TAMPA, FLORIDA — On Friday, we told you about why you might have lost your Google ranking after the Panda update in 2011.

Image Courtesy of GeekBlogOnline.com.

In the second installment of our two-part series, we’re sharing some helpful information on how you can tweak your site and hopefully restore your ranking. We’ll also discuss when to give in and hire a professional SEO web services company.

If any of the factors we outlined in our previous post describe your situation regarding lost Google rankings, fixing the problem is doable, says Ali Husayni, who develops SEO marketing plans for clients.

First of all, as we’ve said repeatedly through the years, you must write fresh, quality and unique content on a regular basis, as Husayni emphasizes. Search for your content online to make sure other sites are not stealing from your site. Simply copy a phrase, put it in quotes in your search box, and see what results you get. Let’s say you find that people have, in fact, copied your content. What then?

Mickie Kennedy, founder of the press release distribution company eReleases, offers some great tips:

Reach out to the blogger or the company that you feel has swiped your content. In a professional manner, explain that your material is copyrighted and they must remove it from their site or pay you for it.

Report a Digital Millennium Copyright Act violation. The DMCA outlines penalties for copyright infringement on the Internet. A simple Google search will provide you with a template to complete and sent to the offending party’s hosting provider.

Notify the offending party’s advertisers. Telling the advertisers about the offense could cause them to pull their advertisements and affect the blog’s revenue.

“Hitting someone in the pocketbook can be effective in getting your point across,” Husayni says.

Call in the Big Guns. You also should consider that at some point, you might need to hire a professional. SEO tactics and techniques change as often as Google changes its algorithms. Simply running your business likely keeps you busy enough, without also having to play “SEO expert” and trying to keep up with your website.

A business SEO specialist can monitor your site and work to get your site ranked so you can focus on your customers.

You always need writers who understand SEO and the overall SEO strategy, whether they come in the form of a consultant or are provided by a full-fledged SEO provider. Because content is important for a site, you need someone on your side generating that content for you if you don’t have time to handle it yourself.

At the end of the day, it is important to remember that your site must provide useful, helpful content if you expect Google to send visitors to it.

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SANTA MONICA, CA — We’ve said it once, and it’s worth repeating: Google Places, along with organic SEO, is the most important factor for small businesses looking to attract a customer base. In Google Places is Where You Need to Be, SEO Expert Ali Husayni explains its importance in helping customers find you. The article included the following pieces of advice for Google Places: positive reviews under your Google Places listing, adding a +1 button to your site’s pages, and running a campaign to improve your website’s link popularity. Husayni encouragingly points out that, as shown in a Master Google survey, clients that appeared on Google Places showed an increase of $45,000-to $274,000 in their annual revenue compared to those who didn’t. These businesses spent a small fraction of their budget to achieve these results, making it a great choice.

Now there are a couple of new suggestions of ways to keep you ahead of your competition (and rise your ranking) in Google Places: by keeping your content consistent and completing missing information.

Image courtesy of Onbile.com.

Keeping Your Content Consistent:

Keeping each of your online profiles consistent can be tough, but be sure to update all of your content, on every platform, every time. Failure to do so can hurt your SEO efforts big time, according to a recent article by Ashley Zeckman of TopRankBlog.com.

“It is important that your Google Place profile contains the same information as any other profiles your company may have online. Google Place pages create another opportunity to build trust and consistency as part of your marketing strategy. Be sure to audit your other profiles and answer each question as consistently as you can,” Zeckman says.

Other great ideas that Zeckman brings up to create consistency with your content across multiple platforms include:

• Linking: The problem here is often too many profiles for your business. Link them when possible.
• Branding: Be sure to reference your brand in the same way, every time.
• Imagery: Fight the urge to use different images in different places. Keep them the same.

Completing Missing Information:

When filling out profiles, there is often so much to fill out, that a business leaves an optional spot or two blank. Don’t or it might impact how easily you’re found online.

