Buying or selling links can be a tempting proposition, especially when big companies and competitors do the same to get ahead, but paying for links is a losing bet that can be avoided with some SEO coaching and creative white-hat link-building ideas.

A poor reputation online can severely cut into the profits of businesses, even if the negative content is misleading or outdated. Here are some tips on how to use reverse SEO for businesses looking to recover from bad publicity.

Top SEO bloggers have sparked quite the debate about negative SEO, techniques used to tank other sites’ rankings, the effectiveness of Google’s tool to protect against it, and how to protect businesses from scammers and competitors with malicious intent.

The SEO toolbox is full of techniques and finding the best ones for a business can be confusing. Here is an explanation of the types of businesses that can benefit from geotargeting and three ways they can get started.

Rand Fishkin, an SEO expert and the founder of SEOMoz, sparked a big discussion throughout the online search community with one of his weekly videos called Whiteboard Friday about the relevance of anchor text and the new ranking factor trend.

The swing Bing took at Google over a practice they’re both guilty of should be a wakeup call to search engine users that it is time to ask what is really showing up in their search results and why. Anyone using a professional SEO service should take note as well since the practice effects organic search engine results.

Sinai Marketing’s SEO primer is a resource for people who want to learn about SEO and how to put its techniques into practice. The primer compiles links from years of content written by SEO experts that explain how people can improve their site, increase their traffic and boost their conversion rates.

Google has been gradually integrating social signals into their search engine algorithm for a while now, but it looks like authorship could be leading up to another big shift in the algorithm where AuthorRank will be an important aspect for Google SEO success.

If you haven’t already claimed authorship of your online content, then you are missing out on all the benefits it offers and falling behind your competitors. Find out what four simple steps will allow you to claim your content.

There is more to getting people to read your content than simply meeting the parameters of a search engine algorithm and getting better Google rankings. Find out four ways you could be holding your business back and hampering the success of SEO efforts.