Boulder, CO -  Do-it-yourself projects are popular. There are entire websites and cable channels devoted to the subject.

But, when it comes to achieving the best SEO results for your company, “do-it-yourself may not be the way to go, unless you know exactly what you’re doing,” said Ali Husayni, Master Google’s founder and SEO specialist.

Following are several reasons why Husayni says it is best to entrust your Google ranking to an Internet marketing SEO firm, instead of taking on the task yourself.

Purchasing Your Own SEO Software Is Not A Good Idea

Although it could be less expensive than hiring an SEO firm, you won’t get the same level of quality with SEO software. The software is an automated program based on general SEO standards and this brings several issues to light.

SEO standards are different across the search engine world. What works for Google doesn’t necessarily work for Yahoo! and other search engines. What search engine is your software targeting?

Just like any other automated approach, SEO software “generalizes” the SEO work, leaving out the details that are better detected by the human eye. This makes the software- regardless of its price- less valuable than human touch.

SEO software usually covers on-site optimization, but that’s only about 10-20 percent of the SEO work required to optimize a site for Google. The remainder rests with off-site work such as link-building, which cannot be done automatically.

“If you go with a reputable SEO firm, they already are invested in the necessary SEO equipment and knowledge,” he says.

Time is Money

As a business owner, do you want to focus your time and attention on your customers, or on learning SEO?

“I frequently say it is better to focus your time and talents in the areas where you already have expertise and hire others gifted in the areas where your business needs improvement,” Husayni says. “Just as I don’t handle my company’s finances myself, I don’t expect my CPA to do their own SEO work.”

Writing Content Can Be A Challenge

We’ve said it a million times, but only because it is true- content is king. If you are not a writer by trade, creating content can seem like a daunting task.

Quality SEO firms, such as ours, include the ongoing job of content development in our SEO services, which is helpful for those who do not want to be responsible for their own content generation.

Getting Lost In A Sea Of Possibilities

If you are unaware that effective SEO requires a multi-faceted approach, do-it-yourself SEO is not for you. SEO involves inbound links, internal website optimization and white-hat-techniques, just to name a few elements. Potentially, you could sink months into learning about these elements and still not derive any benefit from your efforts.

If any of these terms sound like a foreign language to you, turn to a professional instead of trying to take on this task yourself.

Lack of Technical Knowledge

Experience is the key to success with SEO. Many who attempt the do-it-yourself approach lack the technical knowledge necessary to understand all the facets of successful search engine optimization.

“They don’t know what they don’t know,” Husayni says. “That’s why there is such a demand for SEO firms today.”

Husayni says hiring a reputable professional eliminates the possibility of following old, outdated SEO advice that you may stumble upon on the Internet. It also increases the likelihood that your SEO efforts will be done properly the first time, rather than doing something wrong by yourself and, potentially, getting your site banned by Google.

“Each day and with each new client we help, we learn something new about Google and its SEO requirements,” Husayni says. “Our approach changes many times during the year, and most of the techniques that worked two years ago are now obsolete.

“Has helping more than 500 sites rank on Google given us ‘Google SEO wisdom?’ You bet.”

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.

Google offers companies a guide to use when seeking an SEO company – questions that should be asked of search engine optimization firms to ensure the best services are secured. The search engine firm’s help section says if you are thinking about hiring an SEO firm, the earlier the better. And it offers the following useful questions to ask an SEO provider. Ali Husayni, who is highly knowledgeable in Google ranking services, provides answers.

Q: Can you show me examples of your previous work and share some success stories?

A: Master Google’s search engine optimization service has many satisfied clients. Find out if your site qualifies to be ranked on the first page of Google by filling out the form on our site.  If your site qualifies, my administrative assistant will set up an appointment with you to speak with me directly. After our initial conversation, we will send you a formal proposal and a list of our current clients so you can contact them and hear what they say about our work.

Q: Do you follow the Google Webmaster Guidelines?

