ORANGE, CA-One year after Google updated its search capabilities with Google Instant, the experts at Master Google said that the tool—which some forecasted to be the death of search engine optimization—is just another change within a continuously evolving industry.

Google Instant, first launched in September 2010, is a feature that guesses what a user is searching for as it is typed into Google’s search bar, providing real-time search results that adapt to the final word or phrase entered.

“It shows you what most people are looking for, based on your initial few letters or words,” Ali Husayni, SEO expert and founder of Master Google, said. “You can then select the most sought after keywords from a drop-down box menu.”

At last year’s Google Search Event in San Francisco, company vice president Marissa Mayer predicted the new tool to save users two to five seconds per search, equating to 350 million hours saved collectively each year.

For a searcher, Google Instant means a more productive and personalized search. For SEO experts, it means another small adjustment to take into account.

“We want our clients’ sites to come up on Google for keywords or phrases that people are actually looking for,” Husayni said.

Because Google Instant’s real-time results are based on the popularity of certain queries, Husayni said it’s possible  to see a shift in keyword usage down the line.

Similarly, right after Google Instant debuted, Google search engineer Matt Cutts said that, while the results will remain the same for a particular query, “it’s possible that people will learn to search differently over time.”

For this reason, Husayni said that the team at Master Google will continue to keep a close eye on regional keyword statistics using the Google AdWords keyword selector tool.

“But remember, this is just a new trend in search,” Husayni said.

The new tool merely effects the way that users interact with the search engine, not the way that Google ranks pages. The algorithm hasn’t changed, Husayni assured.

Even though Husayni doesn’t anticipate any drastic changes to SEO methods in the future, he said that Google Instant, combined with the power of Google Places, has already shifted search results to reflect more specific areas.

“Traditionally, if you typed in ‘orthodontics,’ Google would show results from all over the Internet,” Husayni said. “But if you search for this query today, Google will show you a list of three to ten different orthodontic services in your area, depending on where you’re based.”

These real-time, geo-centered results have made Master Google’s focus on both Internet-wide and local rankings stronger than ever.

“We can no longer just worry about the general search engine results. We have to be aware of the local results and get our clients to rank there, too.”

For more information about how Master Google can help your Web site reach the top of Google search results, please visit www.mastergoogle.com. For inquiries or to set up a free consultation with Ali Husayni, call Master Google toll free at 1-877-932-6559.

TAMPA, FLORIDA — Ali Husayni has been a prolific writer in the past several months, and that is apparent in the September issue of Orthotown Magazine, where one of his articles appears.

Husayni, founder of the SEO consultation firm Master Google, wrote an article titled, “Long Live the King- SEO Still Rules the Internet Marketing World.” The article explains how SEO marketing strategies provide the best value for the money.

The article tells readers how developing keywords, optimizing their websites, developing quality inbound links, participating in social media circles and utilizing Google Places can help orthodontists ensure that when people in their geographic location search for orthodontic providers, their websites appear prominently in organic search results.

The Orthotown article features comments from two of Master Google’s clients who have had a great deal of success in their practices as a result of their SEO campaigns: Bob Donovan, administrator of Dr. David Alpan’s practice, Aesthetic Orthodontics in Las Vegas; and Peter Eisenhuth, administrator of Dr. Jennifer Eisenhuth’s Eagan, Minnesota orthodontics practice.

Donovan and Eisenhuth offer valuable insight to orthodontists considering an SEO campaign, Husayni says, adding that he was particularly happy with Eisenhuth’s input because Eisenhuth had worked with two other SEO firms prior to choosing Master Google. That experience brought about several helpful tips, which Eisenhuth shared during his interview for the article.

“I’ve enjoyed showing readers of these publications how our search engine optimization results are better than those of our competitors by explaining a bit about what we do,” says Husayni, who has had articles published in “The McGill Advisory,” Bentson, Clark & Copple’s “reSource,” and “The Progressive Orthodontist” this year.

Husayni also has been forthcoming with advice on what practitioners can do on their own to improve their SEO in Google organic search results.

“We’ve shown through some of these articles that there are several steps orthodontists can take on their own to improve their sites’ rankings on Google,” he says. “But we also make it known that for advanced SEO work, it’s best to bring in a professional. Of course, we want them to choose us because we truly believe our efforts are the most effective and we back that claim up with an SEO guarantee.”

TAMPA, FLORIDA — Google search optimization expert Ali Husayni recently had an article published in the popular orthodontics publication- Bentson, Clark and Copple’s “reSource.”

It is a quarterly publication.

Husayni’s article gives helpful tips on how- with the proper approach to SEO- first page Google results are at orthodontists’ fingertips. The article is titled, “Beat Your Competition on Google Organic Search Without Hiring an SEO Firm.”

“We’ve had an incredible amount of success over the years with our orthodontist and dentist clients, in terms of getting their websites to appear on the first page of search results for their most important keywords,” says Husayni, an SEO services and website ranking expert. “There are plenty of steps practices can take on their own to improve their search rankings, and this article shares 10 of the most important steps.”

Some of the tips Husayni gives include recommending that practices list their sites on Google Places, and having their webmaster build a blog under their site’s domain name.

