Chicago, IL – Ali Husayni recently attended the annual meeting of the American Association of Orthodontists (AAO) to make connections and network.

The AAO’s 111th Annual Session was held May 13-17 in Chicago, Illinois.

The meeting is the premier event for orthodontists every year, and a great venue for meeting people and making contacts.

“We have a lot of clients who are orthodontists. It’s a very SEO friendly field,” explains Husayni. “Master Google is developing a reputation for successful SEO for small business, especially orthodontists. We’re the one whose name people recognize.”

At the conference, we met with current clients to ensure customer satisfaction and networked with a wide variety of other businesses.

“We have a number of partners who do social media, search engine marketing, Web design, etc.,” notes Husayni. “This is a great venue to connect with them and discuss joint projects.”

Our partners and peers include Ingenuity, Yodel, Prosites, Televox, and Sesame.

More orthodontists have begun to understand the importance of using Internet marketing and SEO to promote their practice and bring in customers. And Master Google is the search engine optimization company many associate with the SEO keyword “orthodontist.”

“Everywhere I went, people wanted to talk about SEO for orthodontists. It was a hot topic – everyone is trying to figure out how it works and how it can benefit them,” says Husayni. “It’s changing the face of marketing orthodontics.”

It is also helpful to meet with vendors – other companies that are providing products and services to orthodontists, he says. We can see what the orthodontists’ needs are and the state of the business.

“The whole conference was a very valuable experience,” he says. “I look forward to attending next year.”

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google (an LA SEO company) is credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.

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Tampa, FL – These days everyone is atwitter about Twitter.

“Experts are calling it the biggest marketing tool for your business since Google,” notes Ali Husayni of Master Google. Everyone knows they should be using Twitter, but how? A mere 140 characters doesn’t seem to be much of a marketing opportunity. But it can be very handy if you use it right.

Instant Information: Since Twitter is all about what a person is doing right now, there is no faster way to get the word out. When you tweet about a recent development, you are disseminating that information instantaneously to your followers. Twitter is perfect for people with Web-enabled phones and small screens; if an individual wants to contact people where they are at the moment (for instance, at a trade show or big event), Twitter can do it.

Faster than Blogs: Blogs are a great source of information about the latest happenings in a business. But getting someone to read your blog means enticing them to visit a website – and this extra step may be a deal breaker. Tweets get the information to the audience without requiring them to commit the time and energy to locate and visit a site. Businesses can use Twitter to announce a new blog post or webinar – driving traffic to their site. Think of tweets as little micro-blogs.

Following/Getting Followed: Twitter is all about building relationships. When you start a Twitter account, you can search for others with similar interests and “follow” them. They, in turn, can follow you – allowing you to build up an audience relatively quickly. And since Twitter is inherently democratic, it’s not hard to get fairly well-known people in a field to “follow” you.

Building a Network: As with other social networking sites such as Facebook and LinkedIn, Twitter lets you locate and join communities of people with similar interests. Once you have people who are part of a network, you can solidify those relationships by sending them emails, responding promptly to questions, and keeping track of retweets (and thanking those who retweet their posts).

Retweets: Twitter is democratic. Anyone can have an account and can tweet about whatever they want. But Twitter users need to make the content interesting so that their followers will want to share the information with their followers. “If you can do this, you’re harnessing the true power of Twitter,” explains Husayni, of the Google ranking company Master Google, known for its 1st page of Google program. “Not only is it democratic, but it’s viral. You write the tweet and let your Twitter network do the rest.”

Content: The best content is informational rather than overtly promotional. Don’t think of tweets as ads, but as informative posts. Instead of: “New product! Only 19.95!,” you should think along the lines of “We have a new product. Click here to learn about it and view pricing information.”

“People don’t want to send their followers tweets that feel like advertisements or spam, but they do want to share valuable information,” notes Husayni, an SEO Services expert. “Tweeters should be sure they only use the site when they have valuable content to share.”

Monitor: When using Twitter, it’s important to keep track of essential keywords so a company can read and react to the most valuable tweets. Any SEO consulting company will also advise that a business monitor its Web presence. Twitter is a great tool for seeing what is being said about your company.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google are credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.

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UPDATE – Dec. 1: The $99 SEO package is now offered for free.

We have a new $99 SEO package that we will start offering on October 1st. Clients who submit their site or blog can get SEO services with an estimated value of $1000, saving $900.

The following services are included in the package:

• Keywords Analysis – We will identify your site’s most critical keywords.
• Complete Web Site Optimization – We will optimize the entire site to improve its Google Ranking. This service includes:

o   Employing Google Webmaster Tools to find site errors and repairing them.

o   Deleting any (X)HTML code blocking Google from freely indexing your Web site.

o   Updating the site’s title tag, description tag, and image tags.

o   Creating an XML site map to your Web site.