“Have you ever heard the expression ‘better off safe than sorry’? Take the same approach when setting up or editing your Google Places profile,” Zeckman advises.

No matter where your online profile is going to go, or how many of them you have, always fill out these bits of information: company name, email address, phone number, website, and address. Sometimes this can get time consuming, and not all businesses can fix everything at once. But regardless of which of these tips you take or leave, it is important to understand the continuing importance of staying current with Google Places, as Husayni explains.

“It won’t matter if you don’t know how to use Adwords, Analytics, or Google+,” Husayni says. “Being seen at the top of search results is equivalent to purchasing a large, eye-catching ad in your local Yellow Pages that everyone owned 10 years ago. If your ad was the first, your phone would not stop ringing.”

If you are not listed with Google Pages, please see the simple steps to getting listed with this video: how to get on Google Places.

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TAMPA, FLORIDA — Every time Google changes its algorithm, many websites’ rankings in organic search results change, too.

Google Panda image Courtesy of TechChunks.com

It can be frustrating to those who spend a great deal of time and effort (and money, if you’ve hired a professional SEO firm), to achieve their desired ranking, only to lose it when Google makes a few tweaks.

This was the case in February 2011 when Google launched “Panda.” It happened again in April 2011 when it rolled out Panda to all English language queries, in addition to making several small updates, according to an April 11, 2011 article posted on Search Engine Land.

Panda was designed to weed out pages and websites that were deemed to be of a quality below Google’s high standards, including content farms and websites filled with duplicate content.

In part one of this two-part series, we will discuss the reasons why your site may have lost its ranking. In part two, we’ll share tips on what you can do to get back your ranking.

So why did your website take a nose-dive after the Panda update? In short, it’s likely due at least in part to failing to observe best SEO practices. Why are we still talking about Google Panda almost a year after it launched? Because many sites have yet to recover from the change, says Ali Husayni, an expert in SEO technology.

There are several specific factors that caused websites to lose their rank after the Panda update. Chances are, you were guilty of one of the following:

You copied content from other sources: If you’ve copied one sentence from someone else’s site, you’re plagiarizing and Google will give you an F. Think about what your English teacher taught you in high school: if you’re going to use someone else’s words, you need to attribute them to the person who wrote them. When it comes to SEO, you need to take it a step farther and reword the information so that it doesn’t appear exactly as it does on the site where you got the information.

But your best bet is to not borrow a great deal of information from other sites. Think about it from Google’s standpoint: why should they rank your site higher instead of giving a high ranking to the site where you pulled your information? That’s obviously the site filled with relevant content. The idea is to generate your own original, relevant content that site visitors will find useful.

Your content was old and never updated: Google loves websites that are alive and kicking. If you launched a website in 2007 and haven’t updated the content or changed anything about it since then, Google likely will not perceive it as having useful information. Could you imagine a business search engine optimization site launched in 2007 and never updated? Yikes! Talk about out-of-date, useless information!

Someone else with a stronger site may have copied your site: In this case, Google probably thinks you are the one who plagiarized, and they’ve given credit to the other site. That sucks and unfortunately, there’s not a lot you can do except revamp your site’s content.

Tune in on Monday, when we’ll explain how you can restore your ranking.

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TAMPA, FLORIDA– Matt Cutts, the head of Google’s Webspam team, recently addressed in one of his most recent videos the value of content over search engine optimization.

According to Cutts, you can have great content on your site and be completely lacking in good SEO, yet your site still could rank well on Google.

Ali Husayni, CEO of Master Google and our resident SEO expert, agrees.

“Great content will attract inbound links by its nature, and sites that constantly write great content attract visitors and Google spiders as well,” Ali says. “Google ranks old and new pages of these sites above their competitors – thus removing the need for out-of-the-box or black hat SEO.”

