BOULDER, CO -   The Internet is changing all the time, and along with it, the way businesses operate, advertise and function online also fluctuates – so much that professionals may wonder if they need to hire search engine optimization firms to help them out.

Many people may think right away they can do it themselves. Why pay someone outside their company?

“That is very common thinking,” says expert Ali Husayni. “Business people often assume that if they have computer experts as employees, that’s all they need in order to obtain top Google ranking for their industry. But the reality is that businesses like ours are in operation for a very good reason. We are needed, and we make a big difference.”

Is this just a sales pitch? Not at all, says Husayni, who works to build trust with clients with his offer of a money back guarantee. There are many who have had a bad experience with an SEO company, or fear they might have the misfortune of ending up with a disreputable company.

Robin Bingeman, of Forensic & Compliance Systems (FCS), makers of Cryoserver, says he has had a positive experience in retaining an SEO.

“Master Google has expertise in SEO, and is a caring organization interested in our business and guiding us with optimizing our web presence,” he says. “We would highly recommend Master Google to anyone, including our customers.”

It is worth the effort to identify and retain a solid SEO company, Husayni says, because they really are a necessity. If you hire an SEO company, you will be given website traffic reports and ranking reports, letting you know just where you are in position on the search engines. If you have hired the right company, you will see improvements.

“It is as simple as that,” Husayni says. “But SEO itself is not simple. A good company knows what Google is looking for.”

There is a cost benefit to hiring an SEO service.  Clients are often provided with guaranteed rankings, and projected dates on when they can see success.

“Time is money,” Husayni says. “Clients can rely on a good SEO company to get rankings up within a certain amount of time, and often are provided with a guarantee of delivery on those improvements. It can provide you with peace of mind, for no hassle optimization. We combine our expertise and skill in Google ranking with the experience of working with our highly skilled writers to compile press releases and articles.”

“I see the business of my clients as my own business, one and the same, so I work hard for us all to obtain the best results,” Husayni says. “Their success is literally my success.”

A good SEO company makes it their job to stay up-to-date on what’s new in the industry, to help you obtain and maintain a higher ranking on Google.

“Most businesses have other things to worry about than how to rank higher on search engines,” Husayni says. “If you are not a builder, you are probably going to hire someone to build your house. If you are not a doctor, you are going to see a physician if you are sick. If you want higher rankings, see an SEO expert.”

“If you have hired a good one, you can just sit back and enjoy the benefits of higher rankings. It is well worth it to try.”

© 2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

BOULDER, CO -   We have just expanded our pool of skilled professionals to best accomplish quality service for rapidly increasing customer needs.

“Growth requires us to add new talent to our team, so that we can maintain high quality SEO services,” says Ali Husayni, President and CEO of Master Google. “We have doubled our client base and revenue each year, for five years straight. It is clear that our services are in demand, and we are strategically mapping out a growth plan so that each of our clients continually receives the best Google SEO services and highest satisfaction.”

The most recent expansion enhances the Google ranking services that provide customers with SEO blog copy, press releases and links to optimize websites. SEO expert Husayni says the additional roles are an SEO writer, an administrative clerk to address the increasing amount of work involved with link building, contracts, blogs and rankings, and an IT site optimization professional. They are:

Mary Shawn Toothman, a journalist with a background in business writing, corporate business analysis, newspaper and magazine writing, who is contributing to the company in the role of SEO writer. An honors graduate of the University of South Florida with a degree in English, she creates compelling news releases and blogs designed to optimize Google rankings.

Kitchran Candace Castello, who has a bachelor’s degree from the University of the     Southern Caribbean, Trinidad. The institution is affiliated with Michigan’s Andrew University, in the U.S. Her responsibilities include clerical tasks, link building and quality control in client records, links and page rankings.

Muhammad Nakhid,  who is finalizing his education at the University of the Southern Caribbean, Trinidad and Tobago in business, and computing with an emphasis on software. He has taught science at the National Institute of Higher Education, Research Science and Technology (NIHERST).  His background in computer repair and technology will provide great benefit to the company in his role working with website optimization and technical issues.

“We currently serve over 500 clients across the globe,” Husayni says. “Our professional employees and contractors meet daily challenges in maintaining the fast pace of work necessary to satisfy clients. To keep a strong focus on SEO clients, we outsource website design and development services. As we continue to receive a high volume of inquiries from
companies interested in our services, we will continue to seek out new talent at a steady,
well-planned pace, to maintain an experienced, well-trained employee base.”

