Our Resident SEO Expert Has Article Published in Prestigious Orthodontics Newsletter

Tampa, FL — Our resident professional SEO expert, Ali Husayni, has had an article published in the July issue of The McGill Advisory, a prestigious monthly publication geared toward orthodontists and dentists.

Husayni’s article explains how dentists and orthodontists- or any business, for that matter- can create a successful Internet search engine strategy for themselves.

“Every year, more dentists and orthodontists who have websites see how significant a role the Internet plays in attracting new patients,” says Husayni. “I felt that by providing some information on SEO link popularity and other SEO-related topics, it would be helpful to practices who are interested in bolstering their Web presence.”

Furthermore, Husayni knew the information he provided might also help doctors determine whether providing quality SEO services for themselves was a task they could tackle alone, or if they needed to turn to a SEO consulting firm to achieve their goals, he says.

“Sometimes providing a road map for SEO services has the opposite effect of giving a business owner the confidence to try making some changes and improvements on their own,” Husayni says. “Sometimes it actually shines a light on how much you don’t know about SEO, and provides the tipping point that prompts you to turn to a professional.”

Either way, Husayni is happy to provide the information, he says.

Husayni’s article shares information about recent changes in Google’s algorithm that might affect business’s website rankings. Here at Master Google, we help clients stay abreast of their sites’ rankings by providing weekly SEO ranking reports.

The article also covers information on Google’s anti-spam strategy, and it sheds light on the difference between “black hat” and “white hat” SEO techniques. It also explains what it could mean if your website is ranked on Page 1, but drops off the first page unexpectedly, as well as what fluctuations in your site’s rank might mean.

“The only thing not changing with SEO is that it’s always changing,” Husayni says. “It is my hope that the article makes that point clear to dentists and orthodontists and prompts them either to be diligent in keeping up with those changes as they handle their site’s SEO, or to partner with a qualified SEO provider to handle that task for them.”

The McGill Advisory costs $20 per issue for individual issues, or $227 for an annual subscription. Dentists and orthodontists interested in subscribing to The McGill Advisory can contact the publication for more information, (888) 249-7537, or visit their website: www.mcgillhillgroup.com.

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