“Particularly with Google SEO, blog updates done frequently are a key factor in improving organic search results,” Husayni says.

Other recommendations made to orthodontists were to write articles and press releases about their practices and post them on their blogs and on relevant distribution sites. Husayni also recommends that practices add their sites to the Yahoo! Directory.

Orthodontists who belong to professional organizations can request that those organizations place a link to the orthodontist’s site from their site. He listed civic organizations and non-profits as examples.

Husayni embarked on an article writing campaign earlier this year to share important SEO information with orthodontic and dental professionals. He recently has had articles published in “The McGill Advisory” and “The Progressive Orthodontist,” in addition to “reSource.” He also has an article slated for publication in an upcoming issue of Orthotown magazine.

“I would like to parlay this into some speaking engagements at future seminars and conferences,” Husayni says. “SEO is important, and I enjoy helping dental and orthodontic practices increase their revenue by enabling more patients find them easily online. I want a platform to share this information with more of these professionals.”

TAMPA, FLORIDA—Almost every person seeking search engine optimization services with Master Google is initially skeptical and reluctant to invest—a trend that Ali Husayni says has stayed the same since he joined the industry in 2004.

“Many businesses see their competition ranking better than them, but they’ve tried SEO a couple of times and it’s failed,” he says. “So they often abandon the whole project, thinking no one can get them there.”

Husayni has built his top SEO business by convincing those skeptics to give him a chance to get them there, delivering on his promises and converting them into long-term clients.

Husayni provides professional SEO and website services, including optimization, inbound-link building, Google+ SEO and keywords analysis. He hears the same anti-SEO objections over and over again and has developed a retort for each one.

SEO Is Relevant For Every Business
A lot of small business owners do not see the value of SEO and make the mistake of assuming that it does not matter for their business.

“Americans performed 15.5 billion searches in 2010, and around 80 percent of customers research a product or service before making a purchase,” Husayni says, whose free SEO services include a site analysis. “So it doesn’t matter if you are offering dog grooming services, consulting or selling exotic cars, you want potential clients to be able to find you.”

As one illustration of SEO’s relevance, he says being found at the top of Google search results in the orthodontic field, depending on location, can increase yearly income $50,000 to $300,000.

SEO Produces Results…Over Time
Another objection Husayni hears repeatedly is that SEO does not produce results because they worked with an SEO company for six weeks and there was no change in the search engine results.

“If people expect huge results in a very short period of time, they are bound to be disappointed,” he says. “Search engine optimization is an ongoing process that takes time, especially if the website has been in trouble for bad SEO practices in the past.”

While some clients see results quicker, significant results take around three to nine months, although that is influenced by the client market and strength and the client’s background, according to Saeed Khosravi, the operational manager at Master Google.

Husayni gets his clients to the top search engine results though, and he fully guarantees his work.

Here is what one of Master Google clients, Paul Kariniemi, a co-owner of Retrofoam of Arizona says about his experience: “With all the used car sales types out their pushing SEO on business owners, I must say it’s been refreshing to deal with true SEO professionals who deliver real, quantifiable results.”

Return On Investment Is Significant
Some people look at search engine results page rank to gauge whether the SEO is working, while others attempt to measure the return on investment in other ways, wrongly concluding that the investment does not pay off.

“We can precisely measure the increase in site traffic within the time the client signs up for SEO,” says Husayni, who shares free website optimization tips on his blog. “The bottom line is higher ranks on Google result in more targeted traffic which translates to more sales.”

Master Google provides clients with weekly ranking reports as one tool to track changes in keyword ranking on Google and other search engines. With the correct system in place, businesses can measure their campaign success based on the sales calls they generate from the Internet. SEO by far has the best ROI compared to other forms of advertisement.

Eagan, MN orthodontist Jennifer Eisenhuth had been with two SEO companies prior to Master Google and neither company could get her practice past page two of Google search results. After signing up with Husayni, she saw new patient exams from the Internet go up 500 percent from year to year, with new patient revenue from Internet case startups more than 400 percent during the same time frame.

Not Every SEO Company Over Promises And Under Delivers
One of the biggest obstacles to signing up new clients is that they have usually had bad experiences with other SEO companies before coming to Master Google. Some of them might have fallen prey to black hat SEO, techniques that exploit SEO Google guidelines and bring harsh penalties from search engines when discovered.

Two examples of these bad techniques are keyword stuffing and link farming. Keyword stuffing is creating content consisting of keywords and nothing else, no relevant content or meaningful text. Link farms are sites that sell businesses link space. These pages often have no real content and contain hundreds or thousands of links to other sites that are totally unrelated.

“I understand that a lot of business owners have been burned by SEO companies before, which is why I show them similar businesses in similar markets that we have helped,” says Husayni. “Then, I ask them to contact those people and hear for themselves what we did for them.”

Matthew Smillie, who owns Aruba Villa Vacation Homes, says other SEO companies let him down but that Master Google did what they said they would. “I highly recommend Ali Husayni’s company,” he says on the testimonials page on the Master Google website.

Husayni offers a free SEO consultation to people who are interested in finding out how they can SEO their site. Even though the testimonials alone practically sell his services, Husayni also offers clients a 100 percent money-back guarantee if he does not deliver on the results he promised.