Keywords Aside, SEO is a Human Business
TAMPA, FLORIDA — It’s easy for SEO experts to become exasperated with Google’s complexities and ever-fluctuating preferences. Sometimes, it’s like battling a robot – a robot who happens to determine the credibility of a website, which affects a business, which impacts people.
That’s why we at Sinai Marketing like to take a human approach to Google SEO. Because, after all, it’s humans that benefit or suffer by Google’s judgment. Keywords aren’t simply a tool of measurement, but the livelihood of business owners across the globe.
Computer service is the livelihood of Michael Young, the owner of technology support company Computer CPR in Southlake, Texas. Just six months ago, bankruptcy loomed over Young’s homegrown business. Today, he’s looking to hire new information technology consultants, because Computer CPR’s phone won’t stop ringing.
Young turned to Sinai for help in March after a dishonest, black-hat SEO company caused Computer CPR’s rankings to plummet, a story that’s all too common among small-business owners. He quickly sensed he’d have a more pleasant experience with Sinai.
“Sinai has an open channel of communication with their clients and a better method.” says Young. “With my previous SEO company, they just asked for money and I could only speak with their sales guy.”
Sinai’s digital marketing consultant Matt Zadeh helped Young achieve success in remarkable time. Young made it clear to Zadeh that if Sinai’s efforts weren’t successful, he’d be forced to fire staff or suffer bankruptcy.
Zadeh listened. In just over a month, Computer CPR’s newly designed, search engine-friendly website launched. In three months, keywords skyrocketed and revenue increased by 40 percent. In five months, Young’s business doubled.
“On my last phone call with Michael, he told me that he was working 12 hours a day and couldn’t handle any more business!” says Zadeh.
Sinai tries to avoid making problems for clients, but we don’t mind that one.
So, how did we help Young’s business flourish? To put it in layman’s terms, Google’s new advice is to chill out. Stop cramming blogs with keywords and just write. By simply playing fair and publishing interesting articles composed with humans in mind on a consistent basis, businesses like Computer CPR can enjoy tremendous success with honest SEO services.
Young’s previous black-hat company didn’t implement such wise practices.
“They did the bulk of their work at one time, then let my rankings slip for the rest of the year,” says Young. “I don’t know what their method was supposed to be.”
Prior to giving SEO a try, Young attempted a variety of more conventional marketing techniques to grow his business. He leaned on local publications, pay-per-click advertising and even Google Adwords.
“Nothing has given me the return on investment like Sinai’s SEO has,” says Young. “With Google Adwords, the advertising went away when my budget was depleted. With SEO, I can continue to reap the benefits after my money runs out.”
With Young busy reaping his benefits and enjoying success, he has some simple advice for other small business on the verge of disaster.
“People who rely solely on referrals are idiots. They have no idea how much more their business could grow,” says Young. “Having a presence on Google is invaluable.”
It’s true. Having a strong online presence is key to lasting success. Business owners, no matter their industry, must embrace the laws of Google supremacy to experience optimum growth and visibility.
We understand trusting a search engine with your business’ fate is a scary thought. That’s why Sinai partners with each of our clients to ensure that our formula of “content + relevancy + popularity” is applied to the fullest extent and we achieve your satisfaction.
Our goal as an online marketing firm isn’t simply to boost keywords, but to bring happiness to our clients by growing their company and improving their lives. After all, this is a people business.