Google has been able to weather through many storms in the past including fighting off a fierce battle with Yahoo! in its early stages as a search engine and later as an email provider, but I believe social media has been its biggest challenge to date.
Why? Google has failed at least twice to come up with a better social media platform than the most popular onces: Facebook and Twitter. It launched Orkut and Buzz and both had minimum success except in some countries such as Brazil.
Google just announced that it is going to launch a new social media platform called Google Plus Project.
Now, “Google+ grew out of those mistakes”, say Mr. Gundotra and Mr. Horowitz who both worked on Buzz. Bradley Horowitz is a vice president of product management at Google who is leading the social media efforts with Vic Gundotra.
I personally don’t like Facebook because whatever I post is available to almost anyone (unless you have the time and are savvy enough to manage your privacy settings vigorously). I only post items on Facebook or Twitter if I don’t mind that everyone I know or don’t know will see them. Well, that’s what Google wants to bank on.
“In real life, we have walls and windows and I can speak to you knowing who’s in the room, but in the online world, you get to a ‘Share’ box and you share with the whole world,” said Horowitz.
Google+ looks very much like Facebook, but it is going to be different in many ways. It will mimic the way people relate to one-another in real life. You don’t have to accept to be someone’s friend to see their updates, for instance; or you can monitor what your friends see on your page to ensure private photos are not viewed by everyone.
Also, you’ll have the option to video-chat, which is going to be a big plus compared to Facebook.
I personally hope this becomes another success for Google. After all, I am a Google fan.