SANTA MONICA, CA — Why wait until the New Year begins to declare a business-related resolution? Resolve to try these five free SEO tips today. From Facebook Fan Page optimization, to using YouTube effectively for Video SEO, the options are endless, and exciting.

1. Using YouTube for Video SEO: Do you have a YouTube business page yet? Don’t worry, an entire How-To Make a YouTube Business Page support forum has been established on the subject. Video SEO is all about original content, after all. Content that sets your business apart from the rest, when done correctly, will be more than enough of a reason for a viewer to click on your site, and to become a customer.

2. Read SEO News Daily: You are what you read, it’s true. Just ask Ali Husayni, CEO of the SEO service company, Master Google. Simply looking at sites that connect the latest trends of SEO, (like our blog), Search Engine Land, and SEOMoz.org, will keep you afloat in the world of ever-changing SEO tips and news.

3. Never Allow a Duplicate Batch of Information: It might seem like a time saver, but don’t be fooled by the idea that more content is better, no matter what. Less is more in this case. Duplicate content, according to Google webmaster central is simply described as “substantive blocks of content” or “content within or across domains” that are similar or the same. According to Husayni, this can mean the end of a website’s previously high ranking, as rankings will drop to 10+ pages due to such practices. While there are many other types of duplications, this is a big offender for many businesses.

4. Optimize Your Business Facebook Page: In a recent Search Engine Watch Article about Facebook SEO, Kristi Hines suggests approaching Facebook SEO in a fresh way. She asks users to imagine that a Facebook fan page is you or your brand’s website.

“If you want to keyword optimize your Facebook fan page… pull SEO elements from your page’s content for additional optimization,” Hines says.

Here is what Hines says your Facebook Business Page SEO should look like from an optimization standpoint:

SEO title: The name of your page plus | Facebook.

Meta description: The name of your page plus the About description of your page, followed by | Facebook.

H1: The name of your page.

The process is pretty straightforward, and much more accessible to small businesses now than in the past.

5. Follow the Trend of Finding time for SMM and SEO: Believe it or not, the two can be very happy together. According to a recent Constant Contact Survey, 45% of small business owners said that social media marketing (as part of site traffic generating) doesn’t take too much time out of their day to make it viable. This attitude is a complete reversal from just six months ago, when time was cited as a big concern against doing any type of marketing. But social media marketing only goes so far. The next step is SEO, which is going to drive targeted visitors to your site, according to Husayni.

“We measure our success by the number of targeted visitors who find our clients’ sites using their keywords – main keywords as well as secondary keywords,” Husayni said.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

ORANGE, CA — Every small business knows that search engine optimization is an indispensable tool for online visibility, yet many businesses continue to neglect one of the most important aspects of increasing SEO: videos.

But it’s time to face the facts: with over two billion videos watched on YouTube each day, video SEO is a subject that can no longer be ignored. Increasingly, SEO experts agree that a focus on online videos does wonders to increase site traffic.

“A video result in position 4 or 5 may get a better CTR [click-through rate] than a non-video result in position 2 or 3,” claims Dave Holland, co-founder of Smart Video, a SEO provider specializing in video optimization. A thumbnail of the video next to your Google search result instantly draws the eye of the viewer, enticing them to make that ‘click.’

And is it any wonder that, in today’s YouTube age, people are eager for video results? Every inquiry, from how to make chocolate cake, to how to turn your furnace pilot light on, has been converted to short, easy-to-read snippets. For literally every type of business, there are relevant video companions that can be embedded into your website. Are you a local veterinarian? Try featuring an adorable pet video on your site. After all, nothing draws an online crowd quicker than cats.

But do not just rely on linking to someone’s work. The best way to maximize your social media marketing and video SEO is to produce original content. Create a YouTube page and start uploading! Check out YouTube’s tips on how to make a great first impression for your channel. Video searches will increase YouTube page hits, which will then lead viewers straight to your homepage.

Though building a YouTube business channel is relatively simple, not everyone has the time or know-how to operate the site themselves—let alone actually produce the videos. This is why companies that specialize in SMM and SEO are vital assets to small business success. Along with Twitter, Facebook and the usual social media suspects, a user-friendly, informative YouTube channel creates the exposure necessary to remain on the surface-level amidst a sea of Google search results, instead of drowning on page 100.

