.59 percent.

Ali Husayni, Master Google’s CEO, says the changes at Yahoo! shouldn’t affect the search engine optimization business “because Yahoo! is using Bing’s search results and if/when you rank well with Google, you also rank well with Bing, and consequently Yahoo!”

This is the fourth time in six years that Yahoo, Inc. has conducted mass layoffs. Thompson says the move will save the ailing company about $375 million dollars per year. The layoffs are the largest in the company’s 17-year history. The changes also include a reshaping of the board of directors. Thompson is Yahoo’s fourth full-time CEO in less than five years, a period marked by steady declines in revenue.

After announcing the layoffs, Thompson promised to share more details about his plans April 17, when Yahoo Inc. is scheduled to release its quarterly earnings. Standard & Poor’s Capital IQ analyst Scott Kessler says Thompson “definitely seems to be taking a very broad and bold view of what needs to be done at Yahoo!. He seems to know it isn’t going to be easy and it isn’t going to be pleasant.”

A leader of the search engine pack once upon a time, Yahoo! has been overtaken by Google and Facebook in the race for online advertising. Yahoo!’s website remains a popular destination, tracking about 700 million visitors per month, but people have spent less time there and more on Google and Facebook.

On a related Facebook note, Thompson recently launched a series of lawsuits against Facebook. Facebook is firing back with its own counter-suits. Yahoo! claims that Facebook is infringing upon several patents owned by Yahoo!, including patents on methods for advertising online. Facebook’s counter says Yahoo! has violated its patents covering advertising, online recommendations and photo-tagging. Yahoo! has dismissed the new lawsuit, saying it’s without merit.

Thompson sent an email to employees covering the upcoming changes, which in part reads:

Today we are restructuring Yahoo! to give ourselves the opportunity to compete and win in our core business. The changes we’re announcing today will put our customers first, allow us to move fast, and to get stuff done. The outcome of these changes will be a smaller, nimbler, more profitable Yahoo! better equipped to innovate as fast as our customers and our industry require.

Change is never easy. But the time has come to move Yahoo! forward aggressively with increased focus and accountability. Our values have always been about treating all Yahoos with dignity and respect, and today is a day to embrace those values. This is an amazing company with exceptionally talented people and I know we will all do our best to encourage each other through this difficult period of transition.

Yahoo!’s future is uncertain but for now, the company remains a player in Web search, albeit a far distant second to Google.