That’s what Cutts is referring to, he says. Being an SEO expert is not mutually exclusive of being great at content development. A person can possess a great deal of knowledge about all of the little SEO nuances that help optimize a site and make it friendly for Google spiders. But a Google spider isn’t going to purchase your product or service. You need human traffic to come to your site. And once they visit your site, you have to give them a reason to stay and to make a buying decision.

Typically, that is done by providing useful information—good content. Good content is original and relevant. It answers a question, addresses a need and paints you as a subject matter expert.

So while we obviously are big believers in SEO, we also are squarely in Cutts’ corner regarding content. We view SEO and content as being complimentary to one another. That is evident when you consider the makeup of our SEO team here at Master Google, nearly half of which is comprised of expert copywriters.

“Great content also needs great SEO to get ranked better,” Husayni says.

Being aware of what people’s interests are plays hand-in-hand with writing great content. For example, if you run a shoe manufacturing facility, but you’re unaware of what styles of shoes customers want, you will lose your business to your market-aware competitor. Whether SEO helps our writers understand what to write, or how to write it in a fashion that gets the content indexed, one thing is for certain: it helps people find that great content.

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TAMPA, FLORIDA — We here at Master Google love innovation and technology, even if it’s outside the realm of SEO optimization service. That’s why we contributed recently to a student robotics project at the University of Colorado, Boulder.

The college students are making a robot butler as their Capstone project.

“I admire their ability to dream big,” says Ali Husayni, founder of Master Google and the affordable SEO services company’s top SEO services expert. “I’m also proud of my brother, Mahdi Zadeh, who is part of this group of college students.”

Zadeh and his classmates plan to build a robot from scratch that has unique abilities.

“This robot will carry beverages and plates on its back and will be sitting in a room ready for service,” Zadeh says, adding the robot will be called by a microphone through a voice activation system and will take orders such as “drink,” “food,” etc. Another possibility is that it will work with a number of claps.

For example, if you clap once, it will bring a beverage. If you clap twice, it will bring food.

“This robot is going to have the ability to find you wherever you are,” Zadeh says.

Locating people will be made possible through two GPS units. Thanks to a radar system (or bumper system) it will be equipped to dodge any walls or other obstacles that stand between you and the robot as it makes its way toward you.

Although Husayni says he looks forward to seeing the finished product, he’s also happy to have been able to contribute to an interesting cause.

“I believe that part of being a good business person means giving back to the community when you can,” said the Internet SEO specialist. “This is a hardworking group of students who are going to go on to do great things after they graduate. If this project helps advance those efforts, I’m proud to be part of it.”

To learn more about Master Google, visit: www.mastergoogle.com. Alternatively, you can call the company’s toll free phone support service at 1-877-932-6559 or call internationally at +1-303-932-6559 with any questions or to schedule a free consultation with Ali Husayni.

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TAMPA, FLORIDA — Ali Husayni has been a prolific writer in the past several months, and that is apparent in the September issue of Orthotown Magazine, where one of his articles appears.

Husayni, founder of the SEO consultation firm Master Google, wrote an article titled, “Long Live the King- SEO Still Rules the Internet Marketing World.” The article explains how SEO marketing strategies provide the best value for the money.

The article tells readers how developing keywords, optimizing their websites, developing quality inbound links, participating in social media circles and utilizing Google Places can help orthodontists ensure that when people in their geographic location search for orthodontic providers, their websites appear prominently in organic search results.

The Orthotown article features comments from two of Master Google’s clients who have had a great deal of success in their practices as a result of their SEO campaigns: Bob Donovan, administrator of Dr. David Alpan’s practice, Aesthetic Orthodontics in Las Vegas; and Peter Eisenhuth, administrator of Dr. Jennifer Eisenhuth’s Eagan, Minnesota orthodontics practice.

Donovan and Eisenhuth offer valuable insight to orthodontists considering an SEO campaign, Husayni says, adding that he was particularly happy with Eisenhuth’s input because Eisenhuth had worked with two other SEO firms prior to choosing Master Google. That experience brought about several helpful tips, which Eisenhuth shared during his interview for the article.