With that extra online marketing money your company has saved up, you can follow the example of Best Buy, T-Mobile and Hot Wheels, who hired video content professionals to make their YouTube videos for them. Think hip, clever viral video meets online commercial, funneling thousands of viewers to company sites—successful Internet marketing in the hands of experts for less than the price of a billboard!

Perhaps the greatest advantage to creating original videos is the opportunity to go viral and all the fame that comes along with it. You may not recognize the name Tom Dickson, but if you’ve ever wondered whether that iPad you’re holding will blend, he is the only guy in the world to ask.

Going viral is rare, but you don’t need 20 million hits to be successful; video content always helps brand recognition and business credibility. Consistently uploading videos, acquiring a loyal fan base and placing expert talent at the helm will increase the traffic, integrity and ultimately the bottom line of any business.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Santa Monica, CA – Happy Holidays to all of our wonderful subscribers (and soon to be subscribers). We hope that you have found this blog to be a useful source of information and advice. As you know, it’s almost another year, and you might be putting another SEO strategy in place, which is why now is the time to act on the newest innovations that the New Year brings. Beware of staying stagnant with your SEO strategies, advises Ali Husayni, CEO of the SEO service company, Master Google.

After all, as we mentioned in January of last year, SEO changes as Google’s search engine does, which makes it all the more important to stay with the trends. And not to fear, Husayni still remains optimistic that no matter how it continues to evolve, SEO works and will continue to work in the foreseeable future, even with the added features introduced by Google+. Here are some of the changes in SEO that experts expect to see in 2012.

Unique Content, in Real Time: While Google’s search algorithms continue to emphasize the performance of a website, it is even more important to provide new content, especially content in real time. Content that encourages feedback is timely, every time, according to marketing strategist David Meerman Scott, during a recent interview with Socialnomics.net.

“Social media gives us the ability to communicate instantly, yet most marketers have not developed the communication skills to address real time,” Scott said. “Marketers have been trained with a campaign mentality, spending weeks planning, designing and executing in a sequential manner… [using a] new mentality, infrastructure and workflow to meaningfully participate in real time,” Scott says.

Spend more time not only thinking about your target audience and what kind of content they need, but when they need that content. Timely content encourages engaged feedback from viable sites, which helps your Google ranking, according to Husayni.

“If you want to be on the 1st page of Google make an effort to create content that will get the users involved in a conversation,” says Husayni. “Respond to every comment you get on your website. Be nice and offer guidance. When other users see how responsive you are, they will visit your website more frequently as well.”

Focus on User Quality, Not Quantity: This much is still true regarding users: if your site is getting good reviews from users, it will improve your Google ranking. If it’s getting bad reviews, the reverse. But remember, more clicks don’t necessarily mean more customers or higher customer satisfaction rates. Encouraging good reviews by interacting with customers is more important than ever, according to a Fall 2011 Constant Contact Survey study. Sixty percent of responding businesses reported that they enjoy engaging with all customers and prospects who post comments on social media platforms, whether those posts are positive or negative. Consumer feedback can lead, of course, to a higher customer retention and satisfaction rate.

Social Media Continues to Increase in SEO Importance: It’s true that social media is one of the factors influencing natural search rankings for Google. So, more than ever, you must consider social media as part of your SEO promotion strategy. Try to get inbound links from bloggers. If you release a new product, you want to have someone influential twitter about it. Be sure you have a Facebook presence. 

Targeted Websites: Be aware of how your target audience does research and try to entice viewers like more traditional marketing strategies. SEO companies like Master Google note that Google is looking for those sites that are valuable to users. You also need to find the online communities that your target consumer frequents. This will let you reach viewers as a group rather than individually.

The Rise of SEO-Led Marketing Campaigns: Increasingly, all marketing will be driven by SEO. Radio, TV, and print advertising will all be part of SEO campaigns to educate the users about products and services. There is an audience that traditional media reaches, but you have half the chance of reaching as many of them as you would have 10 years ago, according to Paul Gillin, a respected social media marketing guru and Author of The New Influencers. After all, in the last eight years, we have gone through a shift in consumerism. We begin with a search engine, as Gillin points out in forum at the SuperGenius Conference.

“We used to go to a library and browse, now we expect it to be there,” Gillin says.

With a search engine’s place established by expert after expert, SEO ranking is at the heart of the campaign, rather than being an afterthought, and that is the new normal.

Geography is Even More Important Than it Was Last Year: Google Pages is increasingly part of Google’s search engine results. Google is also working on ways to incorporate the user’s location into results. As more and more people use GPS-enabled phones for searches, geographical considerations will play an even bigger role this year.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google are credited as sole source. Linking to other sites from this document is strictly prohibited, with the exception of herein imbedded links.

