7 Signs to Identify an SEO Firm That’s Not Worth the Money
EVERGREEN, COLORADO – While treading through the jungle of SEO, you must be very careful to not step on poisonous snakes. Yes, I’m talking about bad SEO firms or companies. I think there cannot be a better word than “poisonous snake” to refer to a bad SEO agency as far as the health of your site is concerned.
As you may know, around 62 percent of searchers click links appearing on the first page of search results. To achieve a higher click-through rate, your site links should make it to the first page of search engine results.
SEO is a complicated process. You must always choose to work with a good professional SEO company to get your site ranked at the top of search engines like Google via white-hat techniques. But how do you identify an SEO firm that’s truly worth your money?
Given below are seven telltale signs that you can use to spot a bad SEO agency so you know what’s actually “good.”
#1. A Low Quote
Recently, Ali (CEO at MasterGoogle) wrote a blog post titled “I Wanted Cheap SEO.” In this article, he talks about companies that hired SEO firms, grew in search rankings and dropped after a short period of time. These client sites were badly hit by the Google Panda updates. It happened only because those clients wanted to hire an SEO firm that was the cheapest.
The point that I’m trying to make is that a low quote or cheap price often signals low quality of SEO work. Just because an SEO agency offers you the cheapest rate for SEO services doesn’t mean you should choose them.
So, beware of a low quote!
#2. Top Ranking Overnight
When you are out to hire an SEO services company, you’ll come across thousands of firms- all of which claim to be the best. No matter how good an SEO company looks, they can never guarantee top search rankings instantly. Depending on the current status of your website, it may take weeks or months to start appearing at the top of SERPs. Promises of instant top search rankings only translate to poorly done SEO.
#3. Free Trial
The word “free” is powerful. That’s why many SEO companies offer free trials to attract more clients quickly. When you come across a service that offers a free SEO trial, you need to be careful. If the free service sounds too good to be true, it may be. Bad agencies often offer free trials only for the sake of collecting your website information and emails.
#4. Hundreds of Backlinks Instantly
The recent Google Penguin updates (that check link spam) have made link building tougher and more competitive. You can no longer do mass-submission to link directories and gain top rankings. Any backlinks that you create for your site must always look natural to search engines. In any case, acquiring tons of links quickly is bound to make search engines suspicious. Therefore, you should beware of bad SEO firms that promise hundreds of links (via shoddy link schemes) instantly.
#5. No Questions
SEO requirements vary from one site to another. SEO should always be done strategically in light of the goals that a small business owner wants to achieve. Therefore, a good SEO firm will never fail to ask you plenty of questions about your small business, the industry you cater to, your goals, etc. To drive only highly qualified organic traffic to your site, an SEO agency needs to know your goals in a crystal-clear way.
#6. Unsolicited Emails
Yes, it happens. Many SEO companies will send you emails out of the blue claiming they know your site really well and can improve your search rankings for certain high-traffic keywords. Spammers have special software programs to automatically gather emails and URLs from across the Web. Therefore, you should be careful about such unsolicited offers so that you don’t end up working with an SEO firm that’s not actually worth your money.
#7. One-Time Fix
When it comes to doing SEO effectively, there’s no such thing as “one-time fix.” You can never expect to retain top rankings in search engines unless you consistently pay attention to your website’s SEO. Any company that says or believes SEO is just for one time is certainly a bad one.
Do you want to share more signs for spotting a bad SEO company? Please feel free to share them in comments.