“I’ve enjoyed showing readers of these publications how our search engine optimization results are better than those of our competitors by explaining a bit about what we do,” says Husayni, who has had articles published in “The McGill Advisory,” Bentson, Clark & Copple’s “reSource,” and “The Progressive Orthodontist” this year.

Husayni also has been forthcoming with advice on what practitioners can do on their own to improve their SEO in Google organic search results.

“We’ve shown through some of these articles that there are several steps orthodontists can take on their own to improve their sites’ rankings on Google,” he says. “But we also make it known that for advanced SEO work, it’s best to bring in a professional. Of course, we want them to choose us because we truly believe our efforts are the most effective and we back that claim up with an SEO guarantee.”

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TAMPA, FLORIDA — Google search optimization expert Ali Husayni recently had an article published in the popular orthodontics publication- Bentson, Clark and Copple’s “reSource.”

It is a quarterly publication.

Husayni’s article gives helpful tips on how- with the proper approach to SEO- first page Google results are at orthodontists’ fingertips. The article is titled, “Beat Your Competition on Google Organic Search Without Hiring an SEO Firm.”

“We’ve had an incredible amount of success over the years with our orthodontist and dentist clients, in terms of getting their websites to appear on the first page of search results for their most important keywords,” says Husayni, an SEO services and website ranking expert. “There are plenty of steps practices can take on their own to improve their search rankings, and this article shares 10 of the most important steps.”

Some of the tips Husayni gives include recommending that practices list their sites on Google Places, and having their webmaster build a blog under their site’s domain name.

“Particularly with Google SEO, blog updates done frequently are a key factor in improving organic search results,” Husayni says.

Other recommendations made to orthodontists were to write articles and press releases about their practices and post them on their blogs and on relevant distribution sites. Husayni also recommends that practices add their sites to the Yahoo! Directory.

Orthodontists who belong to professional organizations can request that those organizations place a link to the orthodontist’s site from their site. He listed civic organizations and non-profits as examples.

Husayni embarked on an article writing campaign earlier this year to share important SEO information with orthodontic and dental professionals. He recently has had articles published in “The McGill Advisory” and “The Progressive Orthodontist,” in addition to “reSource.” He also has an article slated for publication in an upcoming issue of Orthotown magazine.

“I would like to parlay this into some speaking engagements at future seminars and conferences,” Husayni says. “SEO is important, and I enjoy helping dental and orthodontic practices increase their revenue by enabling more patients find them easily online. I want a platform to share this information with more of these professionals.”

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TAMPA, FLORIDA – Search engine optimization is all about figuring out what search engines want most and implementing those strategies on a website, which is precisely what Ali Husayni and his SEO team are doing with Master Google.

One thing Google loves most is fresh textual content, according to Saeed Khosravi, the company’s operational manager. The SEO marketing service uses WordPress blogs to get and keep their clients on the first page of the search engine results (SERs).

Husayni and his SEO team are always monitoring updates to Google algorithms so they can adjust their strategies and stay on the cutting edge of SEO. Right now, Husayni says WordPress blogs are an important part of SEO techniques.

“By incorporating a blog into a website and posting unique content on a regular basis, you will feed Google with what it likes most and will convince the search engine to crawl your site more often,” says Khosravi, an expert in organic SEO.

The sub-directory setup, or embedded option, is what gives the most benefit for search engine optimization. An embedded blog helps the ranking of the associated site, whereas blogs set up on a sub-domain do not because they are treated as a separate domain by Google and other search engines.

An embedded blog URL looks like this: www.mastergoogle.com/blog. Any other format, for example blog.mastergoogle.com, means the blog is setup as a sub-domain.

“If clients already have a blog, we optimize it to meet their SEO needs, but if they don’t, we will set up their blog as part of our SEO services,” says Husayni, who is a leading resource for businesses seeking SEO outsourcing services.