TAMPA, FLORIDA — Creating an in-house SEO program from scratch can be a daunting task. Who to hire, what to focus on, when to transition, where to begin and how to measure success are all questions that need answers.

Ali Husayni, the founder of the SEO consulting firm Master Google, helps businesses find those answers and establish their SEO teams while minimizing their risks and maximizing their return on investment.

“Putting together an in-house SEO program does not have to be a bumpy ride,” Husayni says. “Using an SEO consultant to get the team up and running makes the process smoother and faster, and you are much more likely to get effective SEO from the beginning.”

Getting Started

Before doing anything else, a business that wants to set up an SEO program has to research their market. Finding out who the competition is and how stiff it is helps with the next step of making a plan and budget.  After all, a business needs to ask questions, and lots of them.

The first questions to ask revolve around a business’s target market. Things to consider are varied, but of equal importance. For instance, how competitive is the market? How much investment is needed in marketing to stay competitive? How much effort is it going to take to rank within the top three? Top five? On the first page of Google search results?

After market goals are set, naturally businesses progress to questions about the goals for SEO. What will SEO accomplish for the company? How does the team know it is making progress? How will return on investment be measured? What strategies are in place to convert onsite visitors to sales?

While researching the market, read articles and news about the industry in general to learn the latest trends and happenings. After all. they will be affecting the SEO team the company is trying to establish.

In a recent article by SmartBlog, Simon Heseltine, AOL’s Director of Search Engine Optimization, recommends using sites like SearchEngineWatch, an online resource for news and articles on SEO, PPC and Social Media.

“The SEO community is also very active on Twitter, Google+, etc.  Follow as many as you can, listen and participate, you’ll find articles and news that you may otherwise have missed,” Heseltine says.

While a consultant will be the most efficient and helpful, Husayni says that SEOMoz.org, Search Engine Land and Matt Cutts’ blog (Cutts is the head of Google’s Webspam team), are all wise choices for resources to read up on.

“A consultant creates a customized strategy and roadmap for setting up the company’s in-house SEO,” says Husayni. “Then the team receives training and is guided through the process of fully integrating SEO into the dynamics of the organization, daily workflow and politics.”

Drawing up a realistic budget that takes into account the resources that will be needed is made simple by using the information gathered from the research about competition, the market, and the company’s SEO goals. Typically, two separate budgets work the best — one for labor, the other for promotional expenses, which included directory listings and press release submissions.

Decide On A Framework

The research should give plenty of information to work with for the next step of creating a framework for the team, though opinions often differ on how many team members are needed. There is no right or wrong answer because each company has specific needs and a certain budget. Some companies want part-time employees, some want full-time. Some want a one-person show, while other companies might choose to hire separate people for positions including tech, writers, a public relations specialist, researcher, and a number of other openings.

Bob Tripathi, an internet marketing business expert and SearchEngineWatch.com blogger, insists that passion can make up for lack of manpower in a recent blog post. “Much can be accomplished in a small to medium company by even an army of one,” says Tripathi.

Husayni agrees that a well-rounded SEO professional can accomplish a lot. However, he says, a person who both knows the technical aspects of SEO and is an effective writer is a rare jewel, which is why Husayni recommends one of each.

Assembling The Team Member (Or Members)

Now that the company knows what they are looking for, and how much they have to spend, they can start hiring the team. But what makes a good SEO expert? Businesses want people that are capable of running a full-fledged SEO campaign and running it well.

According to Husayni, the best way to determine that is to look at the applicant’s track record by asking them questions and scrutinizing samples of his or her work.

An SEO expert will have, at the very least, a proficiency in (X)HTML, on-site and off-site optimization, Java Script, WordPress and link building. They will also have examples of their successes. Questions about a hypothetical website can reveal gaps in knowledge or confirm the skills listed on the resume:

• What’s the most important factor in optimizing a site?
• What are three important things you change in a site when first optimizing it?
• What are the top three optimization mistakes an SEO guy can make?
• How do you plan to increase link popularity?
• How do you keep up with the changes in the SEO world?

Getting a good idea of an SEO writer’s track record, on the other hand, is just as important. This person will be developing content for the website and producing articles and press releases that act as the voice of the company. Copy that is easy to read and free of grammar and spelling errors is essential.