Google marketing company Master Google is well-known for its “top of Google” guarantee, which promises a client’s website will make it to the top of Google’s search within a few months for the primary key word – or the client’s money will be refunded.

© 2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

BOULDER, CO -   All Internet users have experienced the frustration of clicking on a Web link to find information, only to be disappointed by a message such as “Page Not Found.” SEO expert Ali Husayni, of Master Google, offers tips on how companies can avoid disappointed customers – and Google ranking drops – because of broken links.

Husayni, President and CEO of the Google SEO company, offers insight into broken links and solutions to avoid them. “If a page is listed with Google and other Web pages on the Internet link to it or the site itself, yet the page is later removed, it creates a negative experience for web surfers,” Husayni says. “When they click on the link, they reach a dead end – Such as ‘404 Error — Page Not Found.’  Google wants to improve people’s experiences on the Web, and frowns upon sites that send people nowhere.”

It is a frustrating dilemma when someone is interested in gaining information about a topic that’s posted, yet when they try to click on the link the page has been removed.

One solution can be to ask hosts of sites that link to the page you want to remove to update their links. However, this could be difficult at times if you do not have a relationship with the host site.
“Google rankings of sites with broken links are negatively impacted,” says Husayni, an SEO expert. “It could take months to regain prior, higher rankings after they have been lost. This occurs particularly when a removed page is listed within the Google XML Sitemap.”

According to Google’s Webmaster Central information pages, Sitemaps provide a way to inform Google about pages on your site that may not be discovered otherwise. An XML Sitemap is a list of your Website pages. Developing and submitting a Sitemap helps ensure that Google knows about all of your site’s pages, including URLs that might not be discoverable by way of Google’s usual crawling process.

To avoid negative results from broken links, try not to ever remove a page from your site – however this is not always easy to do, Husayni says. And if one is removed, use a 301 redirect to tell Google spiders that the page is removed.

Google recommends that if you need to change a page’s URL as shown in the search engine results, that you use a server-side 301 redirect. Google’s Webmaster Central information pages say this is an ideal way to ensure that users and search engines are directed to the right page. The 301 status code means the page has moved permanently to a new location.

The 301 redirects are most useful if you have moved your site to a new domain, and want to make the most seamless transition. When people reach your site through different URLs, if your home page can be reached in many ways, then it is good to select one of the URLs as a preferred (canonical) destination, and use 301 redirects to send traffic from other URLs to the preferred URL. You may use Webmaster Tools to set your preferred domain.

It also is helpful to use 301 redirects if you are merging two websites and want to make sure that links to outdated URLs are redirected to the right pages.

To implement a 301 redirect for Websites hosted on servers running Apache, you will need access to your server’s .htaccess file. If you are unsure about your access or server software, check with your web host.  You may consult the Apache Tutorial and the Apache URL Rewriting Guide for more information, Google advises on its Webmaster Central pages. If your site is hosted on a server running other software, check with your host for details.

Addressing the issue of broken links is worth the time and effort to resolve. It can help avoid frustration from customers who visit your site and prevent drops in rankings.

© 2010 Master Google. Authorization to post is granted, with the stipulation that Sinai Marketing dba Master Google are credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

We are now offering the Free SEO services for everyone, again. So, if your site has a PR0 or PR1, it qualifies for our free SEO package. We will continue offering this package – worth $1,000 – until we get overwhelmed one more time.

Sign up here:

http://www.mastergoogle.com/free-seo.php

I was a car salesman once and I know many of the tricks used car salespeople play in order to make a sale.

“This car has no problems” they say, “I guarantee it won’t break down for at least another two years”. Then when you purchase the car, they have you sign an “AS IS” form.

“What is this?” you might ask.

“Well… this is what the state requires we have our clients sign because you’re buying a used car.”

Not true. They sell you the car “AS IS,” which means when you drive off the lot and the car breaks into two pieces, you’re the owner of the bigger piece. And this is only a small trick.

Covering the check-engine light with black tape, selling a car that has an engine with only three out of its four cylinders in working condition and pouring special engine oil  to cover up its noise are some of the other tricks.

But I’ve always believed honesty is more important than making a buck. And I tried to be different as a car salesman. I would tell the client if a car was having issues. I would tell them they could drive the car and, if it broke down within a week, we’d pay the repair fee. This attitude helped us sell more cars than any other lot on Colfax Avenue.

When I entered the SEO world in 2003, I realized a lot of the so-called SEO experts were acting like used car salespeople. The difference was that the SEO experts could get away with it much easier than the car salespeople, as most ordinary people have no clue about SEO (while many people know at least a little bit about cars).

