ORANGE, CA— Vampires, zombies, witches and ghosts might send a chill down your spine, but what about the most terrifying search engine optimization techniques? Just when you thought you were safe, Master Google is introducing the top five scariest SEO methods that are sure to get your URL banned or blacklisted by Google.

Invisible Text

Including hidden text in the background of your site is an old black hat SEO technique. Invisible text is designed to be unseen by visitors, but detected by Google crawlers. There are many ways to implement this trick, such as making the text the same color as the background and hiding the text by positioning it behind and image. Ali Husayni, SEO expert and founder of Master Google, considers the technique malpractice, adding that “many sites have been penalized for using such SEO methods.”

Keyword Stuffing

Stuffing is bad. And we’re not just talking about the kind you eat with turkey. Also called over-optimization, keyword stuffing is the excessive use of keywords on a Web page. While a few repeats is okay and may even be necessary, overuse is frowned upon and can get you banned from Google. According to Husayni, keyword stuffing can be done in multiple places, like in the title tag, description tag, header tags, image tags and other content rich areas.

Link Farms

Link farms are a completely outdated and potentially dangerous way of link building. A link farm is a group of Web sites that all link back to each other created either by an automated service, or individuals. A site that uses link farms is sure to be detected by Google and penalized. Because some directories act like link farms, Husayni suggests submitting your site to only the most reputable Web directories.

Duplicate Content

If the copy on your Web site is plagiarized from someone else’s page, expect negative consequences. “Google is able to cache who the original owner of the text is and any other site that posts duplicate content will have its rank negatively affected on the search results,” Husayni advised.

Cloaking

Sounds scary, huh? Cloaking actually cloaks content, meaning that the content shown to search engines is different than that displayed by visitors’ browsers. Husayni said that this trick is most often enacted by doorway pages, using JavaScript redirect.

For more information about how the experts at Master Google can help your Web site stay safe this Halloween, be sure to visit www.mastergoogle.com. For inquiries or to set up a free consultation with Ali Husayni, call Master Google toll free at 877-932-6559.

ORANGE, CA—Search engine optimization is an often confusing, constantly changing science but, at the same time, an absolutely essential part of marketing your business on the Internet. So what’s an overwhelmed newcomer to do?

According to Ali Husayni—industry expert and founder of SEO company Master Google—a newbie should do anything but give up.

“Without a strong SEO campaign, it is very difficult to compete in today’s market,” he said. “With the economy down, people spend their money wisely. Potential customers research anything and everything on the Internet before they contact any retailer or decide on services. If your site is not easily found, you are not able to compete effectively.”

I know what you’re thinking. “Okay, so it’s essential, but what is SEO, exactly?”

Husayni explained that SEO is “the art of changing sites and their popularity on the Internet so that search engines perceive them as highly valuable, thereby placing them at the top of their search results.”

What search engine should my SEO campaign focus on?

Now that we have established what SEO is and why it’s so important, it’s time to decide which search engine you should focus your campaign on. Husayni said that, while Yahoo and Microsoft’s Bing do get some traffic, those search numbers are nothing compared to Google.

“Google receives more than 75 percent of the global search market and about 65 percent of the domestic market,” Husayni said. “Google is the giant of search engines. If you are visible on Google, you’ll be attracting customers.”

How do I go about initiating my SEO work?

This should all be becoming a bit clearer, but we still need a plan of action. Husayni advised that there are multiple ways to go about SEO, such as hiring a company to do the work for you, employing an in-house SEO professional or working with an experienced SEO consultant.

“The path you choose to take depends on your market, your budget and your level of Internet savvy,” Husayni said.

Small companies, he said, are better off hiring a professional SEO company who can place them at the top of search engines at an affordable price. On the other hand, a larger firm working with a bigger budget could benefit from having an in-house SEO team, supplemented with coaching help from a reputable SEO company to keep them in check. And, of course, the more ambitious business owner with minimal time constraints could learn SEO practices himself, though Husayni recommends receiving some guidance from a seasoned professional.