A writer needs to know how to create fresh, relevant content that incorporates the company’s keywords. Of course, the well-written information has to be put out there for the target demographic to find, so a writer that already knows industry leaders and ways to generate in-bound and out-bound links through content is a big plus.

“The big caveat here is when people know the right questions to ask but are not sure if the answers are correct or good ones,” says Husayni. A consultant can quickly assess whether a candidate is capable of managing an SEO campaign and getting results.

People who are looking for a general guide or description of characteristics an in-house SEO needs can check out a summary by Tribathi in a recent blog post.

Put In The Time And Be Patient

Time is often the biggest concern for businesses starting up an SEO program. They are impatient to get things up and running, and they want to get to the results part right away. But it takes time to hammer out logistics. It takes time to find and hire quality professionals. It also takes time to get results. The main thing to keep in mind is being able to trust each service provider, because one bad egg could potentially harm the marketing campaign.

“Each site claims it holds the mantle of SEO and is the expert on the subject, but only a few sites can be trusted,” says Husayni.

He recommends allotting one to two months for the hiring and training period since a hands-on and web-savvy individual typically needs about six-ten hours of coaching to understand the basics of best SEO practices.

“Hiring the wrong SEO team, or hiring the right team but not training them, means the company may lose its edge over the competition,” says Husayni. “Hiring a consultant or coach will save months and possibly years of headache.”

In-House SEO Success

Now, for the answer everyone is waiting for: when will the company see results?

Unfortunately, there is no one-size-fits-all answer. The length of time it takes to see results varies based on the SEO team, the market, the budget and the website. To put that in more concrete terms, businesses that outsource to Master Google can expect SEO performance to steadily improve over two to three months; optimal results usually take six months to a year.

In-house SEO is worth doing, which means it is worth doing well. The initial setup may be time-consuming, but with a clear SEO strategy, and patience, it is definitely worth doing.

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

TAMPA, FLORIDA — Big companies have been doing search engine optimization in-house for a long time. Fortunately, reliable and affordable in-house SEO isn’t only for large corporations anymore. In the past year alone, rapidly rising requests from small to mid-sized businesses for SEO consulting and coaching services from Ali Husayni, the founder and CEO of Master Google, has made Husayni happily take note of the demand.

“For large companies with a large website and a big marketing budget, in-house SEO has been a no-brainer,” says Husayni. “Smaller companies are realizing that SEO is a force to be reckoned with, and that they need it to be competitive in their market.”

One example of in-house SEO and what it can accomplish is the Huffington Post, a news source with syndicated columnists, blogs and news stories. Due to the SEO work of their in-house team, Huffingtonpost.com made its name by outranking both print and broadcast news organizations’ websites, such as the Washington Post and CNN, even when these other sites were the original source of the articles, according to a recent New York Times article.

With results like this, business owners see the success of large companies. They also see their competitors doing well in search engine results (SERs), and are determined to get similar results. Some try outsourcing SEO first, but the average business owner does not have the knowledge to discern a real SEO expert from the con artist.

“They may try one or two SEO companies and get burned,” says Husayni, who offers free SEO consulting to qualified business owners. “There are a lot of SEO firms that make a client an SEO guarantee, including big promises about results and timeframes that they just can’t deliver on.”

A recent SmashBlogTips.com blog post about small businesses and in-house SEO makes a similar statement about scammers, adding four other reasons to get an in-house SEO expert: saving money in the long-run, reducing dependence, confidentiality, and individualized attention. The added bonus of having in-house SEO is avoiding SEO scam artists, which Husayni cites as the number one reason for the recent rise of in-house SEO.

“Instead of potentially wasting money on a company that doesn’t deliver, businesses are investing that money in an SEO team,” says Husayni, who offers a package for Top Of Google, or a 100 percent money-back guarantee.

But there are naysayers to the idea of in-house SEO, according to Bob Tripathi, an internet marketing expert and SearchEngineWatch.com blogger. Tripathi contends that in-house SEO is often undervalued because monthly SEO dashboards or quarterly business reviews cannot capture the intangible benefits it offers the company.

Beyond improving search engine rankings, which leads to increased visibility and more customers, Tripathi says that in-house SEO can provide unique thought leadership, unite departments, and attract outside expertise. The task of creating an in-house SEO program from the ground up can be quite overwhelming, though, which is why Husayni recommends businesses work with an SEO consultant or coach throughout the process.

