5 Ways To Market Content You’re Probably Not Using- But Should Be (Part 1)
TAMPA, FLORIDA- Chances are you already know of the most popular ways to market your content if you’re following the Master Google blog. But I’m about to enlighten you on some tactics you likely aren’t using, but should be.
Stick with me for this two-part series.
During their recent presentation on the state of SEO and Internet marketing in 2012, Rand Fishkin and Dharmesh Shah shared results on the types of inbound marketing content survey participants produce. The top three included the usual suspects:Blog posts- nearly 80 percent of those surveyed produce them to help improve their sites’ organic search results.
- Blog posts- nearly 80 percent of those surveyed produce them to help improve their sites’ organic search results.
- Social media status updates, tweets, etc.- more than 70 percent of those surveyed produce these.
- Articles and guides- nearly 70 percent of those surveyed produce them.
An additional five outlets were identified during the study, all of which are used by less than half of those surveyed. And therein likes the opportunity, says Fishkin, CEO of SEOmoz. I agree.
So without further ado, I give you the top five content marketing outlets your probably aren’t using, but should be:
1. Guest Blogs
Ever feel like you’re maxed out on your reach? If so, this is a great way to build your audience by accessing a new circle of influence. Find other blogs in similar fields and offer to write a guest post. If the blog has a good page rank, the link you get will be valuable in terms of your SEO marketing strategy. But just as important is the opportunity to reach new people who haven’t heard about you.
During the recent webinar I listened to, Shah said he thinks guest blogging is a brilliant idea because both sides benefit. The value from the guest blogger’s perspective is they get to reach out to an audience they wouldn’t normally have access to. For the owner of the blog, the guest blogger’s post amounts to fresh, original content on his/her website, which we all know Google loves.
We began implementing this strategy here at Master Google for some of our clients over the summer and quickly realized there was true value in this.
2. Press Releases
Like articles, there are multiple distribution sites where press releases can be posted. We identified 30 of the best press release distribution sites a couple of years ago on our blog, and that list remains relevant today.
Give people a reason to want your enewsletter by providing valuable content. These days, it’s easy to develop your own enewsletter and send it to your contacts. Enewsletters also can be posted to social media sites and forwarded by subscribers to their friends.
A paltry 40 percent of those who participated in the SEOmoz survey reported using images to help market their content. What a missed opportunity. People love pictures and graphics! Besides being attractive to site visitors, the right alt text can help your SEO effort by accurately describing the image and giving you a place to include a keyword, perhaps.
Google applies value to the length of time a visitor stays on your website. Give them something good to watch, and they’re likely to stick around. Post that video on a sharing site that links back to your website and you’re likely to snag some faithful followers.
I hope you find this information helpful and you’ll use it in your overall SEO strategy. Stick with me for part two of my two-part series on this topic. I will share five more outlets for marketing your content. Meanwhile, feel free to leave comments below.