What do I need to know about SEO before I begin?

Even if you choose to hire a SEO company to do your optimization work, it’s still important to know the main elements that will help you increase your site’s ranking. Husayni said that the three most crucial aspects of any Internet marketing campaign are optimization, lots of fresh content and popularity, also referred to as link building.

“The optimization gives Google the information it needs to understand the theme of each site,” he said. “Content gives Google the impression that the site is being updated with valuable information on a regular basis, thus providing useful information for its visitors.”

But remember, “Google is a machine with limitations and language barriers,” Husayni warned.

“The only two ways for Google crawlers to determine if your site is valuable are by measuring how often you update your content and by gauging whether or not you’ve copied your content from elsewhere, or written it yourself.”

Google’s algorithm is always changing, too. For example, Husayni said that, with the development of Google+, the search engine has “added the +1 button to further determine your site’s usefulness.”

I’ve started my SEO campaign, but how long will it take until I see results?

After learning the basics of SEO and how to get started, you still have a long, albeit rewarding, journey ahead.

“While changes to optimization are viewed by Google almost immediately—provided you have quality back links—other SEO components are built over time,” Husayni said. “So, initially, when we optimize a site, there is a jump in its ranking on Google. Then, slowly thereafter, the site gets ranked better and better.”

And it’s a journey you have to stick to in order to see lasting results.

“Google revamps its algorithm every few months, making it important to stay on top of new techniques,” Husayni said. “And your competition is not sitting idle. They’re also doing SEO and, depending on how many resources they allocate, they could replace your number one listing in a matter of months. So, take a deep breath and get ready for a long SEO battle.”

ORANGE, CA— Google’s U.S. market share increased from 64.8 percent in August to 65.3 percent in September, reaffirming that the search engine should be the main focus of business owners’ search engine optimization campaigns.

On October 11, comScore, Inc.—a global leader in digital business world analytics—released its monthly analysis of the nationwide search market, revealing that 65.3 percent of searchers typed their queries into Google’s search box. During the same month-long period, second place market shareholder Yahoo fell to 15.5 percent, trailed by Microsoft’s Bing that remained unchanged at 14.7 percent.

Ali Husayni, SEO expert and founder of Master Google, said that Google’s increase was predictable, considering the company’s history of technological innovation.

“With Google being the cutting edge provider of search, it’s only natural for their search market to grow,” he said.

Husayni said that Google’s recent raise in market shares validates Master Google’s concentration on the search engine giant.

“It reiterates our thought process in developing our SEO strategies to focus on Google alone,” Husayni said. “Ranking on Google is what generates new business, which is our goal for every one of our clients.”

Following the release of the comScore report, shares of Google increased by $22.05, amounting to $537.17, compared with Yahoo, which rose just 37 cents to $15.84 and Bing, which climbed 69 cents to reach $26.94.

“Business owners should be aware that, in order to stay in business and grow, they need to be found on Google search results,” Husayni added. “That is the bottom line. If your business is not on Google, your business is doomed.”

Google’s third quarter results, which were announced October 13, reported revenues of $9.72 billion. “We had a great quarter,” said Larry Page, CEO of Google, in a press release posted on Google Investor Relations. “Revenue was up 33 percent year on year and our quarterly revenue was just short of $10 billion. Google+ is now open to everyone and we just passed the 40 million user mark. People are flocking into Google+ at an incredible rate and we are just getting started!”

The wealth of new search features and social networking components is what sets Google apart from the competition, Husayni said.

“The search results are not diluted or full of spam,” he said. “They have a very sophisticated, fast-paced way of analyzing sites and their relevancy to a particular query. What’s more, their development of Google+ is a good alternative to Facebook and Twitter.”

Husayni said that, in light of Google’s imminent monopoly of the search market, the Master Google team will continue becoming better at optimization strategies specifically geared toward Google crawlers.

