One of the primary tenets of SEO is this: always have updated content. When Google reads, indexes, and ranks sites based on their content, it examines more than 200 criteria to rate Web sites for every key word. One of these criteria is how often a site’s content is refreshed.

Fresh Content: Google’s Web site rankings give priority to Web sites that stay current on the events in their field of expertise and that can show they are doing new things. Fresh blog posts, additional pages, or re-written pages show that the Web site is up-to-date and helps to encourage visitors.

“Major search engines not only rank pages upon relevant content…but by fresh content as well,” writes Loren Baker on SearchEngineJournal.com. “Even after your site has been ‘optimized to the max,’ your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis.”

“Here at Master Google, each month we create one or two new writings for every client and put them on their site,” says Ali Husayni. “You can also refresh your content by re-writing your homepage – or a different page on your site. You are providing your visitors with identical information, but you’re giving the sense that your Web site is current – and that will get it a better Google Web site ranking.”

How Much Fresh Content? The more frequently a Web site is refreshed, the higher it will move in the rankings. For example, news sites tend to receive high Google Web site rankings because they’re updating their pages several times a day.

“We can create new Web site content for our clients as often as they like, but the expense could outweigh the positive effect if we refresh it more frequently than 2-3 times a month,” explains Husayni.

Other SEO experts support this idea. On SEO.com, Scott Smoot relates this story: “I noticed a huge drop in my traffic from organic search…It provided a powerful example of the need for fresh content…I hadn’t updated for almost 4 months. I have no doubt that other sites competing for my keywords were updating more regularly. I went into my site and submitted a blog post… just a ‘sorry I haven’t posted anything lately’ post…The result was a complete return of the rankings and traffic (and then some).”

How Much Contend Must be Re-written? No one really knows. Google reveals very little of its page ranking formula – and that information isn’t included. “If we revise a Web site’s content, we strive to re-write 100% of it,” remarks Husayni.

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We are experiencing greater success in placing our clients’ Web sites at the top of Google than in any other time in our existence. This success is the result of carefully honing our skills in optimizing complex sites and improving their rank on Google.

We employ a unique combination of press releases, articles, and SEO blogs to continuously update each client site’s content. Our sophisticated link building methods have permitted us to help many clients move into Google’s upper echelons.

“We never stop working to improve our SEO services to our clients,” Ali Husayni notes. “Google rank and SEO optimization are crucial to a successful Web site. Our staff works diligently to make sure that each site receives the meticulous attention that improves these rankings. It’s a thrill to see our efforts bearing fruit. Now our clients will see better results more quickly than ever.”

We have also been successful in improving the speed with which we remove detrimental Google “red flags,” indicating that Google finds some of the site’s content problematic. We recently removed a sophisticated red flag from the Web site of the cutting-edge UK based company, Cryoserver.

“We were pleasantly surprised when Google placed Cryoserver on its first page results less than one month from starting SEO efforts,” says Mr. Husayni. “I’m very proud of my team. They worked very hard to help this company achieve its rightful Google ranking – in a very short period of time.”

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We recently agreed to a partnership with the cutting-edge orthodontics marketing company Ingenuity. The two companies will recommend each other and cross-promote to create a dynamic synergy.

Ingenuity helps orthodontists: improve their number of referrals; build brand recognition; and increase revenue. It does so using a system of internet promotions, user-generated video and photo competitions, and social networking. Using Web 2.0 interactivity to engage patients, Ingenuity improves a client’s capacity to introduce the larger community to his or her practice.

The company uses contests in which patients ask their friends and family to vote for their entries – a picture, video, or essay – on the Ingenuity Web site. When friends and family log on to vote, that orthodontic practice suddenly “goes viral” in its market. The patients have effectively introduced their orthodontists to their acquaintances.

Ingenuity’s marketing system is very effective at increasing clients’ business. Ingenuity’s clients averaged a growth rate of 12% in 2009 – at a time when most of the industry was declining.

Here at Master Google, we are famous for our “Top of Google” offer which guarantees that, within a few months, we will get our client’s Web site to the top of Google for that client’s primary key word – or we will return 100% of the client’s money.

Our profile has been increasing since we launched last summer. Our Google Page Rank recently increased from a 4 to a 6 and, in March 2010, we published our e-book: Google Secrets Revealed.

“Master Google and Ingenuity have complementary objectives and experience,” Ali Husayni said about the partnership. “We are always asked by our orthodontist clients how to market their services and improve patient referrals. Those clients can benefit from Ingenuity’s unique marketing techniques. Ingenuity’s clients will have access to our SEO marketing services.”

“Our clients are constantly asking for SEO advice,” notes Carleton Wilkins CEO of Ingenuity. “Although our program does help our clients’ Web sites’ popularity, we are not specifically an SEO marketing company. We’re happy we can refer them to a reputable Google marketing company like Master Google, a company with a lot of experience with orthodontics and dental SEO. So, it makes sense that we align to better serve our clients’ needs.”

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