Simon Heseltine, AOL’s Director of Search Engine Optimization, recommends that companies without experience in-house hire an SEO agency to help get the program up and running, as discussed in a recent SmartBlogs.com article.

“I’d say that for a company that is going to start an in-house team, they need to make sure that they know what questions to ask and what answers to expect,” says Heseltine.

Husayni says that utilizing a consultant helps businesses minimizes the risks of setting up an SEO team, and maximizes the return on investment (ROI), by showing them where to start, who to hire, what to focus on and how to measure success. Husayni expects the trend of small businesses turning to in-house SEO teams to continue, eventually becoming the industry norm. Because of this, Husayni is currently developing additional content on his website and blog, including how-to posts, top SEO secrets (that are actually just grounded advice from an experienced professional), and information about hiring SEO specialists, as well as other relevant articles.

“SEO is a dynamic industry, always changing, always presenting new challenges to overcome and puzzles to solve,” says Husayni. “This is just a new way for Master Google to help clients achieve and maintain their search engine results’ success.”

© 2011 Master Google. Authorization to post is granted, with the stipulation that Master Google is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

TAMPA, FLORIDA– Matt Cutts, the head of Google’s Webspam team, recently addressed in one of his most recent videos the value of content over search engine optimization.

According to Cutts, you can have great content on your site and be completely lacking in good SEO, yet your site still could rank well on Google.

Ali Husayni, CEO of Master Google and our resident SEO expert, agrees.

“Great content will attract inbound links by its nature, and sites that constantly write great content attract visitors and Google spiders as well,” Ali says. “Google ranks old and new pages of these sites above their competitors – thus removing the need for out-of-the-box or black hat SEO.”

That’s what Cutts is referring to, he says. Being an SEO expert is not mutually exclusive of being great at content development. A person can possess a great deal of knowledge about all of the little SEO nuances that help optimize a site and make it friendly for Google spiders. But a Google spider isn’t going to purchase your product or service. You need human traffic to come to your site. And once they visit your site, you have to give them a reason to stay and to make a buying decision.

Typically, that is done by providing useful information—good content. Good content is original and relevant. It answers a question, addresses a need and paints you as a subject matter expert.

So while we obviously are big believers in SEO, we also are squarely in Cutts’ corner regarding content. We view SEO and content as being complimentary to one another. That is evident when you consider the makeup of our SEO team here at Master Google, nearly half of which is comprised of expert copywriters.

“Great content also needs great SEO to get ranked better,” Husayni says.

Being aware of what people’s interests are plays hand-in-hand with writing great content. For example, if you run a shoe manufacturing facility, but you’re unaware of what styles of shoes customers want, you will lose your business to your market-aware competitor. Whether SEO helps our writers understand what to write, or how to write it in a fashion that gets the content indexed, one thing is for certain: it helps people find that great content.

Hi Everyone.

There is a post here that asks some questions from those who’ve had positive experience about our Free SEO services. Please kindly visit this page and leave your comment:

http://allmytricks.hubpages.com/hub/Can-they-optimize-your-blog-mastergoogle-review

Thanks,

Ali Husayni

For anyone interested in doing business online, knowing how many individuals search for a specific keyword is crucial. If I’m selling kids shoes online and only 100 people search for it on Google, then most probably I’m not going to succeed – even if my site is ranked at the top. I’ll be lucky if 10 people out of those 100 buy my shoes.

To know how many people search for a specific keyword, there are many tools available. But the most trustworthy one is Google’s Adwords Keyword Selector Tool. Because it is pulling the data from its search engine.

In the SEO community, it is common knowledge that Google’s Adwords traffic estimation tool is at best inaccurate. But no one really knows how Google measures these numbers. According to Google, it is “averaging” each month’s search volume across its search engine platforms. But for a long time I’ve been suspicious that these numbers are not real. So, finally I decided to conduct a test.

I selected six websites that we have access to their Analytics data and are ranking within the top five positions on Google search results – world-wide – for somewhat competitive keywords. The tables below illustrates my findings.

The first table are the keywords in Exact format. Which means we’re only looking at Google’s traffic for these keywords when the exact phrase is searched for as well as the traffic for the same keyword:

The following table are for the same keywords but this time using the “Phrase” selection. In other words, the searcher could have used the same phrase in conjunction with other words:

As you see the number of people visiting the site is much less than the number of monthly search volume (Traffic Estimate) regardless of whether we searched for “Phrase” or “Exact” keywords.

It is less likely that less than 10% of those searching for any given search querry are going to visit the top ranking sites.