“Now there is going to be even more competition for Google placement,” Husayni said. “And Master Google will certainly rise to the challenge.”

Many of my current clients lack sufficient number of positive Google Places reviews. If you do not have a Google Places listing, please read this post and watch this video first.

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Master Google team is proud to announce achieving another record in bringing organic traffic to our site using organic SEO. On October 18th, we received a total of 246 visitors searching on Google and finding us.

The most searched for keywords yesterday included free SEO, Master Google and Google SEO Blog.

This brings our total search visitors in the past month to 4,955. Our current Alexa ranking is 27,588. This is much better than most SEO companies world-wide.

Some of our clients also achieved a breaking record last month including:

www.immigrationman.com
www.drpamelali.com
www.aeortho.com
www.arubavilavacationhomes.com

TAMPA, FLORIDA—Many companies have been doing search engine optimization in-house for a long time, but they have traditionally been bigger businesses. This year, Ali Husayni has noticed more interest from small to mid-sized businesses in his SEO consulting and coaching services.

“For large companies with a large website and a big marketing budget, in-house SEO has been a no-brainer,” says Husayni, the founder and CEO of Master Google, SEO company. “Smaller companies are realizing that SEO is a force to be reckoned with and that they need it to be competitive in their market.”

One example of in-house SEO and what it can accomplish is Huffington Post, a news source with syndicated columnists, blogs and news stories. Due to the SEO work of their in-house team, the Web site www.huffingtonpost.com was outranking the news organizations’ Web sites, such as Washington Post and CNN, who originally posted the articles, according to a New York Times article.

Business owners see the success of large companies. They also see their competitors doing well in search engine results (SERs) and are determined to get similar results. Some try outsourcing SEO first, but the average business owner does not have the knowledge to discern a real SEO expert from a con artist.

“They may try one or two SEO companies and get burned,” says Husayni, who offers free SEO consulting to qualified business owners. “There are a lot of SEO firms that make a client an SEO guarantee, including big promises about results and a time frame that they just can’t deliver on.”

A recent blog post about small businesses and in-house SEO makes a similar statement about scammers, adding four other reasons for the trend: save money in the long-run, reduce dependence, confidentiality and individualized attention.

Husayni maintains that avoiding the SEO scam artist is the number one reason for this in-house SEO trend, though.

“Instead of potentially wasting money on a company that doesn’t deliver, businesses are investing that money in an SEO team,” says Husayni, who offers a package for top of Google results with a 100% money-back guarantee.

According to Bob Tripathi, an internet marketing expert and Search Engine Watch blogger, the in-house SEO is often undervalued because monthly SEO dashboards or quarterly business reviews cannot capture the intangible benefits it offers the company.

Besides improving search engine rankings, which leads to increased visibility and more customers, Tripathi says in-house SEO can provide unique thought leadership, unite departments and attract outside expertise.

But the task of creating an in-house SEO program from the ground up can be quite overwhelming, which is why Husayni recommends businesses work with an SEO consultant or coach throughout the process.

AOL’s director in charge of search engine optimization, Simon Heseltine, recommends that companies without experience in-house hire an SEO agency to help get the program up and running.

“I’d say that for a company that is going to start an in-house team, they need to make sure that they know what questions to ask and what answers to expect,” says Heseltine.

Husayni says that utilizing a consultant helps businesses minimizes the risks of setting up an SEO team and maximizes the return on investment by showing them where to start, who to hire, what to focus on and how to measure success.

He expects the trend of small businesses turning to in-house SEO teams will continue, eventually become the industry norm. Because of this, Husayni is currently developing additional content on his website and blog, including how-to posts, top SEO secrets that are not actually secrets and information about hiring SEO, as well as articles with the latest information on the topic.

“SEO is a dynamic industry, always changing, always presenting new challenges to overcome and puzzles to solve,” says Husayni. “This is just a new way for Master Google to help clients achieve and maintain their search engine results’ success.”