We just saw some serious movements on our clients’ rankings on Google. We expect Google just rolled out a new algorithm update. I checked Matt Cutt’s blog as well as Rand Fishkin, Danny Sulivan and a few other SEO experts and didn’t see anyone talking about a new update.
Today, our clients had a significant improvement in their rankings and since improvements naturally happen over time and not simultaneously for many clients, I can only attribute this to a new Google algorithm update.
Do you see any change in your sites’ ranking results? Share your findings.
Thank you all for reading our blog and posting useful comments. We always appreciate our clients’ and audience’s feedback to improve upon the SEO services we offer.
Our current site is a couple of years old and we have now finished designing a new look for our site. Please take a close look at the finalized designs (by clicking on this image) and give us your feedback. We will start building the new site within the next few days.
Please note that the images are just place holders and will be replaced by correct ones.
The changes on the new site include:
1- New logo;
2- New Homepage layout;
3- New Consulting and Coaching services;
4- New Case Studies section which will feature industry specific clients and their stories;
5- New Blog design (to be posted soon);
6- A mobile version of our site (to be introduced in a few weeks).
TAMPA, FLORIDA — It was this statement from Matt Cutts that instantly made me perk up and take note: “Normally we don’t…pre-announce changes, but there is something that we’ve been working on…to try to level the playing ground a little bit.”
I heard this during a podcast from SXSW in March, and Cutts, the head of Google’s Web spam team, was talking about SEO techniques that Google views as “over-optimization.” You can listen to the podcast at Search Engine Roundtable.
Earlier in the session, it was explained that all SEO experts weren’t bad; that a good SEO expert was like a coach who helps you figure out how to present yourself better via your website. That’s when Cutts, whose job is to hunt cheaters, showed his hand.
In the coming weeks, Google plans to start identifying sites that are overdoing it when it comes to SEO, compared to the people who are just creating great content and trying to make a fantastic site. This is a particular area to which Cutts’ team continues to pay attention.
“It’s an active area where we’ve got several engineers on my team working right now,” he said. “We want to sort of make that playing field a little bit more level. And so that’s the sort of thing where we try to make the Googlebot smarter, we try to make our relevance more adaptive.”
That way, people who don’t use SEO techniques won’t suffer from having their sites buried in search results by people who abuse SEO- whether they throw too many keywords on the page, they exchange too many links, or whatever else they may do to “go beyond what a normal person would expect,” Cutts said.
There are lots of people who seem to think that Google hates SEO, but that’s not the case, he said. It can be helpful by making a site more easily crawled, which increases the site’s user-friendliness.
Still, there are people who take it too far; black hat SEO techniques that do too well.
“We’ve been working on changes where if you’re a white hat or you’ve been doing very little SEO, that you’re going to not be affected by this change,” Cutts says. “But if you’ve been going beyond the pale, your site may not rank as highly as it did before.”
Google isn’t the only search engine that recognizes the need to address the SEO-on-steroids techniques that some people use. Duane Forrester, senior product manager with Bing’s Webmaster Program, also took part in the SXSW session and reiterated “over-SEO is always a problem.”
Ali Husayni, Master Google’s CEO, welcomes the change to Google.
“When Matt described an ethical SEO professional who makes sites user-friendly and more crawlable, he could have been describing us,” Husayni said. “We use only white-hat techniques because we understand that SEO is a marathon, not a sprint.”
“What’s interesting in Matt’s approach is that he mentioned two of the most common black-hat SEO techniques: keyword stuffing and link-exchange,” Husayni said. “So by over optimization, he means black-hat SEO. Unfortunately, Google has recently lost its handle of such practices as I explained in our recent post. So, Matt is on the right track here.”
Husayni predicted that this next Google change will further weed out bad SEO providers and enhance our clients’ rankings on Google.
“When you’re doing everything above-board, you don’t have anything to worry about,” he said. “But when you’re trying to cheat the system, Matt’s team at Google has shown time and again that they will catch onto you eventually.”
SANTA MONICA, CA – The Master Google team is proud to announce another Top of Google Places announcement. The foam insulation company Retrofoam of Arizona has reached #1 on Google Places for “Phoenix Insulation.” Having an active SEO strategy is a vital part of the equation in the formula for business success, according to Retrofoam of Arizona Co-Owner Paul Kariniemi.
“SEO is something I always want to have. We also do radio and TV advertising [and other forms of advertising], and I will always have SEO running in the background,” Kariniemi said.
After all, it takes an active campaign effort to get results. Citing the sometimes maddening truth that there is no way to know exactly which part of your SEO efforts will take you to the top and exactly how long it will take, Kariniemi shared his humorous equation for Internet success:
A strong Internet presence is 1+1=3.
This joke is a great example of why it is so important to understand that Kariniemi’s success didn’t happen overnight. As with past clients, SEO results took time, and were a part of an intricate plan by Master Google CEO Ali Husayni and the Master Google team. Still, the results happened relatively quickly, and Kariniemi’s comments echoed those of Doug Cooper, the VP of marketing for CariniAir.com, when their site hit #1 on Google Places.
