Four Reasons Why People Aren’t Reading Your Content
ORLANDO, FLORIDA-It can get pretty discouraging when you’re not getting anywhere in Google rankings in spite of following all the best practice guidelines and good copywriting suggestions. If you feel like your content is still being ignored, make sure one of these problems isn’t tanking your number of page views.
The term page view is pretty self-explanatory. You get one each time a visitor clicks to view a single file or page of a website. Essentially, the more page views you get the greater the potential there is to convert readers to new customers.
Here are four things to keep in mind when trying to boost your page views:
- To view your site, they have to be able to find it.
You should already know what our SEO expertand President Ali Husayni says: you must have a WordPress blog on your site to do well in Google rankings. However, Google gives a higher priority to sites with fresh content, so without regular updates your site will get buried in the results even though the content may still be relevant. If you haven’t already done this, here are some ways to get started on a blog.
- Make a list of topics to write about and set up a posting schedule. Some websites function primarily to provide basic information about the company or service provided, but you can still come up with relevant and interesting topics with a little more creativity to do it. This is a post that has 10 types of posts to help get the ideas flowing.
- Set up a Google+ profile or business page and establish authorship of content. Your picture or company logo and a type of rich snippet in search results shows up, increasing the visibility and click-through rate on your content.
- Build backlinks to improve page rank, which will help establish you as an authority, causing your content to show up more frequently in search results and your website to generate more leads and more paying customers. Google hasn’t confirmed that .edu and .gov sites effect how they rank sites, but in our experience links from those sites are helpful.
- Promote your content, business and services through social media sites like Google+, Facebook, Twitter and YouTube-even Pinterest can be a good fit for certain kinds of companies. If you’re out of ideas about how to do that, our Editor-in-Chief Lorrie Walker recently did a two part series that shared 10 ways of marketing content that are often overlooked.
- To read your content, they have to be able to see it.
Websites can be a place to express artistic style, but too often companies fall prey to exuberant website designs with eyeball searing results. Keep the basics basic. For example, use an easy-to-read font like Times New Roman or Arial and the text aligned to the left. Black text on a white background is the easiest for eyes of all ages to focus on. Follow the advice of our search engine optimization specialist by structuring the site logically and formatting the text using appropriate heading tags, paragraph breaks, subheadings and lists. A giant block of words takes more effort to slog through than most readers are willing to give and if the code is a jumbled mess search engine spiders can’t crawl the site as effectively.
- To care about what you’re saying, they have to see why or how it benefits them.
Whether your target audience is other professionals in your field or the general community, you have valuable information and experience about your business and industry that can benefit others. If you frame it in a way so they can see that, you’ll be on the way to building a community and increasing your client base.”Don’t put your focus exclusively on getting better rankings or more page views though,” says Husayni. “The best SEO is done by writing not for the search engine but for your audience-or the audience you’re targeting if you don’t have much of one yet.”Come up with catchy but accurate titles and succinct summaries of the articles to pique interest and allude to how your content could benefit them. Many readers will only scan an article, so make it easy to glean the main ideas.
- To interact with you, they have to be able to do it easily.
The most successful blogs are ones that have created a space for readers to join the dialogue and made it easy for them to do it. Social signals have become more important in how Google ranks websites, so you need to get involved or risk missing out. Make your blog as easy to follow as possible by installing a subscription button and RSS feed in a prominent location that will notify subscribers when you post new content on your blog. There is a much higher chance for returning visitors when a link to your blog post pops up in their reader or inbox.
The bottom line of any campaign designed to increase visibility and ranking on Google is that it’s going to take time, so be patient and don’t give up. What have you found that helps boost page views and get your content out there?