• Google Analytics – We will set up your Google Analytics, allowing you to monitor the site’s traffic.
• Reports – We will provide weekly reports showing where the site ranks on Google, Yahoo! and Bing.

We are widely known for our Free SEO services and our Top of Google Guarantee package, in which we guarantee to get a client’s Web site to the top of Google or we will repay the client’s money. We do not promise first page placement with the $99 package. But, our services will increase your site’s ranking on Google and other search engines. Your site’s Ranking Report will demonstrate the increase in only a few weeks.

“This is the package for those businesses that don’t qualify for our Free SEO offer and don’t want or can’t afford our Top of Google package,” says Ali Husayni, CEO of Master Google. “Unfortunately, we can only provide these services to 90 sites per month. We sign clients up on a first-come, first-serve basis. Some clients may need to wait for their opportunity to come up.”

We cannot supply the $99 SEO package to sites with these issues:

• Banned or red-flagged by Google.
• Will not open up – for any technical reason.

“Providing the $99 service does require File Transfer Protocol (FTP) access. Such access permits us to optimize your Web site,” says Husayni. “A lot of clients get anxious at the thought of supplying us with this information. However, it will be 100% safe. As many happy clients can confirm, we are a respectable and trustworthy business.”

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Your business has built a lovely Web site which gives users the information they need and is easily navigable. So you can sit back and watch the Web site visitors – with their money – come to you, right? Not really. Every Web site has many competitors and it’s worthless if your clients don’t know where it is. This is why you need Internet marketing.

Excluding local brick and mortar stores, just about every company requires Internet marketing. It’s a new world and people are using new ways to locate stores, dentists, candy bars, and vacation spots. More and more people turn to the Internet for their information. A nationwide survey in 2009 by the Pew Research Center noted that 74% of adults in the U.S. use the Web.

“We have found that a solid Internet marketing plan is vital for our company,” observes Robin Bingeman from Cryoserver, an email archiving company. “If we didn’t have high-quality Internet marketing, we couldn’t reach a large volume of our potential customers. No company can flourish without it.”

Internet marketing is increasing in popularity. Even during the recession, PriceWaterhouseCoopers found that in 2009, American companies expended $22.7 Billion on Internet marketing. Over the past four years, the Web’s portion of advertising investments has increased from 8% to 17% of media advertising expenditures.

“Absent a good Internet Marketing plan, no company can succeed in today’s economy,” says Ali Husayni, of Master Google. “Nowadays no one can afford to lose a prospective customer. They need to find you when they’re seeking your service or product.”

Internet marketing has even proven effectual in nationwide politics. Throughout Barack Obama’s 2008 Presidential campaign, 3 million donors made 6.5 million online donations for a total of more than $500 million. His campaign also earned more than $10 million in one day, primarily using online donors, notes the Washington Post.

We can design a marketing strategy for your company that involves achieving the first page of Google and other search engines for your Web site’s keywords. We employ a variety of ways to boost the visitors to your site and enhance its Google rank, such as building backlinks to your site, making sure that you use the best keywords, and assisting with providing fresh content for your site.

“If you have an online business, you need a good strategy for promoting it or no one will visit,” observes Matthew Smillie, owner of Aruba Villa Vacation Rentals. “Since we started search engine optimization, our site has achieved page one for our keyword phrases.”

We also benefit from using up-to-date Web site visitor information to understand visitors and how they use the site. This permits us to tweak your marketing strategy as necessary. Internet marketing is actually a fairly inexpensive method for reaching possible customers, using only a small part of a conventional advertising budget.

With the Web, you can give visitors the information they need when they need it. This permits the consumer to make quicker buying decisions – on their own schedule.

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We are experiencing an enormous surge in business and have a record number of clients for our SEO services.

“We have been overwhelmed by the volume of new clients,” observes Ali Husayni of Master Google. “Our search engine optimization methods have gotten such good results that more and more companies are taking notice. Every day we are getting inquiries from new clients.”

To prevent compromising service quality, our staff asks new clients to wait a month before we can begin SEO efforts. We take clients on a first-come, first-served basis. “If you’re thinking about our SEO services, the sooner you sign up, the sooner we can start improving your Google ranking,” says Husayni.

Husayni attributes the company’s explosive growth to a variety of factors. “Our clients experience terrific results and recommend us to friends and colleagues. We also enjoy a Top of Google ranking for vital keywords.”

“Ali Husayni and his team at Master Google have proven their worth to us,” says Dr. Winburn of www.mavenlive.com. “Because of Ali and his team we now have first page placement for almost all our keywords and this has resulted in a 5 fold increase in traffic to our site.”