“In a matter of about one to one-and-a-half months, Master Google helped us reach the top spot in the Google Places listing for the air conditioning keywords, while still retaining our #2 spot for heating,” Cooper said.
Reaching the top spot in Google Places is a good example as to why it is important to consider the full SEO picture to evaluate the return on investment, according to Husayni.
“We can precisely measure the increase in site traffic within the time the client signs up for SEO,” Husayni said. “The bottom line is higher ranks on Google result in more targeted traffic, which translates to more sales.”
Husayni continues to enjoy seeing these tangible results for each one of his clients. He advised Kariniemi to continue to work on his Google Places reviews, as the number and quality of the reviews matters for SEO efforts, according to Husayni.
To learn how to list your business on Google Places, watch this video for instructions. Once you’re listed, ask your returning customers to write a positive review for your business as Husayni advised Kariniemi to do. After all, the more your listing is rated, the higher your business will place in Google Places rankings. When done well, the combined efforts of an ambitious SEO team and the patience and trust of the client is what makes all the difference, according to Husayni.
“SEO takes the following three things: expertise, hard work, and patience. On average, our clients see the best results within six months to a year after we start a project. When we see results, it proves to us the fact that what we do actually works,” Husayni said.
Having an SEO company on your side that you can trust has been a refreshing experience for Kariniemi, who shared: “With all the used car sales types out there pushing SEO on business owners, I must say it’s been refreshing to deal with true SEO professionals who deliver real, quantifiable results.”
Contact Us to see if your site qualifies, and we look forward to continuing to work with Kariniemi and our other clients.
ORANGE,CA-Google+ announced a new way for businesses to ramp up their social networking promotion today. Thanks to the updated badge making tool, companies can now display the faces of users already subscribed to their Google+ page.
The search engine giant unveiled the widget along with Google+ Pages last week, allowing businesses to connect fans with their new page on Google’s social networking site.
The customizable widget, dubbed a Google+ Badge, lets Internet users either +1 your Web page or add your business to their circles. And starting today, users can see the faces of those fans already following the brands they love.
“The Google+ badge has graduated out of preview today, be one of the first to put it on your site!” Google said in an email Wednesday. “For those who’ve already added the code, this means all users will be able to see the badge starting today.”
“Featuring both an ‘add to circle’ and a ‘+1′ button, the Google+ badge helps you grow your audience on Google+ while also showing more recommendations on Google Search,” they added.
So, what are you waiting for? Hurry up and get your company a new badge!
Master Google team is proud to announce achieving another record in bringing organic traffic to our site using organic SEO. On October 18th, we received a total of 246 visitors searching on Google and finding us.
The most searched for keywords yesterday included free SEO, Master Google and Google SEO Blog.
This brings our total search visitors in the past month to 4,955. Our current Alexa ranking is 27,588. This is much better than most SEO companies world-wide.
Some of our clients also achieved a breaking record last month including:
TAMPA, FLORIDA — Ali Husayni has been a prolific writer in the past several months, and that is apparent in the September issue of Orthotown Magazine, where one of his articles appears.
Husayni, founder of the SEO consultation firm Master Google, wrote an article titled, “Long Live the King- SEO Still Rules the Internet Marketing World.” The article explains how SEO marketing strategies provide the best value for the money.
The article tells readers how developing keywords, optimizing their websites, developing quality inbound links, participating in social media circles and utilizing Google Places can help orthodontists ensure that when people in their geographic location search for orthodontic providers, their websites appear prominently in organic search results.
The Orthotown article features comments from two of Master Google’s clients who have had a great deal of success in their practices as a result of their SEO campaigns: Bob Donovan, administrator of Dr. David Alpan’s practice, Aesthetic Orthodontics in Las Vegas; and Peter Eisenhuth, administrator of Dr. Jennifer Eisenhuth’s Eagan, Minnesota orthodontics practice.
Donovan and Eisenhuth offer valuable insight to orthodontists considering an SEO campaign, Husayni says, adding that he was particularly happy with Eisenhuth’s input because Eisenhuth had worked with two other SEO firms prior to choosing Master Google. That experience brought about several helpful tips, which Eisenhuth shared during his interview for the article.
“I’ve enjoyed showing readers of these publications how our search engine optimization results are better than those of our competitors by explaining a bit about what we do,” says Husayni, who has had articles published in “The McGill Advisory,” Bentson, Clark & Copple’s “reSource,” and “The Progressive Orthodontist” this year.
Husayni also has been forthcoming with advice on what practitioners can do on their own to improve their SEO in Google organic search results.
“We’ve shown through some of these articles that there are several steps orthodontists can take on their own to improve their sites’ rankings on Google,” he says. “But we also make it known that for advanced SEO work, it’s best to bring in a professional. Of course, we want them to choose us because we truly believe our efforts are the most effective and we back that claim up with an SEO guarantee.”