Therefore, my conclusion is that the Traffic Estimate is blown out of proportion. 

But by how much?

Looking at the numbers, we can say that these numbers are blown out of proportion by 3 times and up to 100 times depending on the search query.

Where is the success in SEO?

Another important factor is that we’re able to generate a few times more traffic to our clients’ sites than the total search volume for their main keyword(s). For example, doctorjennifer.com’s main keyword is Minneapolis Orthodontist. But this keyword only receives 58 searches each month (if that was accurate). On the other hand, the site is receiving over 1,000 hits through organic search results. The reason is that we are not just focusing on the MAIN keyword. We work on a pool of different keywords related to each site/business. Doctorjennifer.com for instance has over 100 keywords we’re targeting.

For those clients that care very much for having that top ranking placement on Google for their main keyword I have to say that that is not so important compared to being ranked for many of their keywords that may not be as popular.

In other words if our client is not ranking at the top for Minneapolis Orthodontist, they’re just losing a very small fraction of the search volume; however, there are 50 other keywords (Minneapolis Children Orthodontist, St. Paul Invisalign, Best Orthodontist in Eagan, etc.) that the client has a top five ranking. The site is going to get traffic and business from Google generated through secondary keywords.

We measure our success by the number of targeted visitors who find our clients’ sites using their keywords – main keywords as well as secondary keywords.

Search engine optimization (SEO) was named that many years ago because “optimization” was pretty much the only thing that needed to be done. Today, optimization is only about 5-10% of the total SEO work. The rest lies with content development and popularity which we’ve discussed in part I and part III of these series.

Optimization means making a site “relevant” to specific search terms (keywords) so that Google or other search engines recognize these keywords and rank the site better for them. Thus, the term “relevancy” was derived from this notion.

Here I should note that most of the “black-hat” SEO concentrates on optimization. In a future post, we’ll discuss some of the no-no’s when it comes to Google SEO and  more specifically optimization for Google.

Our team’s focus is on Google optimization. Everything we do is approved and accepted by Google as explained by Matt Cutts through Google Webmaster Guidelines. And here is a glimpse of what our team considers best optimization practices that we conduct on a daily basis for our new client (not everything serves to better the ranks, some are simply for monitoring purposes):

1. Adding you website to our Google analytics and setting up the tracking code (to monitor traffic coming through your site).
2. Adding your site to our Google webmaster tools and completing the verification process (the reports through webmaster tools identify any optimization issues your site may have).
3. Creating a sitemap.xml file and submitting it to Google webmaster tools (and keeping this sitemap.xml file up to date).
4. Creating/updating the HTML sitemap page of the website.
5. Make sure the search engines are not blocked through no index Meta tag or robots.txt file or anything else that blocks search engines from accessing/indexing your website.
6. Exterminate any instances of duplicate content.
7. Remove any instances of black hat SEO (hidden text or link, <noembed> tags, link farming, Meta redirection, cloaking, doorway pages, long keyword-rich comment tags).
8. Redirecting the non-www URL to www version. For example, http://mastergoogle.com will be redirected to http://www.mastergoogle.com/.
9. Trailing slash redirection. In other words making the site pages consistent. For example all the pages should have the trailing slash at the end of the URL.
10. Creating keyword rich URL’s for all the pages.
11. One version URL for home page (Any references to index.php or default.aspx and any other versions of the home page URL should be redirected to the main URL: ie. http://www.mastergoogle.com/).
12. Building a blog for the site and hosting it on the site. Example: http://www.mastergoogle.com/blog/.
13. Creating and optimizing permalinks for blog posts.
14. Installing “SEO” plug-ins for the blog.
15. Installing a “Sitemap” plug-in for blog.
16. URL canonicalization for CMS website (Very important for eCommerce websites and blogs).
17. Adding your blog links to the footer links and/or top menus.
18. Adding latest blog post section to the home page (important for fresh content development – discussed in Part I).
19. Text optimization. Inserting the appropriate keywords in the right places.
20. Meta description and title tag optimization (unique Meta tags for each page is very important).
21. Image alt tag and co-text optimization (co-text is a notion we borrowed from linguistics to refer to any textual content surrounding an image or any specific keyword).
22. Domain renewal for 5 years or more.
23. Avoid excessive use of “Meta redirection” and use “301 redirection” instead.

Also note that Google web master accounts should be observed on a weekly basis to make sure there are no not-found pages.