Master Google uses the clients’ blogs to continuously update the site and provide readers with quality content, which increases online recognition and establishes their sites as a main source of information in their respective markets.

Each new post gives another opportunity to add keywords to the URL, title, description and keywords. This is a recent post about ranking on Google places by Husayni on the Master Google blog as an example.

URL: http://www.mastergoogle.com/blog/google-places-is-where-you-need-to-be.php

WordPress has features and functions built in that are automatically set up for SEO. The blog will guide spiders through the posts, pages and categories, quickly and easily gathering information about what to include in the search engine’s index, according to Husayni.

Setting up a WordPress blog does not have to be time consuming, but Khosravi stresses the importance of the blog looking the same as the site to maintain a cohesive aesthetic. There is a famous five-minute WordPress installation with step-by-step instructions on the company’s site.

Some web hosting providers set up WordPress for their clients for no charge. There are also many tutorials and videos online explaining how to set up a WordPress blog. Google has a starter guide that includes explanation, how-to and best practices for basic SEO techniques.

“For those with limited budget, my suggestion is to install a WordPress blog, use a free theme and just focus time and energy on writing quality posts,” says Khosravi.

Because WordPress is essentially a content management system, it is also a great option for people who do not have a website but want to get one and start search engine optimization right away with WordPress. The company or business can use the blog as their website. Khosravi says there is no drawback from a SEO perspective to running an entire site on WordPress.

Husayni’s e-book, “Google SEO Secrets Revealed,” helps small business owners determined to bring their business to the top of Google search results with more than a hundred tips about SEO that they can implement themselves.

“At the end of the day, a website with high quality content of any kind and strong back-links is the winner of the Google game,”   Khosravi says. “But having an active WordPress blog can make things a lot easier and in some competitive markets having a blog is a crucial and determining factor.”

Learn More
To learn more about Master Google’s business SEO services, visit: www.mastergoogle.com. Alternatively, you can call the company’s toll free phone support service at 1-877-932-6559 or call internationally at +1-303-932-6559 with any questions or to schedule a free consultation with Ali Husayni.

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Tampa, FL — Our resident professional SEO expert, Ali Husayni, has had an article published in the July issue of The McGill Advisory, a prestigious monthly publication geared toward orthodontists and dentists.

Husayni’s article explains how dentists and orthodontists- or any business, for that matter- can create a successful Internet search engine strategy for themselves.

“Every year, more dentists and orthodontists who have websites see how significant a role the Internet plays in attracting new patients,” says Husayni. “I felt that by providing some information on SEO link popularity and other SEO-related topics, it would be helpful to practices who are interested in bolstering their Web presence.”

Furthermore, Husayni knew the information he provided might also help doctors determine whether providing quality SEO services for themselves was a task they could tackle alone, or if they needed to turn to a SEO consulting firm to achieve their goals, he says.

“Sometimes providing a road map for SEO services has the opposite effect of giving a business owner the confidence to try making some changes and improvements on their own,” Husayni says. “Sometimes it actually shines a light on how much you don’t know about SEO, and provides the tipping point that prompts you to turn to a professional.”

Either way, Husayni is happy to provide the information, he says.

Husayni’s article shares information about recent changes in Google’s algorithm that might affect business’s website rankings. Here at Master Google, we help clients stay abreast of their sites’ rankings by providing weekly SEO ranking reports.

The article also covers information on Google’s anti-spam strategy, and it sheds light on the difference between “black hat” and “white hat” SEO techniques. It also explains what it could mean if your website is ranked on Page 1, but drops off the first page unexpectedly, as well as what fluctuations in your site’s rank might mean.

“The only thing not changing with SEO is that it’s always changing,” Husayni says. “It is my hope that the article makes that point clear to dentists and orthodontists and prompts them either to be diligent in keeping up with those changes as they handle their site’s SEO, or to partner with a qualified SEO provider to handle that task for them.”

