Achieving Quick Marketing Results for Orthodontics Practices

BOULDER, COLORADO — Master Google continues to consistently achieve quick results for its clients, including the new clients signing up every month for its organic SEO services.

A significant portion of their clientele is comprised of orthodontists, approximately 20 percent, according to Saeed Khosravi, SEO marketing consultant and operational manager of the company.

“People do one million searches per month for the key term ‘orthodontist,’ and the number of searches for local orthodontist keywords is also high,” Khosravi says. “An orthodontics practice cannot afford not being on the first page of Google search results.”

SEO expert Husayni agrees, saying that being found at the top of Google search results, depending on location, can increase yearly income anywhere from $50,000 to $300,000. Master Google’s reputation throughout the orthodontics marketing and SEO services’ industry has led direct competitors to refer clients to them.

Dr. CJ Wagner - www.affiliateddentalspecialists.com

Pediatric dentist Cameron Wagner, who signed up in May, is one of those referred to Master Google by a competitor. Wagner is a partner at the Affiliated Dental Specialists practice that has orthodontists and pediatric dentists. Husayni’s competitor told Wagner that the SEO marketing agency was the most thorough in the business and would be able to meet his specific goals.

Husayni says initial improvements in ranking may or may not be significant due to the fact that the bulk of SEO work is professional popularity and link building done on a monthly basis for several months. However, some clients’ initial improvements happen within two to four weeks.

“For most of the clients, we can say about three to six months is required for them to see results, depending largely on the client market and strength and the client’s background,” Khosravi says.

Wagner has already seen positive movement in their practice’s ranking for many of their organic search terms. “Ali and his staff were able to make quick changes to our website that made our site a lot more accessible to potential clients. Their ideas are creative, and they have still allowed me to stay hands on,” Wagner says, which was a high priority for him.

Husayni continues to create and develop new SEO strategies for his clients because of the dynamic nature of his SEO optimization service. He is constantly monitoring Google updates and maintaining dedication to white-hat SEO principles. The payoff is that clients constantly top the search results, even when giants, such as Walmart and JC Penney, lose rankings after a Google update.

“Since Google changes its algorithm often, what has worked yesterday might not work today,” Khosravi says. “For this reason the site should get updated in terms of optimization. Also, clients’ SEO linking campaign should get updated to be consistent with Google’s updates.”

Peter Eisenhuth - www.doctorojennifer.com

Peter Eisenhuth, the marketing director at Orthodontics By Jennifer Eisenhuth, has been a Master Google client since 2008. Since Eisenhuth had already used and fired two other SEO companies for not delivering, he was skeptical of Master Google’s promises but impressed by Husayni’s results with other clients and the guarantee no one else offered.

“Ali oversees a lot of the projects himself, unlike some larger companies where you can get lost in the shuffle,” Eisenhuth says. “If there’s something I’m not happy with, he’s generally very responsive.”

Master Google delivered on their promises, and Eisenhuth saw the orthodontics practice shoot to the number one rank and stay there. He recently began working with Husayni to search engine optimize a second orthodontics business. Although the results have been slower, Eisenhuth is still pleased because he knows the market is a lot tougher now, three years later.

He says, “It doesn’t matter how great your website is if you’re not on the top section of Google. It’s going to be tough for people to see what you’re about if they don’t see you at all.”

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Master Google, established in 2004, has mastered industry-standard SEO techniques and developed new ones. Master Google’s code-efficiency optimization techniques, along with the highest quality link building methods guarantee its clients’ websites success with Google and other search engines.

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