Master Google’s SEO Expert Calls Google+ Pages “Absolutely Essential”
Owner and founder of Master Google, Ali Husayni, affirmed that this is the smartest move that business executives could make to bolster their Internet marketing campaigns.
“If you don’t have one yet, set it up,” he urged. “It’s absolutely essential. Get people interested in your Google+ page. Attract as many fans as you can to add you to their circles and then add them back.”
Husayni said that Google’s decision to allow businesses into the social networking site was a great move. “It’s a real step in the right direction,” he said. “Initially, they said that they weren’t going to add that component, but they needed to have it from the get go.”
According to a blog post written by Google Senior Vice President of Engineering Vic Gundotra, a lot of businesses, brands, corporations, musicians and sports teams have already joined, including Burberry, H&M, the Dallas Cowboys and The All-American Rejects.
Google+ Pages has brought with it new implications for Google searchers, which Husayni said has “opened up a new window to the future of search,” as well as brought about unforeseen effects upon SEO.
“First, any business now needs to have its own Google+ page,” Husayni explained. “Second, these pages will be listed on Google search results. And third, people can search for your Google+ business page by adding ‘+’ before their search query.”
Combined with the impact of Google’s +1 button, Husayni said that Google is really harnessing the power of social media.
“It is obvious that Google understands the power of social media and its possible effect on influencing search results,” Husayni said. “If I’m looking for a dentist and a few of my friends in my town have +1’ed a particular dentist’s site or Google+ page, then that Web site is going to rank better than its competitors on my search results.”
“This is even without powerful back links, Google Places reviews, optimization or the other SEO techniques used in the past,” he added. “As a potential customer, I’m more likely to consider him than other dentists that rank well on Google, but have no recommendations from my people in my networks.”
For SEO professionals, this could mean drastic changes, Husayni lamented. “My initial thought is that Google is shifting the power from SEO companies toward networks and circles,” he said. “It’s kind of like the past, when word of mouth was more important than anything else. We’re almost moving in that backward direction, but on the virtual world of the Internet.”
Husayni said that, if SEO companies are going to weather this change, they have to be willing to adapt. “Social media is more important than ever,” he said. “Google+ is competing head on with Facebook and Twitter, but they’re not going to sit idle and watch. The war is ongoing.”
“And SEO is now more relevant and more sophisticated than ever.”
For more information about how the experts at Master Google can improve your Google ranking and help manage your Internet marketing campaign, be sure to visit www.mastergoogle.com. For inquiries or to set up a free consultation with Ali Husayni, call Master Google toll free at 877-932-6559.