Choosing KeyWords

When you begin SEO for your Web site, you first need to select your main keywords.

Keywords are the terms that Google’s users use to seek out a Web site like yours. “For example, if an individual needs a Philadelphia orthodontist who supplies invisible braces, he or she could search for ‘orthodontist Philadelphia’ or ‘braces Philadelphia’ or ‘invisible braces Philadelphia,’” says Master Google’s Ali Husayni. “Those are all possible keywords for a Philadelphia orthodontist’s Web site.”

Some businesses need only one keyword and others use hundreds. If your list of keywords is long, you need to know how to prioritize them. The most important keywords are not always the most popular – because those are frequently very competitive. A national or international keyword like “physical therapy” is a good example.

Devoting your SEO activities and budget to just very competitive keywords means that you probably won’t get the results you’d like. You’ll get exhausted and discouraged after only a couple months. However, if you select your keywords carefully, you can make progress in a fairly short period. “Once less competitive keywords such as ‘physical therapy software’ have worked for you and your business increases, you can allocate more money to SEO and go after the more competitive keywords,” suggests Husayni.

Below are steps for compiling a list of prospective keywords:

1. Spend some time thinking of the words or phrases that guests at your Web site might employ in a Google search.
2. Search for these keywords on Google and visit the Web sites you find on the first page of your search results. Scrutinize those sites to identify other keywords you may not have already pinpointed.
3. Use Google Adwords Keyword Tool to search on one of your keywords. This tool will provide a thorough list of the keywords from the previous month that relate to your original keyword. Add these terms to your keyword list.
4. A different Adwords column displays those keywords’ volume for the past month. So you can learn which keywords were the most popular that month. The greater the search volume, the more vital that keyword is.
5. Some keywords will have fewer than 1,000 searches per month. Delete them from your list. They usually aren’t worth your time.

What you have left is your list of keywords. These keywords can help rank your Web site on any search engine; however, we only work with Google.

Another option is signing up for a service like WordTracker.com whose function is to help you find and evaluate keywords. WordTracker.com can also supply a service similar to Google Adwords Keyword Tool.

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  1. July 29th, 2010 at 13:32 | #1

    The suggestions are very easy to read and understand. Keyword examples are also help for SEO for our websites. Thanks..

  2. July 29th, 2010 at 14:21 | #2

    I LIKE THIS

  3. July 29th, 2010 at 18:44 | #3

    The tips are very valuable for me, because SEO is the most difficult problem for me.

    thanks and regards success

  4. July 29th, 2010 at 20:55 | #4

    Nice Article.
    Its very useful for all.

    Dinesh
    http://www.searchengineers.wordpress.com

  5. July 30th, 2010 at 06:34 | #5

    Thanks for the tips, but it’s always easy said than done, many tips I followed but I guess the lucky factor is important too.

    Rizky

  6. July 30th, 2010 at 06:55 | #6

    Very usefull for information for keyword analysis. Informative and easy to understand.

    COSPRO Admin
    http://www.cosprotechnology.com

  7. July 30th, 2010 at 08:54 | #7

    Thanks Good Post Editörs

  8. July 30th, 2010 at 13:05 | #8

    thx for the tips

  9. Eola
    July 31st, 2010 at 04:30 | #9

    What can you say about keyword research tools? How many of them have you tried? I’m interesting because i want to choose the best one but have never seen better than semrush yet.

  10. July 31st, 2010 at 10:54 | #10

    Thanks for the tips

  11. August 1st, 2010 at 08:06 | #11

    Nice Post..!!
    ThANX 4 The tipS..!!

  12. August 2nd, 2010 at 11:43 | #12

    You are doing an excellent job and service will recommend your service to all. Thanx for your advise.

  13. August 5th, 2010 at 21:05 | #13

    this is really a helpful site for all those willing to promote their website. I am really thankful to this and looking forward to hearing more of this.

  14. August 7th, 2010 at 06:13 | #14

    Good information about SEO, and very valid information on how faster SEO works…

  15. August 10th, 2010 at 04:00 | #15

    @Eola
    The best keyword research tool is Google’s:

    https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true

    This is the original one before they changed the interface.

  16. August 11th, 2010 at 23:06 | #16

    @Ali Husayni

    Thanks for sharing the link.. We don’t had to Signup with Adwards to use this key word tool knmow..

  17. August 12th, 2010 at 23:48 | #17

    Thanks
    The best keyword research tool is Google’s

  18. August 18th, 2010 at 17:44 | #18

    Hi Ali,

    I love your articles and to let you are the best expert out here in the internet world.

    I have my wordpress blog http://www.eomoney.com I started working on it about 20 days ago and now its ranked in 32 pages in google. I have only done Article Marketing and I have spend blindly on it, many articles are there to be approved yet by Ezine,buzzle etc. I was just doing it to get ranked somewhere now that I have been recognized well in search engine what do you prefer to boost up to top page!

    Thanks!

    http://www.eomoney.com

    Keyword: Easy Online Money

  19. August 19th, 2010 at 00:17 | #19

    I recommend continuing your link-building efforts. I just wrote an article on how to increase the number of quality links to your site. If you need more details on how to go about this, you should read my eBook.

    Good luck.

  20. August 27th, 2010 at 11:40 | #20

    A good article for the beginners. Nut can someone tell how to judge if your seo efforts are working or not I mean around how much time does it take for search engines to get updated about our optimized web site so we may know if our efforts are of some use or not.

  21. August 28th, 2010 at 02:27 | #21

    Google is quick to see the changes you’ve made on your site. The best way to get Google revisit your site quickly is to place a link on a popular site pointing to your site.

  22. August 29th, 2010 at 03:14 | #22

    I am a webmaster and i am new so i was in need for information how to choose keywords and form your post i got some important information that is very helpful to chose keywords…

  23. September 1st, 2010 at 19:39 | #23

    pls. send me the website address for google adwords search for keywords

  24. September 7th, 2010 at 03:48 | #24

    The five steps for compiling a list of prospective keywords are every good.

  25. October 19th, 2010 at 09:21 | #25

    Thank You admin

  26. October 25th, 2010 at 23:24 | #26

    Thak You Ver Nice good

  27. November 4th, 2010 at 14:48 | #27

    Thanks Admin

  28. November 8th, 2010 at 00:01 | #28

    thanks you admin

  29. December 14th, 2010 at 20:09 | #29

    Thanks for the post, I experienced no idea about this, can’t wait around to try it out.
    great work! I like it very much, wish you can possess a glance at my site.

  30. December 29th, 2010 at 09:34 | #30

    Thank You admin

  31. January 3rd, 2011 at 09:16 | #31

    Your site has been quality also wish you continued success.

  32. January 4th, 2011 at 06:31 | #32

    thank you very much

  33. January 5th, 2011 at 03:00 | #33

    Choosing Keywords Good like post

  34. January 16th, 2011 at 09:57 | #34

    choosing nice keywords thanx…

  35. February 28th, 2011 at 16:03 | #35

    selam arkadaşlar google süper site

  36. May 26th, 2011 at 16:30 | #36

    Thanks you Admin

  37. September 2nd, 2011 at 23:28 | #37

    Keywords are really the most important details to be part in any SEO or Search Engine Optimization tasks to be made whether it’s a search engine optimization, article writing, website development and a like of that tasks.

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