BOULDER, COLORADO – One thing is certain when it comes to Internet marketing- nothing
stays the same.

Internet marketing continues to evolve and these days it seems to have settled- at least
temporarily- into three primary areas: social media marketing, search engine marketing and
search engine optimization.

Today we will discuss social media marketing, and we will cover the other two areas in
two future articles. Social media is the term used to describe a variety of Web- and mobile-
based tools designed for discussing and sharing information among users. It is becoming an
increasingly powerful tool businesses can use to reach new clients, as well as build rapport with
current ones.

Social media really isn’t about media at all, wrote Brian Anthony Hernandez, a Business News
Daily staff writer recently. It’s about relationships “and like a relationship, it takes heart,
authenticity and work.”

There are myriad social media outlets, but as of this article’s writing, two have risen above the
rest: Facebook and Twitter.

In a nutshell, you need to have a Facebook account and a fan page for your business, says Master
Google CEO Ali Husayni, a Google SEO expert.

“You need to encourage your friends to “like” the page, and you must post useful information,
videos and photos to it on a regular basis,” says Husayni, who offers SEO consulting services.

Social media accomplishes several goals most businesses strive to achieve. Jonathan Richman
outlines seven of them nicely on Dose of Digital in his “The Seven Uses of Social Media in
Business- The 7 Cs” post. They are:

1. Communicating
2. Cause support/sponsorship
3. Contest
4. Consumer research
5. Connecting others
6. Customer service
7. Community building

“These are things businesses work on every day, and social media makes it quicker and easier
to do these things,” Husayni says. “Lots of social media sites also have very detailed analytics
available to assist businesses in determining ROI.”

Yes, businesses still gain customers through word of mouth and traditional advertising, but
compared to what Google and social media have become, those methods are becoming less
valuable, and traditional advertising has been less cost-effective for some time now.

Google is becoming more important as companies learn they must improve their organic SEO
search results. Now more Internet marketing experts are considering what kind of role social
media will play in the SEO services they offer in the future.

“Social Media definitely is increasing in usefulness,” Husayni says. “The rise of social media has
prompted us to look into it deeper and consider if- and if so, how- we can help our clients use it
to improve their site’s ranking in organic search results.”

Husayni says this isn’t uncharted territory, but it’s still new territory for Internet marketing
experts and as social media grows and changes, it will be interesting to see how businesses are
able to best use it to their benefit.

Learn More
To learn more about SEO company Master Google and the importance of social media, visit
www.mastergoogle.com or call toll-free: 877-932-6559; internationally +1-303-932-6559.

About Master Google
Master Google is a search engine optimization firm based in Boulder, Colorado that utilizes
knowledge of the Internet market and ongoing research to develop and implement SEO strategies
for its clients. It is an affiliate of Sinai Marketing, founded by Ali Husayni in 2004. Husayni
serves as the firm’s chief executive officer and SEO expert.
-END-

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai
Marketing is credited as sole source. Linking to other sites from this press release is strictly
prohibited, with the exception of herein imbedded links.

BOULDER, COLORADO – SEO company Master Google is in the process of filming some of its clients as they describe their experience with the company’s services. The resulting videos will be posted on Master Google’s testimonials page, as well as YouTube.

“We have a lot of clients for our SEO services who have been very pleased with the results we’ve gotten for them,” says Ali Husayni, SEO expert and CEO of Master Google. “We want to get the word out and there’s no better way than straight from the horse’s mouth.”

Clients who will be filmed include: Chris Metcalfe from Mavenlive.com, a site providing services for physical therapists; Peter and Dr. Jennifer Eisenhuth from Doctorjennifer.com, the website for her orthodontic practice in Minneapolis; and Robin Bingeman from Cryoserver, an email archiving software provider.

The clients will discuss how they discovered Master Google, what services the SEO Google company has provided, how the company has optimized their websites, and what they like best about the company.

“The videos will showcase some of the work we’ve done for our clients recently,” says Husayni, “and it will demonstrate to prospective clients what we’re capable of.”

The SEO company’s clients have found Master Google’s Google ranking services to be extremely valuable in promoting their business. Many of the clients have seen a huge jump in their website’s ranking on Google – and have been able to acquire a significant amount of new business.

Master Google is famous for its “Top of Google Guaranteed” package, which promises that the search engine optimization company will get a client’s website among the top five sites listed on Google when a user searches using that business’s main keywords. If Master Google cannot get the client’s site within the top five after a few months, the client’s fees will be refunded.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google are credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.