NASHVILLE, TENNESSEE – At Master Google, we’ve talked about the importance of blogging for SEO. Whether you use Google blogs, WordPress, Tumblr or Weebly, the point of it all is to gain followers, to engage readers, and hopefully to convert those readers to customers.
Master Google CEO Ali Husayni prefers WordPress for its SEO benefits. There are many options for blogging, as we’ve discussed previously. Normally we discuss content and SEO tips to move your business up to the first page of Google. But today we’re going to delve into the actual topics that you write about on your blog. Specifically, we’ll analyze the pros and cons of writing about controversial issues. There are two sides to this coin.
All Publicity is Good Publicity
Controversial posts spark comments, comments, comments. One side writes comments admiring your post, and the other side writes comments laced with sarcasm and hatred. From an SEO standpoint, a controversial blog post has the opportunity to gain lots of links. People love to share racy articles, ones that raise their blood pressure and peak their adrenaline.
These might be hate links. Your anchor text might read: “Check out this ridiculous article at Master Google.” But linking is good. Linking means more exposure.
You Could Risk Offending Readers and Customers
Controversial topics are, well, controversial. Don’t expect all your readers to agree with you. Be prepared to face negative reviews, as some of your readers may be agitated. We’ve written before about how to combat negative comments at Master Google.
Analyze how many visitors you’ll convert from your post. You might drive in a spike in traffic from a well-written controversial post, but will it really help your business? That question is asked from a public relations standpoint. From an SEO standpoint, conflict gains clicks, but from a PR perspective, you could harm your reputation.
Before You Write
Choose your topic wisely. There’s no need to write a post on Mitt Romney’s views on women if your business sells zippers. Unless you’re a small company with very personal issues tied into politics, you might want to stay away from abortion or religion. Choose an issue within your niche.
It isn’t wise to write a controversial blog post just for a peak in Web traffic. Insincere content won’t do you or your business any favors. Content should be relevant to your business or your life.
Tips for Controversial Posts
• Pretend you’re back in school writing a paper. Did your teacher let you make a claim without proof? No. Back up all your claims with careful research. Research also forces you to learn the issue backward and forward.
• Research the other side of the argument to anticipate what your readers will say. Thwart the opposite view with stable facts.
• Taking the opposite point of view than the common outlook on a certain issue might gain you even more views, but this tactic can come off as gimmicky.
• Keep your post specific. Covering a broad range of a topic can be overwhelming, especially when dealing with criticism. Choose a narrow focus for your blog post and stick to your focus.
• Try to keep opinion out of the equation. Facts are much more difficult to argue.
Remember to keep your posts tasteful, informative and professional, especially when dealing with a controversial topic. Controversial blog posts may spike your content, but you don’t want to lose loyal readers over a distasteful or poorly researched post.
Have you found controversial posts to be effective?