I have previously written on how SEO experts try to trick you and the stupid mistakes people make when choosing an SEO company. These articles rest on just the tip of the iceberg. There is a lot more involved in the SEO process than the average person can ever understand.

Only a trustworthy company with a positive track record can help you achieve your SEO goals without giving you headaches.

Soon, I’ll write a post laying down some of the easy ways you can research an SEO company or expert before committing to them.

UPDATE – Dec. 1: The $99 SEO package is now offered for free.

We have a new $99 SEO package that we will start offering on October 1st. Clients who submit their site or blog can get SEO services with an estimated value of $1000, saving $900.

The following services are included in the package:

• Keywords Analysis – We will identify your site’s most critical keywords.
• Complete Web Site Optimization – We will optimize the entire site to improve its Google Ranking. This service includes:

o   Employing Google Webmaster Tools to find site errors and repairing them.

o   Deleting any (X)HTML code blocking Google from freely indexing your Web site.

o   Updating the site’s title tag, description tag, and image tags.

o   Creating an XML site map to your Web site.

• Google Analytics – We will set up your Google Analytics, allowing you to monitor the site’s traffic.
• Reports – We will provide weekly reports showing where the site ranks on Google, Yahoo! and Bing.

We are widely known for our Free SEO services and our Top of Google Guarantee package, in which we guarantee to get a client’s Web site to the top of Google or we will repay the client’s money. We do not promise first page placement with the $99 package. But, our services will increase your site’s ranking on Google and other search engines. Your site’s Ranking Report will demonstrate the increase in only a few weeks.

“This is the package for those businesses that don’t qualify for our Free SEO offer and don’t want or can’t afford our Top of Google package,” says Ali Husayni, CEO of Master Google. “Unfortunately, we can only provide these services to 90 sites per month. We sign clients up on a first-come, first-serve basis. Some clients may need to wait for their opportunity to come up.”

We cannot supply the $99 SEO package to sites with these issues:

• Banned or red-flagged by Google.
• Will not open up – for any technical reason.

“Providing the $99 service does require File Transfer Protocol (FTP) access. Such access permits us to optimize your Web site,” says Husayni. “A lot of clients get anxious at the thought of supplying us with this information. However, it will be 100% safe. As many happy clients can confirm, we are a respectable and trustworthy business.”

UPDATE – Dec. 1, 2010: The $99 SEO package is now offered for free. Click here.

Your business has built a lovely Web site which gives users the information they need and is easily navigable. So you can sit back and watch the Web site visitors – with their money – come to you, right? Not really. Every Web site has many competitors and it’s worthless if your clients don’t know where it is. This is why you need Internet marketing.

Excluding local brick and mortar stores, just about every company requires Internet marketing. It’s a new world and people are using new ways to locate stores, dentists, candy bars, and vacation spots. More and more people turn to the Internet for their information. A nationwide survey in 2009 by the Pew Research Center noted that 74% of adults in the U.S. use the Web.

“We have found that a solid Internet marketing plan is vital for our company,” observes Robin Bingeman from Cryoserver, an email archiving company. “If we didn’t have high-quality Internet marketing, we couldn’t reach a large volume of our potential customers. No company can flourish without it.”

Internet marketing is increasing in popularity. Even during the recession, PriceWaterhouseCoopers found that in 2009, American companies expended $22.7 Billion on Internet marketing. Over the past four years, the Web’s portion of advertising investments has increased from 8% to 17% of media advertising expenditures.

“Absent a good Internet Marketing plan, no company can succeed in today’s economy,” says Ali Husayni, of Master Google. “Nowadays no one can afford to lose a prospective customer. They need to find you when they’re seeking your service or product.”

Internet marketing has even proven effectual in nationwide politics. Throughout Barack Obama’s 2008 Presidential campaign, 3 million donors made 6.5 million online donations for a total of more than $500 million. His campaign also earned more than $10 million in one day, primarily using online donors, notes the Washington Post.

We can design a marketing strategy for your company that involves achieving the first page of Google and other search engines for your Web site’s keywords. We employ a variety of ways to boost the visitors to your site and enhance its Google rank, such as building backlinks to your site, making sure that you use the best keywords, and assisting with providing fresh content for your site.

“If you have an online business, you need a good strategy for promoting it or no one will visit,” observes Matthew Smillie, owner of Aruba Villa Vacation Rentals. “Since we started search engine optimization, our site has achieved page one for our keyword phrases.”