A: Indeed. Google uses software called spiders to find your site, read its code and content and rank it for your specific keywords. We follow Google Webmaster Guidelines to optimize our clients’ websites. Website optimization paves the way for Google spiders so they can easily read your site and find your important keywords. The optimization process involves modifying the meta tags of each page of your site to insert your specific keywords where appropriate. Also, we update other back-end codes such as alt-image tags, header tags, etc. We then insert your keywords within the body of your site’s content. We stay away from “black-hat” SEO techniques, because Google can easily locate any spamming optimization technique and penalize your site for using such unacceptable techniques.

Q: Do you offer any online marketing services or advice to complement your organic search business?

A: We offer website copy-writing, blogging, SEM, SMM and other related services which will complement our organic SEO work.

Q: What kind of results do you expect to see, and in what timeframe? How do you measure your success?

A: Each client and their needs are unique. We carefully assess their site, keywords and competition and come up with a plan of action with realistic results. Our goal is to rank our clients’ sites atop Google search results under the organic listings. This is achievable from one to two months, to up to two years for some international keywords.

Q: What is your experience in my industry?

A: We have helped more than 500 businesses worldwide, and that number continues to grow.  We have experience in various fields, including real estate, medical, restaurants, software and car dealerships.

Q: What is your experience in my country/city?

A: Our client base is scattered all over the world, but our main client base is the U.S., followed by Canada and the U.K.

Q: What is your experience developing international sites?

A: We have worked with a few internationally based businesses. We will share our clients’ information with those prospective clients who qualify for our services and are serious about SEO. We will share a reference list soon after our initial client consultation.

Q: What are your most important SEO techniques?

A:  In the initial consultation, you will learn some of our secret SEO techniques. These have been used to rank our sites and those of our clients in top positions for very competitive keywords. You will also learn what you can expect from your SEO campaign, based on your budget.

Q: How long have you been in business?

A: Master Google is seven years old and Husayni has nearly a decade of experience in SEO.

Q: How can I expect to communicate with you? Will you share with me all the changes you make to my site and provide detailed information about your recommendations and the reasoning behind them?

A: You will communicate with us by phone, email, and Skype. We have an open communication policy. We share all details of our work in monthly reports. After the initial consultation, you will receive an electronic package containing recent samples of our client reports, etc. We will share as much information about site changes as you would like.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

BOULDER, CO -   A news story circulating major media outlets recently highlighted the issue of negative publicity and its connection to higher Google rankings – a reality that has caused some serious problems for many consumers.

An article in the New York Times detailed the problems one consumer faced when she came across an unscrupulous business owner in her quest to order some eyeglasses. She was cheated and sought official help. The business welcomed negative publicity because any feedback- good or bad- helped with rankings.

While many respected SEO companies work with businesses to help them get top SEO rankings, the business featured in this article went another route – one that caused problems deliberately.

SEO service Master Google’s Ali Husayni says he has faith that companies that get attention due to mistreating customers will not succeed.

“In the long run, being  a reputable company that uses appropriate SEO to draw customers in goes a lot farther than treating customers poorly and trying to take advantage of the search system,” Husayni says.

Google addressed the problem in a blog, and provided tips on how to avoid experiencing difficulties. The blog points out there are things consumers can do to protect themselves, and that Google took steps to try and alleviate the problem.

“…in the last few days we developed an algorithmic solution (that) detects the merchant from the … article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience,” says the blog. “The algorithm .. incorporated into our search rankings, represents an initial solution …Google users are now getting a better experience as a result.”

There are many consumer review sites available online, and the savvy consumer will conduct research to find out if others have had problems with a business prior to entrusting them with credit card information. As for the future of companies that seek bad postings to get higher rankings, Husayni says their standing on the Web is not solid.

“It is true that people have profited heavily by ‘tricking’ or ‘spamming’ Google in the past,” Husayni says, “but Google history shows that those companies and businesses never survived its algorithm updates. This case is a great example and a good reason why people should do business ethically.”

A better way to boost rankings, he says, is for businesses to seek reputable search engine optimization firms who use “white-hat” SEO techniques.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

At Sinai Marketing and Master Google, we wish everyone a pleasant and prosperous new year. We hope we can provide better service to our clients in the coming year and maintain our leadership in Google SEO.

President,
Ali Husayni