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How Does Internet Marketing Work?

How Does Internet Marketing Work?

By Alison Pruitt, on September 29, 2010 | Go to comments

Your business has built a lovely Web site which gives users the information they need and is easily navigable. So you can sit back and watch the Web site visitors – with their money – come to you, right? Not really. Every Web site has many competitors and it’s worthless if your clients don’t know where it is. This is why you need Internet marketing.

Excluding local brick and mortar stores, just about every company requires Internet marketing. It’s a new world and people are using new ways to locate stores, dentists, candy bars, and vacation spots. More and more people turn to the Internet for their information. A nationwide survey in 2009 by the Pew Research Center noted that 74% of adults in the U.S. use the Web.

“We have found that a solid Internet marketing plan is vital for our company,” observes Robin Bingeman from Cryoserver, an email archiving company. “If we didn’t have high-quality Internet marketing, we couldn’t reach a large volume of our potential customers. No company can flourish without it.”

Internet marketing is increasing in popularity. Even during the recession, PriceWaterhouseCoopers found that in 2009, American companies expended $22.7 Billion on Internet marketing. Over the past four years, the Web’s portion of advertising investments has increased from 8% to 17% of media advertising expenditures.

“Absent a good Internet Marketing plan, no company can succeed in today’s economy,” says Ali Husayni, of Master Google. “Nowadays no one can afford to lose a prospective customer. They need to find you when they’re seeking your service or product.”

Internet marketing has even proven effectual in nationwide politics. Throughout Barack Obama’s 2008 Presidential campaign, 3 million donors made 6.5 million online donations for a total of more than $500 million. His campaign also earned more than $10 million in one day, primarily using online donors, notes the Washington Post.

We can design a marketing strategy for your company that involves achieving the first page of Google and other search engines for your Web site’s keywords. We employ a variety of ways to boost the visitors to your site and enhance its Google rank, such as building backlinks to your site, making sure that you use the best keywords, and assisting with providing fresh content for your site.

“If you have an online business, you need a good strategy for promoting it or no one will visit,” observes Matthew Smillie, owner of Aruba Villa Vacation Rentals. “Since we started search engine optimization, our site has achieved page one for our keyword phrases.”

We also benefit from using up-to-date Web site visitor information to understand visitors and how they use the site. This permits us to tweak your marketing strategy as necessary. Internet marketing is actually a fairly inexpensive method for reaching possible customers, using only a small part of a conventional advertising budget.

With the Web, you can give visitors the information they need when they need it. This permits the consumer to make quicker buying decisions – on their own schedule.