We also benefit from using up-to-date Web site visitor information to understand visitors and how they use the site. This permits us to tweak your marketing strategy as necessary. Internet marketing is actually a fairly inexpensive method for reaching possible customers, using only a small part of a conventional advertising budget.

With the Web, you can give visitors the information they need when they need it. This permits the consumer to make quicker buying decisions – on their own schedule.

UPDATE – Dec. 1: The $99 SEO package is now offered for free.

A better name for our Free/$99 SEO package is “Google Web site optimization package.” Let me explain. Google Search Engine Optimization (GSEO) has two main parts: Web site optimization and link-building.

Web site optimization refers to modifying the back-end code of your site, along with its text, to help Google and other search engines rank it better for your desired keywords.

Optimization is the foundation of GSEO, but only comprises 5-10% of the overall effort. In short it includes:

• Monitoring Google Webmaster Central for any possible site errors
• Identifying the most important keywords for each campaign
• Removing any code blocks in Google’s way
• Interlinking all the pages so Google spiders can easily find/index the content
• Updating the title tags of the site’s pages
• Updating the meta tags of the site’s pages (including the description tag)
• Updating the alt image tags
• Inserting H1, H2, … tags where appropriate
• Inserting <strong> tags where appropriate
• Adding text to the sites’ pages where appropriate
• Inserting the keywords within the text
• Adding an XML sitemap to the site
• Removing any black-hat SEO techniques used in the past

The above ensures that Google will be able to read, index and understand your site and what its keywords are. The optimization is the basis of GSEO and, without it, the other SEO techniques will not bear fruit.

On the other hand, the majority of GSEO is off-site: links pointing to your site from reputable, strong Web sites are what push your site above everyone else’s.

If someone has a good knowledge of GSEO, the optimization process doesn’t take more than a few hours. Nevertheless, if done incorrectly, Google might flag your site for SEO malpractice.

With the Free/$99 SEO package, we’re offering to perform the optimization – that would normally cost at least $1,000 – for a fraction of that price. We can afford to do that because the link we place on your newly optimized site is valuable and helps us and our paying clients rank better on Google without harming your site. So, our Free/$99 SEO package is mutually beneficial.

What We Don’t Offer

Free/$99 SEO package does not offer a top of Google ranking guarantee. The optimization of your site will improve your rankings but, since most of the Google SEO (GSEO) work is off-site, you may not see your site on the first page if your keyword is a competitive one.

For example, if your site is now on the 10th page of Google for your keyword, after a few weeks (when Google notices the updates to the site), your ranking may improve to page one, two, three or four – depending on how competitive your market is.

If you have the investment and you understand the benefits of being at the top of Google search results, we offer exclusive SEO services that will guarantee your site’s top of Google rankings for your site (if your site qualifies for such services). We even offer a 100% money-back guarantee.

UPDATE – Dec. 1: The $99 SEO package is now offered for free.

This $99 SEO service benefits you if:

- Your site did not qualify for our Free SEO package
- You did not want to sign up for our guaranteed SEO packages

For over a year, we have offered Free SEO to every site owner who met our basic requirements. But recently, we got so over whelmed with over 30 inquiries a day that our team was unable to provide the needed SEO service to everyone. So we decided to add an additional requirement: Free SEO only for sites that have a Google Page Rank (PR) of 2+.

Since we’ve made this change, we have to refuse Free SEO services to 20+ Web sites a day.  Until now, the only option for these sites was to sign up for our paid SEO packages. But not everyone can afford to invest in high-quality SEO services.

So, we came up with a solution for those who want to benefit from our SEO services, but neither have sufficient budget to invest nor have a site with a PR 2+: our $99 SEO package.

The $99 SEO service guarantees your site will be moving up on Google and other search engines. This will result in more traffic coming to your site.

The services you will receive with the $99 SEO package is valued at $1,000 and includes:

- Keywords Analysis – Identifying your most important keywords based on your feedback as well as your site’s content
- Complete Web Site Optimization – We will optimize your entire site for better Google placement. The optimization includes:

o   Monitoring your site on Google Webmaster Tools for any possible site errors and fixing them.
o   Removing (X)HTML code that blocks Google from freely indexing your site
o   Updating your site’s title tag, description tag, image tags, etc.|
o   Adding an XML site-map to your site
o   Setting up your Google Analytics so you can monitor the traffic to your site

- Sending you weekly PDF reports showing where your site is located on Google, Yahoo! and Bing

We’re working on training additional staff so we can provide this service to everyone interested. Please give us your valuable feedback and ask us if you have any questions.