The McGill Advisory costs $20 per issue for individual issues, or $227 for an annual subscription. Dentists and orthodontists interested in subscribing to The McGill Advisory can contact the publication for more information, (888) 249-7537, or visit their website: www.mcgillhillgroup.com.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.
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LAKELAND, FLORIDA – As we continue to grow and take on more clients here at Master Google, we’re finding a great deal of commonality in questions asked of us by our clients and those who inquire about our SEO services.

Because of that, we decided to address several of the most frequently asked questions, in hope that if you’re a client already using us for your SEO campaign management, this information will enlighten you on the importance of various SEO campaign elements. If you’re a business in need of an organic SEO consultant, this may give you some insight into how our process works.

Hands-down, the most frequently asked question is this:

How long will it take me to get my website onto Page 1 of Google search for my main keyword?
Through the years, we have become quite good at predicting such an uncertainty. We’ve written a couple of times recently about the quick success we’ve had in getting clients ranked on Page 1 of Google. The time frame varies greatly from client to client. Normally, clients who want to get ranked for local keywords see results within two to six months.

Why does my Google rank change sometimes?
One day you’re on top; the next you’re near the bottom of Page 1. We constantly check SEO ranking for our clients’ websites, and we see a variation in results occasionally, due to changes frequently made to Google’s algorithms. Google’s primary goal is to provide the most helpful information to people using its search engine. That requires almost constant tweaks and changes. We are diligent in keeping up with these changes so that when a change adversely affects a clients’ website, we can get on track to restoring the previous ranking.

How many keywords are you going to rank me for?
There is no limit to the number of keywords we will rank you for, but we’ll focus on 20-30 main keywords

Who is responsible for my site’s rankings?
Our team has many members and each one is responsible for a part of your overall SEO work. Our writers- perhaps the team members you will be in closest contact with- are charged with developing well-written, relevant content for you on an ongoing basis. These articles and press releases play a huge role in your overall SEO efforts. Other members of our team are responsible for strategically posting these articles and releases on websites to generate quality inbound links back to your page. We also have team members who are tasked with making tweaks to your site to make it more search-engine friendly.

Are you going to change my site or what I have on it?
Once we have access to your site, we will make any necessary changes that will enable it to be found and indexed easily by search engines. Sometimes it is necessary to make changes to the content on your site, such as removing duplicate content and replacing it with custom content created specifically for you by our writers.

When will my article and press release appear on my website?
Our writers work nearly one month in advance so we can be sure to get your articles and press releases posted on time each and every month. That means that although our writers may contact you early in the month to interview you for your article and/or press release, the item may not appear on your website until closer to the end of the month.

Where are my articles and press releases published?
Articles and press releases are posted to a variety of sites throughout the Internet. We have some posts on our blog that list the top sites we use for posting articles and press releases. Each month in addition to a SEO ranking report, we also provide to our clients a list of the sites to which their articles and releases are submitted.

Who reads the articles and press releases that are written for me?
This is a difficult one to answer. It could be anyone. People who conduct Google searches for your keywords may stumble upon these articles and releases. News wires may pick them up. Someone might read the article, find it interesting and forward it to a friend. The sky is the limit. And the most important reader of these articles is Google. Its spiders will read and index these writings and will give your site credit as the source – thus increasing your overall rankings on Google search results.

How much time do you expect me to spend on helping you rank my site?
You get out of your SEO effort what you put into it. Our writers rely on your input to guide their writing. They need you to approve topics, and then approve completed articles and press releases so they can be forwarded to other team members for publication.

What happens if I leave your company?
Nothing. In most cases, your site will remain at the rankings we get you by the time you leave. And slowly, over time, you will lose your rankings – not because we reverse what we have done for you, but because Google changes and your competition does more work to get ahead of you.

Are your costs going to increase over time?
As we have to do more to keep our clients at the top of Google search results, we may increase the monthly budgets. However, you have to give us your consent. But when we quote you a needed budget, that’s usually good for at least one year.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.
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