Our well-known “Top of Google” package guarantees (in most cases) that we’ll get your site within the top five Web sites on Google’s 1^st page for your company’s main keyword. If we can’t get the site among the top five in a few months, we will refund 100% of our fees.

We are also famous for the free SEO services we give small businesses.

“We have improved rankings on Google and other search engines for more than 700 Web sites – employing a 100% free SEO service (valued at $1,000). Eligibility only necessitates a site with a page rank of 2 and your agreement to place our link on your site,” explains Husayni.

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When you begin SEO for your Web site, you first need to select your main keywords.

Keywords are the terms that Google’s users use to seek out a Web site like yours. “For example, if an individual needs a Philadelphia orthodontist who supplies invisible braces, he or she could search for ‘orthodontist Philadelphia’ or ‘braces Philadelphia’ or ‘invisible braces Philadelphia,’” says Master Google’s Ali Husayni. “Those are all possible keywords for a Philadelphia orthodontist’s Web site.”

Some businesses need only one keyword and others use hundreds. If your list of keywords is long, you need to know how to prioritize them. The most important keywords are not always the most popular – because those are frequently very competitive. A national or international keyword like “physical therapy” is a good example.

Devoting your SEO activities and budget to just very competitive keywords means that you probably won’t get the results you’d like. You’ll get exhausted and discouraged after only a couple months. However, if you select your keywords carefully, you can make progress in a fairly short period. “Once less competitive keywords such as ‘physical therapy software’ have worked for you and your business increases, you can allocate more money to SEO and go after the more competitive keywords,” suggests Husayni.

Below are steps for compiling a list of prospective keywords:

1. Spend some time thinking of the words or phrases that guests at your Web site might employ in a Google search.
2. Search for these keywords on Google and visit the Web sites you find on the first page of your search results. Scrutinize those sites to identify other keywords you may not have already pinpointed.
3. Use Google Adwords Keyword Tool to search on one of your keywords. This tool will provide a thorough list of the keywords from the previous month that relate to your original keyword. Add these terms to your keyword list.
4. A different Adwords column displays those keywords’ volume for the past month. So you can learn which keywords were the most popular that month. The greater the search volume, the more vital that keyword is.
5. Some keywords will have fewer than 1,000 searches per month. Delete them from your list. They usually aren’t worth your time.

What you have left is your list of keywords. These keywords can help rank your Web site on any search engine; however, we only work with Google.

Another option is signing up for a service like WordTracker.com whose function is to help you find and evaluate keywords. WordTracker.com can also supply a service similar to Google Adwords Keyword Tool.

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One of the primary tenets of SEO is this: always have updated content. When Google reads, indexes, and ranks sites based on their content, it examines more than 200 criteria to rate Web sites for every key word. One of these criteria is how often a site’s content is refreshed.

Fresh Content: Google’s Web site rankings give priority to Web sites that stay current on the events in their field of expertise and that can show they are doing new things. Fresh blog posts, additional pages, or re-written pages show that the Web site is up-to-date and helps to encourage visitors.

“Major search engines not only rank pages upon relevant content…but by fresh content as well,” writes Loren Baker on SearchEngineJournal.com. “Even after your site has been ‘optimized to the max,’ your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis.”

“Here at Master Google, each month we create one or two new writings for every client and put them on their site,” says Ali Husayni. “You can also refresh your content by re-writing your homepage – or a different page on your site. You are providing your visitors with identical information, but you’re giving the sense that your Web site is current – and that will get it a better Google Web site ranking.”

How Much Fresh Content? The more frequently a Web site is refreshed, the higher it will move in the rankings. For example, news sites tend to receive high Google Web site rankings because they’re updating their pages several times a day.

“We can create new Web site content for our clients as often as they like, but the expense could outweigh the positive effect if we refresh it more frequently than 2-3 times a month,” explains Husayni.

Other SEO experts support this idea. On SEO.com, Scott Smoot relates this story: “I noticed a huge drop in my traffic from organic search…It provided a powerful example of the need for fresh content…I hadn’t updated for almost 4 months. I have no doubt that other sites competing for my keywords were updating more regularly. I went into my site and submitted a blog post… just a ‘sorry I haven’t posted anything lately’ post…The result was a complete return of the rankings and traffic (and then some).”

How Much Contend Must be Re-written? No one really knows. Google reveals very little of its page ranking formula – and that information isn’t included. “If we revise a Web site’s content, we strive to re-write 100% of it,” remarks Husayni.

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We are experiencing greater success in placing our clients’ Web sites at the top of Google than in any other time in our existence. This success is the result of carefully honing our skills in optimizing complex sites and improving their rank on Google.

We employ a unique combination of press releases, articles, and SEO blogs to continuously update each client site’s content. Our sophisticated link building methods have permitted us to help many clients move into Google’s upper echelons.

