Search engines are a complex weave of algorithms and updates, which can be stressful when it comes to tackling SEO. Master Google’s CEO and SEO expert Ali Husayni shares that in an ever-changing SEO world, a great team is everything because the game is always changing. Find out what your team can do to win a top spot with Google.

In a perfect web world, quality links are a big stamp of approval received from another site (or many sites, sending many, many clicks back to you). Ghe basic problem with selling links is that it makes a link-based reputation seem shallow, and, even worse, it can even make a Google search less reliable if not discovered.

Although SEO is a serious time commitment, there are some lighthearted moments. From realizing that rankings can become a roller coaster ride if you check them moment-to-moment, to comedic commentary on just how perhaps overly personal searches have become, here are a few funny comic strips.

SANTA MONICA, CA – The Master Google team is happy to announce the recent accomplishments of CariniAir.com. Doug Cooper, the VP of Marketing for CariniAir.com, has been working with Master Google for a relatively short period of time, and has already seen big results, both with the number of qualified leads and with his company’s [...]

A recent commenter posed this question: “Do Trackbacks and Pingbacks matter when it comes to SEO?” The short answer is yes, they most certainly do matter, to varying degrees. The long answer includes an explanation of what Trackbacks and Pingbacks are, and their overall place in your SEO efforts.

Avoid three common SEO pitfalls that often happen in the development portion of the website: server errors, 404′s, and weird outbound links. Master Google tells you how.

A picture is certainly worth a thousand words, but in order for any image to get the traffic that it might very well deserve, it has to be optimized correctly.

Content is becoming more and more important, and several SEO experts are pointing out that content is king now.

While a blog is a great place to send ideas out into the world, the subject of exactly what we expect to get back from it is one that is constantly being discussed, especially when it comes to moderating blog comments. Do blog comments have SEO value?

A critical look at a few of the basics of white hat content: quality content, site optimization, link baiting, guest blogging, internal linking, and semantic markup. The differences between white, gray and black hat marketing efforts are also described.