Why Organic Link Building Is King of SEO Services
BOULDER, CO — So you constantly update your Web site and do all the little things on your site that are supposed to help search engine rankings, but lo and behold your Web site isn’t jumping up the search engine ranks. Why?
Your results may be lacking because one of the most important search engine optimization (SEO) techniques, organic link building, is more about other Web sites than your own and is equally important to finishing first place in the search engine result race.
When a Web site is linked to from another site, this is called an organic inbound link. Establishing a network of Web sites that place a link to your site on their own is known as organic link building.
“If you’re not paying for marketing on Google or other search engines, your best bet to achieve good search engine visibility is to roll up your sleeves and invest time in organic link building and optimizing your Web site,” said Ali Husayni, President of SEO marketing firm Master Google.
“Once upon a time Web sites got away with interchanging links or posting links on link farms to improve page rank, but search engines have caught on and changed their indexing parameters,” said Husayni. “Today, if Web sites don’t have in-bound links from various sources they run the risk of not being granted the ranking they desire. Link building has emerged as the dominant off-site SEO strategy. It takes a while to build a solid network, but if done properly, this strategy yields great results and lasting Google rankings.”
Choose Solid Link Building Sources
When starting an organic link building campaign, it is imperative to be selective in choosing Web site’s to place your links on. Search engines evaluate a Web site’s validity and usefulness just as much by the integrity and popularity of the second-party sites displaying the link adds Husayni.
Google Toolbar, a Web browser add-on, displays the rank of any given Web page for those who are curious about the integrity of a Web page before posting a link to it.
“If someone posts a link to a site that has a poor index rank or has been flagged, Google may deem the link to be coming from a spam site as well,” said Husayni. “This can be detrimental to search engine ranks, but it works both ways. Link placement on reputable sites will add value to that link and in effect, the site it comes from. Multiply that by an entire network of second-party sites, and you’re on the fast-track to success.”
Finding the right sources to post links on can often be difficult and time-consuming. Not only do the second-party sites need to be in good standing with search engines, they also need to be relevant. As in, people shouldn’t be throwing their links up on just any site that is popular, the second-party sites need to have a similar audience and purpose commented Husayni.
Thankfully, for those that need assistance, there are SEO companies out there to help. For instance Master Google’s SEO services including link distribution throughout Web directories and other link building methods that took years of research and networking to put together.
“When I try to explain the pitfalls of posting links to sites, I remind clients of all the spam and viruses floating about the Web,” said Husayni. “Now apply that concept to link building. Sometimes it’s not so easy to recognize the sheep from wolves. In these situations, it’s best to consult with SEO experts before posting links to bad Web sites.”
Use Fresh Content
So you found some solid Web sites that target an audience similar to your site’s audience. Now what do you post to these sites?
Expanding the link building network is important, but not without fresh, relevant content to spread throughout the network.
To keep the momentum going, fresh content must be posted and distributed throughout the second party Web sites. Whether it’s a blog, article, press release, or video, as long as you can display a link on it the content should prove useful notes Husayni.
SEO companies like Master Google also provide many services in the line of content creation as well. Master Google provides a Press Release service where clients can sign up for singular writings or regular intervals of press releases. With this service, Master Google provides fresh content for the client’s Web site and for distribution throughout the Web. The company will also handle distribution for those who want to spend a little bit more.
“There are many, many SEO options out there for anybody from bloggers to entrepreneurs to established companies looking to expand online business,” said Husayni. “But believe me everyone needs some help when it comes to SEO. In Google especially, the search engine has become a hotbed for competition, and often professional help is needed to see real results that generate great Web traffic.”
To learn more about organic link building or for more information about Master Google’s other services, visit: www.mastergoogle.com. Alternatively, you can call the company’s toll free phone support service at 1-877-932-6559 with any questions or to schedule a free consultation with Master Google President Ali Husayni.
Master Google is a subsidiary of Sinai Marketing, Inc., which was established in 2004. Since then, its team has done its best to master industry-standard SEO techniques and develop new ones.
Master Google’s code-efficiency optimization techniques, along with the highest quality link building methods are what guarantee its clients’ Web sites success on the search engines.
© 2009 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing and Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.