“We never stop working to improve our SEO services to our clients,” Ali Husayni notes. “Google rank and SEO optimization are crucial to a successful Web site. Our staff works diligently to make sure that each site receives the meticulous attention that improves these rankings. It’s a thrill to see our efforts bearing fruit. Now our clients will see better results more quickly than ever.”

We have also been successful in improving the speed with which we remove detrimental Google “red flags,” indicating that Google finds some of the site’s content problematic. We recently removed a sophisticated red flag from the Web site of the cutting-edge UK based company, Cryoserver.

“We were pleasantly surprised when Google placed Cryoserver on its first page results less than one month from starting SEO efforts,” says Mr. Husayni. “I’m very proud of my team. They worked very hard to help this company achieve its rightful Google ranking – in a very short period of time.”

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We recently agreed to a partnership with the cutting-edge orthodontics marketing company Ingenuity. The two companies will recommend each other and cross-promote to create a dynamic synergy.

Ingenuity helps orthodontists: improve their number of referrals; build brand recognition; and increase revenue. It does so using a system of internet promotions, user-generated video and photo competitions, and social networking. Using Web 2.0 interactivity to engage patients, Ingenuity improves a client’s capacity to introduce the larger community to his or her practice.

The company uses contests in which patients ask their friends and family to vote for their entries – a picture, video, or essay – on the Ingenuity Web site. When friends and family log on to vote, that orthodontic practice suddenly “goes viral” in its market. The patients have effectively introduced their orthodontists to their acquaintances.

Ingenuity’s marketing system is very effective at increasing clients’ business. Ingenuity’s clients averaged a growth rate of 12% in 2009 – at a time when most of the industry was declining.

Here at Master Google, we are famous for our “Top of Google” offer which guarantees that, within a few months, we will get our client’s Web site to the top of Google for that client’s primary key word – or we will return 100% of the client’s money.

Our profile has been increasing since we launched last summer. Our Google Page Rank recently increased from a 4 to a 6 and, in March 2010, we published our e-book: Google Secrets Revealed.

“Master Google and Ingenuity have complementary objectives and experience,” Ali Husayni said about the partnership. “We are always asked by our orthodontist clients how to market their services and improve patient referrals. Those clients can benefit from Ingenuity’s unique marketing techniques. Ingenuity’s clients will have access to our SEO marketing services.”

“Our clients are constantly asking for SEO advice,” notes Carleton Wilkins CEO of Ingenuity. “Although our program does help our clients’ Web sites’ popularity, we are not specifically an SEO marketing company. We’re happy we can refer them to a reputable Google marketing company like Master Google, a company with a lot of experience with orthodontics and dental SEO. So, it makes sense that we align to better serve our clients’ needs.”

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On May 10th, we went live with our re-designed Web site and already the site is paying dividends. The “Top of Google Guaranteed” deal has been receiving far more inquiries than previously. Four to five new businesses a day are now seeking our help with marketing their Web sites. Compared to the previous Web site, this is about a 100% improvement.

“I am very excited about all the attention the new site is generating,” said Master Google President Ali Husayni. “It is attracting people who are looking for our services and now they can contact us more easily. Our SEO services business has gotten a real boost from the new Web site.”

The “Top of Google Guaranteed” package promises that we will get a client’s Web site among the top five sites when searching on that business’s main keyword. If we cannot get the site within the top five after a few months, the client’s fees will be refunded 100%.

Simpler to use, our new Web site is also more technologically advanced than the earlier version. Designed with Web 2.0 standards in mind, it is more interactive, making the Web site user the center of the experience. Each part of each Web page is designed to give visitors superior performance.

With a contact form that is simpler to fill out, the site also loads more quickly. Visitors can navigate the Web site more quickly and locate the information they are looking for. The site also includes a new video explaining how our SEO Web marketing services are unique.

Although we can help most of the prospective clients who reach us through the Web site, we must turn away companies that do not qualify for Top of Google placement (most often because of their market’s extreme competiveness) or that cannot devote enough funding to their Google SEO marketing efforts.
“Our plan for placing each site at the Top of Google is individualized for each client because each market is different,” said Husayni. “But, clients do need to understand the realities of the market when they select a budget.”

With greater competition in national and international markets, businesses at that level need to designate at least $20,000 – $50,000 to their annual SEO marketing budget – if they want to be successful. Although some kinds of local business are more competitive than others, most local businesses need to allocate at least $10,000 annually.

“I personally give each qualified prospect their proposal for Top of Google rankings,” explained Husayni.

Since launching the company in the summer of 2009, our profile in the SEO world has been rising. Recently our Google Page Rank went from a 4 to a 6 and we released our e-book, Google Secrets Revealed, in March 2010.

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